What is Eid without decadent chocolates, luxury desserts?

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Sales for sweets retailers, chocolatiers and confectioners surge during this time of the year and they make sure to not only cater to demand, but also smooth service. (AN photo by Huda Bashatah)
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Updated 22 April 2023
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What is Eid without decadent chocolates, luxury desserts?

  • The fancy chocolate is usually served to adults, and children are given a special gift, which could be a sweet treat, toy, or money
  • Sales for sweet retailers surge during this time of the year and they make sure to not only cater to demand, but also smooth service

JEDDAH: Sweets and desserts are a big part of Eid celebrations in Saudi Arabia, with some families having traditional homemade dishes, and others splurging on store-bought chocolates. With a steady stream of visitors, families make sure to lay a lavish spread.

Raneem Al-Najjar, a housewife and mother of five, told Arab News that in her family it is the norm to pick a luxurious chocolate brand to serve for Eid Al-Fitr guests. “Arrangement and the tray, taste and filling of the chocolate are my biggest concern, also colors of the packaging have to go well with my furniture and home decoration to make sure the presentation is appealing,” she said.

Since generosity and hospitality are some of the main characteristics of Arabs, Al-Najjar said “Eid is a time when we celebrate and welcome our families more than any other time, so bringing a giant chocolate tray for the entrance of our home is part of the tradition in my family’s home, so everyone can get chocolate on their way out.”




Eid treats, an intense but sweet challenge, Saudi housewives tend to compete in bringing the most appealing and creative chocolate for Eid Al-Fitr and they focus on quality and arrangements. (AN photo by Huda Bashatah)

Eid treats, an intense but sweet challenge, Saudi housewives tend to compete in bringing the most appealing and creative chocolate for Eid Al-Fitr and they focus on quality and arrangements. (AN photo by Huda Bashatah)

The fancy chocolate is usually served to adults, and children are given a special gift, which could be a sweet treat, toy, or money. “I like to prepare special giveaways for kids with more lively details and colorful wraps,” Al-Najjar said.

Sales for sweet retailers, chocolatiers and confectioners surge during this time of the year and they make sure to not only cater to demand, but also smooth service.

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‘Eid is a time when we celebrate and welcome our families more than any other time, so bringing a giant chocolate tray for the entrance of our home is part of the tradition in my family’s home, so everyone can get chocolate on their way out.’

Duncan Muir, senior director of food, beverage and retail at Bateel, a luxury Saudi brand for dates and chocolates, told Arab News that in light of Ramadan and Eid’s peak shopping periods, an integrated supply chain allows for full control over production and fulfilment processes.




Those who get their Eid chocolate trays done first are considered lucky, as crowds flock to chocolate stores during the last three days of Ramadan. (Supplied)

Those who get their Eid chocolate trays done first are considered lucky, as crowds flock to chocolate stores during the last three days of Ramadan. (Supplied)

“From the sourcing of the finest ingredients to the creation of luxurious products, we oversee every step of the process to ensure seamless operations,” he said. “Our staff is also regularly trained and is well-equipped to manage increased customer demand during busy seasons.”

Muir added: “Additionally, we continue to invest in enhancing our e-commerce platform to ensure smooth accessibility, making it simple for customers to shop from the comfort of their homes.”

Bateel offers a wide range of gift packages that cater to a variety of tastes and preferences, including carton boxes, wooden boxes, glass drawers, trays and hampers. Prices vary depending on the selection of the products as well as the type of the package starting from SR180 ($47.99) to SR2,000.

Muir said that during Eid they receive requests for lavish chocolate tray presentations that could potentially be “exuberant in value.”

For Jeddawis, Patchi, and Chocoline are two chocolate brands among a host of others that represent luxury and quality.  Salwa Jawhar, a Jeddah-based housewife, said: “These two brands used to mark Eid in my home, I used to bring Patchi for first-day visitors, it has been indeed the best choice for families in town, and for more than 10 years, we used to rely on Chocoline for Eid and other seasonal occasions.”

Chocoline is a 25-year old well-known Saudi chocolate brand with branches all over the Kingdom, providing chocolates and Eid-themed items. It has  always been one of Jeddawis’ go-to chocolate brands. Neama Fadhel, another Jeddah-based housewife, said: “I thought of trying a new chocolate brand for this Eid but it is a bit risky, I like to stick to what I am used to.”

Those who get their Eid chocolate trays done first are considered lucky, as crowds flock to chocolate stores during the last three days of Ramadan.

“Over the past eight years of my marriage, Chocoline has been the highlight of our Eid preparation. My husband and I make sure to get our serving trays filled early to make sure we receive them before the 29th day of Ramadan before everything gets crazy,”  Fadhel said.

The Italian gourmet chocolate manufacturer Venchi is another luxurious brand that Jeddah’s residents appreciate for its deluxe taste, despite its high price, which starts from SR590 per kilogram. Besides its attractive wrapping and pleasant packaging, Venchi chocolate uses only olive oil, which is considered healthier and safer for the body. Venchi chocolate is also “gluten-free and low in sugar,” said Hussain Attal, manager of the Venchi Tahlia branch in Jeddah.

A distinctive collection of trays available in Venchi are composed of wooden dishes, crystal trays, seashell trays, boxes, and giveaways.

“During Eid, buyers pay special attention to all proportions of dark chocolate mixes for example, 60 percent or 75 percent, and we also have dark chocolate bars with 10 percent pure cocoa,” Attal added. “Also biscuit, pistachio, hazelnuts and caramel, and caviar fillings are on demand.


Saudi FM attends Oslo Forum in Norway

Updated 10 June 2025
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Saudi FM attends Oslo Forum in Norway

  • Forum hosts global leaders and conflict mediators
  • Prince Faisal bin Farhan will meet foreign officials

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in the Norwegian capital on Tuesday to take part in the Oslo Forum.

The annual event, organized by the Norwegian Ministry of Foreign Affairs in collaboration with the Center for Humanitarian Dialogue in Switzerland, hosts global leaders and conflict mediators.

Prince Faisal will meet foreign officials to strengthen relations with the Kingdom and discuss various regional and international issues, the Saudi Press Agency reported.


What pilgrims are sharing online after their Hajj journey

Updated 10 June 2025
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What pilgrims are sharing online after their Hajj journey

  • Worshippers take to social media to share profound experiences with loved ones
  • Posting online becomes a way to process the weight of Hajj for many

RIYADH: For many pilgrims, the spiritual journey of Hajj does not end when they leave the holy sites. It continues — quietly, intentionally — in the days and weeks that follow.

Across Saudi Arabia, young pilgrims are using social media to process the weight of Hajj and share the experience with loved ones.

Noor Ahmad, 21, did not plan to post during her pilgrimage. But after she returned, the urge to share came naturally.

After returning from Hajj, I decided to share a few captured moments. But how can a photo truly capture the depth and majesty of the experience?

Noor Ahmad

“After returning from Hajj, I decided to share a few captured moments,” she said. “But how can a photo truly capture the depth and majesty of the experience?”

She described how people responded in varied ways. “Those who had gone before felt nostalgic and started sharing their own stories. Others — those who hadn’t been yet — expressed their longing. It became this moment of connection.”

For Noor, the decision to post was not about aesthetics. “It’s a monumental event. Maybe I could inspire someone who’s hesitant to go. Maybe they’ll see what I saw — and want to experience it for themselves.

“It was my way of saying thank you”

Shatha Al-Jadaan, 25, took a different approach to sharing, after taking a digital detox.

I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.

Shatha Al-Jadaan

“During Hajj, I decided to partially fast from social media. I used only the essentials,” she said. “After I returned, I posted a thread to my close friends explaining where I’d been and shared some of the most meaningful moments.”

The response was full of prayers and warmth. “People were kind, supportive, and curious. But what mattered most to me was that I used the thread to say thank you — to the organizers, to the volunteers, and to Allah.”

She spoke about how she found value in using digital platforms to document something greater than herself.

“I enjoy sharing meaningful moments, and after seeing the tremendous effort put into Hajj on every level, I felt my post was a small, sincere gesture of appreciation.”

Salem Al-Khudair, 28, recorded a voice note to his family group chat while performing the rites.

“I just couldn’t find the words to write. So I recorded myself speaking right after standing in Arafat. I sent it to my family WhatsApp group. My mom was emotional. My dad said, ‘May God accept from you.’ That was enough.”

In an age of curated content, Hajj posts tend to stand out for their sincerity. Pilgrims often strip away the filters, metaphors and trend-driven formats, and just speak from the heart.

Noura Al-Dosari, 23, uploaded a private Instagram story highlight with no captions. “Just visuals. No filters. No hashtags,” she said. “It wasn’t for followers. It was for me. For reflection. A digital bookmark of who I became.”

Some write long captions, others simply post a photo of their ihram folded neatly back into a drawer.

But all of them carry a silent message: I went. I came back different.

Many pilgrims use their posts to recall moments of physical hardship that brought emotional breakthroughs — the heat, the long walks, the brief but powerful connections with strangers.

Others use it to highlight the seamless organization of the pilgrimage as a reminder of how far the experience has evolved.

Amani Al-Saad, 26, used X to share a short story about a volunteer who helped her carry her bag in Muzdalifah. “She didn’t speak much, but she smiled at me and said, ‘This is what we’re here for.’ That stuck with me. I wrote about it as a reminder to myself — that sometimes the smallest moments hold the most meaning.”

While digital connections are increasingly common, most pilgrims emphasize that the real processing happens offline — in quiet conversations with family, in their prayer rooms, or on long drives home.

“I didn’t post to perform,” said Al-Jadaan. “I posted to remember.”

 


National Water Co. ready for post-Hajj season

Updated 10 June 2025
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National Water Co. ready for post-Hajj season

  • The company added the plan included securing water storage and coordinating with water production and distribution systems

MADINAH: The National Water Co. has confirmed it is operationally ready for the post-Hajj season.

The company said it would distribute more than 630,000 cubic meters of potable water daily to pilgrims at the Prophet’s Mosque and throughout Madinah and said its readiness built on ongoing efforts to serve pilgrims and visitors.

The plan involves more than 1,200 employees, including technical, administrative and engineering staff, working to provide water and environmental services.

The company added the plan included securing water storage and coordinating with water production and distribution systems, the Saudi Press Agency reported.

Water will be supplied daily during the post-Hajj season through continuous pumping to the central area and religious sites. Chemical and biological tests will be conducted to ensure compliance with water quality standards.

The company said its smart operation system continues to manage and monitor Madinah’s water network, overseeing water pressure and quality in pipelines and reservoirs.

 


Saudi film body joins global audiovisual group

Updated 10 June 2025
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Saudi film body joins global audiovisual group

  • Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions

RIYADH: The Film Commission announced its membership in the International Association of Sound and Audiovisual Archives, a step aimed at supporting its work in audiovisual archiving.

The association includes members from 70 countries and represents institutions that preserve materials such as visual content, musical works, historical and literary recordings, and oral histories.

According to the Saudi Press Agency, this membership supports the commission’s efforts to preserve Saudi Arabia’s audiovisual heritage.

Through this affiliation, the commission plans to develop archiving projects and engage in knowledge exchange with international institutions.

The move also reflects the commission’s aim to adopt recognized practices and modern technologies in film archiving, the SPA reported.

Cooperation with association members will provide access to innovations in audiovisual preservation and contribute to efforts to safeguard the Kingdom’s cultural heritage.

Founded in 1969 in Amsterdam, the association promotes collaboration among institutions focused on audiovisual preservation.

It hosts an annual conference for sharing expertise in preservation, restoration, digitization, intellectual property, and public access to archival materials.

 


French architect showcases AlUla’s heritage in New York exhibition

Updated 10 June 2025
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French architect showcases AlUla’s heritage in New York exhibition

  • The exhibition was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding

RIYADH: The Didier Aaron Gallery in New York, in collaboration with the Consulate General of Saudi Arabia, is hosting an art exhibition by French architect Jean-Pierre Heim.

The exhibition showcases AlUla’s culture and heritage through a collection of sketches depicting Saudi Arabia’s archaeological landmarks.

It runs until June 20, reported the Saudi Press Agency.

A special event at the exhibition featured Heim speaking about his visits to AlUla and the surrounding region.

It was opened by Abdullah Al-Hamdan, the Kingdom’s consul general in New York, who spoke about the role of art in encouraging cultural exchange and international understanding.

He also noted the value of such exhibitions in sharing aspects of Saudi heritage with a wider audience.

Heim described his design approach as being informed by local culture and geography, emphasizing the integration of architecture with environment, history, and traditions.

The exhibition includes selected architectural drawings by Heim, inspired by his travels to more than 80 countries, including Saudi Arabia, Egypt, Sudan, Jordan, Greece, and China.