Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

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Dr. Margarete Schramboeck, former Minister of Economy and Digital Affairs of Austria, and current Aramco digital board member, in Jazan. (Supplied)
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Saudi Arabia and Austria just celebrated the world premiere of the "Premium Saudi Blend" by Bieder & Maier Vienna together with Saudi Coffee Company and launched a unique product bringing Saudi and Austrian coffee culture together. (Supplied)
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Dr. Margarete Schramboeck, former Minister of Economy and Digital Affairs of Austria, and current Aramco digital board member, in Jazan. (Supplied)
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Dr. Margarete Schramboeck, former Minister of Economy and Digital Affairs of Austria, and current Aramco digital board member. (Supplied)
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Updated 26 April 2024
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Saudi Coffee Co. and Bieder & Maier blend two coffee cultures

  • Viennese coffee-maker collaborates with local brand to buy Arabica beans from Jazan

RIYADH: The Kingdom and Austria recently celebrated the world premiere of the “Premium Saudi Blend” by Viennese coffee manufacturer Bieder & Maier and the Saudi Coffee Company.

The launch of the product brings Saudi and Austrian coffee culture together. During the presentations in Vienna and Riyadh, guests tasted the new coffee roast, catering for espresso to filter and cold brewing.  




Bieder & Maier collaborates with Jazean brand to become the world's global brand to directly acquire the finest Arabica beans from Jazan. (Supplied)

“The coffee is an embodiment of our culture and identity,” CEO of Saudi Coffee Company Khalid AbuTheeb told Arab News. “With the objective of enhancing the local coffee industry and promoting our coffee tradition, we have collaborated with Bieder & Maier, a Vienna-based coffee powerhouse.”

AbuTheeb said that the collaboration was facilitated by the Saudi Ministry of Investment. “Through this collaboration ... the Saudi Coffee Company will bring forth unique coffee blends utilizing Saudi coffee beans in a mix with international beans to the Saudi and Austrian markets,” he said.

HIGHLIGHTS

• In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022.

• They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

• Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

According to AbuTheeb, they will supply the finest Saudi coffee beans directly from the Jazan region.

“As we explore roasting capabilities here in the Kingdom, we are not just content with embracing tradition; we are striving to shape the future of coffee, where innovation intersects with heritage on a global scale,” he said.

Dr. Margarete Schramboeck, the former minister of economy and digital affairs of Austria, and current Aramco digital board member, expressed her growing interest in Saudi coffee culture since she moved to the Kingdom.

“It was the year 2022 when I first came to the Kingdom and learned about the Year of Saudi coffee and the amazing culture of growing coffee in Jazan,” Schramboeck told Arab News. “Therefore, I was passionate about bringing this idea of a special Saudi blend to life. An exceptional partnership with the support of the Ministry of Investment of Saudi Arabia has been initiated. I want to thank Minister Khalid Al-Falih and team for the support.”

Recalling her visit to Jazan and its coffee-growing families, Schramboeck said: “The quality and tradition of coffee has deeply impressed me.”

Rudi Kobza, founder and CEO of Bieder & Maier Vienna, stressed the importance of the collaboration. “The Saudi heritage is unique and the ambition of the Saudi Coffee Company is impressive. The Premium Saudi Blend brings this philosophy in an authentical way alive. This can be experienced soon in our first Bieder & Maier cafe in Saudi Arabia, which we will operate with our partner Cenomi, as well as in Vienna.”

“Austrians share a common passion for coffee. Therefore, I was passionate about developing this project. When Saudi Arabia meets Vienna, the home of the Arabica coffee bean combines with the home of traditional coffee house culture to create a particularly enjoyable coffee project.”

In 2011, Viennese coffee house culture was declared an intangible world heritage, followed by Arabic coffee in 2015 and Saudi Khawlani Arabica beans in 2022. They have all been declared intangible world heritage by UNESCO in recognition of their respective traditions and cultural significance.

Starting during fall this year, a number of coffee houses will be opened in Saudi Arabia, with Cenomi Retail as franchise partner.

 


Makkah Route Initiative streamlines pilgrimage journey using AI

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Makkah Route Initiative streamlines pilgrimage journey using AI

  • Services include the issuing of electronic Hajj visas, biometric data collection, completion of passport procedures

RIYADH: The Makkah Route Initiative has adopted an AI-enhanced approach to streamline services for pilgrims arriving from various countries for this Hajj season, Saudi Press Agency reported on Sunday.

Uing technology and digital solutions, the initiative simplifies the pilgrimage journey, particularly through expedited entry procedures into Saudi Arabia via dedicated lounges at pilgrims’ home country airports.

The initiative employs advanced digital technology to provide the best services to pilgrims while also ensuring the highest level of comfort throughout their journey.

Services include the issuing of electronic Hajj visas, biometric data collection, completion of passport procedures in specialized lounges at departure airports, ensuring health requirements are met, and efficient luggage tagging and sorting. After arrival in the Kingdom, pathways are assigned, and partner agencies ensure hassle-free delivery of pilgrims’ luggage to their accommodation.

Chairman of Pakistan Ulema Council President Hafiz Tahir Ashrafi praised the program for simplifying procedures for pilgrims, both in their home countries and on arrival.

He said that the initiative had made the Hajj journey easier, simpler and faster, and thanked the Saudi government and the Kingdom’s leadership for their commitment to serving pilgrims with the highest technological standards.

SPA accompanied pilgrims benefiting from the initiative at Islamabad’s airport, observing the proficient work of Saudi personnel involved in the project.
 


KFUPM’s 10th design expo celebrates student ingenuity

The King Fahd University of Petroleum and Minerals hosted its tenth Design Expo on Saturday. (AN photo)
Updated 19 May 2024
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KFUPM’s 10th design expo celebrates student ingenuity

DHAHRAN: The King Fahd University of Petroleum and Minerals hosted its tenth Design Expo on Saturday, with senior students’ graduation projects highlighting solutions to real industry problems.

President of the university, Mohammed Al-Saggaf, spoke to each team and handed out awards. It was during his tenure as president that the new model for the expo was put into place.

“This exhibition is distinguished by the collaborative effort among students from different majors to create innovative projects,” the university said in a statement.

Mimicking industry standards, the university event also briefs the soon-to-be professionals on how to pitch and speak about their projects to the public, potential investors and educators.

“This exhibition will showcase various academic projects presented by our students in diverse fields,” the statement said.

A total of 1,063 students participated to present 185 projects “devising solutions for industrial challenges” in the following categories: artificial intelligence, automation technology, construction technology, digital transformation, drone technology, energy systems, environmental technology, health care technology, renewable energy, sustainability and technology enhancement.

The winning projects included an autonomous wheelchair that uses electromyography — EMG — a technique for evaluating and recording the electrical activity produced by skeletal muscles.

Prizes were also awarded for the most entrepreneurial project, the most innovative project and the best elevator pitch, along with an award based on public voting and the president’s choice award.

The most humanitarian project award was handed to “Quick-Construct Housing for Refugees and the Impoverished,” to six students: Alwaleed Talal Abutaleb and Abdulaziz Talal Abutaleb from the architectural engineering and construction management program; Ayoub Abdullah Alsalamah from mechanical engineering; Ammar Omar Alhawsawi from electrical engineering; and Faris Abdulrahman Alsuhaibani and Bander Nasser Almubaddel from aerospace engineering.

“All of this is Saudi-made, even the manufacturing process. It’s the first of its kind in Saudi Arabia, the mechanism and everything — from designing to construction — was assembled by a Saudi company,” Almubaddel told Arab News.

In a record three minutes, the structure can be built and lived in almost instantly. Their target is the refugees in the Middle East — to offer durable, affordable, portable shelter that can be assembled easily and efficiently.

Abutaleb, who focused on the architectural elements, said: “What we brought to the table (is) that we designed the unit, the dimension, the process and the interior of the unit. We are responsible for the integration of the system within the unit, in addition to the construction and the assembling.”

Electrical engineering student Alhawsawi said: “I contributed the power system and all the connections required; and all the power systems that will be integrated into the unit.”

Aerospace engineering student Alsuhaibani added: “The unit is very simple to assemble — these materials that we used to construct the unit have a very high resistance for the heat. It has item resistance, and it can withstand the harsh environment in Saudi Arabia.”

The team will continue to work on the project beyond the classroom to make it useful in the real world.


Saudi project clears 2,010 Houthi mines in Yemen

Updated 19 May 2024
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Saudi project clears 2,010 Houthi mines in Yemen

  • A total of 442,077 mines have been cleared since the start of the initiative in 2018

RIYADH: Saudi Arabia’s Project Masam cleared 2,010 mines in Yemen — which had been planted by the Houthi militia — between May 11 to 17, according to a recent report.

Overseen by the Kingdom’s aid agency KSrelief, the project’s specialist teams destroyed 1,980 pieces of unexploded ordnance, 19 anti-tank mines and 11 anti-personnel mines.

The explosives, which were planted indiscriminately by the Houthis across Yemen, posed a threat to civilians, including children, women and the elderly.

Project Masam is one of several initiatives undertaken by Saudi Arabia at the request of King Salman, which has cleared routes for humanitarian aid to reach the country’s citizens.

The demining operations took place in Marib, Aden, Jouf, Shabwa, Taiz, Hodeidah, Lahij, Sanaa, Al-Bayda, Al-Dhale and Saada.

A total of 442,077 mines have been cleared since the start of the initiative in 2018, according to Ousama Al-Gosaibi, the project’s managing director.

The initiative trains local demining engineers and provides them with modern equipment. It also offers support to Yemenis injured by the devices.

About 5 million people have been forced to flee their homes since the beginning of the conflict in Yemen, many of them displaced by the presence of land mines, according to the Project Masam website.

Masam teams are tasked with clearing villages, roads and schools to facilitate the safe movement of civilians and the delivery of humanitarian aid.


Alkhobar’s farmers’ market ends on a sweet note

Updated 19 May 2024
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Alkhobar’s farmers’ market ends on a sweet note

ALKHOBAR: Alkhobar seafront bustled with activity as the farmers’ market, organized by the Culinary Arts Commission in cooperation with the Ministry of Environment, Water and Agriculture, and the Eastern Province Municipality, came to town.

The three-day evening market, which ended on Saturday, showcased the seasonal bounties of the Eastern Province with homegrown goodies for sale, and quickly attracted more footfall despite the humidity and sweltering heat. 

The market featured 15 booths from 10 farmers who were mostly from neighboring areas, along with a few from other parts of the Kingdom.

The Culinary Arts Commission set-up a bookstand in which Saudi-centric, food-related books were on sale in both English and Arabic, as well as games, hoodies and socks.

The family-friendly event was a stone’s-throw from the waves of the corniche, where seating options were ample and offered the perfect spot to relax and snack.

Ghada Abdullah Al-Garyafi, a beekeeper from Qatif for the past four years, told Arab News about participating at the event. “As a Saudi beekeeper, I produce many types of honey in addition to derivative products. I make organic syrup, which is in very high demand, as well as organic honey vinegar.”

Additionally, she offers other items such as honey spoons — sealed spoons filled with honey that can be unwrapped and used to stir tea, or consumed directly.

She also used the event as a way to test out new recipes. “We introduced a new honey drink, with bits of passionfruit and other produce mixed in. I wanted to see the opinion of customers and the visitors to the festival, and they liked it very much.”

Speaking about taking up beekeeping, she explained that what started out as a fear became her whole life. “I used to be afraid of bees! I challenged myself during (COVID-19) period when my husband brought maybe four or five hives within a farm he rented. I would go with him and make a big fuss about being scared,” she said, laughing. “Little by little, he told me to get closer and that they wouldn’t sting me if I wore the protective gear. He showed me how to inspect the hives.

“Eventually, I overcame my fear, thank God, and became a honey producer. I worked during the mangroves season, which was my first experience. All of our production comes from the Eastern region, specifically from Qatif, Saihat, Safwa and Ras Tanura,” she said.

Other entrepreneurs at the market included the organic company, Planet of Plants at Jenan Al-Nakheel Farm, as well as many other local and regional goods.

Children could have their faces painted or their names written in Arabic calligraphy during the event. A live oud player serenaded the crowd.

The farmers’ market is just one of the stops in the commission’s seasonal tour, which will continue in the coming weeks.


Saudi envoy to Dhaka praises Makkah Route efficiency

Updated 19 May 2024
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Saudi envoy to Dhaka praises Makkah Route efficiency

  • Makkah Route Initiative streamlines the performance of Hajj for Bangladeshi pilgrims

RIYADH: Saudi Ambassador to Bangladesh Issa bin Youssef Al-Duhailan lauded the Makkah Route Initiative as a unique program that streamlines the performance of Hajj for Bangladeshi pilgrims, the Saudi Press Agency reported on Sunday.

Al-Duhailan highlighted the initiative’s role in the Pilgrim Experience Program, a Saudi Vision 2030 program focused on enhancing services for Hajj performers, and emphasized how the initiative has significantly improved the Kingdom’s organization and planning for pilgrims visiting the holy city of Makkah.

“The initiative showcases excellence in management, organization, and efforts to facilitate the journey of pilgrims to the holy lands,” Al-Duhailan said.

The initiative’s features, he added, include the issuance of electronic Hajj visas and luggage coding at Hazrat Shahjalal International Airport in Dhaka, which enables Bangladeshi pilgrims to be processed upon arrival in Saudi Arabia as domestic travelers and expedites their transportation to their places of residence in Makkah and Madinah.

“Pilgrims are welcomed with hospitality, security, and safety throughout their journey, creating a rich and unforgettable spiritual experience,” Al-Duhailan said, expressing his gratitude to the Saudi leadership for its vision and to all those involved in the Makkah Route Initiative for their dedication to serving Hajj pilgrims.