The e-commerce industry in Saudi Arabia is flourishing at an unprecedented rate. Tech-savvy Saudi youth are making the most of the technology by launching innovative business ideas.
One of them is 26-year-old Huda Foudah, who chose to showcase her creativity through her online jewelry store Salam Charm.
According to Foudah, all her creations carry meaning.
“My jewelry mostly targets people who want to be unique and buy things that are light on their wallets without compromising on the quality.”
Foudah designs all the jewelry pieces herself. The idea of creating her jewelry came to her some time ago, when she failed to find affordable and unique items for herself.
“Most of the items were gold, which was too expensive for my income. The less expensive pieces were average-looking and common. That’s when I decided to start making my own,” she told Arab News.
When she ordered samples of her designs and started wearing them, it caught the eyes of those around her. Seeing how different her pieces were, her friends and family suggested that she should get into the business.
Like all businesses, Foudah faced initial challenges. She described the beginning as frustrating because of the underlying fear that she might not succeed. Marketing the products was a huge task.
“I also had a full-time job that was very time-consuming. However, I quit my day job to focus on Salam Charm full-time.”
Foudah explained the meaning behind some of her jewelry: “Each design means something. For instance, I have this choker that says ‘La,’ which in Arabic means ‘No,’ and that was meant as a reminder for myself of when to say no in life.”
Foudah described her journey as life-changing, saying that she has made genuine friends and that the community she found herself in was “unbelievably overwhelming with love.”
“People choose Salam Charm to brighten up someone else’s day. So I have a lot of men who buy my jewelry for their wives or their moms, and it’s a very humbling feeling to know that a piece of Salam Charm is going to have this effect,” she said.
Foudah expressed concern over the lack of exposure small enterprises receive. She said that she has worked hard to make a name for her brand and feels that there should be a platform for small businesses to showcase their products and market their goods to a larger audience.
“Local businesses not only make a name for themselves, but they also help boost the economy. So, we need more support from the government and people alike.”
For her future, the jeweler said that she wants her brand to grow bigger and that she would like to carry on creating unique, meaningful designs. While she does not have a certain plan, she is finding happiness living in the moment for now.
Startup of the Week: Jewelry designer adds charm to people’s lives through creativity
https://arab.news/n8y8c
Startup of the Week: Jewelry designer adds charm to people’s lives through creativity
- The idea of creating her jewelry came to her some time ago, when she failed to find affordable and unique items for herself
Amira Al-Zuhair celebrates her birthday
DUBAI: Birthday tributes poured in for part-Saudi model Amira Al-Zuhair, who celebrated her 24th birthday this week.
From producer Kawther Alrimawi to lifestyle publication Hia Magazine, fashion and entertainment industry insiders took to social media to wish the runway star a happy birthday.
The model wrapped up shooting a campaign for an unnamed brand in Milan when the clock struck midnight. She marked the beginning of her birthday with a candle-topped dessert at a restaurant in the Italian city.
Al-Zuhair, born in Paris to a French mother and Saudi father, has made her mark on the fashion world and appeared on the runway for an array of renowned fashion houses such as Missoni, Maison Alaia, Brunello Cucinelli, Balmain, Dolce & Gabbana, Giambattista Valli, Giorgio Armani, Elie Saab and many more.
In addition to her runway appearances, Al-Zuhair has featured in campaigns for high-profile brands such as Prada, Chanel and Carolina Herrera.
Al-Zuhair returned to the runway in May when she walked in Louis Vuitton’s high jewelry collection show, held at Bellver Castle on the island of Majorca, Spain.
The show marked her return to the runway after she hit the catwalk at the amfAR gala in Cannes in May, before which she walked for Australian label Zimmermann at Paris Fashion Week in March.
For Louis Vuitton, the model wore a strapless white gown featuring a fitted bodice and a soft, flowing skirt. The dress was detailed with cascading ruffles outlined in dark trim, which ran down the front and sides.
She also made a statement at the Zimmermann show wearing a burnt-orange ensemble. The sleeveless, fitted dress featured draped, ruched detailing that added movement to the design. The look was finished off with strappy brown leather sandals and gold accessories, including chandelier earrings and bracelets.
In late May, Al-Zuhair also reflected on her recent campaign with Balmain, sharing photos from the Resort 2025 collection shoot. “Had so much fun shooting inside the Eiffel Tower herself!” she wrote in the caption.
It was not Al-Zuhair’s first collaboration with Balmain. She previously walked for the brand during Paris Fashion Week in September.
Designer Alina Anwar takes over Times Square
DUBAI: Dubai-based designer Alina Anwar, founder of Alina Anwar Couture, this week appeared on a digital billboard in Times Square, New York.
Well known for dressing celebrities in Hollywood and Bollywood, including Mariah Carey, Toni Braxton, Kareena Kapoor and Idina Menzel, Anwar has expanded her reach internationally with her gowns and suits.
The billboard featured Anwar, who is famous for her structured silhouettes and feminine designs, wearing a red sequined skirt from her own collection, accompanied by her brand’s statement: “My aim is to empower women through powerful dressing and to set them on a path of personal freedom and possibilities.”
In a statement she said: “I created this brand to empower women, to make them feel confident, unstoppable and seen. To have that vision now broadcast in Times Square is surreal, but it’s also just the beginning.”
Anwar’s brand is a luxury eveningwear label that creates gowns and tea-length dresses using contemporary couture techniques and French finishing. The brand’s pieces feature fine fabrics and detailed tailoring, and are made in the UAE.
In 2019, her work gained global attention when US singer Mariah Carey wore one of her designs in a remake of the “All I Want for Christmas Is You” music video, released to mark the song’s 25th anniversary. Carey wore a pine green, fully sequined, long-sleeved cocktail dress with a scooped neckline, designed by Anwar.
“I hope to see more and more Hollywood stars wear my brand and as a Dubai-based fashion label, I am so overwhelmed by the trust that they are giving me. I am here to advocate UAE-made products (that) are world-class,” Anwar said at the time.
Anwar is not the only regional figure to appear on a Times Square billboard.
Several Arab artists have featured in recent years.
Egyptian singer Amr Diab became the first Arab musical artist to appear on a Spotify billboard in Times Square in 2019.
Since then, others have followed, including Palestinian-Chilean singer Elyanna, who was featured in December as part of Spotify Arabia’s “EQUAL” campaign spotlighting female artists from the region.
From Shanghai to New York, stars show off Lebanese looks
DUBAI: International stars including Hollywood actress Emily Blunt and Chinese K-Pop singer Victoria Song showed off glittering looks by Lebanese designers at global events.
Blunt attended the American Institute for Stuttering's Annual Gala in New York late last week in a gown from Lebanese label Elie Saab’s pre-fall 2025 ready-to-wear collection.
The pleated gown came in a simmering shade of burnt sienna and incorporated a bouquet of ruffles on one shoulder. The Oscar-nominated actress chose to keep things relatively simple when it came to her accessories, opting for minimal earrings, bracelets and a few shimmering rings. Blunt’s look was put together by celebrity stylist Jessica Paster, who also works with singer Paris Jackson and actress and comedian Quinta Brunson. Launched in 1998, the American Institute for Stuttering is a non-profit organization offering speech therapy and community support for people of who stutter.
Blunt previously wore an Elie Saab design for the 2024 BAFTAs in London and proved she’s a fan of Lebanese creations by attending the Clooney Foundation for Justice’s Albie Awards in a hot red dress by Lebanese designer Zuhair Murad in September 2023.
Meanwhile, Chinese songstress Song showed off a full beaded lilac number by Elie Saab at the 2025 2025 Sina Weibo Movie Night Awards on Friday.
The red carpet in Shanghai, China, played host to a number of decadent Lebanese designs, with the likes of Elaine Zhong showing off a Zuhair Murad gown as Tong Li Ya opted for Georges Hobeika and Chen Du Ling stunned in Georges Chakra.
The actresses all opted for floor-length shimmering gowns in various shades of gold, with Zuhair Murad’s social media team describing the fashion house’s creation as “an embroidered corset with leaf petal detailing in champagne and silver paired with a draped silk chiffon skirt from the Zuhair Murad Couture Spring 2025 collection.”
Bella Hadid’s Orebella named conscious brand of the year
DUBAI: Ulta Beauty — one of the largest beauty retailers in the US — has awarded Bella Hadid’s fragrance brand, Orebella, its prestigious “conscious brand of the year” title, recognizing the label’s commitment to clean ingredients, ethical practices and sustainable packaging.
Hadid took to Instagram to announce the news with her followers. “Thank you to our Ulta Beauty family for recognizing our commitment to creating a healthy daily ritual for all,” she wrote.
Hadid went on to share the criteria that helped Orebella to earn the title, noting that the brand meets Ulta’s guidelines across several categories. These include clean ingredients — excluding parabens, phthalates and more than 20 other substances on Ulta’s “Made Without” list.
Orebella goes further, she said, banning more than 1,300 ingredients in line with EU standards.
She also emphasized that the brand is certified cruelty-free by PETA and Leaping Bunny, and is entirely vegan, formulated without any animal products or byproducts. In addition, all Orebella packaging is recyclable, refillable or made from recycled or bio-sourced materials, including its line of perfumes.
Hadid also highlighted Orebella’s philanthropic efforts, explaining that the brand’s Alchemy Foundation donates at least 1 percent of domestic net sales to causes “close to our hearts.”
The alcohol-free scents of Orebella, which launched in 2024, were Hadid’s answer to traditional perfumes.
Hadid wrote on her website: “For me, fragrance has always been at the center of my life — helping me feel in charge of who I am and my surroundings,” she said. “From my home to nostalgic memories, to my own energy and connection with others, scent has been an outlet for me. It made me feel safe in my own world.
“Through my healing journey, I found that I was extremely sensitive to the alcohol in traditional perfumes — both physically and mentally — it became something that was more overwhelming than calming to me,” she added. “That is the main reason I wanted to find an alternative, so essential oils became an artistic and experimental process for me.”
She started growing lavender on her farm, walking through the garden every morning and learning about her family’s tradition of making homemade scents. “I realized I might have a calling in this. I found healing, joy and love within nature’s scents,” she said.
Mya lights up BET red carpet in Alexis Bittar jewels
DUBAI: US singer-songwriter Mya Marie Harrison, who goes by the stage name Mya, showed off accessories by a part-Syrian designer at the BET Awards in Los Angeles on Monday night.
Grammy Award–winning singer and entertainer Mya showed off a handbag and jewelry by accessories designer Alexis Bittar on the red carpet before she delivered a dynamic performance of her 2000 hit “Case of the Ex.”
On the carpet, she was fully accessorized in Bittar’s flashy, decadent pieces — from an extravagant pendant at her neck to an eclectic stack of bangles, all topped off with a sparkly silver clutch.
Known for his bold, organic designs and use of mixed materials, Bittar infuses distinct Middle Eastern flair into his work. The New York–based designer, who is half Syrian on his father’s side, has built a global reputation for his statement-making accessories.
Mya is far from his first celebrity client. His expansive portfolio includes the likes of Michelle Obama and Cameron Diaz, and he famously served as the costume jewelry designer for HBO series “Sex and the City,” helping define character Carrie Bradshaw’s now iconic looks.
On Monday night, Bittar’s creations were just one part of a star-studded evening that balanced fashion, purpose, and powerful performances.
The BET Awards delivered a night of major star power and poignant moments, marking the ceremony's 25th anniversary with a mix of comedy, emotion and calls for justice, the Associated Press reported. The festivities included a powerful speech by Doechii, Jamie Foxx’s emotional reflection and Kevin Hart’s sharp comedic opener.
Doechii, in particular, made her presence felt early during the five-hour ceremony, using her acceptance speech for best female hip-hop artist to draw attention to the immigration raids and protest crackdowns taking place just miles from the venue.
Foxx, Mariah Carey, Snoop Dogg and Kirk Franklin received the Ultimate Icon Award. They were selected due to their impact on entertainment as well as their community impact and advocacy.
Carey said this was her first time collecting a trophy at the BET Awards.
“It took me a while, but I finally realized that life is far too short to live for anyone else's approval, which is something I always did,” said Carey, a five-time Grammy winner. “I decided to own who I am.”
