Diriyah, Jewel of the Kingdom: DGDA tour guides shine at Expo Dubai Saudi Pavilion

The DGDA tour guides will be sharing with visitors the amazing history and culture of Saudi Arabia. (Supplied)
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Updated 23 October 2021
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Diriyah, Jewel of the Kingdom: DGDA tour guides shine at Expo Dubai Saudi Pavilion

Diriyah Gate Development Authority’s talented tour guides are working hard at the Saudi Pavilion during Expo 2020 Dubai to share the history of Diriyah, the birthplace of the Kingdom, the land of kings and heroes where it all began.

The DGDA is proud that seven of the guides from its talented team are currently in Dubai to support the Saudi Pavilion, help drive the Kingdom’s Vision 2030, and represent the spirit of Saudi youth.

The pavilion reflects the Kingdom’s past, present and shared future. It soars five stories high, covering an area the equivalent of two football fields, making it the second-largest at the event after the UAE pavilion.

Thanks to its dazzling design features that beam multicolored bursts of light over the surrounding areas, including 8,000 LED floor lights and the world’s largest digital mirror screen, visitors will enjoy a different experience each time they stop by. It is a design that honors four main themes: the Saudi people, the nation’s heritage, opportunity and nature.

The DGDA tour guides will be working in the pavilion for the duration of Expo 2020 Dubai, sharing with visitors the amazing history and culture of the Kingdom, and Diriyah in particular. Their duties include leading public tours of the entire pavilion, guiding school tours, looking after VIP guests and groups, and training the temporary staff and interns working at the pavilion.

Their extensive training in Diriyah has prepared them well for their participation in Expo 2020 Dubai, and their involvement is a unique recognition of their talent, knowledge and passion.

Rahaf Alharbi, one of DGDA’s rising stars and a passionate tour guide at the Saudi Pavilion, said: “It is a great honor for me to be here at Expo 2020 Dubai to represent Saudi Arabia and to tell the world about Diriyah’s rich history. I am looking forward to the whole world learning about the birthplace of the Kingdom, with its unique history and culture. I am proud to be part of this team and truly enjoy the new experiences we can make here.”

The DGDA is leading the transformation of Diriyah into Saudi Arabia’s foremost historical, cultural and lifestyle destination. The authority was established in July 2017 to preserve Diriyah’s history, celebrate its community, and develop the historic UNESCO World Heritage site of At-Turaif into one of the world’s greatest gathering places, at the heart of Saudi Arabian culture and heritage.

The protection and preservation of Saudi history and culture, including the stories of the nation’s forefathers and its physical heritage, is a key pillar of the work of the DGDA. It is running an extensive program to train specialist tour guides to share the rich history of the birthplace of Saudi Arabia. This training can last months or even years, during which trainees are taught about the Kingdom’s history, archaeology and hospitality.


Saudi fashion event highlights retail trends, youth culture, and digital innovation

Updated 04 May 2025
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Saudi fashion event highlights retail trends, youth culture, and digital innovation

  • Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves

RIYADH: A Riyadh fashion seminar on Sunday brought together industry leaders and creatives to explore the future of Saudi Arabia’s fashion economy.

Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

Rafi Dikranian and Mohammed Bajbaa speak on “From Drops to Drives: Connecting with Communities,” exploring how culture, streetwear, and grassroots branding are reshaping consumer engagement. (AN photo by Waad Hussain)

The agenda focused on three main themes: the evolution of fashion retail in the Kingdom; the role of cultural identity in building brands; and the rising importance of digital fashion and collaboration.

An awards ceremony honored the standout talents of this year’s cohort: APOA, Awaken, Bucketbox, Mona Al-Shebil, Noble & Fresh, Nora Al-Shaikh, Rebirth, Samar Nasraldin, The Untitled Project and USCITA.

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Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

One discussion explored consumer behavior in Saudi Arabia, revealing that the local market continues to grow despite global slowdowns.

Saudi brands that blend cultural heritage with bold innovation, as featured in the latest Fashion Lab showcase. (AN photo by Waad Hussain)

Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves.

Retail experiences — both physical and digital — were emphasized as key to engaging Saudi consumers.

Michael Chalhoub, CEO of Chalhoub Group, delivers the opening keynote at The Fashion Seminar 2025, highlighting the importance of creativity and cross-sector collaboration in shaping the future of Saudi fashion. (AN photo by Waad Hussain)

Youth culture, streetwear and sports are shaping brand narratives, a panel heard. Speakers discussed how fashion is being used as a tool for cultural storytelling, with an emphasis on grassroots creativity and community building.

Another topic highlighted the power of collaboration between local and international brands. Panelists discussed the importance of long-term partnerships, manufacturing localization, and mentorship to bridge gaps in knowledge and infrastructure.

Speakers also addressed the future of digital fashion, including virtual design, retail innovation, and new marketing strategies targeting Gen Z.

Saudi Arabia’s growing role in shaping the regional and global fashion economy was a prominent theme of the discussions.

 

 


First Saudi-Maldives forum to tackle transparency, governance in tourism

Updated 04 May 2025
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First Saudi-Maldives forum to tackle transparency, governance in tourism

  • Discussions aim to support sustainable development, promote safe tourism environment

RIYADH: Saudi Arabia — in partnership with the Maldives — is organizing the tourism sector’s inaugural Saudi-Maldives International Forum on Integrity, which is set to take place in the Maldives from May 6 to 7.

The forum is jointly organized by Saudi Arabia’s Oversight and Anti-Corruption Authority, and the Maldives’ Anti-Corruption Commission, in cooperation with the Organisation of Islamic Cooperation.

It will cover key topics such as enhancing transparency and governance in the tourism sector, combating corruption, and boosting international partnerships and expertise exchange among member states and regional and international organizations.

The discussions aim to support sustainable development and promote a trustworthy and safe tourism environment, the Saudi Press Agency reported.

The forum is expected to attract international participation from more than 40 countries and 10 regional and international organizations.

Attendees will include ministers, heads, and representatives of anti-corruption bodies from OIC member states, as well as key international organizations like the UN Office on Drugs and Crime, Interpol, the Global Operational Network of Anti-Corruption Law Enforcement Authorities, and the UN Development Programme. Local and international experts will also take part.

Organizing the forum reflects Saudi Arabia’s commitment to global efforts promoting transparency and accountability in tourism, according to the SPA.

The event highlights Saudi Arabia’s recognition of tourism as a key driver of sustainable development, in line with Vision 2030. It aims to build a thriving tourism sector, diversify national income sources, and stimulate economic growth.

 


Saudi deputy minister receives Pakistan’s ambassador

Waleed Elkhereiji (R) holds talks with Ahmed Farooq in Riyadh. (Supplied)
Updated 04 May 2025
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Saudi deputy minister receives Pakistan’s ambassador

  • They discussed bilateral relations as well as prominent developments in regional and international arenas

RIYADH: Saudi Deputy Minister for Foreign Affairs Waleed Elkhereiji received Pakistan’s Ambassador to the Kingdom Ahmed Farooq in Riyadh on Sunday.

During the meeting, they discussed bilateral relations as well as prominent developments in regional and international arenas, the Foreign Ministry wrote on X.

Meanwhile, Saudi Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received EU Ambassador to Saudi Arabia Christophe Varno in Riyadh.

 


Iraqi president invites King Salman to upcoming Arab summits in Baghdad

Updated 04 May 2025
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Iraqi president invites King Salman to upcoming Arab summits in Baghdad

  • Invitation was delivered to Foreign Minister Prince Faisal bin Farhan by Iraqi counterpart

RIYADH: King Salman received an official invitation from Iraqi President Abdullatif Jamal Rashid on Sunday to attend the 34th regular session of the Arab League Council at the summit level, as well as the fifth Arab Economic and Social Development Summit, both set to be hosted by Iraq later this month.

The invitation was delivered to Foreign Minister Prince Faisal bin Farhan during a meeting in Riyadh with Iraqi Deputy Prime Minister and Foreign Minister Fuad Mohammed Hussein, the Saudi Press Agency reported.

The two officials discussed ties between the two countries and reviewed key regional and international developments.

The meeting was also attended by Saud Al-Sati, Undersecretary of the Ministry for Political Affairs.


Riyadh conference discusses future of occupational health

Event was inaugurated by Ahmed Al-Rajhi, minister of human resources and social development.
Updated 04 May 2025
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Riyadh conference discusses future of occupational health

  • Minister launches initiatives to enhance Kingdom’s workplace safety

RIYADH: The seventh Global Occupational Safety and Health Conference opened in Riyadh on Sunday under the theme “The Future of Occupational Safety and Health.”

The three-day event was inaugurated by Ahmed Al-Rajhi, minister of human resources and social development and chairman of the National Council for Occupational Safety and Health.

Al-Rajhi launched initiatives to enhance Saudi Arabia’s occupational safety and health system, including the establishment of the National Institute for Occupational Safety and Health, the National Compliance and Excellence Incentives Program, and the Occupational Safety and Health Standards Guide.

Al-Rajhi said that work-related deaths in Saudi Arabia have dropped to less than one per 100,000 workers since the council’s establishment.

Meanwhile, the number of locals in occupational safety and health roles has risen by 130 percent, reaching more than 29,000 by the end of 2024, compared with 2022.

Al-Rajhi also highlighted improvements in safety compliance and automation. “The compliance rate with safety standards reached 72 percent by the end of 2024, and the automation of safety procedures exceeded 62 percent, up from 30 percent in 2020.”

The conference draws high-ranking officials, experts and specialists from Saudi Arabia and worldwide to discuss the future of occupational safety and health, as well as the challenges and opportunities in global labor markets.

It covers six key themes: workplace sustainability; digitization and technology in occupational safety; the economics of safety; the future of research and innovation; emerging challenges; and human behavior and safety culture.

This focus reflects Saudi Arabia’s commitment to improving work environments and achieving professional standards in line with global best practices, a key goal of Saudi Vision 2030.

The event highlights national efforts, displays modern technical trends, supports specialized research, and promotes the Kingdom’s legislative framework to international standards, contributing to the success of major national projects.

Al-Rajhi referred to international reports on workplace challenges. “International reports highlight the serious challenges facing work environments globally. Approximately 3 million worker deaths are recorded each year due to accidents and occupational diseases.”

He said about “395 million non-fatal work injuries occur annually. Statistics show 23 million injuries and 19,000 deaths from heat stress, and 15 percent of workers globally suffer from mental disorders related to stressful work environments.”

The conference program includes specialized scientific sessions, 60 workshops, 20 dialogue sessions, and the Global Occupational Safety and Health Hackathon, where 30 innovative projects are being presented.

An accompanying exhibition features local and international organizations, with several significant agreements expected and new initiatives to advance the Kingdom’s occupational safety system.

The ministry also emphasized the Kingdom’s commitment to securing a healthy work environment and ensuring worker safety, which enhances labor market competitiveness and overall quality of life.

Al-Rajhi said: “In line with Vision 2030, we aim to make work environments safer, higher quality, and more attractive. This supports employee well-being, boosts labor market competitiveness, and fosters a culture of safety and sustainability. Therefore, the Kingdom established the National Council for Occupational Safety and Health.”

The General Organization for Social Insurance launched a directory for occupational safety and health standards at the conference, serving as a unified reference for specialists, establishments, and relevant entities in the Kingdom.

This initiative aims to enhance safety and health standards while protecting workers from occupational hazards, as part of its broader strategy.

Based on international best practices, the directory provides clear preventive standards to help reduce injuries and hazards.

It covers more than 4,500 standards in six main sectors: public industries; construction; agriculture; maritime activities; transport; and mining. It also classifies more than 70 sectors based on the national directory of economic activities.