Netflix training program offers young Saudi talent a shot at the big time

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Updated 11 October 2022
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Netflix training program offers young Saudi talent a shot at the big time

  • Company teams up with Saudi partner to run workshops in art, production
  • 15 candidates will get to work on a Netflix show

DUBAI: A Saudi company has teamed up with Netflix to launch a program to nurture young talent across the Kingdom in the fields of art and production.

Devised by Studio Production Training in collaboration with the US streaming giant, the “Below the Line KSA” scheme aims to establish an infrastructure of so-called below-the-line talent by providing 15 young people with access to vocational and practical training.

The program comprises two 10-day workshops, each geared to different aspects of the art and production processes.

The first, which gets underway next month, will focus on production design, art direction and set building, while the second, which starts in January, is geared more toward those interested in a career as a line producer, production manager or assistant director.

Each of the 15 candidates will also have the opportunity to join a Netflix production, working as an assistant director, line producer, production manager or assistant, art director or prop master.

Hajar Alnaim, co-founder and CEO of SPT, said: “As a producer myself, one area that I know must grow is our pool of below-the-line talent. I feel this is a vital group of professionals that’s essential for our shared success and is underserved in development at the moment.

“That’s where the idea for SPT was born — a solution that benefits our entire industry, not just the company offering the training or the production that is training its own crew. This is about competing and creating at the highest level.”

She added that SPT’s goal was to create “a film industry that works for Saudis, not just emulates other countries.”

The company had been developing this strategy for several years, Alnaim said, consulting with experts in education and production, and leveraging its own experience to create a program that would help build a holistic film industry in the Kingdom.

Deana Nassar, regional manager of Netflix’s training program Grow Creative, said: “The burgeoning entertainment industry in Saudi Arabia presents a multitude of opportunities for young talent and partnerships like the one with SPT to help incubate this untapped potential.

“There is an incredible caliber of talent and stories that make up the larger creative community in the region, and we’re honing in on them to help showcase the breadth and depth of Arab creativity.”

Netflix is currently working with its production partners in Saudi Arabia, who will nominate people from their teams to participate in the program. The candidates can be Saudi nationals or residents.


OpenAI strikes deal to bring Reddit content to ChatGPT

Updated 21 sec ago
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OpenAI strikes deal to bring Reddit content to ChatGPT

  • Deal underscores Reddit’s attempt to diversify beyond its advertising business
  • Content will be used to train AI models
LONDON: Reddit has partnered with OpenAI to bring its content to popular chatbot ChatGPT, the companies said on Thursday, sending the social media platform’s shares up 12 percent in extended trade.
The deal underscores Reddit’s attempt to diversify beyond its advertising business, and follows its recent partnership with Alphabet to make its content available for training Google’s AI models.
ChatGPT and other OpenAI products will use Reddit’s application programming interface, the means by which Reddit distributes its content, following the new partnership.
OpenAI will also become a Reddit advertising partner, the company said.
Ahead of Reddit’s March IPO, Reuters reported that Reddit struck its deal with Alphabet, worth about $60 million per year.
Investors view selling its data to train AI models as a key source of revenue beyond Reddit’s advertising business.
The social media company earlier this month reported strong revenue growth and improving profitability in the first earnings since its market debut, indicating that its Google deal and its push to grow its ads business were paying off.
Reddit’s shares rose 10.5 percent to $62.31 after the bell. As of Wednesday’s close, the stock is up nearly 12 percent since its market debut in March.

NGOs warn Elon Musk of ‘collective punishment’ if Starlink in Sudan is shut down

Updated 16 May 2024
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NGOs warn Elon Musk of ‘collective punishment’ if Starlink in Sudan is shut down

  • People and organizations rely on ‘unofficial’ Starlink connection for lifeline services
  • Coalition of 94 humanitarian, human rights groups call for warring factions to repair damaged communication infrastructure

LONDON: Starlink’s chief Elon Musk has been urged not to shut down the satellite internet service in Sudan, as doing so could “collectively punish” millions of Sudanese.

In an appeal to the American billionaire, nearly 100 humanitarian, civil society, human rights organizations and members of the #KeepItOn coalition have highlighted the critical role Starlink plays as a lifeline for on-the-ground organizations operating in the war-torn African country. They warn that interrupting the service could have fatal consequences.

“Any shutdown of telecommunication services is a violation of human rights and may be considered to be a collective punishment that will not only isolate individuals from their support networks but also exacerbate the already dire economic situation facing millions,” said the coalition, which includes Save the Children, Islamic Relief Worldwide and Action Against Hunger, among others.

The statement added: “The potential shutdown of Starlink would have a disproportionate impact on civilians and the aid organisations who are trying to reach them.”

Sudan has been grappling with a widespread telecommunications blackout for several months, severely limiting emergency and humanitarian services and access to basic transactions such as cash transfers from abroad.

Starlink, which can operate across borders thanks to its satellite service, announced earlier this month that it would cease its services in Sudan by restricting roaming in jurisdictions where it is not licensed.

If confirmed, this decision risks provoking a permanent nationwide telecommunications shutdown, similar to the one in February 2024 that left almost 30 million Sudanese without access to the internet or telephone calls for more than a month.

The situation is further exacerbated by the damage and destruction of communication infrastructure, targeted by both the Rapid Support Forces and the Sudanese military.

The coalition, which relies on expensive and scarce satellite internet in areas where formal telecommunications are not functioning, has also urged the warring factions to repair the infrastructure.

SpaceX’s Starlink has been under pressure to maintain its connection since conflict broke out in Sudan in April 2023.

In August, a hacking group called Anonymous Sudan took X offline in more than a dozen countries to pressure Elon Musk into formally opening Starlink in Sudan.

In recent months, the company has been at the center of a public debate over its role in connecting war-torn areas worldwide.

Earlier in May, Bloomberg reported that SpaceX was close to finalizing a deal with the Yemeni government to provide satellite internet to the country in what experts described as a “victory” over the Houthi rebels.

In September 2023, several media outlets reported that Elon Musk denied a Ukrainian request to extend Starlink’s coverage to Crimea during a surprise attack.

Although this was later clarified as an erroneous claim that Musk “turned off” Starlink coverage in Crimea, it raised concerns about the service’s role during conflicts.


Dentsu opens sports practice in MENA with Riyadh HQ

Updated 16 May 2024
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Dentsu opens sports practice in MENA with Riyadh HQ

DUBAI: International advertising group Dentsu has announced the launch of its dedicated sports practice, dentsu Sports International, in the Middle East and North Africa region.

The new practice, which focuses on sports marketing and analytics services, will be headquartered in Riyadh, Saudi Arabia, with additional offices in the UAE.

To provide end-to-end service to clients, the group brings together three dentsu businesses: dentsu Sports International Commercial, MKTG Sports + Entertainment and dentsu Sports Analytics.

Charlie Wylie, managing director for Europe, Middle East and Africa at dentsu Sports International, said: “dentsu Sports International will serve as a strategic sports and entertainment arm of dentsu in MENA, offering comprehensive solutions tailored to the needs of brands and rights holders.”

The company has appointed Olaf Borutz as vice president of commercial development, reporting to dentsu Sports International’s global chief commercial officer, Echo Li.

Borutz’s previous role as head of sports and events at law firm Al Tamimi & Company saw him advise clients on sports and events-related commercial matters, including government bodies, rights holders, agencies and players of the Saudi Pro League and Qatar Stars League. 

“The appetite for sports marketing in the Kingdom is at an all-time high, with Saudi’s ambitions and investment in this space only expected to grow,” said Tarek Daouk, CEO, dentsu MENA.

A significant 62 percent of Saudi sports fans say that sport plays a bigger role in their lives than  before, according to a new study conducted by dentsu Sports International.

The study also found that fans spend more time and money than their international counterparts on live events in the Kingdom, with Saudi fans attending an average of six events in person a year, more than the UK average of two events per year.

Saudi Arabia’s significant youth population is passionate about sports, with 68 percent of 18–24-year-old Saudis saying they find attending sports events more rewarding than other entertainment events.

The study also revealed that these younger consumers are the most likely to purchase premium tickets, spending 31 percent more a ticket than older fans.

Daouk said: “It’s an exciting time for sports in the region and we are thrilled to launch dentsu’s bespoke sports and entertainment offering.”


Tunisia remands journalists arrested over critical comments

Updated 15 May 2024
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Tunisia remands journalists arrested over critical comments

  • Broadcaster Borhen Bssais and political commentator Mourad Zeghidi were arrested Saturday under a decree criminalizing ‘spreading false information’ among other charges, spokesman Mohamed Zitouna said

TUNIS: A Tunisian court on Wednesday ordered two journalists to be held in remand until the completion of investigations into critical comments, a court spokesman said.

Broadcaster Borhen Bssais and political commentator Mourad Zeghidi were arrested Saturday under a decree criminalizing “spreading false information” among other charges, spokesman Mohamed Zitouna said.

Zeghidi is being investigated over social media statements last February and a post in support of Mohamed Boughalleb, another journalist and critic of President Kais Saied who has been detained separately.

Bssais was arrested on accusations of “having harmed President Kais Saied through radio broadcasts and statements” online between 2019 and 2022, according to his lawyer Nizar Ayed.

Their trial is set to begin on May 22, according to their lawyers.

Both media figures are prosecuted under a law ratified by Saied in September 2022.

The law punishes people with up to five years in prison for the use of social media to “produce, spread (or) disseminate ... false news” and “slander others, tarnish their reputation, financially or morally harm them.”

Journalists and opposition figures have said it has been used to stifle dissent.

Since the decree came into force, more than 60 journalists, lawyers and opposition figures have been prosecuted under it, according to the National Union of Tunisian Journalists.

The same night Bssais and Zeghidi were taken into police custody, masked police raided the Tunisian bar association and arrested lawyer Sonia Dahmani, also on the same law.

On Monday, another lawyer was forcibly arrested at the association’s headquarters.

The president of the bar, Hatem Meziou, on Tuesday called for an end to “the abuse of power” and “violence” targeting the lawyers.

The European Union also expressed concern over a string of arrests of civil society figures in Tunisia — the latest sign of a tightening clampdown on freedoms under Saied.

Nongovernmental organizations have decried a rollback of freedoms in Tunisia since Saied began ruling by decree after a sweeping power grab in 2021.


‘Blockout’ trend targets celebrities over Gaza silence

Updated 15 May 2024
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‘Blockout’ trend targets celebrities over Gaza silence

  • Selena Gomez, Zendaya and Kim Kardashian are among the celebrities who have lost hundreds of thousands of followers
  • Boycott campaign gained traction following Met Gala event last week in New York

LONDON: A new trend threatening to boycott celebrities over their refusal to speak out about the Gaza conflict is gaining momentum on social media.

Known as “Blockout 2024,” the movement has surged in popularity following the Met Gala last week.

As part of a solidarity campaign, social media users are calling for the blocking of accounts of celebrities who have remained silent on the humanitarian crisis in Gaza.

High-profile figures such as Taylor Swift, Justin Bieber, and Drake are among the hundreds of celebrities facing this “digital guillotine.”

A full list is circulating on social media, leading to a significant loss of followers on Instagram and other platforms.

Actress and singer Selena Gomez reportedly lost 1 million followers on Instagram and 100,000 on X, according to US-based social media analytics site Sonic Blue.

Fellow actress and singer Zendaya, reality TV star Kim Kardashian, and her sister Kylie Jenner have also seen hundreds of thousands of followers drop.

Pro-Palestinian activists have been pressuring celebrities for months to show more support for Gaza civilians. This growing discontent reached a tipping point last week when the Met Gala’s glitz and glamour coincided with Israel’s announcement of a military offensive in Rafah.

@ladyfromtheoutside #greenscreen #greenscreenvideo #digitine #digitalguillotine #haleyybaylee ♬ original sound - Meagan

The movement was sparked by a TikTok video from influencer Haley Kalil at the Met Gala on May 7, where she lip-synced to the phrase “Let them eat cake.”

This phrase, attributed to Queen Marie Antoinette, drew parallels to the French Revolution, symbolizing indifference to the suffering of the impoverished.

“It’s time for the people to conduct what I want to call a ‘digital guillotine.’ A ‘digitine,’ if you will,” said TikTok creator @ladyfromtheoutside, who kicked off the movement with her viral video.

“It’s time to block all the celebrities, influencers and wealthy socialites who are not using their resources to help those in dire need. We gave them their platforms. It’s time to take it back, take our views away, our likes, our comments, our money.”

According to Gaza authorities, at least 35,000 people, mostly women and children, have been killed in the Palestinian territory during the seven-month war, which has been widely condemned as failing to comply with international humanitarian law.