Riyadh’s Boulevard World captures essence of cultural diversity

1 / 9
In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)
Short Url
Updated 30 January 2024
Follow

Riyadh’s Boulevard World captures essence of cultural diversity

  • Largest Riyadh Season zone showcasing cultural goods, heritage from Morocco, Iran, Turkiye and more

RIYADH: The Boulevard World zone is among the largest zones of the fourth Riyadh Season, encompassing a wide range of international entertainment experiences. This year, having expanded by over 40 percent, it makes a comeback with a wintry ambiance, embodying the essence of the ancient Levant and showcasing its rich history through iconic structures.

In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

From traditional cuisine and clothing to music and dance forms, the preservation of cultural traditions allows people to connect with their roots and give a sense of identity. It fosters a deep appreciation and understanding of different cultures, promoting tolerance and respect.

By cherishing and upholding these customs, Boulevard World exemplifies a rich tapestry of traditions that adds vibrancy and color to the community.

HIGHLIGHT

Saudi brand Arom Al-Shay is local gem in the heart of the Chinese pavilion at Boulevard World, offering visitors authentic Chinese tea flavors.

At the Boulevard World pavilions, various countries showcase their most significant cultural aspects, including Morocco, China, Palestine, Turkiye, and Iran.

These cultural traditions are evident in the various festivals, rituals, and practices passed down from generation to generation.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

Tea, for example, is significant in Chinese culture, encompassing daily life, tradition, and social interactions. Its importance can be traced back thousands of years, with tea ceremonies centralizing ancient Chinese customs. This beverage is revered for its medicinal properties, soothing effects, and ability to promote mental clarity.

A local gem lies in the heart of the Chinese pavilion at Boulevard World. Saudi brand Arom Al-Shay (Tea Origin) offers visitors authentic Chinese tea flavors.

Maram Khaled, who tends to the visitors at the booth, showcased four popular Chinese tea options that Arom Al-Shay provides.




Visitors can explore a variety of cultural products including rugs from Iran, argan oil from Morocco and teas from China. (AN photo by Rahaf Jambi)

Khaled told Arab News: “Jasmine pearls undergo plucking and hand rolling before being infused with Jasmine flowers. Jasmine pearls are unlike Jasmine flower tea which consists of green or black tea leaves.”

She also explained that the shop offers oolong tea, which is yellow, unlike green or red tea. Its antioxidants are medium and the tea is less bitter than others: “The infusion of vanilla enhances the oolong’s inherent natural sweetness, creating a symphony of flavors. The tea is also more caffeinated than others and aids in weight loss.”

The shop’s third kind is smoked tea, their best-selling flavor. “It mixes Chinese and Ceylon tea leaves smoked on pine wood fire, resulting in a noticeable smoky scent,” said Khaled.




In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)

At the Morocco pavilion, visitors can learn about the significance of natural skincare in Moroccan culture.

Safa’a at the Morocco pavilion told Arab News about traditional Moroccan beauty rituals and products that have been enriched with natural ingredients that nourish and heal the skin for centuries.

Argan oil, known as "liquid gold," is one of the key ingredients used in skincare rituals due to its high vitamin E and antioxidants content.




In Boulevard World, cultural diversity is valued and embraced, with each country taking pride in its own distinct heritage. (Boulevard World)

“In Morocco, we opt for naturally made soaps and rarely use commercial shower gels. Most of our products are infused with argan oil which is exclusive to Morocco,” she explained.

Additionally, other natural ingredients like rose water, ghassoul clay, and prickly pear oil are also widely used in Moroccan skincare.

“These natural products not only provide effective results but also have minimal environmental impact, emphasizing the sustainable and eco-friendly approach of Moroccan skincare,” Safa’a explained.




Tea is significant in Chinese culture, encompassing daily life, tradition, and social interactions. (AN photo by Rahaf Jambi)

One of the newest locations this season is the Turkish pavilion where guests can explore apparel, accessories, pastries, and more. The traditional Turkish chestnut offered to visitors at the doors will give them the impression that they are truly exploring the stunning metropolis of Istanbul.

Sultanahmet Sweets, a Turkish sweet shop that sells mouth-melting Turkish delicacies — with the option of a diet section produced with artificial sugar — is one of the loveliest stores to open up in the Turkish area.

Bashar Al-Ayouf, a sales representative for the shop, is a Syrian citizen who lives in Istanbul, where the store was created by ambitious young Syrians who are now participating in many exhibits across the world.




The Turkish pavilion also featured exquisite, handcrafted jewelry with excellent finishing and a variety of fantastic Turkish patterns in a shop named Rose Stone, which specializes in producing jewelry. (AN photo by Rahaf Jambi)

“For the first time, we are offering chocolate and sweets here in Saudi Arabia. We have opened multiple stores in the Syrian and Turkish zones, and our best-selling item is the pomegranate delight sweet, which is made of pistachios and pomegranate and is always sold out. I have noticed that the people here love pomegranates,” Al-Ayouf said.

The Turkish pavilion also featured exquisite, handcrafted jewelry with excellent finishing and a variety of fantastic Turkish patterns in a shop named Rose Stone.

When entering the Iranian pavilion, guests are welcomed by the sight of saffron tea, which is available at the Novin Saffron shop. Saffron is the most costly and sought-after herb in the world, and it is well-known in Iranian culture.

Hassan Khalid, who arrived in the Kingdom as a representative of Novin Saffron, said: “We have three different varieties of saffron here to suit every taste, and the prices vary based on the quality. We have been doing exhibits for 13 years, but this is our first time in Riyadh.”

Naturally, the Iranian pavilion would not be complete without an area dedicated to rugs. Visitors can view and feel the rugs in person and place an order for delivery from the Iranian Carpet store.

 


How Saudi Arabia’s native wildflowers play a vital role in sustainability

Updated 21 June 2025
Follow

How Saudi Arabia’s native wildflowers play a vital role in sustainability

  • The Kingdom blooms with wildflowers each spring, marking renewal, supporting biodiversity, and enriching cultural traditions
  • Hummayd, a native desert herb, thrives in arid climates and is prized in Saudi culinary and ecological heritage

JEDDAH: In the vast deserts of Saudi Arabia, a humble, yet remarkable, wildflower makes its mark each spring — Rumex vesicarius, known locally as hummayd.

Native to the Arabian Peninsula, this fast-growing plant thrives in sandy soils and plays a significant role in both the natural ecosystem and local culinary traditions.

“Hummayd is an annual herbaceous plant native to Saudi Arabia and widely distributed across its regions,” Arwa Alotaibi, a native plant researcher, told Arab News.

“Scientifically known as Rumex vesicarius, it belongs to the Polygonaceae family, commonly referred to as the dock or sorrel family.”

Hummayd is well adapted to desert conditions and is often found flourishing in arid environments. Its triangular green leaves and red or green flowers distinguish it from other wild plants. It typically grows to around half a meter in height and remains evergreen throughout its life cycle.

Due to its drought tolerance and minimal water requirements, hummayd is suited to Saudi Arabia’s harsh urban and desert climates, said Alotaibi.

“It is particularly abundant in the southern regions of the Kingdom, where rainfall is more consistent, followed by the Hijaz region, Najd, and the northern areas.”

Rumex vesicarius, known locally as hummayd, is an annual herbaceous plant native to Saudi Arabia and widely distributed across its regions. (SPA)

For generations, hummayd has held a special place in Saudi culinary traditions.

The plant can be eaten raw, with bread, or incorporated into tangy stews, Alotaibi said. In the Jazan region, it is especially prized for its unique acidic flavor.

“Rich in vitamin C, the plant aids digestion and helps reduce water retention, making it both flavorful and nutritious.”

Its cultural relevance is captured in a well-known Saudi proverb: “Spring has arrived with the coming of hummayd,” signifying the plant’s role as a seasonal marker of renewal and abundance.

Beyond its culinary and cultural value, hummayd is also ecologically beneficial, serving as vegetative ground cover, helping to stabilize hillsides, rehabilitate degraded land, and enrich green open spaces.

“Its presence supports biodiversity in desert ecosystems, providing a food source for animals such as camels, sheep, and rabbits,” Alotaibi said.

It is a tough plant that grows well in sandy, dry areas with very little water. It can survive harsh desert conditions and still remain green. (SPA)

As such, with its resilience, versatility, and deep cultural roots, hummayd is more than just a wildflower — it is a symbol of spring, sustainability, and Saudi heritage.

During spring, the Kingdom bursts with a bouquet of delicately fragranced wildflowers, blanketing the normally sandy landscape with a beautiful color palette.

The typical blooming period starts from February to April, with slight variations depending on plant type and geographic elevation. Some flowers may bloom as early as January, especially in the warmer southern regions, while others in elevated areas flower later.

“Wildflowers bloom across Saudi Arabia each year, with blooming seasons varying by region depending on plant type and climate,” Alstine Van Joshua, co-founder of the Saudi Botanical Society, told Arab News.

“In general, wildflowers bloom during spring, especially after winter rains when temperatures become moderate and there is sufficient soil moisture.”

Humaid (Rumex vesicarius) is an edible wildflower that blooms in the Saudi desert during the spring. It is seen as a sign the season of growth and renewal has arrived. (SPA)

In the northern regions, areas such as Jouf experience a burst of wildflowers following winter rainfall, while in the southern highlands, areas such as Asir and Al-Baha, known for their cooler climate and high elevations, support a wide range of wildflower species.

Najran and Jazan also boast rich plant diversity, especially among the region’s deep valleys and high mountain areas.

Even in the Kingdom’s eastern and central deserts, wild desert flowers grow in sandy and wadi environments, typically after prolonged rainfall.

These plants are highly adapted to the harsh climate and require minimal water, making them an effective tool in combating desertification and restoring ecological balance.

It is a tough plant that grows well in sandy, dry areas with very little water. It can survive harsh desert conditions and still remain green. (SPA)

“Native plants contribute to biodiversity by providing natural habitats for various creatures, such as birds and bees,” said Van Joshua.

“Their value extends beyond the environment to include cultural and heritage dimensions, as they are traditionally used in folk medicine and decoration during social occasions, especially in regions such as Najran, Asir, and Jazan.

“Reviving this vegetation reflects a deep commitment to protecting nature, improving quality of life, reducing carbon emissions, and achieving net-zero goals.

“It also supports the creation of a more resilient and sustainable environment that secures natural resources and green spaces for future generations.”

DID YOU KNOW?

• Hummayd has triangular evergreen leaves and blooms in red or green flowers. 

• It grows mostly in southern Saudi Arabia, but is found throughout the Kingdom. 

• The plant is rich in vitamin C and aids digestion. 

• It can be eaten raw, with bread, or cooked as a sour stew. 

The preservation of local vegetation is closely linked to environmental sustainability, and is considered one of the main pillars of reforestation projects and the rehabilitation of degraded lands.

Indeed, these plants play a vital role in stabilizing soil, preventing erosion, enhancing rainwater absorption, and restoring soil fertility. In doing so, they support biodiversity by providing natural habitats for wildlife and contribute to ecosystem recovery and stability.

“In the face of relentless drought, blazing sun, and cold desert nights, they stand with quiet grace, unyielding, patient, and strong beyond measure,” Munira Alhazani, CEO of the Saudi Botanical Society, told Arab News.

“These resilient plants reflect our own journey, the emotions we carry, the challenges we face, and the courage that blossoms in our darkest moments.

“It is our passion, a steadfast love for life, that fuels our onward journey. Yet beneath this strength lies a fragile hope, a whisper of fear that in a fleeting moment of weakness, they might tire, fade, and quietly disappear.”

People in Saudi Arabia eat Humaid raw or cooked for its sour taste and health benefits. It can aid digestion and is rich in vitamin C. (SPA)

Efforts to protect the Kingdom’s wildflowers align closely with the goals of the Saudi Green Initiative and the Middle East Green Initiative.

The Saudi Green Initiative aims to plant 10 billion trees within the Kingdom and rehabilitate 40 million hectares of degraded land, while also improving air quality and reducing carbon emissions.

On a regional scale, the Middle East Green Initiative seeks to plant 50 billion trees, including 40 billion outside the Kingdom, in what is considered the largest reforestation project of its kind.

The initiative aims to combat desertification, reduce emissions, and enhance the quality of life throughout the region.

“Local vegetation plays a direct and foundational role in achieving the objectives of these national and regional initiatives, as well as in supporting Saudi Vision 2030 and the UN Sustainable Development Goals,” said Van Joshua.

“Through these efforts, the Kingdom affirms its pioneering role in environmental protection — locally and regionally — while striving to build a more sustainable future and ensure a better quality of life for future generations.”
 

 


Saudi Shoura Council speaker participates in Rome conference

Saudi Arabia's delegation was headed by the speaker of the Shoura Council, Dr. Abdullah bin Mohammed Al-Asheikh. (Supplied)
Updated 20 June 2025
Follow

Saudi Shoura Council speaker participates in Rome conference

  • Event aims to build bridges, promote mutual understanding

ROME: The Second Parliamentary Conference on Interreligious Dialogue — titled “Strengthening Trust and Embracing Hope for our Common Future” — has started in Rome, with the participation of the Saudi delegation headed by Shoura Council Speaker Dr. Abdullah bin Mohammed Al-Asheikh. The event is being attended by heads of parliaments from around the world.

Lorenzo Fontana, the president of the Chamber of Deputies of Italy, praised the body’s significant and vital role, stressing the importance of the conference in building bridges and promoting mutual understanding.

 


Pesticides workshop held in AlUla

The workshop targeted farm owners, agricultural workers, and those interested in the sector. (SPA)
Updated 20 June 2025
Follow

Pesticides workshop held in AlUla

  • The workshop was part of a series of different guidance programs and workshops implemented by the National Center for Palms and Dates throughout the year in many regions of the Kingdom

ALULA: A workshop, titled Safe Handling of Palm and Date Pest Pesticides, was held on Friday in the AlUla Governorate. The event, which was organized by the National Center for Palms and Dates, in collaboration with the Royal Commission for AlUla, took place in the agricultural sector of the commission’s headquarters.

The workshop targeted farm owners, agricultural workers, and those interested in the sector. It aimed to raise awareness about safe pesticide use while enhancing efficiency in agricultural pest control in a way that improves production quality while ensuring environmental safety.

The workshop was part of a series of different guidance programs and workshops implemented by the National Center for Palms and Dates throughout the year in many regions of the Kingdom. They bid to support the agricultural sector’s development and enhance sustainability practices.

 

 


KSrelief distributes shelter aid in Somalia’s Togdheer region

The assistance comes as part of a 2025 initiative to distribute shelter aid to displaced persons in the African country. (SPA)
Updated 20 June 2025
Follow

KSrelief distributes shelter aid in Somalia’s Togdheer region

  • The assistance will be distributed in cooperation with the UN World Health Organization to 45 healthcare facilities in northwestern Syria, based on field-identified needs

TOGDHEER: The King Salman Humanitarian Aid and Relief Center recently distributed 1,030 pieces of clothing, 475 shelter bags, and 20 tents to several camps in the Togdheer region of Somalia, benefiting 1,525 families and 9,150 individuals. The assistance comes as part of a 2025 initiative to distribute shelter aid to displaced persons in the African country.

Earlier, three relief trucks provided by the Saudi aid agency arrived on Wednesday in the town of Sarmada in Syria’s Idlib governorate, carrying 20 tonnes of medical aid.

The assistance will be distributed in cooperation with the UN World Health Organization to 45 healthcare facilities in northwestern Syria, based on field-identified needs. The aid supports frontline medical teams in underserved areas, benefiting about 150,000 people.

Elsewhere, the agency distributed 3,000 cartons of dates to families in need in the Shabwa governorate of Yemen, benefiting 18,000 individuals.

 


Masam Project achieves massive success in Yemen

Updated 20 June 2025
Follow

Masam Project achieves massive success in Yemen

  • KSrelief has implemented 3,438 diverse humanitarian projects across 107 countries, valued at over $7 billion, since its launch in May 2015

RIYADH: Masam, a project launched by the Saudi aid agency KSrelief, has achieved a significant milestone by clearing 67,585,167 sq. meters and removing 500,000 explosives from Yemeni lands since its launch in June 2018.

Items removed include anti-personnel and anti-tank mines, unexploded ordnance, and explosive devices indiscriminately planted to harm civilians.

Demining efforts have dramatically reduced casualties — and allowed displaced people and farmers to return and resume cultivation — earning widespread praise from the UN and international organizations.

The agency has also initiated the Artificial Limbs Centers Project in several Yemeni cities, providing prosthetics and aiding physical rehabilitation to those injured by explosives.

The Masam Project stands as a vital contribution in enabling a safe and dignified life for Yemenis.

KSrelief has implemented 3,438 diverse humanitarian projects across 107 countries, valued at over $7 billion, since its launch in May 2015.