How cloud technology is accelerating Saudi Arabia’s digital transformation

The adoption of cloud computing is one of the most discussed topics in the Kingdom's ICT sector, as a way to accelerate digital transformation. (Getty Images)
Short Url
Updated 31 August 2022
Follow

How cloud technology is accelerating Saudi Arabia’s digital transformation

  • Many organizations have turned to cloud computing as a competitive driver of operational efficiency
  • Rapid adoption of cloud services is a key driver of the Kingdom’s thriving digital economy

JEDDAH: With the amount of data increasing at an exponential rate, doubling every two years, information processing and analysis tools and storage technologies have become critical requirements for any nation with a clear strategy for digital transformation.

Saudi Arabia is no exception, thanks to a nimble information technology community whose rapid adoption of cloud-based technologies is supporting and accelerating the Kingdom’s digital transformation.

In recent years, many governments and organizations around the world have turned to cloud computing as a competitive driver of operational efficiency, mainly to find a balance between security and agility.

Last October, a study by research firm Markets and Markets estimated that cloud-services adoption will grow by 16.3 percent between 2021-2026. Similarly, Gartner, the technology research and consulting firm, estimates that more than 95 percent of new digital workloads will be deployed on cloud-native platforms by 2025, up from 30 percent in 2021.

The Kingdom’s investment in and utilization of cutting-age information and communications technology has prepared it well for the new era of e-government, a framework with benefits for citizens, the government and the economy.

Experts say the Saudi government has been proactive in its approach to the implementation of digital technologies driving economic diversification, boosting innovation and building a thriving digital economy.

The transformation to e-government is taking place as the ICT sector witnesses rapid change. In 2019, Saudi Arabia’s Ministry of Communications and Information Technology announced a “cloud first policy” that guides public and private sector companies as part of a cloud-led transformation.

The Communications and Technology Information Commission adopted a Cloud Computing Regulatory Framework, which aims to enhance cloud-computing services in the Kingdom and ensure regulatory transparency.




Cloud technology provides flexibility, scalability and access to the latest technologies, enabling teams to innovate faster and be more agile. (AFP)

The commission has laid out a path to become a 5G digital regulator, the most advanced category according to the International Telecommunication Union, to connect the Kingdom to a thriving digital economy, increase innovation, inclusiveness, and sustainability, growth and partnerships.

Two years ago, the commission updated its cloud-computing framework and outlined the separate responsibilities of service providers and users, namely individual customers, government agencies and enterprises. Currently, cloud services are deployed under four models: Private, public, community and hybrid.

The framework makes a clear distinction between “Saudi government data” and “non-government data.” Within these two categories, subscriber data uploaded into a cloud solution provider’s cloud system may then be subject to additional classification levels, depending on the required level to preserve the confidentiality, integrity and availability of the data in question.

Saudi government data may be classified as “top secret,” “secret,” “confidential,” or “public.” Non-government data is categorized as either “data received from Saudi government entities” or “other data.”

FASTFACTS

* Digitization is the transformation of information from analog or manual to digital, such as the conversion of handwritten records into computerized versions.

* Digitalization is the process of applying digital tech and capabilities to tasks normally handled by people, delivering improved outcomes.

In October 2020, the ministry published the Kingdom’s Cloud First Policy to accelerate the pace at which government authorities were migrating from traditional IT infrastructure to cloud platforms, and encourage the adoption of cloud services in the country.

The ministry said that the policy covered all government authorities with some exclusions. These authorities would consider cloud-computing options when making new IT investment decisions in line with a clearly defined strategy that caters for various technical, security and commercial requirements.

To date, there are 21 service providers in the Kingdom, according to the commission website, ranging between class A and C. Nine more cloud providers are in the process of qualifying.

CNTXT, a company established to spearhead cloud-computing adoption in the Kingdom, offers Google Cloud solutions and services, digital transformation software, and consulting for public and private sector customers seeking to secure their place in the digital future.




Companies wanting to secure their space in the digital future are advised to adopt cloud computing. (AFP)

The company is a joint venture by Saudi Aramco and Norwegian software firm Cognite.

“Many (clients) realize that cloud adoption is more than just adopting new technology,” its CEO, Abdullah Jarwan, told Arab News. “It is an all-encompassing organizational change. It is about establishing a new technology strategy for the company, identifying new ways of working, and undergoing change management processes that enable you to take the most from cloud technology.”

The global pandemic not only highlighted the vulnerability of national systems, but also showed that while foundational organizational infrastructure is essential, work is needed to strengthen the digital resilience of the Kingdom’s economic sectors.

Experts believe the Saudi government’s cloud-first policy goal will facilitate access to global cloud service providers, which in turn will attract investments, develop definitive data regulations, enable innovation, foster agility and scale up growth.

“Cloud-technology adoption, like any other technology adoption, also requires cultural change,” Jarwan said.

INNUMBERS

* 16.3 percent Global growth rate of cloud adoption in 2021-2026.

* $448bn Projected global cloud services market value by 2026.

* $10bn Projected demand for cloud services in KSA by 2030.

* 92 percent KSA executives expecting 50 percent+ shift to cloud over next three years.

“It requires the company to invest in training and up-skilling its workforce in order to make sure that employees know how to take the most advantage of new cloud-based tools. It can sometimes also be hard to convince people to start using new tools. So, this change needs to be embraced and communicated from the top, where the cloud is positioned as a fundamental enabler of a company’s innovation.”

Today, the adoption of cloud computing is one of the most discussed topics in the Kingdom’s ICT sector, as entities in both the public and private sectors look to accelerate digital transformation.

Cloud computing is a relatively mature and robust technology that offers its users several proven advantages, such as cost reduction, immediate scalability and resource sharing.

Security is cloud migration’s primary, if not most significant, characteristic. Cybersecurity threats across the digital landscape rose almost exponentially during the global pandemic. Many organizations opted for cloud migration owing to restrictions on operations with on-premise IT systems.

Though cybersecurity threats are still a significant concern today, cloud security concerns are also coming to the fore. Such threats include lack of user awareness of safe configuration practices for personal smart home security; lack of secure setup and checkups for remote access enterprise systems; and end-user education against social engineering as user information is increasingly stolen via fraudulent emails and web links sent via social media platforms, instant messages and others.




Participants including Saudi women attend a hackathon in Jeddah in 2018. (AFP/File Photo)

Despite the threats, a Mordor Intelligence study of migration to cloud services between 2018-2026 put the market value in 2026 at $448.324 billion, compared with $119.13 billion in 2021.

According to Jarwan, several points are usually considered before companies migrate to the cloud, such as “technology stack evaluation, on-premise hardware and software, security evaluation, identification of gaps, and cost.”

Once the assessments are made, companies prioritize their services for the transition.

“Companies that want to secure their space in the digital future must adopt the cloud,” Jarwan told Arab News. “It provides flexibility, scalability, and access to the latest technologies, enabling teams to innovate faster and be more agile.

“Companies can shift their focus from maintaining infrastructure, which is not their core business, to freeing resources for actual development and innovation.”

Looking ahead, Jarwan said: “The question is not if but when and how companies should adopt the cloud.”


Manga Arabia to launch Korean comics in Arabic

Updated 4 sec ago
Follow

Manga Arabia to launch Korean comics in Arabic

  • Selected webtoons include ‘Medical Return,’ ‘Plants Human’ and ‘A Compendium of Ghosts’

Manga Arabia, a subsidiary of the Saudi Research and Media Group, announced on Tuesday that it will publish a selection of Korean webtoons in Arabic.

The Saudi Arabia company has partnered with Korean Kidari Studio and V-Bros, and will make the work available in its Manga Arabia Youth edition.

The selected webtoons include “Medical Return,” “Plants Human” and “A Compendium of Ghosts.”

The Manga Arabia apps for children and youth have 12 million users in more than 195 countries and over 220 distribution points in the Arab world.

Manga Arabia has expanded globally with its Tokyo-based company, Manga International.

Earlier this month, the firm signed a strategic partnership with Coamix, a renowned Japanese manga publisher.

This pact grants Manga Arabia licensing rights to translate and publish some of the most popular Japanese manga titles in Arabic.


Saudi FM arrives in Kuwait ahead of GCC - central Asian countries meeting

Saudi Foreign Minister Prince Faisal bin Farhan is greeted on arrival in Kuwait on Tuesday. (SPA)
Updated 15 April 2025
Follow

Saudi FM arrives in Kuwait ahead of GCC - central Asian countries meeting

  • Prince Faisal is due to participate in the third meeting of the strategic dialogue between the Gulf Cooperation Council and countries of Central Asia on Wednesday

RIYADH: Saudi Foreign Minister Prince Faisal bin Farhan arrived in Kuwait on Tuesday, Saudi Press Agency reported.

Prince Faisal is due to participate in the third meeting of the strategic dialogue between the Gulf Cooperation Council and countries of Central Asia on Wednesday.

The meeting will discuss ways to strengthen relations between Gulf states and Central Asian countries in various fields and intensify multilateral coordination on several issues of common interest, SPA said.


When pixels meet fabric: How gaming is reshaping fashion culture in Saudi Arabia

Updated 15 April 2025
Follow

When pixels meet fabric: How gaming is reshaping fashion culture in Saudi Arabia

  • Thriving scene in Kingdom inspires new fashion trends
  • Global brands enter Saudi market to create game-inspired clothing

RIYADH: Gaming in Saudi Arabia is shaping fashion trends, influencing consumer behavior, and redefining personal identity among the Kingdom’s youth.

With nearly 70 percent of the population identifying as gamers, what began as a digital pastime has evolved into a lifestyle — and that lifestyle is now visible on the streets.

According to a study by Power League Gaming and Ipsos, the relationship between gaming and fashion in the Kingdom is “symbiotic and fast-evolving.”

Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Global brands are now actively entering the Saudi gaming scene. In 2023, Adidas became the official merchandise partner of Gamers8, the Kingdom’s largest gaming festival, co-branding esports jerseys and offering customizations on-site for fans.

“Gaming is culture in Saudi Arabia, and fashion is naturally blending into that culture,” said Matthew Pickering, CEO of Power League Gaming.

For many gamers clothing has become an extension of their in-game identity. Whether it is a hoodie inspired by a favorite title or a jersey from a national team, Saudi gamers are increasingly expressing their digital passions in real life.

Cosplay culture has contributed to gaming’s influence on fashion. (Supplied)

Norah Shobili, a longtime gamer, noted that what started as basic T-shirts with logos has transformed into something deeper.

Shobili said: “Now it’s more like game skins — rare, valuable, and connected to status. I once won the official Saudi Overwatch team shirt from the 2023 World Cup. I tried it on, then put it back — I’m planning to frame it because it’s more valuable to me that way. It was a limited-edition piece sold only at the headquarters of Saudi electronic games.”

This shift from novelty to lifestyle is especially visible in streetwear. Pickering said: “Saudi gamers tend to gravitate toward casual, sporty clothing  — limited-edition sneakers, graphic tees, hoodies tied to their favorite teams or games.”

Matthew Pickering, CEO of Power League Gaming. (Supplied)

That style is not just for men. Nearly half of Saudi gamers are women, and many have merged modest fashion with gaming aesthetics  — bold makeup inspired by game characters and culturally mindful outfits that still nod to the gamer identity.

Gamer Roaa Al-Johani echoed this blend of style and sentiment, saying: “It’s not just about playing games. A lot of gamers show their love for gaming through how they dress. It’s like wearing your passion out loud.”

Shatha Al-Yousef, another gamer, shares that view. “From my perspective I see the worlds of gaming and fashion as almost inseparable. Every gamer has some aesthetic sense that reflects who they are — whether in-game or in real life,” she said.

Ibrahem “Quartz” Alali, a member of the Saudi Overwatch esports team displaying his jersey which has become a collector's item since the team won the 2023 cup. (Supplied)

“It’s not just about gameplay. Even your appearance has become part of what defines you as a gamer.”

Still, this movement is relatively new in the Kingdom. “I believe our community is now OK with whatever you wear if it doesn’t have someone’s face on it,” said Shobili. “‏Other than that, dress however you like, and (you) will be stopped by someone who actually knows what you’re wearing.”

While global brands are jumping in, not all local voices are convinced of their authenticity. “I’ve never really seen meaningful collaborations between fashion brands and Saudi gamers,” Shobili added.

On the other hand, Al-Johani takes a more pragmatic view, saying: “They’re definitely commercial, but I honestly don’t mind that. I love when people get to express what they’re into — even if it’s part of a trend.”

Al-Yousef also finds value in wearing game-inspired clothing. She said: “I’ve seen a few outfits inspired by games that were really unique, though sometimes they mix characters from anime or generalize the gamer image, which doesn’t always feel accurate.

“Personally I love wearing pieces that connect me to my favorite characters — it makes me feel closer to the games I love.”

Pickering believes authenticity is the differentiator. “Successful campaigns are the ones that respect the community,” he said, pointing to projects like the Namshi x Adidas Fortnite Challenge, which generated over $1.4 million in sneaker sales and 39 million impressions. Another campaign with Maybelline New York targeted female gamers through a custom Fortnite challenge and increased conversion rates by over 3.6 percent.

What sets the Saudi market apart is its youth and energy. More than half of Saudi gamers are between 15 and 24, compared to only 29 percent in the UAE.

“It’s a young, dynamic audience that drives trends,” said Pickering. The market is also more gender-diverse than many might expect, significantly higher than in many neighboring markets.

Looking ahead, both gamers and experts agree that the next phase in the evolution will come with the upcoming Esports World Cup in Riyadh.

Speaking about the Overwatch World Cup, which was won by Saudi Arabia in 2023, Shobili said: “‏After the OWWC, the gaming culture got more recognition by more people in the community, and with the Esport World Cup (around) the corner, many teams’ ... supporters are going to be seen wearing clans’ merchandise.

“‏I believe this is an opportunity for local designers to be part of this international event.”

Al-Johani shares that hope, saying: “I’d love to see more events and collaborations. It’s so great when every group — gamers, anime fans, sports lovers — gets something that speaks to their interests.”

The future of fashion, Pickering believes, may be born on gaming platforms. With the rise of AI, AR, and VR, gaming is becoming a testbed for virtual fashion — digital skins, avatar style, and virtual stores. “We expect a future where a gamer in Jeddah shops a new collection in the metaverse, tries it on virtually, and receives both the in-game skin and real-world version at home,” he said.

As lines blur between reality and virtual life, fashion brands that embrace this shift early — especially in tech-savvy, youth-driven markets like Saudi Arabia — are likely to define the next generation of style.

 


Princess Noura Al-Saud to address Creative Women Platform’s forum in London

Updated 16 April 2025
Follow

Princess Noura Al-Saud to address Creative Women Platform’s forum in London

  • Culture House CEO among 60 speakers at annual gathering
  • Event highlights vital role women play in leading change, championing environment, organizer says

LONDON: Princess Noura Al-Saud will be among the key speakers at the Creative Women Platform’s annual networking forum next month in London.

The Culture House CEO will be joined by author and philanthropist Sarah Ferguson, Duchess of York and a host of entrepreneurs, policymakers and business leaders from around the world for the three-day event at the House of Commons and Plaisterers’ Hall.

Olga Balakleets, founder and CEO of the Creative Women Platform, said the event highlighted the essential role women played in advancing global sustainability efforts, innovation and social impact.

“As we navigate a complex world, women are stepping into critical roles across industries, leading change, championing the environment and building inclusive economies,” she said.

“Our forum exists to amplify those voices, foster collaboration and empower the next generation of female change-makers.”

The theme of this year’s event is “Gateway to a Sustainable Future.” It will open with a reception at the House of Commons on May 7, followed by two days of panels and workshops, and conclude with a gala dinner and awards ceremony on May 9.

Since its creation in 2016, the Creative Women Platform has celebrated the leadership and entrepreneurial achievements of women from more than 50 countries.


Saudi leadership offers condolences to Malaysia after death of former PM

Updated 16 April 2025
Follow

Saudi leadership offers condolences to Malaysia after death of former PM

  • 85-year-old Abdullah passed away in hospital on Monday after a lingering illness and was buried on Tuesday after a state funeral

RIYADH: Saudi Arabia’s king and crown prince sent cables of condolences on Tuesday to Malaysia’s King Sultan Ibrahim Iskander after the death of the country’s former prime minister Abdullah Ahmad Badawi.

King Salman and Prince Mohammed bin Salman prayed for the deceased’s forgiveness and offered their condolences to his family.

85-year-old Abdullah died in hospital on Monday after a long illness and was buried on Tuesday after a state funeral.

Abdullah became prime minister in 2003, succeeding Mahathir Mohamad who resigned after 22 years in power.

Prince Mohammed also sent another cable to current Prime Minister Anwar Ibrahim in which he offered his condolences to the premier and the family of the deceased.