Saudi Arabia charts global leadership path with landmark deals in 2024

Experts emphasize that these agreements have long-term potential to diversify the Kingdom’s economy and reduce its dependency on oil revenues. File
Experts emphasize that these agreements have long-term potential to diversify the Kingdom’s economy and reduce its dependency on oil revenues. File
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Updated 30 December 2024
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Saudi Arabia charts global leadership path with landmark deals in 2024

Saudi Arabia charts global leadership path with landmark deals in 2024

JEDDAH: Saudi Arabia’s Vision 2030 agenda gained significant momentum in 2024, with the Kingdom securing a series of high-profile strategic partnerships that span multiple industries.

These deals, coupled with the country’s ongoing reforms, are positioning Saudi Arabia as a global economic and financial powerhouse. Experts emphasize that these agreements have long-term potential to diversify the Kingdom’s economy and reduce its dependency on oil revenues.

In the past year, Saudi Arabia signed key agreements with international governments and corporations in sectors including education, tourism, IT, finance, manufacturing, and renewable energy, according to Yaseen Ghulam, associate professor of economics and director of research at Al-Yamamah University in Riyadh.

Tourism sector takes off

The Saudi Tourism Authority reached a major milestone in May by unveiling the Kingdom’s unique summer destinations at the Arabian Travel Market. This initiative resulted in over 40 new agreements, including partnerships with Saudia, Riyadh Air, flyadeal, Noon, and China’s i2i Group.




Yaseen Ghulam, associate professor of economics and director of research at Al-Yamamah University in Riyadh. Supplied

“Tourism is expected to play a major role in the Kingdom’s economic transformation,” Ghulam said, underscoring the importance of these agreements in promoting the sector and creating new employment opportunities, particularly for youth and women. These efforts are in line with Vision 2030’s broader objectives. Saudi Arabia aims to develop year-round attractions and position itself as a top global destination. By blending traditional culture with modern experiences, the Kingdom is appealing to both domestic and international tourists, further strengthening its tourism strategy.

Strategic alliances

Abdullah Al-Maghlouth, a member of the Saudi Economic Association, pointed out that the Kingdom’s strategic alliances focus on diversifying the economy, attracting foreign investments, and boosting trade with international partners. These partnerships span regions, including the US, China, Europe, and Africa, and cover sectors such as technology, infrastructure, tourism, education, and renewable energy.

“These partnerships include collaborations with the US, China, European countries, and African nations, focusing on areas like energy, technology, infrastructure, tourism, education, and renewable energy,” he explained.

The agreements target key areas such as reducing reliance on oil, improving infrastructure, and fostering innovation while supporting flagship projects like NEOM, Qiddiya, and The Red Sea Project.

“These alliances will improve product and service quality, promote innovation, and help Saudi companies adopt modern technologies,” Al-Maghlouth added.

Education sector

2024 also saw significant strides in education. In November, top American universities visited Saudi Arabia, leading to an agreement aimed at strengthening academic and scientific cooperation. This partnership will increase exchanges between students and faculty, foster joint research projects, and introduce advanced academic programs.

Additionally, Saudi Arabia’s Technical and Vocational Training Corp. launched a cooperation program with the UK’s Department for Business and Trade, reinforcing the Kingdom’s growing reputation as a hub for international academic collaborations.

Another key development was a service agreement between the University of Strathclyde and Princess Nourah bint Abdulrahman University, signaling an open door for more British universities to establish partnerships in Saudi Arabia.

HIGHLIGHTS

These partnerships span regions, including the US, China, Europe, and Africa, and cover sectors such as technology, infrastructure, tourism, education, and renewable energy.

The agreements target key areas such as reducing reliance on oil, improving infrastructure, and fostering innovation while supporting flagship projects like NEOM, Qiddiya, and The Red Sea Project.

In November, top American universities visited Saudi Arabia, leading to an agreement aimed at strengthening academic and scientific cooperation.

Saudi Arabia signed a major agreement with NASA in 2024 to strengthen ties in space exploration, research, and education.

LEAP 24, a major tech event organized by the Saudi Data and Artificial Intelligence Authority, resulted in agreements worth $24 billion to boost AI research and digital technology localization.

Space and digital transformation

In a groundbreaking move, Saudi Arabia signed a major agreement with NASA in 2024 to strengthen ties in space exploration, research, and education. “This agreement has a huge significance and shall pave the way for further collaboration and related economic activities,” said Ghulam.

On the digital front, LEAP 24, a major tech event organized by the Saudi Data and Artificial Intelligence Authority, resulted in agreements worth $24 billion to boost AI research and digital technology localization.

Highlights include Amazon’s $5.3 billion investment in training initiatives, including the AWS Saudi Arabia Women’s Skills Initiative, which aims to train 4,000 women. Additionally, Aramco Digital announced partnerships with US tech companies to build the world’s largest AI supercomputer center in Saudi Arabia.

“All these agreements are expected to generate employment opportunities and help diversify the economy greatly,” Ghulam said.




Abdullah Al-Maghlouth, a member of the Saudi Economic Association, pointed out that the Kingdom’s strategic alliances focus on diversifying the economy.

Construction, renewable energy sectors

In the construction sector, a notable partnership was formed between Saudi Arabia’s National Housing Co. and China’s CITIC Construction. The agreement focuses on developing industrial cities and logistics zones to support residential projects and strengthen the real estate sector. Ghulam emphasized that these zones would boost construction, support local industries, expand the domestic materials market, and improve housing quality.

Renewable energy also made waves in 2024. In January, ACWA Power, a Saudi company, led a $1.5 billion wind energy project in Egypt, one of the largest onshore wind energy projects globally. “This initiative will provide electricity to 1 million homes in Egypt and reduce carbon emissions by 2.4 million tonnes annually,” Ghulam pointed out.

This project not only supports Egypt’s energy needs but also solidifies ACWA Power’s position as a key player in the global renewable energy sector, alongside other leading Saudi brands like Aramco and the Public Investment Fund.

PIF’s expanding role

The Public Investment Fund continues to be a driving force behind the Kingdom’s economic transformation. Since 2017, PIF has created nearly 644,000 jobs and launched 94 new businesses. In 2024, PIF acquired a 15 percent stake in Heathrow Airport for $4.12 billion, signaling its intent to expand its influence in global infrastructure projects.

PIF also partnered with Google Cloud to establish an AI hub in Saudi Arabia, a project that is expected to contribute $71 billion to the country’s GDP over the next eight years.

“This cooperation seeks to strengthen the Saudi workforce and assist the country’s goal of a 50 percent increase in the information and communication technology industry in coming years,” Ghulam noted.

In the renewable energy sector, PIF has been instrumental in localizing the production of wind turbines, solar cells, and other renewable technologies. In partnership with Jinko Solar and Vision Industries, PIF is working to produce solar power ingots and wafers, further advancing Saudi Arabia’s green energy ambitions.

Additionally, in April, PIF joined forces with BlackRock to launch a multi-asset investment platform in Riyadh, aimed at expanding Saudi Arabia’s capital markets and attracting global investors.

A transformative year

The strategic partnerships and investments forged by Saudi Arabia in 2024 reflect the Kingdom’s commitment to economic innovation, diversification, and global collaboration. By focusing on developing human capital, cutting-edge industries, and sustainable growth, Saudi Arabia is positioning itself as a leader on the world stage across multiple sectors.


Saudi Arabia’s Red Sea Global eyes IPO, REITs as resort openings gain pace

Saudi Arabia’s Red Sea Global eyes IPO, REITs as resort openings gain pace
Updated 20 August 2025
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Saudi Arabia’s Red Sea Global eyes IPO, REITs as resort openings gain pace

Saudi Arabia’s Red Sea Global eyes IPO, REITs as resort openings gain pace
  • Shoura Island will welcome guests this year at 11 luxury resorts
  • Construction at the wellness-focused Amaala project is progressing rapidly

RIYADH: Saudi Arabia’s Red Sea Global is considering a range of alternative financing options in the near future, including an initial public offering or converting assets into real estate investment trusts, according to its chief executive officer.

Speaking to Al-Eqtisadiah, John Pagano said no final decisions have been made, but emphasized the company’s focus on leveraging current momentum, with resorts now operational and more hotel openings expected this year.

Shoura Island, the flagship of the Red Sea destination, will welcome guests this year at 11 luxury resorts operated by global hospitality brands, including Rosewood, Four Seasons, Grand Hyatt, EDITION, and Raffles.

Construction at the wellness-focused Amaala project is also progressing rapidly, with core infrastructure complete and its first hotels nearing launch, Pagano said.

Six resorts have opened under the Red Sea destination so far, including Desert Rock and Shebara, which are fully owned and operated by Red Sea Global. The exclusive Thuwal Private Retreat has also been unveiled as the company’s third destination.

Red Sea Global has also launched residential offerings on Shoura and Ummhat islands, in addition to announcing Lahak Island earlier this year, which drew strong local and international attention, he said.

Amaala is set to open by year-end and will feature wellness and hospitality brands such as Jayasom, Six Senses, Rosewood, Equinox, and Clinique La Prairie. The destination aims to deliver experiences centered on healing, exploration, and renewal.


Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector
Updated 20 August 2025
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Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

Saudi matcha imports surge 900% as demand reshapes Kingdom’s cafe sector

RIYADH: Saudi Arabia’s imports of Japanese matcha skyrocketed by nearly 900 percent in 2023 to 81,000 kilograms at a value at SR9 million ($2.40 million), up from just 9,000 kilograms in 2022, highlighting the rapid expansion of the drink’s market presence across the Kingdom.

The momentum continued into 2024, with imports totaling 46,000 kilograms worth SR7 million, reflecting sustained consumer demand and the growing role of matcha in the Kingdom’s cafe sector, Al-Eqtisadiah reported.

Cafes are capitalizing on the trend, with Jon & Vinny’s in Riyadh reporting weekend sales of 350 matcha cups per branch, making up 22 percent of beverage revenues, according to Al-Eqtisadiah.

The cafe uses a premium Japanese blend priced at SR1,200 per kilogram. Similarly, Pro 92 Cafe said matcha lattes alone contribute 10.5 percent of total sales, consuming over 150 kilograms of matcha monthly across branches.

The broader green tea category — which includes matcha — accounted for SR74 million in Saudi imports in 2024, totaling 2.3 million kilograms. In comparison, 2023 saw 2.5 million kilograms imported at a value of SR79 million, Al-Eqtisadiah reported.

Cups of matcha are sold at prices ranging from SR16 to SR29, depending on the outlet. This price variation has spurred a growing home-preparation market, with local Instagram-based businesses selling matcha kits priced between SR110 and SR180.

Driven by health-conscious consumers and youth interest in Japanese culture, matcha is carving out a permanent share in the Kingdom’s beverage landscape.


Closing Bell: Saudi main index ends lower at 10,878

Closing Bell: Saudi main index ends lower at 10,878
Updated 20 August 2025
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Closing Bell: Saudi main index ends lower at 10,878

Closing Bell: Saudi main index ends lower at 10,878
  • MSCI Tadawul Index fell 0.02%, to close at 1,406.62
  • Parallel market Nomu lost 0.52% to end at 26,629.95

RIYADH: Saudi Arabia’s Tadawul All Share Index edged down on Wednesday, slipping 3.64 points, or 0.03 percent, to close at 10,878.07. 

The benchmark’s total trading turnover stood at SR4.21 billion ($1.12 billion), with 95 stocks advancing and 148 declined. 

The MSCI Tadawul Index also dipped, falling 0.24 points, or 0.02 percent, to 1,406.62. 

The Kingdom’s parallel market Nomu lost 139.91 points, or 0.52 percent, to close at 26,629.95, as 35 stocks advanced and 55 retreated. 

Thimar Development Holding Co. was the session’s top performer, rising 4.47 percent to SR41.10. 

Al-Jouf Agricultural Development Co. climbed 3.4 percent to SR45.64, and Power and Water Utility Co. for Jubail and Yanbu gained 2.41 percent to SR40.80. 

Alistithmar AREIC Diversified REIT Fund recorded the steepest drop, falling 4.50 percent to SR8.06. Retal Urban Development Co. declined 3.95 percent to SR13.14, while Zamil Industrial Investment Co. slipped 2.94 percent to SR37.66. 

In corporate announcements, Sama Healthy Water Factory Co. reported a 27.19 percent decline in first-half 2025 net profit to SR3.51 million, compared with SR4.82 million a year earlier. 

In a Tadawul statement, the company attributed the fall mainly to unrealized foreign exchange losses, though it said core operational profit rose 23 percent on the back of higher sales and improved margins following the integration of a new raw material production line. 

Its share price fell 1.29 percent to SR2.29.  

View United Real Estate Development Co. posted a 132.11 percent increase in net profit for the first half of the year, reaching SR9.97 million versus SR4.30 million in the same period last year. 

The company cited a 104.77 percent jump in revenue, driven by stronger performance across most business segments, alongside the positive impact of off-plan and land sales, according to a Tadawul statement. 

Its shares, however, slipped 0.95 percent to SR6.24. 

Al Rashid Industrial Co. registered a 22.88 percent rise in first-half net profit to SR21.47 million, compared with SR17.47 million in the previous year. 

The company said the increase reflected stronger top-line performance and a 21.78 percent jump in gross operating profit, highlighting improved efficiency. 

Its stock advanced 9.18 percent to SR53.50. 


PIF launches ‘azm’ program to equip Saudis for labor market needs

PIF launches ‘azm’ program to equip Saudis for labor market needs
Updated 20 August 2025
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PIF launches ‘azm’ program to equip Saudis for labor market needs

PIF launches ‘azm’ program to equip Saudis for labor market needs
  • Program aims to create pipeline of technically skilled Saudis to meet PIF’s investment needs
  • It will offer tailored training at competitive costs

JEDDAH: Saudi Arabia’s Public Investment Fund launched a strategic program designed to build skills, address labor market needs, and support economic diversification to boost national talent. 

The “azm” workforce development program was unveiled at a signing ceremony attended by Education Minister Yousef Al-Benyan and PIF Governor Yasir Al-Rumayyan, alongside partners from the Technical and Vocational Training Corp., Colleges of Excellence, Human Resources Development Fund, and Roshn Group. 

The launch underscores PIF’s role in advancing Vision 2030, Saudi Arabia’s plan to transition to a knowledge-based economy and reduce reliance on oil revenues. 

In a post on its official X account, PIF said it launched “the ‘azm’ program to empower national talents and equip them with the expertise and skills required by the labor market, thereby contributing to building a stronger and more diverse national economy, through a signing ceremony that included the program’s partners.” 

According to the sovereign wealth fund, azm aims to create a pipeline of technically skilled Saudis to meet the needs of PIF’s investments, portfolio companies, and ecosystem partners. It focuses on employer-driven skill development, with 80 percent of training based on hands-on, real-world applications. 

Under the program, PIF signed memoranda of understanding with TVTC and the Colleges of Excellence to manage and deliver training. The agreements cover curriculum development, contracting with local and international providers, overseeing registration and evaluation, and operating training facilities. 

“Future cooperation between Colleges of Excellence and the fund includes launching an academic entity under the azm program to serve as a specialized training body in developing technical and professional skills for Saudi youth,” the Colleges of Excellence posted on its X account.

The fund said azm will offer tailored training at competitive costs, apply rigorous learner selection, and provide financial incentives to cover tuition. Employers partnering with the program will gain access to a job-ready Saudi workforce trained to their specifications. 

PIF said azm leverages its existing experience in delivering training across portfolio companies and taps into a broad network of local and international providers. It also benefits from strong ties with accreditation bodies and access to government funding mechanisms for workforce development.


Saudi Arabia clears VistaJet as first foreign private jet operator 

Saudi Arabia clears VistaJet as first foreign private jet operator 
Updated 20 August 2025
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Saudi Arabia clears VistaJet as first foreign private jet operator 

Saudi Arabia clears VistaJet as first foreign private jet operator 

JEDDAH: Malta-based VistaJet is set to become the first foreign private jet operator allowed to fly domestic routes in Saudi Arabia, after regulators lifted cabotage restrictions to liberalize the Kingdom’s skies. 

VistaJet’s approval comes less than four months after Saudi regulators, on May 1, scrapped rules that had barred international charter operators from offering domestic services — a move aimed at stimulating competition, improving service quality, and expanding the private aviation segment. 

The decision, announced by the General Authority of Civil Aviation, marks a major step in liberalizing Saudi Arabia’s general aviation market as the Kingdom works to attract global investment and boost competitiveness under its Vision 2030 economic transformation plan. 

Awad Al-Sulami, executive vice president for economic policies and logistics services at GACA, said: “Authorizing VistaJet as the first international private jet operator for domestic operations in the Kingdom is a milestone in enhancing the general aviation market in Saudi Arabia.” 

He added: “This step will foster greater competition, stimulate sector growth, and raise the quality of services for private aviation customers in the Kingdom and across the region.” 

VistaJet, which operates under a Maltese air operator certificate and is part of Dubai-headquartered Vista Global Holding, welcomed the decision as a breakthrough for the sector. 

“We are delighted to be working with the Kingdom of Saudi Arabia and GACA, reinforcing our commitment to offering clients reliable, flexible and trusted flying solutions through our global and regional infrastructure,” said Mazen Obaid, president — Middle East at Vista. 

He added: “As a Saudi myself, I am extremely proud and excited for this new venture, and of all the opportunities that I know we can achieve together. We very much look forward to hiring many local experts and investing locally.” 

The move supports GACA’s General Aviation Roadmap under the National Transport and Logistics Strategy, which seeks to position Saudi Arabia as the Middle East’s top aviation hub by 2030 and a global logistics connector between Asia, Africa, and Europe.