Inside Ittihad: A match day experience to rival the world’s best

Al-Ittihad supporters guarantee a unique matchday experience at King Abdullah Sports City Stadium in Jeddah. (Supplied)
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Updated 09 February 2025
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Inside Ittihad: A match day experience to rival the world’s best

  • In this special three-part feature, Arab News goes behind the scenes at Al-Ittihad to discover how the club has transformed its off-field operations
  • In Part 1, we look at how the home of the league leaders continues to produce some of the most colorful and noisy match experiences in the region

RIYADH: A big screen bombarding match-going fans with advertisements, an emcee screaming at the top of their lungs and a playlist of overly commercialized pop music devoid of any meaning or connection.

Welcome to the experience for many football fans the world over.

As the football world becomes smaller thanks to technology and globalization, the matchday experience has become increasingly gentrified as clubs follow the same playbook to entertain their fans. If you’ve been to enough games, you’ll have encountered this.

So, as a club looking to grow its global resonance, how does Al-Ittihad ensure it doesn’t fall into the same trap and instead continues to offer something distinctly Saudi Arabian to its increasingly international audience?

Enter Salma Malaeb, senior manager of matchday experience at Al-Ittihad, whose job it is to create an atmosphere unique to Saudi Arabia’s oldest football club.

The simplest experience, Malaeb told Arab News, is the stadium playlist.

“A lot of the playlist songs are actual Ittihad songs written by Ittihad artists, because the club is a community in itself, you know?

“You have a lot of local artists, a lot of creatives. We try to even work with the creatives, for example, in the fan zone. We have a pop-up from time to time, (where) we work with a local artist, so we try to incorporate the community into matchday through these little things, while at the same time trying to modernize it.

“Because, yes, we do want to reach international standards, but we also want to maintain the identity of the club, and this is maintained (by) our Ultras as well. They will make you feel like this is Saudi football, and this is what football means to them.”

The biggest expression of their passion is undoubtedly the iconic full-stadium tifos that have become synonymous with the Al-Ittihad matchday experience.

Malaeb, who has only been in the role for just over six months and has previously worked for Real Madrid and at the FIFA World Cup in Qatar, sees first-hand the work that goes into preparing the displays.

Aside from facilitating the pre-match planning and coordination, the club is largely uninvolved in the process, preferring to keep it a uniquely fan-controlled initiative.

“In terms of how much it’s controlled by the club, we really try to not control it,” she explained. “We want it to be as genuine as possible, coming straight from these hardcore fans.

“A lot of sponsors have tried to engage in some way, but for us, it’s always like: ‘No, we really want to keep this for them.’ This is something for the audience, this is something for these fans.”

And how much work goes into coordinating these works of art? Simple answer — a lot.

“We see it because we’re behind the scenes,” she explained.

“They work with an artist (who) comes up with the designs. This is basically the process. But then, operationally, we see them matchday minus one, matchday minus two working on it, hanging it on the seats.

“It’s really incredible, the amount of work and dedication that it takes. But the guys here, they work tirelessly around the clock to get a tifo in place. So, it’s honestly a work of art, really.”

And much like the greatest art galleries of the world, there is a lure so compelling that it just draws people in, converting them into fans — Malaeb included.

“When you see the dedication, and you actually see the results of this, honestly, automatically, you fall in love with the club,” Malaeb said.

“Because football is about the passion behind it, right? It’s about the fans. This is what makes football so beautiful. So, when you get to know the club, and you get to see the passion and dedication that these guys put in around the club to try to get something like this done, you just fall in love with it.

“I’ve been here for six months, but I swear, I am in love with this club. You can’t help it.”

And when fans visit the King Abdullah Sports City Stadium, that is the emotion Malaeb wants every single one of them to feel. She wants them to feel at home, even if they do share the stadium with crosstown rivals, Al-Ahli. On matchday, when it’s decked out top-to-bottom in yellow and black, she wants them to feel a sense of belonging.

That includes, in increasing numbers, families and female fans. Now that they know a woman is behind the matchday operations, women are “even more excited” to attend matches, Malaeb said.

“Also, a lot of kids, because now they know we’re trying to entertain the kids with our tiger mascot, getting him more involved on a match day, visiting different areas of the stadium, interacting with the spectators.

“We do notice that, and I know I’m relatively new here, but I hear from my colleagues, and they tell me the atmosphere has changed,” she added.

If you ever find yourself walking into the King Abdullah Sports City Stadium, don’t expect just any experience. Expect something more unique.

Where Liverpool has “You’ll Never Walk Alone,” Al-Ittihad has “The Nation’s Club,” a thunderous anthem the fans belt out pre-game as the players stand arm-in-arm in front of them. It gets the hairs standing every time.

They may now operate in a global environment, but Al-Ittihad remains rooted in the local community.


Promotional tour for Alvarez and Crawford’s ‘Fight of the Century’ gets underway in Riyadh

Updated 21 June 2025
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Promotional tour for Alvarez and Crawford’s ‘Fight of the Century’ gets underway in Riyadh

  • The boxers will face off in Las Vegas in September for the unified super-middleweight title and a specially crafted Ring Magazine belt worth $188,000

RIYADH: Boxing superstars Canelo Alvarez and Terence Crawford shared the stage in Riyadh on Friday at the start of a promotional tour ahead of their highly anticipated bout in Las Vegas on Sept. 13.

The two champions, who will face off for the unified super-middleweight title and a specially crafted Ring Magazine belt valued at $188,000, appeared at a press conference in Boulevard City as part of Riyadh Season.

“My goal is always being in these kinds of fights: big fights,” Alvarez, the reigning undisputed champion with a record of 62 wins, 39 of them by knockout, told Arab News. “And I’m here again. So I feel grateful and excited.”

He added that the sport has developed and progressed in the Kingdom in recent years, adding: “Turki Alalshikh (chairperson of the General Entertainment Authority) has helped a lot. Right now we have boxing gyms here and they’re helping a lot of kids. So that’s very nice.”

Looking ahead to his showdown with Crawford, the Mexican fighter said: “I think this fight is going to be one of my best fights in my history, in my record. I’m very excited and motivated. This is what it’s all about. I want to make history.”

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Asked for his thoughts on his opponent, Alvarez said: “Don’t get me wrong, he’s a great fighter — but like I said, he’s not Canelo. He’s one of the top fighters I’m going to face in my career, for sure.”

Crawford, an American fighter who holds a record of 41 wins, with 31 knockouts, and is a four-division world champion, said: “This is my moment and I’m not letting Canelo take it away from me. It’s going to be an exciting day for boxing; history will be made.”

Alalshikh said the fight marks the beginning of a long-term partnership with Netflix, which will stream the bout to more than 300 million subscribers worldwide.

“We will do big things together and this is the beginning of a great relationship between the Kingdom of Saudi Arabia, the GEA and Netflix,” he added.

Asked what he hopes to see from the fighters during their bout, Alalshikh said: “I’m sure they will deliver for me smashing face and blood.”

As for the decision to stage the fight in Las Vegas, he described the city as “the capital of boxing.”

The promotional tour will continue in New York City on June 22 and Las Vegas on June 27.


Benfica knock out Auckland in Club World Cup romp

Updated 20 June 2025
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Benfica knock out Auckland in Club World Cup romp

  • With the Portuguese side leading by a goal at half-time the match was suspended because of a storm
  • Despite their eventual collapse, Auckland battled hard in the first half

ORLANDO: Benfica romped to a 6-0 win over Auckland City on Friday in a Club World Cup match in Orlando which suffered a long weather delay, with Angel Di Maria netting two penalties.

With the Portuguese side leading by a goal at half-time the match was suspended because of a storm, eventually resuming two hours later.

Auckland of New Zealand, the only Oceania Football Confederation representatives at the tournament, were thrashed 10-0 by Bayern Munich in their Group C opener and this defeat means they are eliminated.

Despite their eventual collapse, Auckland battled hard in the first half and almost made it to the break unscathed.

Auckland goalkeeper Nathan Garrow made several good saves to keep Benfica at bay and the Portuguese side grew frustrated.

Benfica took the lead deep into first half stoppage time when Gianluca Prestianni was clumsily felled in the area by Haris Zeb.

Di Maria, who converted a spot-kick in the opening 2-2 draw against Boca Juniors, sent Garrow the wrong way.

At half-time the match became the fourth in the last four days at the tournament to be impacted by a suspension for adverse conditions, with a storm arriving at the Inter&CO Stadium.

When play eventually resumed, Benfica came back out strongly.

Vangelis Pavlidis bundled his way through and smashed home to double Bruno Lage’s team’s lead in the 53rd minute, with Renato Sanches netting the third 10 minutes later from outside the box with a deflected effort.

Luxembourg midfielder Leandro Barreiro bagged a brace to expand Benfica’s lead, tucking home at the back post from Pavlidis’ cross for the fourth before netting from close range.

Nikko Boxall brought down Di Maria in stoppage time and the Argentine World Cup winner beat Garrow from the spot again to wrap up Benfica’s emphatic triumph.

Later Friday German giants Bayern Munich take on Argentine outfit Boca Juniors in the other Group C match.


Liverpool sign Florian Wirtz from Bayer Leverkusen for huge fee that could climb to $156m

Updated 20 June 2025
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Liverpool sign Florian Wirtz from Bayer Leverkusen for huge fee that could climb to $156m

  • “I feel very happy and very proud,” Wirtz told the official Liverpool website
  • “Finally it’s done and I was waiting for a long time”

LONDON: Liverpool delivered a huge statement of intent after winning the Premier League title by signing Germany star Florian Wirtz from Bayer Leverkusen on Friday.

The transfer fee could climb to 116 million pounds ($156 million), which would make the 22-year-old Wirtz the most expensive player in the history of British soccer.

“I feel very happy and very proud,” Wirtz told the official Liverpool website. “Finally it’s done and I was waiting for a long time.

“I’m really excited to have a new adventure in front of me. This was also a big point of my thoughts: that I want to have something completely new, to go out of the Bundesliga and to join the Premier League.

“I will see how I can perform there. I hope I can do my best. I spoke also with some players who played there and they told me that it’s perfect for me and every pitch is perfect, you can enjoy every game. I’m really looking forward to playing my first game.”

Liverpool, determined to keep moving forward despite securing a record-tying 20th English top-flight title, splashed out a club record to bring in not only one of the best players from Germany, but one of the top youngsters in the world.


Wirtz has been a key first-team player for Leverkusen since he was 17. He was the outstanding attacking player in the team that won the Bundesliga and German Cup in 2023-24 without losing a game, and is a regular in Germany’s national team.

It’s why Liverpool were ready to pay a guaranteed 100 million pounds, plus 16 million pounds in potential add-ons. Wirtz had two years left on his contract, giving Leverkusen leverage in negotiations.

The Premier League record for an initial fee was set when Chelsea signed Enzo Fernandez from Benfica for 106.7 million pounds ($131.4 million at the time) in 2023, before the London club agreed to pay up to 115 million pounds ($146 million at the time) for midfielder Moises Caicedo from Brighton later that year.

Liverpool manager Arne Slot arrived last summer and signed just one outfield player — forward Federico Chiesa — for the 2024-25 season.

Chiesa barely played and the Reds won the league by 10 points, after which Slot and some of his players — including Virgil van Dijk — spoke about there being big plans for this transfer window.

Having already signed right wing back Jeremie Frimpong from Leverkusen for a reported 35 to 40 million euros ($39.7 million to $45.4 million), Liverpool have returned to the German club to take Wirtz, who rejected an opportunity to join Bayern Munich — a Bundesliga rival which have long pursued him.

One obstacle to that move was the size of the fee Leverkusen wanted. Another was concern over how Wirtz might fit into the same lineup as Jamal Musiala, Germany’s other standout young attacking midfielder.

Losing Wirtz leaves Leverkusen and their new coach, Erik ten Hag with an even bigger rebuild following the departure of Xabi Alonso for Real Madrid.

Just after his 17th birthday, Wirtz became the youngest player in Leverkusen’s history when he made his debut against Werder Bremen in May 2020, in an empty stadium at the height of the COVID-19 pandemic.

A month later he was the youngest player to score in Bundesliga history, though that record has since been topped.

Wirtz’s versatile attacking midfield play was a vital ingredient in Alonso transforming Leverkusen into a team that could win the Bundesliga and German Cup without losing a game.

He and Alonso stayed for another sometimes-disappointing season which ended with second place to Bayern in the league and a loss to Bayern in the Champions League round of 16.

Wirtz showed he can deal with adversity when a cruciate ligament tear in his knee ruled him out for almost all of 2022 — including Alonso’s first games as coach — before he returned to power Leverkusen to their league and cup double in 2023-24.

Wirtz has become a vital player for the German national team with 29 caps. He played all five of their matches at Euro 2024 on home soil.

He’s also had to contend with hostility from fans of his boyhood club Cologne, which he left for nearby Leverkusen at 16. Liverpool and Bayern were reportedly interested then, too.

Cologne claimed that deal broke an agreement between the clubs not to pursue each other’s youth players. Leverkusen argued Wirtz was so talented that he counted as a first-team player despite his age.

Cologne and Leverkusen are barely 10 kilometers (6 miles) apart, so going to Liverpool will be the first time that Wirtz has moved away from his roots.

His parents Hans Wirtz and Karin Gross have played a big role in his career — they were also his agents until last year — and he’s close to his older sister Juliane, a professional player for Werder Bremen in the women’s Bundesliga.

Wirtz’s decision to turn down Bayern and the Bundesliga for Liverpool has caused some raised eyebrows in Germany.

“I wouldn’t have thought Florian would make this switch so early,” former Germany great Lothar Matthäus told broadcaster n-tv last month. “But he wants to get out of his comfort zone.”

Wirtz seems likely to slot in as the No. 10 at Liverpool, a more creative solution in that role compared to the hard-running Dominik Szoboszlai.

Whether Slot also now pushes for a new striker as an upgrade to current options Diogo Jota and Darwin Nunez remains to be seen.

Szoboszlai could drop back into one of the two deeper midfield positions, competing with Ryan Gravenberch, Alexis Mac Allister and Curtis Jones.


Pakistan beat France 3-2 in penalty shootouts to reach FIH Hockey Nations Cup final

Updated 20 June 2025
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Pakistan beat France 3-2 in penalty shootouts to reach FIH Hockey Nations Cup final

  • PM Shehbaz Sharif congratulates team on their win, paying tribute to players and the management
  • Pakistan boasts proud hockey legacy by winning three Olympic gold medals and four World Cup titles

ISLAMABAD: Pakistan’s national hockey team advanced to the FIH Men’s Nations Cup final in Malaysia after defeating France 3-2 in penalty shootouts, the International Hockey Federation said on Friday.

The FIH Men’s Nations Cup is being played in Kuala Lumpur from June 15 to 21 at the National Hockey Stadium that brought together eight top-ranked teams competing with each other.

“Pakistan edge France to make it to their first FIH Hockey Men’s Nations Cup final,” International Hockey Federation said in a post on X.

“Excellent goals in the second half followed by amazing goalkeeping in the shootout,” it continued, “This is Pakistan’s first FIH final in more than a decade.”

Prime Minister Shehbaz Sharif praised and congratulated the Pakistan hockey team on their victory, paying tribute to the players and team management.

“The national hockey team delivered an outstanding performance throughout the tournament,” he added. “The team has made the nation proud and won our hearts.”

Sharif said he would also pray for Pakistan’s victory in the final scheduled for June 21, expressing hope that the country will soon regain its lost glory in the field of hockey.

Pakistan will play the winner of the second semifinal between New Zealand and South Korea.

Hockey is Pakistan’s national sport.

The national team boasts a proud legacy with three Olympic gold medals in 1960, 1968 and 1984 along with four World Cup titles in 1971, 1978, 1982 and 1994.

Hockey in Pakistan has faced a sharp decline in recent decades due to administrative challenges, underinvestment and inadequate infrastructure.

Renewed efforts are underway to revive the game with increased government support, youth development initiatives and greater international engagement aimed at restoring Pakistan’s former glory in the sport.


Acclaim for Bounou, Al-Dawsari as world reacts to Al-Hilal’s performance against Real Madrid

Updated 20 June 2025
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Acclaim for Bounou, Al-Dawsari as world reacts to Al-Hilal’s performance against Real Madrid

  • New coach Simone Inzaghi’s tactics praised after Saudi club’s impressive 1-1 draw in FIFA Club World Cup
  • It was on social media, however, that the impact of Al-Hilal’s performance reverberated most

DUBAI: An impressive 1-1 draw by Al-Hilal against Spanish giants Real Madrid in the FIFA World Club Cup has drawn praise from football fans and media alike, with goalkeeper Yassine “Bono” Bounou and captain Salem Al-Dawsari receiving particular attention.

Al-Dawsari caused a stir among the media, who recalled his heroics in scoring Saudi Arabia’s winner against Argentina at the 2022 World Cup in Qatar, while Bounou was a key player for Morocco who reached the semifinals in the same tournament.

There was also recognition of the role played by Simone Inzaghi, the new Al-Hilal coach, who took over the reins following his departure from UEFA Champions League finalists Inter Milan.

“For Al-Hilal, many foreign players who now play for the club have experience at top teams and stages of tournaments, like Manchester City and World Cup semifinals,” wrote the Washington Post after the encounter at Hard Rock Stadium in Washington.

“Inzaghi has made a big step after guiding Inter Milan to two Champions League finals, now stepping out of his comfort zone.”

Al Jazeera said Real Madrid had labored to the 1-1 result draw against a spirited Al-Hilal and that “Simone Inzaghi’s men showed defensive grit and enough attacking intent to rattle their illustrious opponents.”

The BBC compared the Al-Hilal coach’s debut to that of opposite number Xabi Alonso, saying: “Inzaghi will likely be the more satisfied, with his unfancied Al-Hilal side impressing and threatening to deliver a remarkable result even without a prolific marksman of their own, given Aleksandar Mitrovic was ruled out through injury.”

It was on social media, however, that the impact of Al-Hilal’s performance reverberated most.

Many commenters highlighted the challenges posed by 33-year-old Al-Dawsari to Real Madrid debutant Trent Alexander Arnold, who was involved in one of the most high-profile transfers of the summer when he joined the Saudi club from Liverpool just weeks ago.

“I was raving about Salem Al-Dawsari during the Arabian Gulf Cup as one of the best players I have ever seen. An unbelievable talent and Real Madrid found that out for themselves,” journalist David Rhys Williams wrote on X.

Seb Stafford-Bloor of The Athletic echoed the sentiments in his own tweet: “Salem Al-Dawsari is a super player — and he’s had an excellent half. Causing all kinds of problems down Real’s right.”

One user said: “Trent getting dunked on by Salem Al-Dawsari,” while another commented: “Trent getting cooked by Al-Dawsari.” Others posted memes of the Al-Hilal player’s success in the head-to-head battle.

Meanwhile, Real Madrid goalkeeper Thibaut Courtois praised Bounou after a stoppage-time penalty save against Frederico Valverde secured a precious point for Al-Hilal.

“Fede has a very strong shot but he does not look at the keeper. Bounou moved early and could reach it. Bounou is good at penalties,” said Courtois.


On X, @Medias24, with over 180,000 followers, said: “A world-renowned drill specialist, Yassine Bounou, once again demonstrated his instincts against Real Madrid. Marca praises him, FIFA celebrates him, and the numbers confirm: the Moroccan goalkeeper has become a global icon.”

Meanwhile Moroccan football account @MoroccanGrinta proudly tweeted: “Penalty in the 90th minute against Real Madrid? Not a problem when you have Yassine Bounou. The Atlas Lion delivers a masterclass and secures a crucial point for Al-Hilal.”

Sports News Africa posted a video of Bounou’s save and said: “We’ll let you watch yet another save from the best African goalkeeper in history against the GREAT Real Madrid. Yassine Bounou…”