Demand for Najran’s Al-Samraa brown wheat rises for Ramadan

Demand for Najran’s Al-Samraa brown wheat rises for Ramadan
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Najran's Al-Samraa brown wheat, known locally as Al-Bur Al-Najrani, is a staple ingredient in numerous popular dishes such as the Raqsh and Wafd.  (SPA)
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Updated 28 February 2025
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Demand for Najran’s Al-Samraa brown wheat rises for Ramadan

Demand for Najran’s Al-Samraa brown wheat rises for Ramadan
  • High demand because of nutritional value, health benefits
  • Staple in several popular dishes including Raqsh and Wafd

NAJRAN: Wheat produced in Saudi Arabia’s southern region of Najran is in high demand because of its wide use during Ramadan, the Saudi Press Agency reported recently.

Among the most popular type is the Al-Samraa brown wheat, known locally as Al-Bur Al-Najrani, a staple ingredient in numerous popular dishes such as Raqsh and Wafd.

“The increased demand for Najrani wheat during Ramadan is attributed to its high quality, nutritional value, and health benefits,” the SPA reported.

This particular variety is rich in vitamins B and E, folic acid, zinc, and fiber.

Al-Samraa is one of 13 products in Saudi Arabia that have been chosen by the Slow Food organization’s Ark of Taste. Slow Food is a US-based organization that catalogs “delicious and distinctive foods facing extinction” or that need to be recognized.

 




Al-Samraa is one of the 13 products in Saudi Arabia that had been chosen by the Slow Food's Ark of Taste. (SPA file photo)

“By identifying and championing these foods, we keep them in production and on our plates,” stated the website of Slow Food, which has added more than 3,500 products from over 150 countries to its International Ark of Taste.

Earlier this month, the regional office of the Ministry of Environment, Water and Agriculture said Najran farmers expect to harvest their wheat crops in March.

Planting began in early October, just before the Kingdom’s winter. Farmers said their crops were cultivated without chemicals and that advancements in agricultural machinery have enhanced efficiency and product quality.




Najran's Al-Samraa wheat is unhybridized and naturally grown, a heritage passed down from generation to generation. (SPA file photo)

Last year, Al-Samraa was featured in the inaugural Najran Wheat Festival organized by the MEWA and Social Development Bank to showcase the region’s cultural heritage.

“This unhybridized, naturally grown wheat is a heritage we received from our ancestors,” farmer Mohammed Al-Mansour said, according to the SPA.

“We use minimal irrigation to protect it from pests, ensuring its high quality,” Al-Mansour added.

According to the Cooperative Agricultural Association West of Najran, traditional wheat cultivation involves meticulous land preparation and irrigation.

Farmers also rely on animals for land preparation and harvesting. Wheat farming has been made easier today with the introduction of modern planting methods and the use of advanced machinery.




Wheat farming has been made easier today with the introduction of modern planting methods and use of advanced machineries. (SPA)


Saudi fashion showcased in Selfridges

Saudi fashion showcased in Selfridges
Updated 18 June 2025
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Saudi fashion showcased in Selfridges

Saudi fashion showcased in Selfridges
  • London store to host designs by Kingdom’s rising stars

RIYADH: The Saudi Fashion Commission has teamed up with the Cultural Development Fund and British high-end department store Selfridges to showcase some of the Kingdom’s leading stylists.

Selected labels from the Saudi 100 Brands program and CDF beneficiaries, all of which blend modern Saudi aesthetics with innovative design techniques, will be on display at the store in London for the next two months, the Saudi Press Agency reported on Wednesday.

The commission’s CEO Burak Cakmak said: “This is more than retail, it marks a new era for Saudi fashion, from Riyadh to London.”

The Saudi 100 Brands program supported designers in refining their craft and building global business opportunities, he said.

The partnership with Selfridges represents a significant milestone for the Saudi fashion industry, reflecting its rising momentum and evolving talent base. It also coincides with the Kingdom’s Year of Handicrafts 2025.

CDF CEO Majed Al-Hogail said the event highlighted the sector’s growing role in shaping Saudi Arabia’s cultural economy.

“Saudi talents are redefining our creative identity, rooted in heritage, expressed globally,” he said.


New award honors top Hajj hospitality centers

New award honors top Hajj hospitality centers
Updated 18 June 2025
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New award honors top Hajj hospitality centers

New award honors top Hajj hospitality centers
  • The award recognizes top-performing hospitality centers affiliated with Ekram Al-Dayf

MAKKAH: Amr Al-Maddah, undersecretary for Hajj and Umrah services at the Ministry of Hajj and Umrah, has launched the inaugural Ekram Excellence Award for Hajj season 2025.

The award recognizes top-performing hospitality centers affiliated with Ekram Al-Dayf, a division of Ashraqat company serving Arab pilgrims, the Saudi Press Agency reported.

Adnan Saleh Al-Shehri, adviser for excellence and awards at Ekram Al-Dayf, said the initiative aims to inspire excellence in administration and operations.

It seeks to deliver high-quality, sustainable services in line with Vision 2030, the ministry’s goals, the Pilgrim Experience Program, and Ekram Al-Dayf’s strategy.

The award honors outstanding centers, promotes a culture of quality and commitment, and encourages compliance with service standards.

It also aims to boost competition among providers, improve performance indicators, and support innovation, according to the SPA.

The initiative further promotes social responsibility, volunteerism, and enhances the overall pilgrim experience. It aligns with the ministry’s broader efforts to raise hospitality standards and ensure an exceptional Hajj journey.


JIAT clears coalition of alleged rights violations in Yemen

JIAT clears coalition of alleged rights violations in Yemen
Updated 18 June 2025
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JIAT clears coalition of alleged rights violations in Yemen

JIAT clears coalition of alleged rights violations in Yemen
  • Coalition forces identified four locations and carried out an air mission on what was considered a legitimate military target and in line with international humanitarian law

RIYADH: The Joint Incidents Assessment Team on Wednesday issued a statement in response to allegations of human rights violations in Yemen over the targeting of Sarwah Rural Hospital in Harib directorate, Marib governorate on April 24, 2015.

After examining various documents, including air tasking orders, daily mission schedules, mission execution procedures, after-mission reports and satellite images, the JIAT concluded that the hospital is located in Sarwah village and included on the coalition forces’ no-strike list.

Specialists studied satellite images of the hospital and found no trace of damage to its structures caused by aerial targeting.

Analyzing coalition air missions on April 24, 2015, the JIAT found no evidence of operations in Sarwah village. Similarly, missions on April 23 and April 25 showed no activity in the area.

In a press conference in Riyadh, JIAT spokesman Mansour Al-Mansour addressed an allegation that coalition forces targeted a mosque in Al-Sawad in Yemen’s Amran governorate on Sept. 23, 2019.

After reviewing air missions, the JIAT found that no coalition operations were carried out in Amran on that date.

By studying missions conducted the day before, the JIAT reported that intelligence indicated Houthi militia fighters were gathering at mobilization sites in Harf Sufyan in Amran in preparation for a major attack.

Coalition forces identified four locations and carried out an air mission on what was considered a legitimate military target and in line with international humanitarian law.

“The coalition forces have taken all possible precautions to avoid accidental loss or damage to civilians and civilian objects, or in any case, to minimize it to the lowest possible level, during the planning and execution of the military operation,” Al-Mansour said.

The precautions included the use of “guided bombs proportionate to the size of the military targets and ensuring that there were no civilians present before or during the targeting,” he said.

The JIAT concluded that the strike was lawful. It noted that while the targeted structure was claimed to be a mosque, no indications such as a minaret were found.

It also addressed an allegation that a coalition airstrike hit a pickup truck in Al-Jarr village, Hajjah governorate, followed by a second strike 10 minutes later that destroyed a house on June 16, 2019.

After reviewing air mission data, satellite images and visiting operational centers, the JIAT found no evidence of coalition activity on that date, nor on the days before or after. Satellite imagery also showed no signs of aerial targeting.

The JIAT concluded that coalition forces did not target Al-Jarr village, as claimed.

It also addressed an allegation that coalition forces targeted houses in Al-Hijrah village, Markhah Al-Sofla directorate in Shabwah on Jan. 4, 2019.

After reviewing air tasking orders, mission schedules, post-mission reports and satellite images, it found that no coalition air missions were conducted in Shabwah.

The JIAT also confirmed that no air missions were carried out in the governorate on Jan. 3 or Jan. 5, 2019, and concluded that coalition forces did not target houses in Al-Hijrah village as claimed.


FSB Sports Show Riyadh spotlights exhibitors powering sports, leisure solutions for urban future

FSB Sports Show Riyadh spotlights exhibitors powering sports, leisure solutions for urban future
Updated 18 June 2025
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FSB Sports Show Riyadh spotlights exhibitors powering sports, leisure solutions for urban future

FSB Sports Show Riyadh spotlights exhibitors powering sports, leisure solutions for urban future
  • Saudi Arabia’s plan to become center for world-class sports infrastructure gaining momentum

RIYADH: Saudi Arabia’s ambitious plans to be a center for world-class sports infrastructure and recreation spaces are gaining momentum, with more than $2 billion in committed investments and a projected $5.9 billion in sports sector revenue by 2030.

With major international events, including the AFC Asian Cup Saudi Arabia 2027, Asian Winter Games in NEOM’s Trojena in 2029, Riyadh Expo 2030, FIFA World Cup 2034 and the Asian Games in Riyadh in 2034 on the horizon, the Kingdom is accelerating development as part of Vision 2030.

Aligned with this ambition, the inaugural FSB Sports Show Riyadh — organized by DMG Events and Koelnmesse — welcomed thousands of industry leaders and professionals this week at the Riyadh International Convention and Exhibition Center.

Rob Hetherington, group business development director at Gebal Group, which was among the exhibitors, said: “Saudi is our most important market that we are focusing on right now.

“We have been working in Saudi for five years now and have already developed over 40 to 50 outdoor spaces. So we have got a team that’s growing into double figures. Our company has 400-plus people and we are going to rapidly grow into the Saudi market.”

The company designs and supplies outdoor recreation areas and has developed skate parks for the Red Sea Project and at the Qiddiyah entertainment city, NEOM and Sports Boulevard, among other places.

“We delivered lots of fanzone spaces in Qatar for the World Cup. Our plan is to do the same thing for the World Cup in Saudi Arabia,” Hetherington said.

Muhammed Kazi, senior vice president for construction at DMG, said: “From active cities and giga-projects to school playgrounds and public parks, Saudi Arabia is transforming how it designs and delivers spaces for sports, wellness and recreation.”

Denis Steker, senior international vice president at Koelnmesse, said: “FSB is the international benchmark for innovations in sports and leisure facilities. As Saudi Arabia scales up investment across public parks, playgrounds or stadiums to increase the health and well-being of the public, now is the ideal time to bring this event to Riyadh.”

At the show, which ran from Monday to Wednesday, Scott Van Der Kleij, sales director at exhibitor GreenFields, told Arab News: “We are here to get a better understanding of what the Saudi market is and especially towards the FIFA World Cup 2034.”

Ramsha Asghar, director for sports flooring at Neo Sports, said the event had “been a really good opportunity to showcase our material and speak to really high-end individuals, and I am really excited for what’s to come from the sports projects.”

Bill Lennox, managing director at Yardex, which supplies artificial grass and is FIFA-certified, told Arab News he saw “tremendous volume and potential for the product” in Saudi Arabia.

The sports show was held concurrently with the International Hardware Fair Saudi Arabia.

Gerald Bose, president and CEO of Koelnmesse, said: “Launching both FSB Sports Show and International Hardware Fair marks a significant step in connecting global expertise with Saudi Arabia’s rapidly advancing sectors.”

With more than 200 exhibitors and brands, the FSB Sports Show supported the Kingdom’s plans to develop inclusive and modern environments for community wellness and active living.

Among the standout attractions were TeleiosX, which gave visitors the chance to experience competitive, full-motion racing on the show floor, and a virtual golf simulator presented by Marafei Almarefah.


Immersive ‘Diriyah experience’ to open in London’s Knightsbridge

Immersive ‘Diriyah experience’ to open in London’s Knightsbridge
Updated 18 June 2025
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Immersive ‘Diriyah experience’ to open in London’s Knightsbridge

Immersive ‘Diriyah experience’ to open in London’s Knightsbridge
  • Diriyah Experience House, at One Hyde Park, will feature the project masterplan for the city
  • Jerry Inzerillo: We are thrilled to launch the Diriyah Experience House in the heart of London

JEDDAH: A pavilion hoping to attract investment in the development of historic Diriyah will open in London’s prestigious Knightsbridge borough next month.

The Diriyah Experience House, at One Hyde Park, will feature the project masterplan for the city, which is projected to welcome more than 50 million visitors annually by 2030. Interactive content will allow visitors to explore the scheme in more detail.

Jerry Inzerillo, group CEO of Diriyah Company, said: “We are thrilled to launch the Diriyah Experience House in the heart of London. Through this global platform, our team will share the story of Diriyah in a way that reflects its stature on the world stage — supporting our international outreach as we build one of the world’s most iconic destinations rooted in the Kingdom’s deep history and rich cultural heritage.”

The pavilion is set to have its official opening in early July, in collaboration with Sotheby’s International Realty, which will operate the venue.

It follows a successful month-long event held in London in July 2024, which highlighted the plans for Diriyah and was accompanied by an intensive promotional campaign across the British capital.

The efforts aim to elevate Diriyah’s global profile as the birthplace of Saudi Arabia and attract increased international interest in its investment potential.

Diriyah Art Futures also recently concluded “The Light Footprint” exhibition at Venice’s Querini Stampalia Foundation. Held in collaboration with Italian architecture firm Schiattarella Associati, it coincided with the opening of the Venice Biennale of Architecture 2025.

Curated by Marta Francocci, the exhibition explored the design and conceptual development of DAF’s innovative Riyadh headquarters, an architectural landmark inspired by Najdi tradition and sustainable design. It highlighted the fusion of cultural heritage with technological advancement through models, sketches, videos and archive materials.

Developed by the Saudi Museums Commission, DAF is envisioned as a global hub for art, science and education. “The Light Footprint” was also featured in the collective exhibition, “Intelligens Naturale, Artificiale,” curated by Carlo Ratti as part of the biennale’s official program.