LuLu ushers in new shopping experience at NEOM/node/2033436/corporate-news
LuLu ushers in new shopping experience at NEOM
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The store was inaugurated on Feb. 28 in the presence of Antonio Valenzuela, sector head, senior executive director NEOM operations, and senior LuLu officials. (Supplied)
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The store was inaugurated on Feb. 28 in the presence of Antonio Valenzuela, sector head, senior executive director NEOM operations, and senior LuLu officials. (Supplied)
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The store was inaugurated on Feb. 28 in the presence of Antonio Valenzuela, sector head, senior executive director NEOM operations, and senior LuLu officials. (Supplied)
Lulu Xpress NEOM runs on renewable solar energy, and will have paperless transactions and zero consumption of single-use plastic, in line with the hypermarket’s ongoing efforts to maintain sustainability and eco-friendly business processes
Updated 28 February 2022
Arab News
NEOM: Positioning itself at the forefront of a smart city revolution sweeping Saudi Arabia, LuLu Hypermarket has opened the first express store in NEOM Community 1. The new store features all the conveniences that LuLu offers in terms of a wide variety of food and non-food items as well as quality and affordability.
The store was inaugurated on Feb. 28 in the presence of Antonio Valenzuela, sector head, senior executive director NEOM operations; Hamad Alsulaiman, director, NEOM operations support; Keith Mitchell, senior manager — engagement and leisure services NEOM operations — community services; and Mahmoud S. Lasheen, lead, NEOM Community retail. Also present were Shehim Mohammed, director, LuLu Hypermarkets, Saudi Arabia, and Rafeek Mohamed Ali, regional director, LuLu Hypermarkets, western province, Saudi Arabia.
Lulu Xpress NEOM runs on renewable solar energy, and will have paperless transactions and zero consumption of single-use plastic, in line with the hypermarket’s ongoing efforts to maintain sustainability and eco-friendly business processes.
HIGHLIGHT
Lulu Xpress NEOM runs on renewable solar energy, and will have paperless transactions and zero consumption of single-use plastic, in line with the hypermarket’s ongoing efforts to maintain sustainability and eco-friendly business processes.
Commenting on the new launch, Yusuffali M.A., chairman of Lulu Group, said: “First of all, I want to thank the leadership of this country for giving us this opportunity to set up the first Lulu store in the futuristic NEOM City. We are very excited by the immense prospects that are opening up in the Kingdom and we are firm in our commitment of further investments and expansion in the Kingdom.”
The single-level shop, built over 8,476 square feet, has “green” checkout counters for customers to complete their eco-friendly shopping. Fresh fruits and vegetables, grocery, meat and poultry, and fresh and frozen food sections are the main focus of the store, with greater emphasis on quick service.
“We are excited to be a part of the NEOM project — it is a futuristic steppingstone and LuLu sees this as the start of a new retail experience in Saudi Arabia,” said Shehim Mohammed. “Though hypermarkets continue to be our primary focus area, we also intend to open more of these express stores to cater to the growing demand of suburbs and gated communities. The strong brand loyalty and location advantage will surely help LuLu Express become a dominant player in this sector also.”
Unlocking Saudi hospitality: AVANA and Ezdaher pave new investment pathways to support Vision 2030
Updated 23 June 2025
Arab News
Saudi Arabia’s Vision 2030 sets an ambitious target: welcoming 150 million visitors annually and positioning the Kingdom as a global hospitality hub. Delivering this vision demands more than hotel construction; it requires a complete ecosystem of entrepreneurs, capital providers, government programs, and efficient financial markets to mobilize and sustain investment at scale.
AVANA Companies, a US-based private credit and real estate investment firm with over two decades of experience financing hospitality projects globally, has developed a dual initiative to strengthen Saudi Arabia’s hospitality investment landscape. Through its affiliate, Ezdaher Financing Company, AVANA is introducing structured financing programs and pioneering crowdfunding solutions designed to unlock domestic capital and create sustainable, inclusive growth.
Leveraging partnerships with global leaders such as IHG Hotels and Resorts and Oaktree Capital Management, AVANA has developed an innovative co-funding program that pools institutional capital into a streamlined funding framework. This model overcomes traditional barriers such as lengthy approval processes and extensive guarantees by enabling faster capital flows for hotel construction projects. While initially focused on established US markets, the asset-backed structure is highly relevant for Middle Eastern investors seeking secure exposure to global hospitality sectors. With Ezdaher’s regional initiative, AVANA is well-positioned to align international investment practices with the strategic ambitions of Saudi investors.
“By combining our global hospitality financing expertise with local presence through Ezdaher, we are committed to creating pathways that empower investors and advance Vision 2030,” said Sundip Patel, CEO of AVANA Companies.
Alongside its global initiatives, AVANA is addressing the critical need to activate Saudi Arabia’s domestic capital base. Traditional loan capital often remains immobilized until maturity, slowing economic circulation. The EqualSeat platform, developed under the Ezdaher banner, introduces an innovative crowdfunding model that transforms passive savings into active investment. Through EqualSeat, Saudi investors can directly participate in private credit, SME Funding, and real estate opportunities. This approach increases liquidity for financial institutions, supports broader entrepreneurship, and stimulates economic expansion through the Keynesian multiplier effect.
Saudi Arabia’s financial modernization efforts have made significant strides, but a thriving crowdfunding sector requires ongoing regulatory development, standardized risk grading, and greater investment transparency. Building investor trust will be critical to unlocking the full potential of domestic capital markets and ensuring that private sector initiatives complement public-sector programs without overlap or conflict.
AVANA Companies and Ezdaher Financing Company are actively seeking partnerships with family offices and institutional investors to drive sustainable hospitality growth, create high-quality employment opportunities, and support Saudi Arabia’s economic diversification goals.
New report reveals trends shaping future of halal travel
Updated 22 June 2025
Arab News
As awareness of Muslim travelers’ needs grows, halal travel is increasingly shaping how destinations design and deliver experiences. According to the newly released 2025 Mastercard-CrescentRating Global Muslim Travel Index, international Muslim arrivals reached 176 million in 2024 — up 25 percent from 2023 — and are projected to grow to 245 million by 2030. By then, total travel spending is expected to reach $230 billion, highlighting the growing influence and economic potential of this vibrant market.
To stay competitive, travel and tourism stakeholders must adapt to the evolving needs of Muslim travelers, prioritizing purpose, inclusivity, and digital innovation.
Key consumer trends impacting halal travel
• Smart apps: Muslim travelers are embracing digital tools that offer seamless access to faith-aligned services and personalized experiences.
• The modern female Muslim traveler: Women are shaping the halal travel sector in powerful ways, driving demand for safer, inclusive, and thoughtfully designed spaces.
• Muslim-friendly facilities: Destinations that offer alcohol-free environments, halal-certified dining, prayer facilities, and gender-segregated pools and spas are becoming essential.
• Solo travel surge: Younger Muslim travelers are embracing solo adventures, favoring autonomy and personalized itineraries.
• Digital detox retreats: Inspired by Islamic values of mindfulness and balance, many travelers are seeking tech-free escapes rooted in nature and spirituality.
Among OIC destinations, Malaysia retains the top spot, recognized for its accessible halal-friendly services and infrastructure. Türkiye, Saudi Arabia, and the UAE share the second spot, each offering a strong combination of cultural heritage, modern amenities, and dedicated efforts to enhance the Muslim travel experience. Indonesia also ranks highly, supported by its rich cultural appeal.
Other notable destinations in the Gulf region include Qatar, Oman, and Kuwait, all of which continue to strengthen their offerings for Muslim travelers.
Among non-OIC destinations, Singapore remains the leader — recognized for its emphasis on inclusivity and cultural sensitivity. Thailand and the Philippines are steadily emerging as rising Muslim-friendly destinations in Southeast Asia. Thailand offers warm hospitality and a growing range of halal-certified services, while the Philippines is enhancing its capacity to serve Muslim travelers through better halal food access and Muslim-friendly features at key tourist sites.
SEVEN invests in future of Saudi entertainment sector
Updated 21 June 2025
Hebshi Alshammari
Saudi Entertainment Ventures, known as SEVEN, is investing heavily in the future of the Kingdom’s entertainment sector by creating a broad spectrum of job opportunities, said Abdulelah AlFawzan, chief projects officer at SEVEN.
AlFawzan told Arab News that SEVEN is developing a diverse range of technical, creative, operational, and managerial roles to unlock “new horizons of joy” while building a thriving and sustainable workforce that mirrors the energy and ambition of Saudi Arabia.
He said the company has already achieved 55 percent Saudization across its workforce, including 45 percent in leadership positions. “Through initiatives such as our Future Leadership Program in partnership with IMD, we are equipping Saudi talent with global best practices in entertainment management, ensuring they are prepared to lead this sector forward,” AlFawzan explained.
He said that delivering the best guest experiences depends on passionate, diverse teams who deeply understand and share the culture of the communities they serve. “We are committed to creating opportunities that empower Saudi youth to build meaningful careers in the entertainment industry,” he added.
The chief projects officer revealed that SEVEN is reshaping international entertainment experiences to resonate strongly with Saudi cultural values.
Abdulelah AlFawzan, chief projects officer at SEVEN
AlFawzan stressed that guests remain at the core of every decision SEVEN makes. When collaborating with global brands like Warner Bros. Discovery, Mattel, and Hasbro, the company ensures a robust commitment to meaningful localization.
“It is never a matter of simply importing a concept,” he said. “We carefully reinterpret every experience to reflect Saudi traditions, family values, and community preferences.”
AlFawzan disclosed that more than 60 percent of SEVEN’s offerings are locally inspired, which guarantees that each destination feels authentic, familiar, and welcoming to Saudi audiences. “Our aim is for every visitor to feel a deep sense of cultural pride and connection upon entering a SEVEN venue because, for us, entertainment reflects identity — not just leisure,” he said.
Addressing concerns about whether large-scale projects like SEVEN overshadow local businesses in favor of international brands, AlFawzan reaffirmed the company’s dedication to nurturing both.
“We firmly believe that global and local players, alongside diverse creative talent, are all essential to the success of our destinations,” he said. While SEVEN partners with renowned names such as Warner Bros. Discovery, Mattel, Flow House, Play-Doh, Clip ‘n Climb, and Hasbro, it equally prioritizes celebrating Saudi creativity.
He said that the company is actively developing original attractions and homegrown concepts across its venues by working closely with Saudi artists and entrepreneurs to bring local content and ideas to life.
“Whether through Saudi-owned offerings or regionally inspired entertainment, we are establishing platforms where local innovation can thrive alongside international intellectual properties,” AlFawzan said. “Our guests deserve an entertainment landscape that honors global excellence while remaining deeply rooted in Saudi identity, originality, and values.”
AlFawzan also said that SEVEN places sustainability and cultural connection at the core of its nationwide entertainment developments, fully aligned with Saudi Vision 2030.
“Sustainability is not an afterthought at SEVEN; it is a guiding principle embedded in every stage of our development,” he said. He detailed how the company integrates environmental responsibility from design through construction and into long-term operations, with a clear focus on minimizing environmental impact.
He said that SEVEN is targeting LEED certification across its portfolio spanning 14 cities. “To date, we have recycled more than 75 percent of construction waste and sourced over 50 percent of materials from certified green suppliers,” AlFawzan noted. He highlighted that the incorporation of high-performance solutions has led to energy savings of up to 20 percent and water savings of up to 80 percent in key project locations.
Beyond environmental stewardship, SEVEN prioritizes broader social impact through community engagement and cultural preservation. “Entertainment is a powerful catalyst for community connection and cultural pride,” AlFawzan explained.
“With over SR50 billion ($13.3 billion) invested across 14 cities, our projects are accessible within minutes or a short drive for most Saudi communities,” he pointed out. “Accessibility is at the heart of our vision: making extraordinary experiences part of everyday life.”
He also revealed that SEVEN is introducing region-first and world-first concepts to the Kingdom, including the world’s first Hot Wheels electric go-karting experience and next-generation Family Entertainment Centers that seamlessly combine physical play with digital interaction.
“But more than the rides and attractions, what truly sets SEVEN apart is our focus on culture and community,” he added.
Nova Water signs MoU with Saudi NCVC to plant 200,000 trees
Updated 21 June 2025
Arab News
Nova Water, a bottled drinking water company, has signed an MoU with the Saudi National Center for Vegetation Cover Development and Combating Desertification to plant 200,000 trees across the Kingdom by 2030.
This initiative underscores Nova’s ongoing environmental mission to reduce its ecological footprint and protect local ecosystems — while directly contributing to the overarching goals of the Saudi Green Initiative. It marks the latest step taken by the company to combat desertification, advance the development of a sustainable water ecosystem and safeguard the Kingdom’s future.
The agreement was officially signed by Dr. Khalid bin Abdullah Al-Abdulqader, CEO of NCVC, and Sulayman Serdar Seyhanli, CEO of Nova Water. The collaboration focuses on four core areas: identifying key locations for reforestation, prioritizing the use of native plant species, engaging Nova employees in afforestation activities, and supporting the rehabilitation of Saad National Park, located near the company’s facilities in Rumah, 120 km east of Riyadh.
Seyhanli said: “At Nova Water, we understand the importance of implementing innovative environmental solutions in the water sector. Our agreement with the NCVC is a testament to our unwavering support for national sustainability initiatives. Together, we are building a greener future while aligning with the ambitions of Vision 2030 and contributing to the protection and expansion of the Kingdom’s natural green cover.”
He added: “As a natural partner of the Saudi Green Initiative, this agreement represents a carefully planned execution strategy — covering irrigation, planting, and the ongoing care of seedlings across agreed-upon areas.”
Our reforestation efforts will span the next six years, from 2025 through to 2030, and will culminate in the successful planting of 200,000 trees and shrubs across Saudi Arabia. We are fully committed to seeing this goal through.”
This ambitious program seeks to create long-term environmental and social impact, including restoring native wildlife habitats, rehabilitating decertified lands, and enhancing biodiversity. Ultimately, it will support rainfall regeneration, provide shelter and food for local fauna, and contribute to rebalancing fragile ecosystems — which are the very objectives the NCVC was established to fulfill since its inception in 2021.
John Fekete joins CBRE MENA as general manager for advisory business in KSA
Updated 21 June 2025
Arab News
CBRE Middle East, a global leader in commercial real estate services, has appointed John Fekete as the new general manager for its advisory operations in Saudi Arabia.
Fekete joins CBRE from Qiddiya, where he served as the executive director of real estate strategy, spearheading the office, retail and residential strategy of one of Saudi Arabia’s most ambitious projects as part of the Vision 2030 initiative. Prior to this, he held senior positions at JLL in Saudi Arabia and Dubai, where he played a crucial role in shaping real estate strategies across the Middle East and North Africa.
Commenting on his appointment, Fekete said: “I am honored to join CBRE, a company renowned for its commitment to excellence in the real estate sector. I look forward to working with this talented team to drive growth and deliver outstanding results for our clients in Saudi Arabia, contributing to the realization of Vision 2030.”
Throughout his career, Fekete has demonstrated expertise in urban planning, transactions, property management, investment management, and strategic planning. In his previous roles, he managed real estate strategies across multiple countries in the EMEA region including his role at Citigroup as EMEA head of real estate.
Michael Young, managing director for CBRE MENA region, said: “We are delighted to welcome John to our team; his extensive experience and deep knowledge of the real estate market will be invaluable as we continue to grow our operations in Saudi Arabia and beyond.”
Anshuman Magazine, chairman and CEO for India, Southeast Asia, Middle East and Africa, added: “We are thrilled to welcome John to our team.”
A highly respected leader in the real estate industry, John brings a wealth of experience and deep market insight. His exceptional track record and strategic vision will be instrumental in driving outstanding value to our clients. We look forward to the impact his leadership will have on our advisory operations in the Kingdom of Saudi Arabia.”
