How Salient is committed to nurturing Saudi talents in booming communications market

Salient aims to attract young Saudis by offering employees shares of the firm and a progressive company culture that values talents and allows them to tell their own stories. (Supplied)
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Updated 05 February 2023
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How Salient is committed to nurturing Saudi talents in booming communications market

  • Andrew Bone, Sean Trainor highlight challenges of retaining talents and opportunities for the industry

LONDON: Newly formed communications advisory firm Salient, which launched in Riyadh earlier in the week, is committed to forming the next generation of Saudi industry leaders looking to pursue a career in the communications industry.

“Our fresh, innovative approach to communications is the perfect learning environment for nurturing Saudi talents to become global communications consultants,” Salient General Manager Osamah Al-Qusayer told Arab News.

The company, which was founded by industry veterans Andrew Bone and Sean Trainor, specializes in corporate reputation and organizational culture management and offers a range of services including mentoring, coaching, training and consultations.

Recent years have seen a surge in the growth of the communications sector in Saudi Arabia, with many international and boutique agencies, as well as local communications companies, entering the market.

But with this growth comes the challenge of a shortage of local Saudi talents, who often lack the experience and knowledge required for communications work.

The biggest challenge facing the communications market in Saudi Arabia is the search for talent, the pair explained.

“This is where our new agency comes in, with a unique approach to tackling this challenge and creating opportunities for local talents,” Trainor said.

Bone and Trainor, two former employees of public relations firm Hill and Knowlton Strategies, decided to start their own agency with the goal of empowering young Saudis with the skills and knowledge needed to excel in the communications field.

However, after several years of working in the Kingdom, the pair realized that, while the Saudi market provided a large pool of young communications professionals to invest in, maintaining those talents presented a number of obstacles.

“After years of investment, many of these young talents often leave for higher paying jobs or are attracted by the idea of working for big international agencies like Hill and Knowlton, creating a vicious cycle,” Trainor explained.

Seeking to address the issue and turn challenges into opportunities, Salient aims to attract young Saudis by offering employees shares of the firm and a progressive company culture that values talents and allows them to tell their own stories.

“We see an opportunity to create a talent pool that would stay in the game, have skin in the game,” Trainor continued.

“We believe we can establish our own agency with a vision that Saudis can own and build and that focuses primarily on Saudi, and in the long term create a great brand that can stand on its own and service the local market, potentially exporting to the rest of the world.”

Bone and Trainor explained that Salient’s approach is guided by the Kingdom’s 2030 Vision. The country’s transformative moment provides an exciting chance for the industry to construct a narrative and enable Saudi organizations to tell their own stories and take the lead on the world stage, they said.

“Good, bad or indifferent, everybody has an opinion about the nation. And for a person in communications, that is a gift because there is nothing we like better than a good, honest discussion to really help people understand what is going on,” Bone explained.

“If you do not tell your story, somebody else will, and they will invariably get it wrong.”

The pair agreed that much international criticism of Saudi Arabia is generated by a lack of “true understanding” of the country, often caused by “big headlines and bad PR campaigns,” and stressed the importance of tackling the gap between perception and reality when it comes to the international reputation.

Bone and Trainor explained that Salient recognizes the importance of communications in bridging this gap and promoting a better understanding of the country and its people.

“By having locals tell their own story, they can help change the perceptions and attitudes toward Saudi Arabia,” Bone said.


Chinese hackers and user lapses turn smartphones into a ‘mobile security crisis’

Updated 32 sec ago
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Chinese hackers and user lapses turn smartphones into a ‘mobile security crisis’

  • Groups linked to China’s intel service have targeted the smartphones of smartphones belonging to people who worked in government, politics, tech and journalisms, according to national security and tech experts

WASHINGTON: Cybersecurity investigators noticed a highly unusual software crash — it was affecting a small number of smartphones belonging to people who worked in government, politics, tech and journalism.
The crashes, which began late last year and carried into 2025, were the tipoff to a sophisticated cyberattack that may have allowed hackers to infiltrate a phone without a single click from the user.
The attackers left no clues about their identities, but investigators at the cybersecurity firm iVerify noticed that the victims all had something in common: They worked in fields of interest to China’s government and had been targeted by Chinese hackers in the past.
Foreign hackers have increasingly identified smartphones, other mobile devices and the apps they use as a weak link in US cyberdefenses. Groups linked to China’s military and intelligence service have targeted the smartphones of prominent Americans and burrowed deep into telecommunication networks, according to national security and tech experts.
It shows how vulnerable mobile devices and apps are and the risk that security failures could expose sensitive information or leave American interests open to cyberattack, those experts say.
“The world is in a mobile security crisis right now,” said Rocky Cole, a former cybersecurity expert at the National Security Agency and Google and now chief operations officer at iVerify. “No one is watching the phones.”
US zeroes in on China as a threat, and Beijing levels its own accusations
US authorities warned in December of a sprawling Chinese hacking campaign designed to gain access to the texts and phone conversations of an unknown number of Americans.
“They were able to listen in on phone calls in real time and able to read text messages,” said Rep. Raja Krishnamoorthi of Illinois. He is a member of the House Intelligence Committee and the senior Democrat on the Committee on the Chinese Communist Party, created to study the geopolitical threat from China.
Chinese hackers also sought access to phones used by Donald Trump and running mate JD Vance during the 2024 campaign.
The Chinese government has denied allegations of cyberespionage, and accused the US of mounting its own cyberoperations. It says America cites national security as an excuse to issue sanctions against Chinese organizations and keep Chinese technology companies from the global market.
“The US has long been using all kinds of despicable methods to steal other countries’ secrets,” Lin Jian, a spokesman for China’s foreign ministry, said at a recent press conference in response to questions about a CIA push to recruit Chinese informants.
US intelligence officials have said China poses a significant, persistent threat to US economic and political interests, and it has harnessed the tools of digital conflict: online propaganda and disinformation, artificial intelligence and cyber surveillance and espionage designed to deliver a significant advantage in any military conflict.
Mobile networks are a top concern. The US and many of its closest allies have banned Chinese telecom companies from their networks. Other countries, including Germany, are phasing out Chinese involvement because of security concerns. But Chinese tech firms remain a big part of the systems in many nations, giving state-controlled companies a global footprint they could exploit for cyberattacks, experts say.
Chinese telecom firms still maintain some routing and cloud storage systems in the US — a growing concern to lawmakers.
“The American people deserve to know if Beijing is quietly using state-owned firms to infiltrate our critical infrastructure,” US Rep. John Moolenaar, R-Michigan and chairman of the China committee, which in April issued subpoenas to Chinese telecom companies seeking information about their US operations.
Mobile devices have become an intel treasure trove
Mobile devices can buy stocks, launch drones and run power plants. Their proliferation has often outpaced their security.
The phones of top government officials are especially valuable, containing sensitive government information, passwords and an insider’s glimpse into policy discussions and decision-making.
The White House said last week that someone impersonating Susie Wiles, Trump’s chief of staff, reached out to governors, senators and business leaders with texts and phone calls.
It’s unclear how the person obtained Wiles’ connections, but they apparently gained access to the contacts in her personal cellphone, The Wall Street Journal reported. The messages and calls were not coming from Wiles’ number, the newspaper reported.
While most smartphones and tablets come with robust security, apps and connected devices often lack these protections or the regular software updates needed to stay ahead of new threats. That makes every fitness tracker, baby monitor or smart appliance another potential foothold for hackers looking to penetrate networks, retrieve information or infect systems with malware.
Federal officials launched a program this year creating a “cyber trust mark” for connected devices that meet federal security standards. But consumers and officials shouldn’t lower their guard, said Snehal Antani, former chief technology officer for the Pentagon’s Joint Special Operations Command.
“They’re finding backdoors in Barbie dolls,” said Antani, now CEO of Horizon3.ai, a cybersecurity firm, referring to concerns from researchers who successfully hacked the microphone of a digitally connected version of the toy.
Risks emerge when smartphone users don’t take precautions
It doesn’t matter how secure a mobile device is if the user doesn’t follow basic security precautions, especially if their device contains classified or sensitive information, experts say.
Mike Waltz, who departed as Trump’s national security adviser, inadvertently added The Atlantic’s editor-in-chief to a Signal chat used to discuss military plans with other top officials.
Secretary of Defense Pete Hegseth had an Internet connection that bypassed the Pentagon’s security protocols set up in his office so he could use the Signal messaging app on a personal computer, the AP has reported.
Hegseth has rejected assertions that he shared classified information on Signal, a popular encrypted messaging app not approved for the use of communicating classified information.
China and other nations will try to take advantage of such lapses, and national security officials must take steps to prevent them from recurring, said Michael Williams, a national security expert at Syracuse University.
“They all have access to a variety of secure communications platforms,” Williams said. “We just can’t share things willy-nilly.”


Israeli army admits to Gaza strike

Updated 06 June 2025
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Israeli army admits to Gaza strike

  • Admission comes following investigation by BBC Verify

DUBAI: The Israeli military has admitted to the BBC that it conducted a strike on the Al-Mawasi area of Khan Younis in southern Gaza, which reportedly killed at least one Palestinian and injured 30 others.

The attack took place on Sunday, soon after an incident near a new aid distribution center in Rafah.

BBC’s fact-checking unit, Verify, was analyzing footage of the Rafah incident when it identified a separate strike in nearby Khan Younis.

Initially thought to be linked to the Rafah incident, BBC Verify geolocated the footage to Khan Younis, 4.5 km from the aid distribution site.

The Khan Younis blast had not been announced by the IDF, which regularly publishes operational updates online.

When BBC Verify approached the Israeli military, it admitted it had carried out an artillery strike and said the incident was the result of “technical and operational errors.”

Troops had fired toward a specific target but the artillery deviated and “wrongfully hit the Mawasi area” in Khan Younis, the military said, without providing any evidence to support its claims.

The blast took place in an area where displaced Palestinians had been sheltering. The footage showed bloodied bodies surrounded by dust clouds, BBC said. Women and children could be seen running and screaming as they watched injured people being carried away.

The broadcaster emphasized the rarity of the Israeli military acknowledging errors. BBC Verify’s analysis of its official Telegram account identified four previous instances where it admitted to mistakes or technical and operational errors related to the war in Gaza.


Israeli strike on Gaza hospital kills three journalists

Updated 06 June 2025
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Israeli strike on Gaza hospital kills three journalists

  • Committee to Protect Journalists denounces attack on Al-Ahli Baptist Hospital courtyard

LONDON: Three journalists were killed and four others injured in an Israeli strike on Al-Ahli Baptist Hospital’s courtyard in central Gaza, drawing condemnations from media rights groups.

The Palestinian Journalists Syndicate said the attack struck a media tent and identified the victims as Ismail Badah, a cameraman for Palestine Today TV channel, which is affiliated with the Islamic Jihad militant group; Soliman Hajaj, a Palestine Today editor; and Samir A-Refai of the Shams News network.

The strike injured 30 others, including four journalists. Among them were Imad Daloul, a correspondent for Palestine Today, and Ahmed Qalja, a cameraman for Qatar-based Al-Araby TV, both are reported to be in critical condition.

The syndicate accused Israel of “a full-fledged war crime” that “reflects a deliberate and systematic policy aimed at silencing the Palestinian narrative.” It said that targeting journalists “within the grounds of a hospital constitutes a grave violation of international humanitarian law and the Geneva Conventions.”

The Israeli military said in a statement that the strike targeted “an Islamic Jihad terrorist who was operating in a command-and-control center” in the hospital’s yard, without providing details or evidence.

In a statement on Thursday, the Committee to Protect Journalists condemned the attack, calling for international action to stop Israel from targeting journalists “based on unsubstantiated terrorism claims.”

CPJ regional director Sara Qudah said: “These are not isolated incidents, but systematic attacks by Israel on the media. This disturbing and deliberate pattern must end.

“The killing of journalists in a hospital courtyard on the holy day of Yawm Al-Arafah — preceding Eid Al-Adha — underscores the relentless dangers facing the media in Gaza.”


BBC journalists detained at gunpoint in southern Syria

Updated 05 June 2025
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BBC journalists detained at gunpoint in southern Syria

  • BBC sent complaint to Israeli military about the incident

LONDON: Israeli Defense Forces detained, blindfolded, tied up and strip-searched at gunpoint seven members of a BBC Arabic crew as they approached the Israeli-occupied Golan Heights, a BBC journalist said on Thursday. 

Feras Kilani, a British special correspondent for BBC Arabic, said he was among the team detained for seven hours at a checkpoint near the barrier of Quneitra city, located within the buffer zone between Syria and Israel.

“A minute after we started filming in the area, a white car approached from the other side of the checkpoint. Four Israeli soldiers got out of the car and surrounded us. They pointed their rifles at our heads and ordered us to place the camera on the side of the road,” wrote Kilani in a BBC article.

The crew’s phones and laptops were inspected, with some files deleted, and their vehicle was thoroughly searched as they were led into a room, tied up and blindfolded.

Kilani’s team included two Iraqi BBC staff members and four Syrians, among them three freelancers and a cameraman.

“I pleaded to the officer to release them, and he promised to do so after the interrogations. They were taken one by one to the same room for strip search and questioning.”

Kilani said the team was also threatened before their release in the evening: “The officer threatened us with worse consequences if we approached the frontier from the Syrian side again and said that they know everything about us and would track us down if any hidden or un-deleted photo was ever published.”

In a statement, the BBC said it had filed a complaint with the Israeli military over the incident but had yet to receive a response.

“The BBC strongly objects to the treatment of our staff and freelancers in this way. Despite making clear to the soldiers on multiple occasions they were working for the BBC, the behavior they were subjected to is wholly unacceptable,” the broadcaster said. 


YouTube educator says she is ready to risk career for Gaza’s children

Updated 05 June 2025
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YouTube educator says she is ready to risk career for Gaza’s children

  • Ms Rachel says personal encounters with Palestinian families compel her to act

LONDON: American children’s educator and YouTuber Rachel Griffin Accurso, known globally as Ms Rachel, has said she is willing to jeopardize her career to advocate for Palestinian children suffering under Israeli bombardment in Gaza.

Ms Rachel said she had been targeted by online campaigns and faced calls for government investigation after voicing support for children affected by war in Gaza and elsewhere.

Despite growing criticism from some pro-Israel groups and conservative media, she said she remained defiant in a recent interview with WBUR, a Boston-based public radio station.

She said: “I would risk everything — and I will risk my career over and over to stand up for children. It’s all about the kids for me. I wouldn’t be Ms Rachel if I didn’t deeply care about all kids.”

Her comments came as humanitarian agencies continue to sound the alarm over conditions in Gaza, where more than 54,000 Palestinians have been killed, and the UN has warned that the enclave faces imminent famine.

The YouTube star said a recent meeting with Palestinian mothers, whose children remain trapped in Gaza, had had a profound effect on her. She said: “When you sit with a mother who’s FaceTiming her boys in Gaza who don’t have food, and you see that anguish, you ask yourself: What more can I do?”

Ms Rachel recently published about her encounter with Rahaf, 3, a double amputee from Gaza who was evacuated for medical treatment in the US by the Palestine Children’s Relief Fund.

Rahaf’s story, including her wish to return to school and stand while praying, has been shared by Ms Rachel on her social media platforms, alongside the educator’s advocacy for children in Gaza.

Ms Rachel has faced accusations of bias, including a call by a pro-Israel organization urging the US attorney general to investigate her messaging. She acknowledged the pressure, but insisted her mission remains unchanged.

She said: “It’s painful, but I know who I am, and I know how deeply and equally I care for all children.”

A former teacher in New York, Ms Rachel said her work had always been rooted in the principle that all children, regardless of nationality or background, deserved dignity, safety, and access to basic needs.

She added: “That’s the basis of everything for me — children are equal.”