How France played a role in promoting Saudi Arabia’s AlUla

When the Institut du Monde Arabe launched its immersive exhibition “AlUla: Wonder of Arabia” in October 2019, more than 10,000 Parisians and international visitors experienced a rare opportunity to discover a little-known slice of Arab archaeological history. (Supplied)
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Updated 14 July 2020
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How France played a role in promoting Saudi Arabia’s AlUla

  • How the French have been involved with Saudi Arabia’s bid to share its ancient treasures with the world

DUBAI: When the Institut du Monde Arabe launched its immersive exhibition “AlUla: Wonder of Arabia” in October 2019, more than 10,000 Parisians and international visitors experienced a rare opportunity to discover a little-known slice of Arab archaeological history in the French capital.

Co-curated by the Saudi archaeologist and Royal Commission for AlUla consultant, Dr. Abdulrahman Alsuhaibani, the exhibition was the first of its kind, designed to showcase the multiple histories and remarkably preserved Nabatean architecture of the city of AlUla through a diverse display of 265 artifacts and interactive screens.

In a dimly lit atmosphere, visitors laid eyes on sandy-toned human and animal sculptures, inscribed rocks, delicate coins and incense burners that have been unearthed by Saudi-French excavation teams and King Saud University. A feast for the eyes, a majority of what was on display was made accessible to the public for the first time.

After being extended for almost six weeks past its closing date on Jan. 19 this year, the museum was able to attract everyone, from children and parents to curious tourists, along with members of the international press. Even President Emmanuel Macron was treated to a private guided tour of the exhibition, which was spread across two floors of the museum.

Almost every detail of the exhibition — from its significant venue to the choice of expertise invited to take part and loans coming from other French museums — marked a renewed strengthening of Saudi-Franco cultural relations.

“Culturally speaking, I believe the exhibition broke many barriers,” said Alsuhaibani in an interview with Arab News. “Culture is usually the fastest, strongest, and most efficient way of breaking barriers between nations in general. The exhibition was a success and an excellent platform to not only introduce people to AlUla but also, in the bigger picture, the land of the Kingdom.”

One of the highlights of the exhibition was when the French aerial photographer Yann Arthus-Bertrand was invited to film AlUla’s natural scenery, notably the massive tombs of Hegra and Dadan’s lush green oasis. The detailed animated films were projected onto large screens, transporting the viewer to the heart of AlUla.

“The rich environment of AlUla was a key point and we wanted to display it,” recalled Alsuhaibani. “Yann Arthus-Bertrand was a world-renowned professional, who was capable of allowing the visitor to virtually experience this place. Given his prior relations with the Institut du Monde Arabe, we were able to sign a contract with him and he did an amazing job.”

History shows, however, that this was not the first time the French (including other European nationals) expressed interest in the history of Hejaz (now part of modern-day Saudi Arabia). In fact, during the 19th century, several French travellers made their way to the area, documenting what they encountered.

Chief of them was Charles Huber, who Alsuhaibani described as one of the first Frenchmen to visit in 1878. Collecting rock specimens from the area, Huber’s travels to Hejaz and northern Najd were supported by the French government, which also sponsored publishing his maps and travel accounts, “Journal d’un voyage en Arabie, 1883-1884.”

Other important travelers to AlUla, specifically, were the French priests and archaeologists Antonin Jaussen (1871-1962) and Raphael Savignac (1874-1951). Residing in Jerusalem as members of the French Biblical School, the pair’s visit to Madain Saleh (Hegra) in 1907 was facilitated by the then newly established Hejaz Railway, stretching from Damascus to Madinah.

“The existence of trains meant that Jaussen and Savignac were able to take their photographic equipment with them. So, they took the very first images that we have of AlUla,” commented Alsuhaibani. Along with their insightful photographs of life in AlUla, the pair published a seminal, five-volume publication on Middle Eastern archaeology, entitled “Mission Archaeologique en Arabie,” in 1909.

Looking back, the genesis of the Paris-based French Agency for the Development of AlUla (AFALULA) in 2018 has led Saudi Arabia and France to work together in transforming AlUla into a leading tourist destination in the Arab region and the world’s largest living museum by 2035.

Aside from carrying out field excavation plans led by 50 French archaeologists, other goals of AFALULA include conservation training for the young generation of Saudis, building a museum complex, developing a sustainable agriculture and security strategy, and designing a sophisticated hotel complex by acclaimed French architect Jean Nouvel at the Shaaran Nature Reserve.

“We want to show that people can live in AlUla,” said Alsuhaibani, who obtained his doctorate in the architecture of the Dadan Kingdom at Paris’ Sorbonne University. “The place itself has been inhabited since pre-historic times until this day. AlUla has a past, a present, and a future. We have a land of historical depth and we want to share it with the world.”

Despite the challenges caused by the coronavirus pandemic, AFALULA’s executive chairman, Gerard Mestrallet has assured that the agency’s teams have continuously been in contact during the confinement period, discussing master plans for AlUla. “In just two years, the cooperation between our two countries has become stronger and more asserted,” he stated. “We are pleased with the work that we accomplished, and enthusiastic about meeting the many challenges ahead together.”


Saudi fashion event highlights retail trends, youth culture, and digital innovation

Updated 04 May 2025
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Saudi fashion event highlights retail trends, youth culture, and digital innovation

  • Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves

RIYADH: A Riyadh fashion seminar on Sunday brought together industry leaders and creatives to explore the future of Saudi Arabia’s fashion economy.

Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

Rafi Dikranian and Mohammed Bajbaa speak on “From Drops to Drives: Connecting with Communities,” exploring how culture, streetwear, and grassroots branding are reshaping consumer engagement. (AN photo by Waad Hussain)

The agenda focused on three main themes: the evolution of fashion retail in the Kingdom; the role of cultural identity in building brands; and the rising importance of digital fashion and collaboration.

An awards ceremony honored the standout talents of this year’s cohort: APOA, Awaken, Bucketbox, Mona Al-Shebil, Noble & Fresh, Nora Al-Shaikh, Rebirth, Samar Nasraldin, The Untitled Project and USCITA.

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Hosted by Chalhoub Group at Lakum Art Space, the event featured keynote presentations, panel discussions, and displays by 10 emerging Saudi designers from The Fashion Lab Cohort 2.

One discussion explored consumer behavior in Saudi Arabia, revealing that the local market continues to grow despite global slowdowns.

Saudi brands that blend cultural heritage with bold innovation, as featured in the latest Fashion Lab showcase. (AN photo by Waad Hussain)

Speakers noted that the increase in entertainment activities such as concerts and dining in the Kingdom in recent years has led to higher demand for fashion products because people are looking for ways to express themselves.

Retail experiences — both physical and digital — were emphasized as key to engaging Saudi consumers.

Michael Chalhoub, CEO of Chalhoub Group, delivers the opening keynote at The Fashion Seminar 2025, highlighting the importance of creativity and cross-sector collaboration in shaping the future of Saudi fashion. (AN photo by Waad Hussain)

Youth culture, streetwear and sports are shaping brand narratives, a panel heard. Speakers discussed how fashion is being used as a tool for cultural storytelling, with an emphasis on grassroots creativity and community building.

Another topic highlighted the power of collaboration between local and international brands. Panelists discussed the importance of long-term partnerships, manufacturing localization, and mentorship to bridge gaps in knowledge and infrastructure.

Speakers also addressed the future of digital fashion, including virtual design, retail innovation, and new marketing strategies targeting Gen Z.

Saudi Arabia’s growing role in shaping the regional and global fashion economy was a prominent theme of the discussions.

 

 


First Saudi-Maldives forum to tackle transparency, governance in tourism

Updated 04 May 2025
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First Saudi-Maldives forum to tackle transparency, governance in tourism

  • Discussions aim to support sustainable development, promote safe tourism environment

RIYADH: Saudi Arabia — in partnership with the Maldives — is organizing the tourism sector’s inaugural Saudi-Maldives International Forum on Integrity, which is set to take place in the Maldives from May 6 to 7.

The forum is jointly organized by Saudi Arabia’s Oversight and Anti-Corruption Authority, and the Maldives’ Anti-Corruption Commission, in cooperation with the Organisation of Islamic Cooperation.

It will cover key topics such as enhancing transparency and governance in the tourism sector, combating corruption, and boosting international partnerships and expertise exchange among member states and regional and international organizations.

The discussions aim to support sustainable development and promote a trustworthy and safe tourism environment, the Saudi Press Agency reported.

The forum is expected to attract international participation from more than 40 countries and 10 regional and international organizations.

Attendees will include ministers, heads, and representatives of anti-corruption bodies from OIC member states, as well as key international organizations like the UN Office on Drugs and Crime, Interpol, the Global Operational Network of Anti-Corruption Law Enforcement Authorities, and the UN Development Programme. Local and international experts will also take part.

Organizing the forum reflects Saudi Arabia’s commitment to global efforts promoting transparency and accountability in tourism, according to the SPA.

The event highlights Saudi Arabia’s recognition of tourism as a key driver of sustainable development, in line with Vision 2030. It aims to build a thriving tourism sector, diversify national income sources, and stimulate economic growth.

 


Saudi deputy minister receives Pakistan’s ambassador

Waleed Elkhereiji (R) holds talks with Ahmed Farooq in Riyadh. (Supplied)
Updated 04 May 2025
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Saudi deputy minister receives Pakistan’s ambassador

  • They discussed bilateral relations as well as prominent developments in regional and international arenas

RIYADH: Saudi Deputy Minister for Foreign Affairs Waleed Elkhereiji received Pakistan’s Ambassador to the Kingdom Ahmed Farooq in Riyadh on Sunday.

During the meeting, they discussed bilateral relations as well as prominent developments in regional and international arenas, the Foreign Ministry wrote on X.

Meanwhile, Saudi Deputy Minister for International Multilateral Affairs Abdulrahman Al-Rassi received EU Ambassador to Saudi Arabia Christophe Varno in Riyadh.

 


Iraqi president invites King Salman to upcoming Arab summits in Baghdad

Updated 04 May 2025
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Iraqi president invites King Salman to upcoming Arab summits in Baghdad

  • Invitation was delivered to Foreign Minister Prince Faisal bin Farhan by Iraqi counterpart

RIYADH: King Salman received an official invitation from Iraqi President Abdullatif Jamal Rashid on Sunday to attend the 34th regular session of the Arab League Council at the summit level, as well as the fifth Arab Economic and Social Development Summit, both set to be hosted by Iraq later this month.

The invitation was delivered to Foreign Minister Prince Faisal bin Farhan during a meeting in Riyadh with Iraqi Deputy Prime Minister and Foreign Minister Fuad Mohammed Hussein, the Saudi Press Agency reported.

The two officials discussed ties between the two countries and reviewed key regional and international developments.

The meeting was also attended by Saud Al-Sati, Undersecretary of the Ministry for Political Affairs.


Riyadh conference discusses future of occupational health

Event was inaugurated by Ahmed Al-Rajhi, minister of human resources and social development.
Updated 04 May 2025
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Riyadh conference discusses future of occupational health

  • Minister launches initiatives to enhance Kingdom’s workplace safety

RIYADH: The seventh Global Occupational Safety and Health Conference opened in Riyadh on Sunday under the theme “The Future of Occupational Safety and Health.”

The three-day event was inaugurated by Ahmed Al-Rajhi, minister of human resources and social development and chairman of the National Council for Occupational Safety and Health.

Al-Rajhi launched initiatives to enhance Saudi Arabia’s occupational safety and health system, including the establishment of the National Institute for Occupational Safety and Health, the National Compliance and Excellence Incentives Program, and the Occupational Safety and Health Standards Guide.

Al-Rajhi said that work-related deaths in Saudi Arabia have dropped to less than one per 100,000 workers since the council’s establishment.

Meanwhile, the number of locals in occupational safety and health roles has risen by 130 percent, reaching more than 29,000 by the end of 2024, compared with 2022.

Al-Rajhi also highlighted improvements in safety compliance and automation. “The compliance rate with safety standards reached 72 percent by the end of 2024, and the automation of safety procedures exceeded 62 percent, up from 30 percent in 2020.”

The conference draws high-ranking officials, experts and specialists from Saudi Arabia and worldwide to discuss the future of occupational safety and health, as well as the challenges and opportunities in global labor markets.

It covers six key themes: workplace sustainability; digitization and technology in occupational safety; the economics of safety; the future of research and innovation; emerging challenges; and human behavior and safety culture.

This focus reflects Saudi Arabia’s commitment to improving work environments and achieving professional standards in line with global best practices, a key goal of Saudi Vision 2030.

The event highlights national efforts, displays modern technical trends, supports specialized research, and promotes the Kingdom’s legislative framework to international standards, contributing to the success of major national projects.

Al-Rajhi referred to international reports on workplace challenges. “International reports highlight the serious challenges facing work environments globally. Approximately 3 million worker deaths are recorded each year due to accidents and occupational diseases.”

He said about “395 million non-fatal work injuries occur annually. Statistics show 23 million injuries and 19,000 deaths from heat stress, and 15 percent of workers globally suffer from mental disorders related to stressful work environments.”

The conference program includes specialized scientific sessions, 60 workshops, 20 dialogue sessions, and the Global Occupational Safety and Health Hackathon, where 30 innovative projects are being presented.

An accompanying exhibition features local and international organizations, with several significant agreements expected and new initiatives to advance the Kingdom’s occupational safety system.

The ministry also emphasized the Kingdom’s commitment to securing a healthy work environment and ensuring worker safety, which enhances labor market competitiveness and overall quality of life.

Al-Rajhi said: “In line with Vision 2030, we aim to make work environments safer, higher quality, and more attractive. This supports employee well-being, boosts labor market competitiveness, and fosters a culture of safety and sustainability. Therefore, the Kingdom established the National Council for Occupational Safety and Health.”

The General Organization for Social Insurance launched a directory for occupational safety and health standards at the conference, serving as a unified reference for specialists, establishments, and relevant entities in the Kingdom.

This initiative aims to enhance safety and health standards while protecting workers from occupational hazards, as part of its broader strategy.

Based on international best practices, the directory provides clear preventive standards to help reduce injuries and hazards.

It covers more than 4,500 standards in six main sectors: public industries; construction; agriculture; maritime activities; transport; and mining. It also classifies more than 70 sectors based on the national directory of economic activities.