JEDDAH: Dar Al-Hekma University in Jeddah recently wrapped up its third “Creativity, Technology, and Sustainability” conference, sponsored by the Ministry of Communications and Information Technology.

The two-day event, held on May 15-16, drew a wide range of experts, scholars and local and international officials to explore interconnected themes in pursuit of Saudi Arabia’s Vision 2030 and the UN Sustainable Development Goals.

Dr. Abeer Al-Dughaither, the university’s president, highlighted the significance of the conference, saying: “This event embodies the values of the university, which aims to anticipate scientific and practical futures and stay abreast of developments to be an active partner in various aspects of development. There is no doubt that the three pillars of the conference (creativity, technology, and sustainability) represent a fundamental pillar in any cultural renaissance.

“This conference reflects the university’s strategic plan to build bridges of scientific and cultural cooperation between it and local and international institutions, with knowledge and cultural experts participating from within the Kingdom and abroad at the regional and global levels,” she added.

The conference explored best practices in technology and interdisciplinary scientific research, underlining how these advancements foster creativity and development to tackle global challenges.

Discussions also covered the critical role of advanced technology in sustainable development and digital transformation, alongside the significance of effective management, policies and ethics in attaining sustainability objectives.

During his keynote speech on “Innovative Key Facilities for Human-Centered and Sustainable Design,” Prof. Luigi Maffei from the University of Campania Luigi Vanvitelli in Caserta, Italy, emphasized the changing viewpoints within disciplines exploring environmental changes and their effects on individuals.

He said: “Many disciplines are transitioning from a negative, monodisciplinary approach to a positive, multidisciplinary one that is more human-centered and sustainable, recognizing the importance of considering the well-being of individuals in design solutions.”

Ahmed Elmasry, professor of corporate finance and governance at the Centre for Financial and Corporate Integrity, Coventry University, UK, delivered a thought-provoking speech on environmental, social and governance controversies.

He highlighted the importance of leading change and inspiring growth to empower tomorrow by harnessing technology, sustainability and innovation as drivers for business evolution.

In his speech on “Cognitive Cities and the Future of Urban Living,” Joaquim Alvarez, head of cognitive technologies at the engineering technical services department at NEOM, said: “Understanding the evolution of urban areas by examining cities’ development trajectory is crucial. Transitioning from historical reflections to dynamic adaptation for contemporary challenges is imperative.”

Speakers at the conference outlined the significance of education in promoting awareness about sustainability. Panel discussions, moderated by a diverse group of experts, academics, and officials from local and international backgrounds, explored the interconnected themes of creativity, technology and sustainability.

The sessions delved into research topics that deepen our understanding of technological progress, fostering innovation and progress.

The conference offered a range of workshops to nurture creativity and cultivate essential skills crucial for sustainable development.

A dedicated section featured scientific papers and posters from researchers, with several contributions by students from Dar Al-Hekma University.