Book Review: ‘Horror on the Brain’ by Austin Lim

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Updated 11 May 2025
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Book Review: ‘Horror on the Brain’ by Austin Lim

Why do we get a kick out of being scared? Why do we find it difficult to look away from a train wreck? In “Horror on the Brain: The Neuroscience Behind Science Fiction,” neuroscientist Austin Lim takes a scalpel to that question — examining fear, not just as a feeling nor merely as a survival mechanism, but as a thrill, and even a form of entertainment. 

Published recently by Prometheus Books, the work dives into the science of what horror does to our brains and why we keep coming back for more.

“Curiosity exists only because of the unknown. Conveniently, the unknown is also the birthplace of horror,” writes Lim. “Even before literacy, people had been making haunting ‘what-if’ stories about the biggest unknowable: what happens after death.”

I was hooked.

Lim, who teaches neuroscience at DePaul University in the US, has made a career of blending biology with pop culture. He brings that dynamic energy to this book, cutting through academic jargon to explain the science behind it: how blood, suspense and dread dig into our brain’s deepest wiring. And why. 

Each chapter dissects a different horror hallmark: jump scares, body horror, creepy music, monsters — even killer AI. Lim shows how horror stories hijack our neural pathways, from the amygdala’s panic response to the brain’s craving for novelty and resolution.

He argues that horror is more than shock value; it is a mental playground where we rehearse danger, confront taboos and make sense of the world’s chaos. Being scared jumpstarts us. Like a rollercoaster, that rush of blood and brush with danger make us feel alive.

Among the most provocative insights is his take on gore and violence. Why do we flinch — yet keep watching?

Lim explains how exposure to violence can affect empathy; how cultural background shapes what we fear and why some viewers are desensitized, while others are rattled for days.

“Horror on the Brain” is part neuroscience, part social commentary. A wicked read.

Lim also unpacks horror in literature and speculative fiction, tracing how science fiction from “Frankenstein” to “Black Mirror” taps into the same neural circuitry as slasher films. 

Lim’s writing is sharp and crystal clear. You do not need a science degree to follow — just a curious mind and maybe a strong stomach. 

This book will make you think twice about what really makes your skin crawl — and why you like it.


What We Are Reading Today: ‘The Stoic Mindset’

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Updated 12 July 2025
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What We Are Reading Today: ‘The Stoic Mindset’

  • Tuitert’s narrative begins with his own crucible: the pressure-cooker world of elite athletics, where injuries and setbacks threatened his career

Author: Mark Tuitert

Olympic champion speed skater Mark Tuitert merges ancient philosophy with modern resilience in “The Stoic Mindset,” published in 2024.

The guide transcends typical self-help tropes, offering strategies to transform adversity into strength through the principles of Stoicism. 

This ancient philosophy provides a tool kit for staying calm, focused, and strong in the face of life’s chaos. Emerging in Ancient Greece and later popularized in Rome, it is less about dusty theories and more about how to live well.

Tuitert’s narrative begins with his own crucible: the pressure-cooker world of elite athletics, where injuries and setbacks threatened his career. His discovery of Stoicism became his mental armor. The book meticulously unpacks core tenets, focusing on actionable responses, reframing obstacles as opportunities, and cultivating “amor fati” (love of fate). 

What resonates most is Tuitert’s rejection of passive acceptance. Instead, he advocates active resilience, using journaling, mindfulness, and preemptive adversity training to fortify mental agility.

His chapter on failure dissects how embracing vulnerability fuels growth, illustrated by his comeback from a career-threatening injury to clinch gold at the 2010 Vancouver Olympics.

Tuitert’s prose is refreshingly pragmatic. He avoids academic jargon, grounding Seneca and Marcus Aurelius’ wisdom in relatable anecdotes — from navigating corporate burnout to parenting challenges. His emphasis on practice over theory stands out as well. 

Some may criticize the athletic parallels as niche, but Tuitert universalizes them deftly.

While examining Tuitert’s practical Stoicism, I happened to contrast his Olympic-forged resilience with Nietzsche’s fiery critique of Stoic detachment, revealing how one stabilizes storms while the other ignites revolutions.

I found that Tuitert seeks mastery through emotional discipline, whereas Nietzsche champions vitality through embracing chaos.

In an era of digital overload and anxiety, “The Stoic Mindset” is a tactical manifesto for clarity.

Tuitert’s genius lies in making a 2,000-year-old philosophy feel urgently contemporary, proving that true victory is not avoiding storms but learning to dance in the rain.

 


What We Are Reading Today: ‘Following the Bend’

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Updated 12 July 2025
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What We Are Reading Today: ‘Following the Bend’

  • In this accessible and uniquely personal book, Ellen Wohl explains how to “read” a river, blending the latest science with her own personal experiences as a geologist and naturalist who has worked on rivers for more than three decades

Author: ELLEN WOHL 

When we look at a river, either up close or while flying over a river valley, what are we really seeing? “Following the Bend” takes readers on a majestic journey by water to find answers, along the way shedding light on the key concepts of modern river science, from hydrology and water chemistry to stream and wetland ecology.

In this accessible and uniquely personal book, Ellen Wohl explains how to “read” a river, blending the latest science with her own personal experiences as a geologist and naturalist who has worked on rivers for more than three decades.

 


What We Are Reading Today: The West: The History of an Idea

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Updated 11 July 2025
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What We Are Reading Today: The West: The History of an Idea

  • The need for the use of the term “the West” emerged to avoid the confusing or unwanted consequences of the use of “Europe”

Author: Georgios Varouxakis

How did “the West” come to be used as a collective self-designation signaling political and cultural commonality? When did “Westerners” begin to refer to themselves in this way? Was the idea handed down from the ancient Greeks, or coined by 19th-century imperialists? 

Neither, writes Georgios Varouxakis in “The West,” his ambitious and fascinating genealogy of the idea. “The West” was not used by Plato, Cicero, Locke, Mill, or other canonized figures of what we today call the Western tradition. It was not first wielded by empire-builders.

It gradually emerged as of the 1820s and was then, Varouxakis shows, decisively promoted in the 1840s by the French philosopher Auguste Comte (whose political project, incidentally, was passionately anti-imperialist). 

The need for the use of the term “the West” emerged to avoid the confusing or unwanted consequences of the use of “Europe.” The two overlapped, but were not identical, with the West used to  differentiate from certain “others” within Europe as well as to include the Americas.

 


Book Review: The AI-Centered Enterprise

Updated 11 July 2025
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Book Review: The AI-Centered Enterprise

What lies beyond ChatGPT for businesses?

In The AI-Centered Enterprise: Reshaping Organizations with Context-Aware AI, authors Ram Bala, Natarajan Balasubramanian and Amit Joshi argue that the next leap in artificial intelligence is not about flashy prompts, but rather perception, reasoning, and organizational transformation.

The book, published earlier this year, introduces the concept of “context-aware AI,” systems that do not just process information but understand it in real-time business scenarios.

These are tools that adjust to their environment, collaborate across teams, and make decisions with nuance; a significant step forward from today’s mostly predictive systems.

The authors, all professors and practitioners in the AI and analytics space, offer a clear roadmap for businesses to prepare.

Their proposed model, the “3Cs” — “Calibrate, Clarify, Channelize” — breaks down how leaders can align AI tools with company values, ensure teams understand how to use them, and direct efforts where they will have the most impact.

For readers in Saudi Arabia, where AI is central to Vision 2030 initiative, this book can serve as a strategic lens.

While it does not focus on the region, its practical insights are useful for decision-makers looking to scale AI responsibly across sectors such as healthcare, logistics, and government services.

More guidebook than manifesto, “The AI-Centered Enterprise” avoids jargon and balances case studies with actionable ideas.

It will not dazzle readers chasing science-fiction futures, but it is a timely read for professionals who want to lead, not just react, in the age of intelligent systems.
 


What We Are Reading Today: ‘Wild Orcas’

Updated 10 July 2025
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What We Are Reading Today: ‘Wild Orcas’

Author:  Hanne Strager & Catherine Denardo

Of the world’s iconic predatory species, orcas are among the most fearsome. Their awesome physical power combined with their cooperative hunting skills and ability to problem-solve make them uniquely efficient killers. Yet orcas also celebrate births, grieve losses, and maintain lifelong family bonds. This stunningly illustrated book draws on five decades of field research and cutting-edge science to provide an incomparable look at the biology, natural history, culture, and conservation of these awe-inspiring marine animals.