Saudi Arabia showcases tourism potential at London travel market

Saudi Arabia showcases tourism potential at London travel market
Saudi Minister of Tourism Ahmed Al-Khateeb inaugurated the Kingdom’s participation in the World Travel Market in London with the ‘Saudi Land’ pavilion. (SPA)
Short Url
Updated 06 November 2024
Follow

Saudi Arabia showcases tourism potential at London travel market

Saudi Arabia showcases tourism potential at London travel market
  • ‘Saudi Land’ pavilion promotes major investments, featuring luxury resorts and historic tourism developments
  • Jeddah Historic District Program is participating in the market from Nov. 5 to 7 to promote Jeddah as an international tourism destination

RIYADH: Saudi Minister of Tourism and Chairman of the Saudi Tourism Authority Ahmed Al-Khateeb inaugurated the Kingdom’s participation in the World Travel Market in London with the “Saudi Land” pavilion.

The pavilion includes the Visit Saudi exhibition, organized by the Saudi Tourism Authority for the fourth consecutive year, supported by more than 70 partners in tourism, including destinations, hotels, airlines and travel companies.

Saudi Arabia’s presence at this global event highlights efforts to establish its status on the tourism map, showcasing rapid growth and record-breaking achievements in the sector.

The event promotes Saudi destinations, attracts diverse tourists, empowers the private sector and fosters strategic partnerships.

The Visit Saudi exhibition unveiled the Saudi Red Sea Destination, featuring Red Sea Global’s latest projects, aiming for 16 resorts this year and 50 by 2030.

The pavilion also offers interactive experiences showcasing Saudi hospitality, natural diversity, climate, culture, traditional attire, music and cuisine.

“Saudi Arabia, the fastest-growing tourist destination globally, seeks to solidify its leadership in world tourism, aligning with the Saudi Vision 2030 goals by highlighting unique destinations, new projects, and significant investment opportunities,“ Al-Khateeb said.

He added: Saudi Arabia is the largest global investor in the tourism sector.”

Saudi Tourism Authority CEO Fahd Hamidaddin said that Saudi Arabia was celebrating its tourism achievements and record-breaking growth at this leading international event.

The Kingdom aims to build on the success of the second phase of its global campaign, “This Land Is Calling,” targeting key markets, supporting partners and forging strategic partnerships with top global companies.

The Jeddah Historic District Program is participating in the market from Nov. 5 to 7 to promote Jeddah as an international tourism destination.

The program spotlights the heritage of the Jeddah Historic District, a UNESCO World Heritage Site, featuring historic architecture, mosques, markets, public spaces, museums, heritage restaurants and cultural landmarks.

The program offers authentic tourism experiences, including stays in restored heritage hotels, immersive historical tours and hands-on participation in local crafts.

The Hail Region Development Authority is participating to elevate Hail’s global tourism profile, promote its destinations, and empower partners to build strategic partnerships.

The Soudah Development Co. is showcasing its flagship project, “Soudah Peaks,” a luxury mountain destination on the Kingdom’s highest peak at 3,015 meters above sea level.

The Saudi delegation also includes representatives from key entities such as Tourism Development Fund, ASFAR, Cruise Saudi, Saudia airline, Riyadh Air, Red Sea Global, Diriyah Co., the Royal Commission for AlUla and NEOM.

At the market, Diriyah Co. signed strategic agreements with luxury operator Abercrombie & Kent and leading Saudi travel platform Almosafer. These collaborations aim to create high-end travel experiences that position Diriyah as a premier destination and a cornerstone of Saudi Arabia’s rapidly growing tourism landscape.


Heritage of date preservation continues in Al-Jouf

Heritage of date preservation continues in Al-Jouf
Updated 19 September 2025
Follow

Heritage of date preservation continues in Al-Jouf

Heritage of date preservation continues in Al-Jouf

RIYADH: Among the many inherited traditional social practices in the Al-Jouf region is the custom of “stuffing” dates.

Fresh dates harvested in the summer are preserved in a way that ensures they can be stored safely and eaten throughout the winter.

Despite developing agricultural production techniques that are used in modern factories, families in the region hold to this ancient tradition. 

Ahmed Al-Arfaj and his family carry out the process of stuffing and preserving their farm’s date harvest every year and he is keen to teach it to his children — who will pass it on to future generations in turn. 

They rely on the production of Hilwah Al-Jouf dates, he explained, with the start of the process being what is known as “Al-Laqat” (picking) or “Al-Haddad” (harvesting). The dates are then dried under the sun’s rays to ensure all the moisture evaporates.

The next stage is “Al-Taqmi‘” (sorting), where the pits are extracted and any unsuitable dates removed. They are then packed into containers and tightly sealed; a modern technique, as previously large clay vessels called “Al-Khawabi” were used for storage.

Al-Arfaj added the custom was known locally as “Al-Maknuz” (preserving). It is used to produce date molasses and “Al-Mujarrash” (processed) dates in which the sugars have crystallized, giving them a unique taste and flavor.

The Al-Jouf region celebrates its production with the annual date festival held in Dumat Al-Jandal. As well as highlighting the various types of dates, the event serves as an important marketing tool.

 


Analysts hail Saudi-Pakistan defense pact as step toward regional stability

Analysts hail Saudi-Pakistan defense pact as step  toward regional stability
Updated 18 September 2025
Follow

Analysts hail Saudi-Pakistan defense pact as step toward regional stability

Analysts hail Saudi-Pakistan defense pact as step  toward regional stability

 KARACHI: Saudi Arabia and Pakistan signed a Strategic Mutual Defense Agreement on Wednesday, pledging that aggression against one country would be treated as an attack on both, in what experts described as a landmark move that reflects shifting global alignments and decades of close cooperation between the two allies.

The accord was concluded in Riyadh during Prime Minister Shehbaz Sharif’s meeting with Saudi Crown Prince Mohammed bin Salman.

Sharing a copy of the joint statement on X early on Thursday, Saudi Defense Minister Khalid bin Salman described the two nations as “One front against any aggressor ... Always 

and forever.”

Pakistani analysts meanwhile said the agreement underscored both countries’ intent to formalize longstanding security ties while also reflecting broader shifts in the regional and global order.

“The defense pact between Pakistan and KSA (Kingdom of Saudi Arabia) … will have a long-term impact on the power matrix of both South Asia and the Middle East,” Huma Baqai, an academic and foreign affairs expert, told Arab News.

“This development is definitely indicative of a changing global order and new alliances in the making. It may also result in a domino effect of more Gulf and Arab states seeking such alliances with Pakistan.”

She said Saudi Arabia’s decision was a recognition of Pakistan’s military capabilities, demonstrated during its May 2025 conflict with India.

The two South Asian neighbors fought a four-day war earlier this year after an attack in Indian-administered Kashmir that New Delhi blamed on Islamabad. Pakistan denied involvement, but the hostilities — the deadliest since 2019 — left more than 70 people dead before a US-brokered ceasefire took effect.

In Islamabad’s telling, it shot down at least six Indian aircraft during the fighting and forced New Delhi to agree to a ceasefire.



Security analyst Syed Muhammad Ali described the accord as “international recognition that Pakistan is not just a South Asian power but a power which can contribute toward preserving peace and security in the Middle East as well.”

He said “Saudi confidence in Pakistan’s military is evidence that the international community views Pakistan as a capable and responsible power after Islamabad gave a befitting response to New Delhi in the May 2025 conflict.”

Defense analyst Muhammad Samrez Salik, a retired major general, said the agreement would build on more than eight decades of close security ties between the two countries:

“The latest defense pact will augur well for the defense and security of both nations and for regional stability. KSA has recognized that and decided to benefit from Pakistan’s military capabilities. I expect and hope that KSA will also help Pakistan achieve economic stability.”

Baqai added that the pact could also be seen “as a positive development which would definitely have a ripple effect on the Pakistani economy.”

Jeddah-based Chaudhry Shahbaz Hussain, a former Pakistani federal minister, said the pact “symbolizes the trust, fraternity, and unshakable bond that has always existed between our two nations — rooted in faith, mutual respect and common destiny.”

He added that this remarkable milestone  embodies the shared vision of the crown prince “for a secure, prosperous, and united Muslim Ummah.”

Earlier on Thursday, Sharif wrote on X that talks with the Saudi crown prince covered a wide range of issues, including regional challenges and steps to enhance bilateral cooperation.

“On the bilateral front, I greatly value HRH’s consistent support and his keen interest in expanding Saudi investments, trade and business ties between our two countries,” 

he posted.

“It is my fervent prayer that Pakistan-Saudi Arabia’s friendship continues to flourish and attain new heights of glory.”

 


KFSHRC to participate in C3 Davos of Healthcare Summit in Japan

KFSHRC to participate in C3 Davos of Healthcare Summit in Japan
Updated 18 September 2025
Follow

KFSHRC to participate in C3 Davos of Healthcare Summit in Japan

KFSHRC to participate in C3 Davos of Healthcare Summit in Japan
  • Elite group of leaders, policymakers, investors, innovators to attend

RIYADH: King Faisal Specialist Hospital and Research Centre will participate in the C3 Davos of Healthcare Summit in Japan. Under the theme “A Tri-Nation Collaboration: Building Bridges Beyond Borders in Healthcare,” it begins on Wednesday, Sept. 24.

The event will see an elite group of leaders, policymakers, investors, and innovators from around the world explore opportunities for collaboration in developing the future of the healthcare sector.

As part of the summit’s activities, Dr. Majid bin Ibrahim Al-Fayyadh, adviser at the Royal Court and CEO of KFSHRC, will deliver a keynote address called “King Faisal’s Vision for Integrated Healthcare and Investment in a New Infrastructure for Modern Medicine.” It will highlight the transformative journey of the healthcare sector in the Kingdom toward a patient-centered, interconnected system.

He will also review the impact of public-private partnerships, foreign investments, and regulatory reforms on the future of the medical sector in Saudi Arabia.

The summit will also witness the participation of several of the hospital’s leaders in multiple panel discussions. Dr. Esam Abdullah Albanyan, chief of education and training, will speak at a session showcasing opportunities for collaboration in the fields of biotechnology, robotics, and elderly care.

Assistant CEO Dr. Osama Alswailem will take part in a session to highlight the role of precision medicine and data science in enhancing early diagnosis.

The summit’s program will include a variety of sessions on the role of public-private partnerships as a key driver to accelerate the integration of artificial intelligence in healthcare. Other sessions will look at groundbreaking advances in early detection of Alzheimer’s disease using biomarkers and digital technologies, as well as discussions on lessons learned from epidemic experiences to strengthen future preparedness, and exploration of innovations shaping the next generation of global healthcare systems.


Al-Rabwah Date Season launched in Riyadh

Al-Rabwah Date Season launched in Riyadh
Updated 18 September 2025
Follow

Al-Rabwah Date Season launched in Riyadh

Al-Rabwah Date Season launched in Riyadh

RIYADH: Authorities have launched the date season at Al-Rabwah market in Riyadh, featuring a select group of farmers, exhibitors and families working in the cottage industry.

The event attracted a remarkable crowd of visitors from across the Kingdom, the Saudi Press Agency reported.

Al-Rabwah Date Season is one of the Kingdom’s premier annual events, which is vital in supporting local farmers and boosting the date industry’s sales.

Over 30 varieties of dates, renowned for their quality and produced in the Kingdom’s farms, are on display.

The event also highlights date-processing industries and offers innovative date-inspired products.

Family-friendly zones, tasting areas, and comprehensive support services ensure a safe and enjoyable experience for all visitors.

Cultural and awareness activities are also featured, focusing on the importance of palm trees and dates to the Kingdom’s food and economic heritage.


Saudi Virtual Center launches water sustainability drive

Saudi Virtual Center launches water sustainability drive
Updated 18 September 2025
Follow

Saudi Virtual Center launches water sustainability drive

Saudi Virtual Center launches water sustainability drive

RIYADH: The Saudi Water Authority, in collaboration with the King Abdulaziz City for Science and Technology and King Abdulaziz University, has launched a joint virtual center for innovation in desalination technologies.

The aim is to drive sustainability, make use of advanced materials and renewable energy, and foster research collaboration to enhance national capabilities in water technology.

The center’s establishment is the result of a tripartite memorandum of understanding between the partners, which sets the foundation for cooperation in key areas, the Saudi Press Agency reported. This includes the development of local membranes to improve primary water treatment efficiency, software development, and the creation of joint research laboratories for graduate students.

This partnership underscores the authority’s commitment to strengthening academic and institutional collaborations, unifying efforts to develop innovative, sustainable solutions to water challenges, and ensuring the security of the Kingdom’s water resources.