How the Saudi Pro League became the football world’s biggest story

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The arrival of Portuguese forward Cristiano Ronaldo in Riyadh in December 2022 redefined the Saudi Pro League, bringing Saudi football to the attention of fans and broadcasters. (AFP)
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Updated 11 August 2023
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How the Saudi Pro League became the football world’s biggest story

  • Saudi football, not to mention Middle Eastern and Asian teams in general, will be seismic in the years ahead
  • Global interest in the league has skyrocketed, with broadcasters DAZN, Canal Goat and LA7 jumping on board

RIYADH: Cristiano Ronaldo raised a few eyebrows when, only months into his move to Al-Nassr, he predicted the Saudi Pro League would be one of the top five in the world within a few years. Recent developments have shown his remarks to be right on the mark.

“(The) Saudi league is getting better and the next year will be even better,” he told Saudi sports channel SSC toward the end of last season.

“Step-by-step, I think this league will be among the top five leagues in the world but they need time, players and infrastructure. But I believe that this country has amazing potential, they have amazing people and the league will be great, in my opinion.”

It is a view he has since repeated with confidence and, each time he does so, his belief looks more and more justified and accurate.




Portuguese forward Cristiano Ronaldo’s decision to join the Al Nassr football club redefined the Saudi Pro League. (AFP)

On July 18, while in Spain with his Al-Nassr teammates for their preseason training camp, Ronaldo doubled down on his comments. He committed to his Saudi adventure and dismissed many European leagues — and America’s Major League Soccer, the new home of his rival, Lionel Messi — in one fell swoop.

“Europe has lost a lot of quality,” he said. “The only one that is one of the best is the (English) Premier League. It’s way ahead of all the other leagues from my point of view.

“The Spanish league lost its level, the Portuguese one is not a top one, the German has also lost a lot of quality. The USA? No, the Saudi championship is much better than the USA.”

Given the number of major recent signings of top international stars by Saudi Arabia’s leading clubs during the summer transfer window, Ronaldo’s estimate of a “few years” could well be accelerated.

Some of the big moves to the Kingdom from Europe are worth highlighting: Karim Benzema from Real Madrid to Al-Ittihad; Sadio Mane from Bayern Munich to Al-Nassr; Riyadh Mahrez from Manchester City to Al-Ahli; N’Golo Kante from Chelsea to Al-Ittihad; Reuben Neves from Wolves to Al-Hilal; Sergej Milinkovic-Savic from Lazio to Al-Hilal; and the trio of Fabinho, Roberto Firmino and Jordan Henderson from Liverpool to Al-Ittihad, Al-Ahli and Al-Ettifaq respectively.




Roberto Firmino, Sadio Mane and Karim Benzema are among football's big names who have moved to the Saudi Pro League following in Cristiano Ronaldo's footsteps. (AFP photos)

There are many more, as the number of players signing from abroad seemingly grows by the day.

What has taken place is nothing short of a revolution in Saudi football. It is comfortably the biggest story in the football world, following the unprecedented summer 2023 transfer window.

Of course, there were already many standout past and current foreign players in the Saudi Pro League over the past few years. The likes of Bafetimbi Gomis at Al-Hilal, Talisca at Al-Nassr and Abderrazak Hamdallah at Al-Ittihad, to name just a few, have all been hugely successful in the SPL, not to mention popular with the fans.




French midfielder N'Golo Kante moved from English Premier League's Chelsea football club to the Saudi pro League's Al-Ittihad earlier this year. (AFP)

But Ronaldo’s arrival in Riyadh on Dec. 31, 2022, redefined the Saudi Pro League. Once dismissed as a mere rumor, his move to Al-Nassr — after being released by Manchester United — changed perceptions of Saudi domestic football overnight. Coming shortly after the Kingdom’s historic 2-1 win over Argentina at the 2022 World Cup in Qatar, it showed that the Kingdom had to be taken seriously.

Suddenly, other players began to take notice, as did the fans and the international media. The knock-on effects since then have been astonishing. Saudi Arabia’s top clubs, having been privatized and backed financially by the country’s Public Investment Fund, can now afford to pick off players at the peak of their careers from some of the biggest, and richest, clubs in the world.

Global interest in the league, which is also known as the Roshn Saudi League, has already skyrocketed, with international broadcasters also jumping on board. They include live sports streaming service DAZN, which has the exclusive rights to show games in the UK, YouTube channel Canal Goat, which will screen matches in Brazil, and free-to-air channel LA7 in Italy, according sources.

DAZN is set to stream three matches each week, beginning with Friday’s season opener between newly promoted clubs Al-Ahli and Al-Hazm. Sky Sports had picked up the UK digital broadcast rights to the Saudi top flight halfway through last season, but DAZN was the first to commit to a whole season.




Live sports streaming service DAZN is set to stream three matches in the Saudi Pro League every week. (AFP)

No doubt the effects of all these developments on the future of Saudi football, not to mention that of Middle Eastern and Asian football in general, will be seismic in the season and years ahead. But amid the excitement and euphoria, there are serious issues that need to be addressed.

While the wider picture is clearly positive, and is already ensuring the SPL is a league to be reckoned with, the future of football in the Kingdom will have to be managed carefully and strategically to ensure the overall health of the game is maintained for the benefit of the clubs, the national team and the nurturing of young Saudi talent.

The rate of signings in recent weeks has been relentless and has raised questions as to when the spending spree will end. Officially, the Saudi transfer window closes on Sept. 7, a week after the one in Europe. This has caused concern among clubs, particularly those in the English Premier League, who worry they might lose more players during that overlapping period with no opportunity to replace them.

Beyond this summer’s immediate deadline, however, things will remain somewhat open-ended in terms of outgoing and incoming players, although an obvious end point for some clubs would be when they fill their full quotas for foreign players.

Another area of debate surrounds how this strengthening of the elite clubs will affect some of the league’s smaller teams. This concern was recently addressed by authorities, who said targeted projects will be supported if and when they are implemented for clubs outside the big five.

Then there is the worry that the influx of foreign players will adversely affect the development and progress of young Saudi talent, along with the careers of established local players.




In this photo posted on social media, Al Nassr foot club's juniors are shown on training. There is the worry that the influx of foreign players will adversely affect the development and progress of young Saudi talent. (Twitter photo)

The SPL and the Saudi Arabian Football Federation have moved to allay those fears by formulating a strategy designed to drive competitiveness on and off the pitch. New regulations are being rolled out, designed to increase playing time for young Saudi players. They include a reduction in the age of eligibility from 18 to 16, and a requirement for squads to include 25 senior players and 10 under the age 21 beginning with the 2025-26 season.

It is a policy that Al-Ettifaq coach Steven Gerrard and new signing Jordan Henderson — two former Liverpool captains — have thrown their support behind by committing to help efforts to nurture the next generation of Saudi footballing talent.

“At Ettifaq we have a lot of promising young talent who have a bright future,” said Gerrard. “And I am really proud to be the coach of the team. Hopefully I can help support these players and help develop them into better players in the future.”

For now, there is no denting the sense of optimism and positivity sweeping through Saudi football. For fans of the SPL, old and new, the 2023-24 season’s big kick-off on Friday cannot come soon enough.

 


Riyadh to host leaders at New Global Sport Conference 2025

Ralf Reichert, CEO of the Esports World Cup Foundation. supplied
Updated 23 June 2025
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Riyadh to host leaders at New Global Sport Conference 2025

  • Event takes place in August at Four Seasons Hotel

RIYADH: Riyadh is to welcome global leaders from sport, electronic sports, and entertainment at the New Global Sport Conference 2025 on Aug. 23-24 at the Four Seasons Hotel.

Organized by the Esports World Cup Foundation, the event coincides with the closing weekend of the Esports World Cup, the world’s largest event of its type.

Called “The Next Game — Building the Future of Gaming, Esports, and Sports,” the conference will bring together more than 1,500 industry leaders for keynotes, strategy sessions, and high-level networking.

Confirmed speakers include Prince Faisal bin Bandar bin Sultan, president of the Saudi Esports Federation; Casey Wasserman, chairman of LA28; Toshimoto Mitomo, Sony’s chief strategy officer; and World Chess Champion Magnus Carlsen. Senior executives from Activision, Sega, Bandai Namco, Disney, and CBS Sports will also participate.

Ralf Reichert, the CEO of EWCF, said the event was occurring at a time of transformation, and added: “As the boundaries between sports, e-sports, entertainment, and technology dissolve, this event becomes the premier global stage for leaders to explore new horizons and create groundbreaking collaborations."

Tickets are now available at www.newglobalsportconference.com. Additional speakers and the full programme will be announced soon.


Saudi Arabia a ‘pivotal force’ in reshaping world football and sport, says US expert

Updated 13 June 2025
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Saudi Arabia a ‘pivotal force’ in reshaping world football and sport, says US expert

  • Kristian Coates Ulrichsen speaking to SPA following release of his new book “Kingdom of Football: Saudi Arabia and the Remaking of World Soccer”

LONDON: Saudi Arabia is playing a central role in transforming global football and wider sport, according to Middle East expert Kristian Coates Ulrichsen of the Baker Institute for Public Policy at Rice University.

Speaking to the Saudi Press Agency following the release of his new book “Kingdom of Football: Saudi Arabia and the Remaking of World Soccer,” Ulrichsen said the Kingdom’s rise in global sport is “not a temporary shift but a broad transformation with political, economic, social, and cultural dimensions.”

He continued: “The Kingdom has undergone profound changes and has quickly and decisively entered the global sports arena through club acquisitions, sponsorship of major tournaments, and hosting high-profile events, notably the upcoming FIFA World Cup 2034.”

Ulrichsen noted the country’s long footballing heritage, with top-tier clubs approaching their centenary milestones and the national team having reached five consecutive AFC Asian Cup finals.

He also highlighted Saudi clubs’ strong record in continental competitions since the early 2000s.

In the book, he stresses that sport, entertainment, and tourism form “integral pillars of Vision 2030 and (are) essential to positioning Saudi Arabia as a global destination” in the coming years.

“Saudi Arabia’s engagement with sports has generated global impact across football, boxing, Formula 1, and even cricket, tennis, and e-sports,” he added.

“These sectors are expected to dominate international discussions throughout the next decade leading up to 2034.”


Saudi eLeague concludes first phase of 2025 season

Updated 03 June 2025
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Saudi eLeague concludes first phase of 2025 season

  • More than 40 clubs involved as Twisted Minds, Team Falcons, Al-Qadsiah lead charge

RIYADH: The Saudi eLeague, the Kingdom’s premier esports competition, has seen over 40 clubs take part in the 2025 season.

Organized by the Saudi Esports Federation and hosted at the SEF Arena in Boulevard Riyadh City, the league showcases the Kingdom’s top clubs as they battle across multiple titles and divisions.

Participating clubs have so far battled across 10 high-stakes contests, six in the elite category and four in the women category, with valuable points up for grabs at the top of the cross-game leaderboard.

The final standings will determine the qualifiers for the championship, the league’s most prominent event in which top clubs compete for the ultimate title and a major share of a prize pool worth almost $1.9 million.

Twisted Minds lead the pack after the latest round, with Team Falcons second. Al-Qadsiah Esports sit in third, the breakout team of the season, surging up the ranks with wins in both the men’s and women’s contests.

The first phase of the Saudi eLeague season has now concluded, and Abdullah Al-Nasser, head of esports products at the Saudi Esports Federation, said: “The strong start to this year’s Saudi eLeague says a lot about how far the scene has come.

“Compared to previous seasons … we’re seeing real progress, more clubs, stronger competition, new talents and growing excitement from the community.

“What matters most is how competitive and intense every match has become. (It is) a platform where Saudi talents and clubs can grow, compete, and shine on bigger stages.”

Fans can follow the action live at the SEF Arena or via Saudi eLeague channels on Twitch, YouTube, and social platforms.


Twisted Minds defend Overwatch 2 crown at ESL Saudi Challenge 2025

Twisted Minds reign supreme at ESL Saudi Challenge 2025, advancing to OWCS. supplied
Updated 01 June 2025
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Twisted Minds defend Overwatch 2 crown at ESL Saudi Challenge 2025

  • Victory secures team’s spot in Overwatch Champions Series

Riyadh: Saudi Arabia’s top Overwatch 2 team, Twisted Minds, have once again stamped their authority on the national stage, successfully defending their title at the ESL Saudi Challenge 2025, held at Riyadh’s VOV Gaming Arena.

The high-octane finale saw Twisted Minds overcome a fierce challenge from Al-Qadsiah, who went into the match with a lot of momentum after a decisive win against Team Vision in the semifinals.

The final matchup was a showcase of strategy and execution, with Twisted Minds ultimately pulling ahead through superior coordination and championship composure. With the win, they not only retained the title but also secured a berth in the Overwatch Champions Series, the official qualifier for the Esports World Cup.

They also claimed the top prize from a $20,000 pool.

The ESL Saudi Challenge, launched by ESL FACEIT Group, is part of a broader push to elevate the competitive gaming scene in Saudi Arabia and the wider region. Designed as both a platform for talent and a pipeline to international competitions, the tournament reflects the Kingdom’s growing role in the global esports ecosystem.

“The ESL Saudi Challenge is a cornerstone in our long-term commitment to building a thriving and sustainable esports ecosystem in Saudi Arabia and the wider MENA region,” said Franck Guignery, the group’s senior vice president for MENA.

“Through this tournament, we’re not only creating high-level competitive opportunities for local talent but also reinforcing the Kingdom’s role as a key player on the global esports map.

“This is just the beginning, we see Saudi and MENA as essential to the future of competitive gaming and we’re here to help shape that future.”

As Twisted Minds prepare to represent Saudi Arabia in the OWCS, the Kingdom’s position as a force in international esports continues to grow. With strategic investments, a strong talent pool and quality infrastructure, the country is no longer just part of the global esports movement it is helping to lead it.


Top team to be crowned at ESL Saudi Challenge grand final

Esports World Cup is scheduled to return to Riyadh from July 7 through Aug. 24. supplied
Updated 28 May 2025
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Top team to be crowned at ESL Saudi Challenge grand final

RIYADH: The ESL Saudi Challenge 2025 reaches a thrilling climax this Friday at VOV Gaming in Riyadh, where Saudi Arabia’s top Overwatch 2 teams are set to battle for regional supremacy and a place on the global stage.

The high-stakes tournament will see Team Vision take on Al-Qadsiah in a best-of-five showdown, with the winner advancing to face reigning champions Twisted Minds in a best-of-seven grand final. 

With qualification for the Overwatch Champions Series and the Esports World Cup at stake, the event is being hailed as a defining moment for the Kingdom’s esports scene.

This year’s ESL Saudi Challenge is playing a crucial role in Saudi Arabia’s evolving esports ecosystem. More than just a tournament, it serves as a direct pathway to international competition while highlighting the rising caliber of local talent.

Organized by ESL FACEIT Group, the world’s leading esports and video game entertainment company, the tournament reflects the Kingdom’s broader ambitions to become a global gaming hub.

EFG was acquired in 2022 by Savvy Games Group, a wholly owned subsidiary of Saudi Arabia’s Public Investment Fund, in a $1.5 billion deal aimed at accelerating the growth of esports in the region.

The ESL Saudi Challenge is a key pillar in that strategy, with EFG also serving as the main operating partner for the Esports World Cup over the next five years. The group’s involvement marks a long-term vision to build a world-class esports infrastructure in Saudi Arabia and provide new opportunities for players, fans and creators alike.

Viewers can tune in to the action live on ESL Arabia’s official channels across X, YouTube, Facebook and Instagram. As anticipation builds for Friday’s final, the event promises not only elite-level Overwatch 2 gameplay, but a powerful statement of intent from a nation rapidly becoming a leader in global esports.