Meet the hijab-wearing model who fled war in Somalia and became a Vogue fashion editor

1 / 3
Rawdah Mohamed uses her Somali heritage as inspiration for her role as a fashion editor at the recently launched Vogue Scandinavia. (Ole Martin Halvorsen)
2 / 3
Rawdah Mohamed uses her Somali heritage as inspiration for her role as a fashion editor at the recently launched Vogue Scandinavia. (Ole Martin Halvorsen)
3 / 3
Rawdah Mohamed uses her Somali heritage as inspiration for her role as a fashion editor at the recently launched Vogue Scandinavia. (Emma Sukalic)
Short Url
Updated 20 August 2021
Follow

Meet the hijab-wearing model who fled war in Somalia and became a Vogue fashion editor

  • Rawdah Mohamed is the first hijab-wearing editor of color at a western fashion magazine
  • Somali-Norwegian model’s family fled Somalia’s civil war for Kenya when she was a baby

LONDON: When Rawdah Mohamed lived in an asylum camp after arriving in Norway as a refugee, she was teased at school for wearing a hijab.

Now, the 29-year-old model confidently uses her Somali heritage as inspiration for her role as a fashion editor at the recently launched Vogue Scandinavia. 

Not only is Mohamed the first hijab-wearing editor of color at a western fashion magazine, but her journey to her dream job has been an extraordinary one, full of adversity.  

The Somali-Norwegian model’s family fled Somalia’s civil war for Kenya when she was a baby. Along with her parents and nine siblings, including an adopted sister, she grew up in a refugee camp in Kenya before moving to Norway as an eight-year-old. 

“We came to Norway and for two years we lived in an asylum camp, which was in a very small town. That was very hard because the people there were extremely racist. They didn’t want any refugees there because they thought we were dangerous and we were there to take their jobs,” Mohamed told Arab News. 

At school during the two years that Mohamed spent at the asylum camp with her family, she was bullied for wearing her hijab and the other children would take it off in class. 

As a result, her teachers discussed not allowing Mohamed to wear the hijab to school, which left her feeling “traumatized and upset.”

“When we were on our way to Norway, my mother kept on saying the country would be safe, that there was no war there and we could do whatever we wanted because we were free,” she said. 

The model said she felt as if everyone else was free except for herself in the place where she had hoped to enjoy liberty. 




Rawdah Mohamed is the first hijab-wearing editor of color at a western fashion magazine. (Ole Martin Halvorsen)

“When they teach you that there is something wrong with you, that you are the problem and that you have to change, I didn’t like that. I didn’t leave my home and come all the way here for them to tell me that I still don’t have my freedom,” Mohamed explains. 

“So I continued wearing the hijab just to make a statement.”

Mohamed said that life improved at age 10 after her family left the camp and were given the right to remain in Norway.

“When we moved, that’s when my real childhood started because we were safe and had a permanent address, a permanent place that we could call home. I hadn’t had that since I was born. My mum was very happy because all her children were safe and we had food and everything we needed,” she said.

Despite not living in Somalia for long, Mohamed said her love for fashion comes from her Somali background.

 “We are so colorful in the way we dress,” she said.  

The model said she loved watching the women at the refugee camp in Kenya where she spent her early childhood getting ready for a wedding and accompanying her mother to the market to “see what everyone was wearing.”

“At the refugee camp, I was one of the few kids who were allowed to attend the weddings just because I loved what they were doing. I would sit out in the street and watch the ladies go by,” she said.

On Fridays, teenage girls would attend religious classes where they were taught Qur’an and Islamic Studies. The girls would get dressed up for the classes and as a younger girl, she observed their style with envy. The allure of their hijabs is what inspired her to wear one herself eventually.

“In the refugee camp in Kenya, only the teenage girls would wear the hijab. I loved copying what they were wearing and how they spoke and walked. They would put accessories on their hijab and it was very stylish. I really wanted to look like them,” she said.

Mohamed described how “special” having traditional Eid clothes made at the refugee camp was. It was the only occasion for which her parents could afford to buy her new clothes.

“You would buy fabric, take it to a tailor who was always a man and tell him exactly how you wanted the dress so that he could make it for you. That was so special for me,” the model said.

Mohamed said she “sort of stumbled into modeling” after a mutual friend put her in touch with her manager whilst she was at university studying for a degree in  behavioral analysis and healthcare. 

“I went to a fashion show in Oslo at the end of 2018 where I met my manager. He told me about what they were doing and I went to his office for a meeting and I said I wasn’t sure if I wanted to be a model but I wanted to work in fashion,” Mohamed said. 

However, after doing a few shoots that she was happy with, Mohamed decided to become a model in 2019.

At the beginning of her modeling career, Mohamed juggled the job with working with autistic people and people with different mental disabilities.

She continues to volunteer in mental health care to this day and has been working with patients at overstretched hospitals during the COVID-19 pandemic. 

She described her shock at how differently the hijab is perceived in the fashion world compared to in heath care professions.

“It’s almost bizarre, sometimes you can’t even believe the discussions that people are having. It’s simply a piece of cloth on my head,” Mohamed said. 

“You sort of expect every adult to be intelligent enough to understand that it is a religious choice and that’s it, there’s no more to discuss. When you come into fashion, you see the mindset is way backwards, it’s like being in the asylum camp where you have to defend your rights and how you look,” she said.

In contrast, “When you’re a nurse, you’re given a hijab as part of the uniform and nobody really questions it. Everyone is so used to it and it’s never an issue,” Mohamed added. 

She described her initial outrage and surprise at some clients who asked her how much hair she could show and or whether she could show her neck.

“At the beginning I was very shocked at people’s attitude towards things that are different or that they are not used to,” she said.

“There have been situations where I come in and they know I can’t show my hair or anything so they will ask for a meeting before that and try to persuade me to show a little bit of hair. Or they would ask how much hair I am willing to show because they would love to see just a tiny bit. I find that outrageous,” she added.

However, Mohamed said that the clients that book her are open minded toward the hijab and “that’s why they book me.”

“The people I work with are worth it and you can educate them. Ninety-nine percent of the people I meet and work with are different. I don’t work with the clients who don’t understand me,” she explained.

Mohamed said that although hijab-wearing models sometimes need to bring their own hijabs to shoots and show the stylist how to put it on, which is an added stress to the job, she sees it as her responsibility to educate the fashion world on the hijab and what it entails. 

“As the first generation of hijabi models, that is our job. If we don’t do it correctly, then the fashion industry will have the control to do what they want so you’re going to see so-called hijabi models but their hijab is not as the model or the Muslim community sees it. 

“So we do have the responsibility to educate the fashion industry on how our communities work, what we see ourselves as and how we interpret the hijab. 

“So when I am on a shoot and have to explain to a stylist what works and what doesn’t work, I don’t mind doing that. Sometimes I’ll go in the day before to discuss things and I don’t mind that because it is something I enjoy,” she said.




Somali-Norwegian model Rawdah Mohamed’s family fled Somalia’s civil war for Kenya when she was a baby and settled in Norway having lived in an asylum camp. (Emma Sukalic)

Mohamed added that hijab-wearing models also have to ensure that the photographer on a shoot understands their “religious views and integrity.”

“If the photographer asks you to do a certain pose that you’re not comfortable with or that might be on the sexual side, you have to say that you can’t do that because you’re not comfortable with it. So there is definitely an extra layer of responsibility with being a hijabi model; if those pictures are printed, you are the one who is going to get the backlash,” the model said.

Mohamed landed the role as Vogue Scandinavia’s Norway fashion editor earlier this year. 

The magazine launched last week with Swedish teenage climate activist Greta Thunberg on the front cover.

“I write articles about fashion and do the styling, attend and review fashion shows, make videos and work on social media,” Mohamed said.

She is a huge fan of Lebanese designers and mostly wears their creations to red carpet events. 

“I think their haute couture is the most amazing. I really like Nicolas Jebran and Georges Chakra. Those two are my favorites,” she said.

Mohamed added that Arab designers understand the hijab and so wearing their creations are much easier. 

“Some of their dresses are not actually modest. What they would do is get me extra fabric so I could wear it as a hijab and underwear garments that matched the gown so that I don’t have to worry if there is a split or the fabric is see-through.”

When asked what she has lined up for the future, Mohamed said she doesn’t worry too much about it and likes to be a free spirit.

“I always like my life the way it is. I like to be very fluid with it and make sure I have a good time,” she said. 


Day 2 highlights of Red Sea Fashion Week: A historic swimwear show and elegant lace

Updated 18 May 2024
Follow

Day 2 highlights of Red Sea Fashion Week: A historic swimwear show and elegant lace

RED SEA: Moroccan label EAU made history when it kicked off the second set of Red Sea Fashion Week shows on Friday, marking the first time swimwear has featured on a Saudi runway.

With the glistening St. Regis pool and swaying palm trees as a backdrop, the second RSFW began by highlighting one of summer’s essential pieces.

EAU. (Supplied)

The collection featured simple swimwear that ranged from one-pieces with deep V-cuts and off-shoulder motifs to bandeau tops and various sarongs. Royal blues, mustard yellows, hunter greens and maroon reds dominated the collection, setting a rather curious, but not unwelcome, fall palette for the upcoming summer season.

Some of the sleek looks were coupled with silky headwear and sophisticated handbags, including woven baskets dotted with rhinestones, straw beach bags, and fringe clutches.

Sarah Altwaim. (Supplied)

More fashion flowed as the Red Sea glowed. Sara Altwaim brought her silhouettes to the poolside runway. The collection kicked off with a number of white flowing lace and chiffon dresses, each catching the eye with individual flair, subtle beaded pearls, layered cuts or mix of fabrics.

Altwaim introduced an underwater-inspired chiffon fabric featuring sketches of seabed creatures, such as fish, shrimp, and crab, that made its way into a variety of ensembles.

Yasmina Q. (Supplied)

Heavily-layered pearl neck pieces, sarong-like skirts, bejeweled fishnets, metallic fabrics, and flowing garments also drew their inspiration from marine life.

Saudi designer Yasmina Q introduced loungewear to the mix, ending the shows with a collection of knitted rib dresses in mint greens, seafoam blues, bright yellows, corals, and more.

The signature silhouette featured flared sleeves and a fitted waist that flowed into an A-line shape, while some of the pieces were also sleeveless for a more daytime summer look. Her collection, styled with summery bucket hats and sunglasses, also showcased an array of loungewear, from ribbed bottoms to simple fitted tops, fitted ribbed button-downs, kimono tops, and loose sweaters.


Tina Kunakey fronts Amina Muaddi’s latest campaign

Updated 18 May 2024
Follow

Tina Kunakey fronts Amina Muaddi’s latest campaign

DUBAI: French model Tina Kunakey this week starred in Romanian Jordanian footwear designer Amina Muaddi’s latest summer-inspired campaign.

Kunakey, who has Moroccan origins, showcased Muaddi’s new BRITO slipper, a single block of plexiglass carved into the designer’s signature flared heel.

The handcrafted square-toed heels, made in Italy, come in hues of orange, purple, blue, pink, black and transparent.

The model shared pictures of the campaign on Instagram. (Instagram)

This marks Kunakey’s third collaboration with Muaddi. The model shared her thoughts on Instagram about working with the part-Arab designer once again.

“My admiration for you only deepens,” Kunakey wrote, sharing a picture of herself in the pool for the shoot.

“Season after season, each new campaign your talent shines brighter. You continuously push boundaries, and your commitment to excellence is as inspiring as it is contagious,” she added. “I couldn’t be prouder to be part of this journey and am so grateful to share this path with you, not just as your model, but as your friend.

“Thank you for trusting me since the very beginning. I love you. I am so proud of you and I am excited, and so full of love for what you’ve built and what’s to come.”

In addition to her collection of shoes, Muaddi’s jewelry and bag lines are also gaining acclaim among her celebrity clientele. The shoemaker’s label has garnered a loyal list of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin.

Muaddi launched her eponymous footwear line in August 2018, about one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.

The creator also helped design the shoes for Rihanna’s Fenty collection. The collaboration received the Collaborator of the Year award at the 34th edition of the FN Achievement Awards in 2020.

A year later, she landed a spot on Women’s Wear Daily and Footwear News’ 50 Most Powerful Women list.

Her jewelry collection encompasses rings, earrings and bangles, while her handbag range includes a variety of styles, from sleek clutches with striking embellishments to bold totes and crossbody bags.

Some of the bags are embellished with sparkling crystals or intricate sequins, while others are made from satin or leather and feature metallic finishes. The color palette includes classic cream, brown, black, red and silver.


Hoor Al-Qasimi appointed artistic director of the Biennale of Sydney

Updated 18 May 2024
Follow

Hoor Al-Qasimi appointed artistic director of the Biennale of Sydney

DUBAI: The Biennale of Sydney announced this week that Emirati creative Hoor Al-Qasimi will become its artistic director for 2026.

The 25th edition of the biennale will run from March 7 to June 8.

Since its inception in 1973, the biennale has grown to become one of the longest-running exhibitions of its kind and was the first biennale established in the Asia-Pacific region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by IBA (@biennialassociation)

Al-Qasimi created the Sharjah Art Foundation in 2009 and is currently its president and director. Throughout her career, she acquired extensive experience in curating international biennials, including the second Lahore Biennale in 2020 and the UAE Pavilion at the 56th Venice Biennale in 2015.

In 2003, she co-curated the sixth edition of Sharjah Biennial and has remained the director of the event since.

Al-Qasimi has been president of the International Biennial Association since 2017 and is also president of the Africa Institute. She has previously served as a board member for MoMA PS1 in New York and the UCCA Center for Contemporary Art in Beijing, among other roles.

She is also the artistic director of the sixth Aichi Triennale, scheduled to take place in Japan in 2025.


Muhammad second most popular name for baby boys in England, Wales

Updated 17 May 2024
Follow

Muhammad second most popular name for baby boys in England, Wales

  • Name ‘has soared in popularity in recent times’: Daily Mail
  • Layla, Maryam, Yusuf, Fatima, Musa, Ibrahim among popular Arabic names

LONDON: Muhammad was the second most popular name for baby boys in England and Wales in 2022, according to the Office of National Statistics.
The Daily Mail reported on Friday that the Arabic name “has soared in popularity in recent times,” having ranked 20th in 2012.
Variations of the name’s spelling, Mohammed and Mohammad, were also among the top 100 most popular baby boys’ names in 2022, ranked 27th and 67th respectively.
Other popular Arabic names for baby boys were Yusuf (93rd), Musa (99th) and Ibrahim (100th).
In the girls’ list, Layla ranked 56th, Maryam 75th and Fatima 99th.


India’s butter chicken battle heats up with new court evidence

Updated 17 May 2024
Follow

India’s butter chicken battle heats up with new court evidence

  • Two Indian restaurant chains have been sparring since Jan. at Delhi High Court, both claiming credit for inventing the dish
  • The lawsuit that has grabbed the attention of social media users, food critics, editorials and TV channels across the globe

NEW DELHI: With new photographic and video evidence, an Indian court battle over the origins of the world famous butter chicken is set to get spicier.
Two Indian restaurant chains have been sparring since January at the Delhi High Court, both claiming credit for inventing the dish in a lawsuit that has grabbed the attention of social media users, food critics, editorials and TV channels across the globe.
The popular Moti Mahal restaurant chain said it had the sole right to be recognized as the inventor of the curry and demanded its rival, the Daryaganj chain, to stop claiming credit and pay $240,000 in damages. Moti Mahal said founder Kundan Lal Gujral created the cream-loaded dish in the 1930s at an eatery in Peshawar, now in Pakistan, before relocating to Delhi.
That “story of invention of butter chicken does not ring true” and is aimed at misleading the court, Daryaganj said in a new, 642-page counter-filing reviewed by Reuters.
Daryaganj says a late member of its founding family, Kundan Lal Jaggi, created the disputed dish when he helmed the kitchen at the relocated Delhi eatery, where Gujral, his friend-cum-partner from Peshawar only handled marketing.
Both men are dead, Gujral in 1997 and Jaggi in 2018.
Evidence in the non-public filing includes a black-and-white photograph from 1930s showing the two friends in Peshawar; a 1949 partnership agreement; Jaggi’s business card after relocating to Delhi and his 2017 video talking about the dish’s origin.
By virtue of the friends’ partnership, “both parties can claim that their respective ancestors created the dishes,” Daryaganj says in the filing, calling the dispute a “business rivalry.”
Moti Mahal declined to comment. The judge will next hear the case on May 29.
A key point of contention, which the court will have to rule on, is where, when and by whom the dish was first made — by Gujral in Peshawar, Jaggi in New Delhi, or if both should be credited.
Butter chicken is ranked 43rd in a list of world’s “best dishes” by TasteAtlas, and bragging rights about who invented it can matter, brand experts said.
“Being an inventor has a huge advantage globally and in terms of consumer appeal. You are also entitled to charge more,” said Dilip Cherian, an image guru and co-founder of Indian PR firm Perfect Relations.
Moti Mahal operates a franchisee model with over 100 outlets globally. Its butter chicken dishes start at $8 in New Delhi, and are priced at $23 in New York.
Late US President Richard Nixon and India’s first Prime Minister Jawaharlal Nehru are among the famous clients to have visited its primary outlet in Delhi.
Daryaganj started in 2019 and its butter chicken costs $7.50. It has 10 outlets, mostly in New Delhi, with plans to expand to other Indian cities and Bangkok.
In its 2,752-page Indian lawsuit, Moti Mahal had also accused Daryaganj of copying “the look and feel” of the interiors of its outlets.
Daryaganj has retorted with photographs of restaurant interiors which the judge will review, claiming it is Moti Mahal that has copied its “design of floor tiles.”