How Sarah Al-Tamimi embodies women’s empowerment in Saudi Arabia

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Updated 08 March 2022
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How Sarah Al-Tamimi embodies women’s empowerment in Saudi Arabia

  • Sarah Al-Tamimi takes Arab News on a tour of the Saudi Human Rights Commission in Riyadh
  • Al-Tamimi: Every single woman is integral and is important and plays a big role in Saudi Arabia

RIYADH: Sarah Al-Tamimi, the Human Rights Commission’s deputy for international cooperation and vice chair of the National Committee to Combat Human Trafficking, is a shining example of women’s empowerment and leadership in modern Saudi Arabia.

Wearing an intricate pink abaya and a welcoming smile, Al-Tamimi recently hosted Arab News at the Human Rights Commission in Riyadh for an all-access tour and an opportunity to discuss her illustrious career ahead of International Women’s Day. 

Al-Tamimi has impressive credentials, holding a bachelor’s degree in international relations from Tufts University, Massachusetts, an MBA from MIT, and a master’s in public administration from the Harvard Kennedy School. 

She previously worked at the Saudi Investment Authority, the Saudi Mission in Germany, and the Ministry of Media. 

When Al-Tamimi began working for the Human Rights Commission in 2019, she was the only woman in her department. This is now no longer the case, she says proudly.

“For International Women’s Day, I would like to really celebrate and recognize every single woman — no matter which sector she works in, no matter what she does,” Al-Tamimi told Arab News.

“Because every contribution is a contribution and any woman who goes out there and contributes for herself economically — this has a tremendous impact, not only on her, but also her children, her family and the society. Every single woman is integral and is important, and plays a big role in Saudi Arabia.” 

Since the Kingdom launched its Vision 2030 economic and social reform agenda, women’s participation in public life and all sectors of the economy has grown exponentially — helped along by the initiatives of the Human Rights Commission. 

“The share of Saudi women in the labor force has increased 64 percent in just two years, to reach 33 percent — which is huge,” said Al-Tamimi.

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“We have a dedicated committee that is focused on women’s rights and our board is composed of 50 percent women, and the Human Rights Commission consistently works hand in hand with partner organizations and government entities on various topics related to women to build on previous successes.”

Al-Tamimi’s main professional focus, however, is combatting human trafficking in the Gulf region, where governments have been waging campaigns against the smuggling and abuse of migrant laborors and sex workers. 

“As Saudis, human rights are very much intrinsic to the fabric of the society. It is part of our Islamic tradition and culture. We’ve always had a culture of service and you can even see this through the nonprofits that are around. 

“I think, as you see with Vision 2030, it has a lot of focus on fields that are extremely important for us. We are still signatories to many conventions. This is a priority. And we are consistently putting work into it.”

Al-Tamimi urges critics to visit Saudi Arabia to see how far the Kingdom has come in the defense and respect of human rights. 

“I would invite a lot of people in the West to come to Saudi Arabia to witness it for themselves,” she said. 

“There’s a lot of misconceptions and misperceptions that are really very outdated, and the best way to really judge a place is to come and experience it and see it. I very much look forward to more people coming here and witnessing and living through all the changes that we see.” 

In particular, Al-Tamimi wants the world to recognize the progress made on women’s rights in the Kingdom.

“A myth that I’d like to quash about Saudi is myths dealing with women and women’s rights,” she said.

“Women are so empowered. They have really taken charge of their lives. The amount of sociocultural and economic changes and empowerment given to women nowadays has been immense. 

“Not just women driving — which we all know about — but also women traveling, women taking custody of their children, women being able to be heads of households, women at the workplace, women dealing with retirement age, and a lot of different sectors opening up to women which were previously closed.” 


Saudi authorities close 996 establishments over health violations 

Updated 03 July 2025
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Saudi authorities close 996 establishments over health violations 

RIYADH: A total of 5,912 inspections covering 4,307 establishments were carried out across the Kingdom by the Saudi Food and Drug Authority in April and May.

A total of 996 were shut down due to various violations, while 136 were closed for operating without required licenses and for product safety breaches.

Additionally, production lines at 127 establishments were halted and 1,750 types of products were seized.

The initiative is part of the SFDA’s efforts to ensure compliance with approved regulations and to uphold high quality standards.

At one food establishment, inspectors found raw materials of an unknown origin, employees without health certificates, the absence of a tracking system and inadequate measures being taken to prevent cross-contamination. These led to the closure of the business and the implementation of necessary legal measures.
 


Need for global collaboration to fight drought stressed

Updated 03 July 2025
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Need for global collaboration to fight drought stressed

  • Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development

RIYADH: As part of the Kingdom’s efforts to mitigate the impacts of desertification, improve air quality and achieve its sustainable development goals, Saudi Arabia, along with partners, launched the Riyadh Global Drought Resilience Partnership on the first day of the 4th International Conference on Financing for Development.

Held in Seville, Spain, from June 30 to July 3, the four-day event saw the participation of 70 countries, including attendance by local and international ministers, environmental organizations and financial development entities.

Among the participants was Saudi Deputy Minister for Environment, Water and Agriculture Osama Faqeeha.

Faqeeha, who is also the adviser to the 16th session of the Conference of the Parties Presidency, emphasized the significance of collaborative efforts and innovation to address the escalating threat of climate change that resulted in complicated and devastating environmental issues such as drought.

Faqeeha said: “The Riyadh Drought Resilience Partnership will serve as a global facilitator, a ‘one-stop shop’ for drought resilience, promoting the shift from reactive relief response after drought hits to proactive preparedness.

“We also seek to amplify global resources to save lives and livelihoods around the world.”

The deputy minister said that solutions should be applied through strategies and mechanisms to ensure enhanced resilience in the areas that were mostly affected by drought and climate change globally.

He praised the partnership with the International Drought Resilience Alliance, a global coalition that aims to build resilience against droughts and climate change. 

He said it was fundamental to bridging the gap between the political and financial aspects to ensure the achievement of long-term sustainable development objectives.

The discussion highlighted some of the national efforts and strategies for environmental sustainability, including efforts by the OPEC Fund for International Development, the Islamic Development Bank and the CAF Development Bank of Latin America.


Saudi Shoura Council members visit Turkish parliament

Updated 03 July 2025
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Saudi Shoura Council members visit Turkish parliament

ANKARA: Members of the Saudi-Turkish Parliamentary Friendship Committee of the Saudi Shoura Council met with their counterparts from Turkiye during a visit to the country.

During the meeting, held in Ankara, the two sides reviewed ways to further boost their relations and discussed other topics of common interest.

The Saudi delegation also met with Numan Kurtulmus, president of the Turkish Grand National Assembly.
 


How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

Updated 03 July 2025
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How AI is transforming Saudi businesses, from homegrown startups to global creative agencies

  • Small business owners are using smart tools to automate tasks like bookkeeping, customer service, and content creation with minimal resources
  • Platforms like Salla and QuickBooks help entrepreneurs manage online stores, financials, and logistics, saving time and boosting efficiency

RIYADH: Artificial intelligence is revolutionizing the landscape for small businesses, offering innovative solutions that enhance efficiency, creativity, and competitiveness. As technology evolves, many entrepreneurs are leveraging AI tools to streamline operations and drive growth.

One of the most significant advantages of AI is its ability to automate repetitive tasks. Tools like chatbots can handle customer inquiries around the clock, freeing up valuable time for business owners to focus on strategic initiatives.

This not only improves customer service but also enhances overall efficiency.

AI-powered analytics platforms can process vast amounts of data, providing actionable insights that help businesses make informed decisions based on market trends and consumer behavior. 

In this dynamic environment, AI is transforming small business operations.

A notable example is Hams Nabeel, a working mother who founded her business, Thikra, to preserve cherished memories for families.

“There was a clear need for my business idea,” she told Arab News. “Since I had my daughter, I wanted to preserve her hospital items — like her hat, blanket, and hand bracelet — all in one place.”

AI has become crucial in Nabeel’s entrepreneurial journey, streamlining various aspects of her operations. “ChatGPT helped me expand my business by crafting a clear structural plan,” she said.

What typically took weeks can now be accomplished in minutes, providing clarity when she faced uncertainties.

AI also assisted Nabeel in comparing 3D printers and defining her business’s vision. “AI guided me in crafting my mission and vision and even generated social media posts,” she said.

For financial management, she relies on QuickBooks, which automates tasks and offers valuable insights. Furthermore, Nabeel uses Salla, a website creation tool that simplifies online store management.

“Creating a business is so easy with Salla,” she said, allowing her to focus on creativity rather than technical details.

Screenshot of a page in the AI-enabled powered Salla platform.

In creative sectors, AI tools are essential for content creation and design. From generating social media posts to developing marketing materials, AI helps small business owners maintain a robust online presence without extensive resources.

“We have traditionally always been creatives before tech developers, but with AI it is now enabling us to combine both,” Denis Bodart, who operates a creative animation agency called Feed Me Light in London and Riyadh, told Arab News.

“We are now building more creative tools and AI products, including a new SaaS (Software as a Service) platform focused on the out-of-home advertising sector, which allows us to dynamically display content on various screens at once.

“Imagine walking through a city filled with screens that communicate and showcase engaging, interactive content. For example, the displays can respond to the latest football or esports results, presenting teams in an exciting manner.

“They can also adapt to weather conditions and customize their content based on audience presence in events, venues, and shops.”

Bodart highlighted how AI agents support his team. “By training AI agents to understand our business more, we can use these agents to help support our teams, providing a helping hand with more repetitive tasks such as receipts, bookings, data fetching, or even helping enhance our marketing and sales teams, amplifying our business’s online presence.”

He added: “For Saudi Arabia, the strategic integration of AI holds immense potential to create a truly transformative and positive impact on how they approach upcoming global events such as the Winter Olympics, Asian Cup, and World Cup events.

“This technology can significantly elevate fan engagement, optimize operations, and craft unparalleled experiences, setting new benchmarks for global sporting events hosted in the Kingdom.”

Denis Bodart, who runs a creative animation agency called Feed Me Light in London and Riyadh, says AI helps small business owners maintain a robust online presence without extensive resources. (Supplied)

Integrating AI allows small businesses to provide seamless customer experiences. Automating processes like order management and payment processing enhances customer satisfaction and loyalty.

“AI has completely changed the game for small creators like me,” Salwa Beauty, a prominent social media influencer in Saudi Arabia, told Arab News. “It’s like having a full creative team in your pocket.”

Salwa utilizes AI to generate content ideas, animate scenes, write captions, and redesign photos — tasks that once required extensive time and resources.

For her fitness content, Salwa has eliminated the need for models or physical products. “I can animate people, create scenes, and even showcase products being used — all without hiring anyone or incurring upfront costs,” she said.

This capability allows her to build a complete brand presence independently, showcasing the democratizing power of AI.

The freedom AI provides is substantial for small businesses. By enabling entrepreneurs to launch ideas, test visuals, and create professional content quickly and affordably, AI empowers them to stand out in a crowded market.

“AI is literally my assistant now,” said Salwa.

AI also reduces costs associated with traditional modeling. Additionally, AI facilitates content creation and scheduling, allowing businesses to maintain a consistent online presence effortlessly.

Platforms like Salla and Zid are enhancing the landscape for small businesses in Saudi Arabia. These platforms leverage AI to optimize customer interactions, enabling efficient order scheduling, carrier connections, and targeted marketing messages based on customer data.

Screenshot of a page in the AI-enabled Zid platform.

Such features not only save time but also enhance the overall customer experience.

AI has emerged as an invaluable asset for small businesses, offering innovative solutions that enhance productivity, creativity, and financial management. Integrating AI tools can significantly transform the entrepreneurial journey, enabling working mothers and small creators to thrive in today’s competitive market.

With AI as a partner, the possibilities for growth and success are limitless. As small businesses in Saudi Arabia continue to embrace these technologies, they open the door to a future where creativity and efficiency flourish, paving the way for new ideas and opportunities.

AI is a powerful ally for small businesses, empowering them to optimize operations, enhance marketing efforts, and improve customer experiences. As more entrepreneurs embrace these technologies, the potential for growth and innovation continues to expand.


 


Saudi crown prince receives phone call from German chancellor

Saudi Crown Prince Mohammed bin Salman and German Chancellor Friedrich Merz. (File/AFP)
Updated 03 July 2025
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Saudi crown prince receives phone call from German chancellor

  • During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed

RIYADH: Saudi Crown Prince Mohammed bin Salman received a phone call from German Chancellor Friedrich Merz on Thursday, Saudi Press Agency reported.

During the call, Saudi-German relations and ways to strengthen them in a number of areas were discussed.

Important developments and efforts made to enhance security and stability in the region were also discussed during the call, SPA said.