DUBAI: Publicis Sapient, a digital business transformation company, has announced the appointment of Ashwaq Al-Shathri as country managing director for Saudi Arabia.

The appointment reflects the importance of the Kingdom and the Middle East for Publicis Sapient, the company said.

Based in the company’s Riyadh office, Al-Shathri will be responsible for accelerating business growth in Saudi Arabia and building the operational business and community.

She will lead the teams responsible for digital business transformation in the region, leveraging the company’s strategy, product, experience, engineering and data, and artificial intelligence capabilities.

Nigel Vaz, CEO of Publicis Sapient, said: “We’re committed to supporting KSA’s technology-driven transformation and realization of Vision 2030, while also, ultimately, helping position KSA as a leader in digital innovation on the global stage.”

Al-Shathri’s appointment “will directly contribute to our continued business growth as we scale our expertise in the Middle East to better serve our clients and their customers and help them transform digitally,” said Srinivas Devulapalli, managing director of Publicis Sapient MENA (Middle East and North Africa).

Publicis Sapient is the digital business transformation hub of Publicis Groupe with 20,000 people and over 53 offices worldwide. Its global clients include Marriott, Goldman Sachs, McDonald’s, and Walmart, while regional clients include Omantel, Diriyah Gate, and Miral.

JERUSALEM: Iranian prosecutors filed criminal charges on Wednesday targeting activists and journalists following a BBC report that alleged security forces had “sexually assaulted and killed” a 16-year-old girl during protests over the death of Mahsa Amini in 2022.
Nika Shakarami’s death also sparked widespread outrage at the time.
Amini died after being detained by police over allegedly not wearing her mandatory hijab, or headscarf, to their liking. UN investigators have said Iran is responsible for the “physical violence” that led to Amini’s death.
In Shakarami’s case, authorities said she died after falling from a tall building, something immediately disputed by her mother, who said her daughter had been beaten.
The BBC report published on Monday — relying on what it described as a report written for Iran’s paramilitary Revolutionary Guard — said Shakarami was detained by undercover security forces who molested her, then killed her with batons and electronic stun guns after she struggled against the assault.
Iran’s Mizan news agency, run by the country’s judiciary, said on Wednesday that the BBC story was “a fake, incorrect and full-of-mistakes report,” without addressing any of the alleged errors it contained.
It was the government’s first acknowledgment of the BBC report and it said “journalists and activists” have been summoned over the issue.
“The Tehran Prosecutor’s Office filed a criminal case against these people,” Mizan said, with charges including “spreading lies” and “propaganda against the system.” The first charge can carry up at a year and a half in prison and dozens of lashes, while the second can involve up to a year’s imprisonment.
Mizan did not identify those charges and it was unclear whether prosecutors had charged three BBC journalists who bylined the report. Those associated with the BBC’s Persian service have been targeted for years by Tehran and barred from working in the country since its disputed 2009 presidential election and Green Movement protests.
The BBC did not immediately respond to a request for comment. The broadcaster noted that in recent years, there have been faked documents floating around during widespread protests, purporting to be from the Iranian government.
However, it said it had “confidence that it is genuine,” despite an inconsistency in the report using an old acronym for the police.
Iranian Interior Minister Ahmad Vahidi on Wednesday tried to dismiss the BBC report as an effort to “divert attention” from ongoing protests at American universities over the Israel-Hamas war — despite the events dominating US television networks.
“The enemy and their media have resorted to false and far-fetched reports to conduct psychological operations,” Vahidi said, according to the state-run IRNA news agency.