Al-Turaif district to host G20 Cultural night, says DGDA CEO Jerry Inzerillo

Jerry Inzerillo, CEO of Diriyah Gate Development Authority (DGDA), on Wednesday held a media briefing on making Diriyah, birthplace of the Kingdom, one of the world’s greatest gathering places. (AN Photo/Basheer Saleh)
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Updated 19 November 2020
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Al-Turaif district to host G20 Cultural night, says DGDA CEO Jerry Inzerillo

  • Hopes remain high in Kingdom for future of the sector despite COVID-19 pandemic
  • As COVID passes more nationalities are expected to visit with UNESCO

RIYADH: Al-Turaif historical district will host the G20 states in a cultural night on Nov. 20, according to Diriyah Gate Development Authority (DGDA) CEO, Jerry Inzerillo.

“This is a historic week,” he said, speaking at a media briefing on making Diriyah - birthplace of the Kingdom - one of the world’s greatest gathering places.

“Many years from now — 10, 20, 30 years from now, people will look at the Kingdom’s successful hosting of the G20 as a milestone.

Inzerillo said despite COVID-19 pandemic shuttering global tourism options, there remained high hopes in the Kingdom for the future of the sector.

“We can go back to where we were in September last year in welcoming people from all over the world. Now the World Travel and Tourism Council (WTTC) and the UN’s World Travel Organization (UNWTO) (have both named) Saudi Arabia as one of the fastest growing tourism countries in the world. We were filing 55,000 visas per week (before the pandemic),” he said.




Inzerillo said that despite the coronavirus disease (COVID-19) pandemic shuttering global tourism options, there remained high hopes in the Kingdom for the future of the sector. (AN Photo/Basheer Saleh)

He said prior to COVID-19, there was a vast interest in visiting, despite Saudi Arabia’s tourism visa scheme only being open to 55 countries, including Hong Kong and Macau.

“We will have more sites coming with UNESCO. We want to thank Minister of Culture Prince Badr bin Abdullah bin Farhan Al-Saud for his leadership. We would like to also praise and thank our wonderful Minister of Tourism Ahmed Al-Khateeb for his steadfast leadership and opening up Saudi Arabia to tourism,” Inzerillo said.

He anticipated that COVID-19 would pass soon based on news from major pharmaceutical companies on the efficacy of their respective vaccine trials.

“This will pass, and the Kingdom will have its place worldwide as one of the top gathering places, and we are ready at the birthplace of the Kingdom, Al-Turaif and Diriyah, to welcome everybody,” Inzerillo said.




Inzerillo noted that prior to COVID-19, interest in visiting was huge, despite Saudi Arabia’s tourism visa scheme only being open to 55 countries. (AN Photo/Basheer Saleh)

“People can come visit us. Our Al-Bujairi district is home to 20 new restaurants and beautiful walking esplanades. We have our first Samhan Nuzul Hotel under construction, in the beautiful Najd architectural style, which everybody will want to come and see. We also have our first cultural institution going up,” he said, adding the area would have one of the largest parks in Riyadh next to the the Wadi Hanifah UNESCO site.  

“I am honored on behalf of our community in Diriyah, and on behalf of the DGDA, to say that we are moving full speed ahead, but the thing that I am most proud about is our team — the ladies and gentlemen who work at the DGDA,” he said.

“We will contribute SR 27 billion ($7.19 billion) to the GDP of Saudi Arabia. We will also be providing employment opportunities; 81 percent of our staff are from Saudi Arabia, and 36 percent of our staff are Saudi women,” he said.


Saudi Arabia steps into global spotlight at Arabian Travel Market

Updated 29 April 2025
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Saudi Arabia steps into global spotlight at Arabian Travel Market

  • The appearance follows the success of AlUla’s first international marketing campaign
  • Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent

RIYADH: At the unveiling of its new Saudi Land pavilion during this year’s Arabian Travel Market in Dubai, Saudi Arabia and AlUla in particular have turned heads.
Held from April 28 to May 1 at the Dubai World Trade Center, AlUla’s presence at ATM is highlighting its rapid transformation and new partnerships with industry leaders.
The appearance follows the success of AlUla’s first international marketing campaign under the theme “Forever Revitalizing,” which began in early 2024.
Aimed at reintroducing the world to AlUla’s deep historical roots and natural beauty, the campaign ran across nine countries in six languages.
Melanie de Souza, executive director of destination marketing at the Royal Commission for AlUla, said the city’s global profile has grown significantly thanks to the campaign. “Expanded airline connectivity, more hotels and a packed events calendar have all helped us keep up with growing interest,” she said in a statement.
The campaign highlighted the city’s ancient ruins, striking desert landscapes and growing cultural offerings through dramatic films, rich imagery and storytelling.
The ancient oasis city-turned-cultural tourism hotspot welcomed more than 286,000 visitors in 2024, 72 percent of them domestic and 28 percent international.
Online interest in AlUla surged, with website visits up 8.5 times and bookings climbing 220 percent, leading to a 240 percent jump in revenue.
AlUla is also investing in the future. By the end of 2025, it plans to expand its accommodation capacity to more than 1,400 rooms, while committing to Vision 2030’s sustainability goals.
De Souza added: “Our focus remains on developing a destination premised on sustainability and aligned with Saudi Vision 2030. At ATM, we will showcase why AlUla stands out as one of the most purposeful and forward-thinking destinations globally.”
Visitors to AlUla’s stand at ATM can experience a number of attractions. At the Arabian Leopard experience, guests can learn about local wildlife conservation efforts and vote to name a future leopard cub for a chance to win a two-night trip.
Names are being transliterated into the ancient Dadanite script at the Echoes of AlUla attraction, while the Rawi storytelling section is a space to listen to traditional tales passed down through generations.
The Saudi Tourism Authority is also showcasing the Kingdom’s rich diversity at ATM, from coastal escapes to mountain retreats and world-class sporting events.
Fahd Hamidaddin, CEO of the authority, said in a statement: “We are thrilled to return to ATM, opening the doors to Saudi Land, and welcoming our valued partners from around the globe.”


Saudi center, UK firm team up on environmental goals

Updated 29 April 2025
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Saudi center, UK firm team up on environmental goals

  • The agreement supports the center’s strategy to build partnerships
  • The partnership includes a knowledge-exchange program

RIYADH: The National Center for Vegetation Development and Combating Desertification is working with British firm Kew Reach to help advance the Kingdom’s National Greening Program.
The agreement supports the center’s strategy to build partnerships that foster knowledge transfer and environmental sustainability, the Saudi Press Agency reported.
Kew Reach will help establish baseline data, conduct assessments and define planning parameters to support the long-term goals of the program and the Saudi Green Initiative.
It will also offer expertise in ecosystem restoration, seed conservation, sustainable land management, advisory services and capacity building, the report said.
The partnership includes a knowledge-exchange program, enabling center researchers to gain hands-on experience at the Royal Botanic Gardens, Kew, in London.
The gardens are home to the world’s largest collection of botanical and fungal specimens — more than 8.5 million — covering about 95 percent of known vascular plant genera and 60 percent of fungal genera.
Khaled Al-Abdulkader, CEO of the center, said the collaboration would leverage Kew’s botanical expertise to restore degraded land and advance environmental goals under the Saudi Green Initiative.


From Manila to Khartoum, Jeddah welcomes the world

Event will reflect Saudi Arabia’s ongoing cultural transformation and its message of welcome to residents from these countries.
Updated 29 April 2025
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From Manila to Khartoum, Jeddah welcomes the world

  • Saudi Arabia honors expat residents with a month of ‘Passport to the World’ cultural festivities

JEDDAH: “Your Passport to the World” launches on April 30 in Jeddah, offering a month-long celebration of culture, cuisine and performance from the Philippines, Bangladesh, India and Sudan.

The event, organized by the General Entertainment Authority in collaboration with the Quality of Life Program, is a gesture of appreciation, reflecting Saudi Arabia’s ongoing cultural transformation and its message of welcome to residents from these countries.

After a vibrant run in Alkhobar in April, the program in Jeddah will feature interactive performances, traditional dances, artistic displays and food, with each country taking center stage on specific dates: the Philippines from April 30 to May 3, Bangladesh from May 7 to 10, India from May 14 to 17, and Sudan from May 21 to 24.

The events in Alkhobar and at Al-Suwaidi Park during Riyadh Season attracted large crowds and engaged families and visitors with diverse experiences, drawing thousands of attendees.

Mohammed Al-Abadi, one of the event organizers, said during a detailed presentation at the event press conference on April 28: “The purpose of the event is to unite and reconnect communities through a cross-cultural gathering.”

Entry to the event and all concerts is free “in service to the community and to bring smiles to people’s faces.”

Since it is on a first-come, first-served basis, organizers advise families to arrive between 4 p.m. and 6 p.m. to secure a good spot and avoid overcrowding.

Music will enjoy the spotlight with performances by top singers and DJs from each country. Representing India are Jubin Nautiyal, Aakanksha Sharma and 12 other prominent artists.

From the Philippines, Angeline Quinto, Bugoy Drilon, and 10 other performers will take the stage. Bangladesh will be represented by Ruhani Salsabil and 14 others, while Sudan’s lineup includes rapper Dafencii, Insaf Madani and 10 well-known artists.

There will also be children’s activities, and all concerts will be standing-room only, in a family-friendly, smoke-free environment. To ensure safety, each child will receive a tracking wristband upon entry to prevent them from getting lost.

Angelina Bouges, a Filipino expat living in Jeddah, said: “I can’t believe I’ll have the chance to attend a concert featuring some of the biggest singers from my country. I’m truly grateful to Saudi Arabia for making this possible.”

Additionally, culinary experiences and interactive displays will highlight the folklore and social customs of the participating countries.

“Your Passport to the World” also pays homage to each country’s heritage with visual designs inspired by traditional patterns, textile motifs, natural elements, and architectural styles unique to each culture.

Each country’s pavilion at Al-Fayhaa walkway will feature its traditional attire, handicrafts, dance performances, foods, open markets, stages, and interactive installations.

As a visual centrepiece, the event will feature large, illuminated sculptures symbolizing each country: a lizard for the Philippines, an elephant for India, a Bengal tiger for Bangladesh, and a rhinoceros for Sudan.


App launched for Jeddah Historic District visitors

The Ministry of Culture has launched a dedicated app for the Jeddah Historic District, offering innovative interactive services.
Updated 29 April 2025
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App launched for Jeddah Historic District visitors

JEDDAH: The Ministry of Culture has launched a dedicated app for the Jeddah Historic District, known as Al-Balad, offering innovative interactive services to enrich visitors’ experiences and showcase the area’s cultural heritage. 

The launch is a part of the Historic Jeddah Revitalization Project, sponsored by Crown Prince Mohammed bin Salman, the Saudi Press Agency reported on Tuesday.

The project aims to transform Al-Balad, a UNESCO World Heritage Site, into a vibrant urban center that reflects its historical spirit and positions it as a global cultural and tourist destination. 

The app enables users to plan routes, receive real-time activity alerts, and access historical content to enhance their understanding of the landmarks, according to the SPA.

This initiative supports the ministry’s broader efforts to preserve the district’s urban heritage and elevate its cultural profile locally and internationally. 

The goal is to establish the district as a hub for businesses, cultural initiatives, and entrepreneurs, enhancing its status as an inviting destination for visitors.


Cabinet expresses appreciation to government agencies for efforts to achieve Saudi Vision 2030 goals

Saudi Crown Prince Mohammed bin Salman attends the Cabinet session on Tuesday. (SPA)
Updated 29 April 2025
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Cabinet expresses appreciation to government agencies for efforts to achieve Saudi Vision 2030 goals

  • Cabinet emphasized that the security of the Middle East requires accelerating the search for a just and comprehensive solution to the Palestinian issue

RIYADH: The Cabinet expressed its appreciation for the efforts of government agencies that have contributed to the achievements of Saudi Vision 2030 as it approaches the realization of its major goals, Saudi Press Agency reported on Tuesday.

According to the vision’s annual report for 2024, 93 percent of its key performance indicators were either fully or partially met since its launch nine years ago.

Minister of Media Salman Al-Dosari explained that the Cabinet discussed the third and final phase of the Kingdom’s Vision which will begin in 2026. The third phase will focus on sustaining the transformation’s impact and leveraging new growth opportunities.

The Cabinet also commended the generous donation of SR 1 billion ($266.6 million) made by Crown Prince Mohammed bin Salman to support housing projects for eligible Saudi beneficiaries and families in need.

The donation reflects the crown prince’s constant commitment to enhancing the quality of life for citizens and his continued interest in the housing sector and projects aimed at providing adequate housing for deserving families across the Kingdom, the Cabinet said.

Prince Mohammed also briefed the Cabinet on his reception of Jordan’s King Abdullah and his discussions with the Indian Prime Minister Narendra Modi.

The Cabinet commended the outcomes of the second meeting of the Saudi-Indian Strategic Partnership Council and the growing economic, trade, and investment relations between the two countries.

The Cabinet emphasized that the security of the Middle East requires accelerating the search for a just and comprehensive solution to the Palestinian issue, in accordance with international legitimacy resolutions, the Arab Peace Initiative, and the establishment of an independent Palestinian state along 1967 borders with East Jerusalem as its capital.

The Council affirmed the Kingdom’s continued efforts to accelerate the Syrian Arab Republic’s economic recovery, and renewed its call for regional and international financial institutions to resume and expand their operations in the country.