Creative agency SRMG Labs scoops 3 prizes at Dubai Lynx Awards

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Since launching in 2022, SRMG Labs has been consistently recognized for its creativity, winning Gold at last year’s Dubai Lynx Awards for its campaign for the King Salman Center for Disability Research. (Supplied)
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Updated 08 March 2024
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Creative agency SRMG Labs scoops 3 prizes at Dubai Lynx Awards

  • Agency won two gold awards in “Outdoor,” and “Print and Publishing” categories, along with one silver in “Brand Experience and Activation”
  • “Recognition is a reminder of the endless possibilities that lie ahead in shaping the regional and global industry landscape,” said SRMG Labs Chief

RIYADH: SRMG Labs, the creative and innovation agency founded by SRMG, won three awards at The Dubai Lynx Awards, the region’s largest creative festival organized by Cannes Lions. SRMG Labs wins included two Gold Dubai Lynx Awards in Outdoor, and Print and Publishing, recognizing their innovative “Newspaper Courts” campaign for Arriyadiyah. Additionally, SRMG Labs clinched a Silver Dubai Lynx Award in Brand Experience and Activation, earned through the captivating “Dark Minds” Ransom Billboards campaign for Asharq Discovery.  

SRMG Labs aimed to capture the attention of true crime enthusiasts worldwide with a groundbreaking campaign to launch Dark Minds, the first show spotlighting the motives, and psychological and societal complexities behind the horrific crimes committed by serial killers from the MENA region. 

Instead of using a traditional approach, SRMG Labs orchestrated the biggest outdoor heist in Middle Eastern History. Adopting the appearance and style of a mysterious ransom note, the team collaborated with several household brands to cut letters from their billboards across Beirut. These billboards, now missing letters, prompted various reactions from the public, ranging from curiosity and speculation to amusement. As anticipation and interest increased across traditional, digital and social media, Asharq Discovery revealed its new billboard, marking the creation of the largest ransom note ever and unveiling the show’s name: Dark Minds. 

Furthermore, SRMG Labs’ two Gold Dubai Lynx Awards for Arriyadiyah’s Newspaper Courts campaign showcases its commitment to impactful creative campaigns. Launched to celebrate World Health Day 2023, Arriyadiyah printed the world’s first newspaper for people to play sports on. This transformed parts of cities in Saudi Arabia into football and basketball, and other sporting arenas, encouraging everyone to take a moment away from their usual routines and get active. The campaign supported Saudi Arabia’s Vision 2030 Quality of Life Programme, aiming to reducing obesity by increasing participation in sports and athletics.  

Commenting on the achievement, Fadi Mroue, Chief Creative Officer of SRMG & Managing Director of SRMG Labs, said: “I’m incredibly proud of the SRMG Labs team for their creativity and relentless dedication to innovation. Winning these prestigious awards is a testament to our ingenuity and commitment to pushing the boundaries of what is possible.”

Mroue added: “In a time of rapid technological advancements, it is now more important than ever for unconventional campaigns that creatively evoke the curiosity of audiences and their evolving interests. Our 'Dark Minds’ and ‘Newspaper Courts’ campaigns exemplify our team's ability to create these impactful experiences that resonate with audiences on a profound level. This recognition is not just a celebration of our achievements, but also a reminder of the endless possibilities that lie ahead, as we aspire to shape the future of storytelling, from the Kingdom to the world.” 

Since launching in 2022, SRMG Labs has been consistently recognized for its creativity, winning Gold at last year’s Dubai Lynx Awards for its campaign for the King Salman Center for Disability Research. While its business strategy initially centred around fulfilling the Group’s requirements, today SRMG Labs is a full-service agency, servicing clients in the Kingdom and the region. In 2023, SRMG Labs partnered with the Royal Commission for Riyadh City (RCRC) to develop a campaign promoting Riyadh’s candidacy for Expo 2030, which concluded successfully with the city being selected to host the event. These achievements are part of a broader effort to strengthen collaboration with major partners, while also pursuing SRMG’s mission of becoming the leading integrated media provider in the region by 2025.


Council for Arab-British Understanding welcomes Lammy’s comments on Israeli bombardment

Updated 22 May 2025
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Council for Arab-British Understanding welcomes Lammy’s comments on Israeli bombardment

  • Caabu praised the UK’s decision to suspend trade talks with Israel and impose sanctions on illegal settlers and entities
  • However, it said more needs to be done to end the war on Gaza

LONDON: The Council for Arab-British Understanding has welcomed UK Foreign Secretary David Lammy’s description of Israel’s continued assault on Gaza as “unjustifiable, disproportionate and counterproductive.”

It also praised the UK’s decision to suspend trade talks with Israel and impose sanctions on illegal settlers and entities.

However, it said the measures “almost certainly go nowhere near far enough to stop Israeli actions,” and called for further action to be taken.

Israel’s two-month aid blockade on Gaza has sparked global outcry. The UN warned this week that it could lead to 14,000 babies dying of starvation.

The council said the UK should introduce a complete arms embargo against Israel.

“The government’s legal duty is to act to prevent genocide, as Tom Fletcher, the UN aid chief, pointed out at the UN Security Council. To do so, it needs to place a full arms embargo on Israel, including F35 components, put a ban on all trade with illegal settlements and place economic sanctions on Israel for its continued breaches of international humanitarian law.”

The council also condemned statements made by Conservative Shadow Foreign Secretary Priti Patel who said the UK should support Israel’s aid distribution plan for Gaza and refrained from condemning what it called “the Israeli blockade and the genocidal comments from Israeli ministers.”

It said Israel’s plan “violates global humanitarian principles including providing aid on the basis of need. In her time as shadow foreign secretary, she has yet once in the House of Commons to criticize Israel nor to offer any sympathy to Palestinian civilians being bombed and starved.”


Asharq crowned ‘Telly Media Company of the Year’ globally for second year running

Updated 21 May 2025
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Asharq crowned ‘Telly Media Company of the Year’ globally for second year running

  • Network bagged 160 awards across various categories, including 25 gold, 76 silver and 59 bronze.

Riyadh: Asharq Network has won the “Telly Company of the Year” award for the second consecutive year.

The accolade recognizes the network’s efforts in producing impactful, high-quality content. In total, Asharq Network received 160 awards across various categories, including 25 gold, 76 silver and 59 bronze.

The network stood out among 13,000 record-breaking entries from five continents. Its winning work includes content from across all Asharq Network brands, including Asharq News, Asharq Business with Bloomberg, Asharq Documentary, Asharq Discovery.

“We are deeply honored to receive the Telly Company of the Year award for the second consecutive year. This achievement reflects the hard work, creativity and passion of our entire team, who continue to push the boundaries in creativity and media,” said Nabeel Alkhatib, general manager of Asharq News.

“This recognition reinforces our commitment to providing our audience with the most insightful and engaging content, tailored to the evolving needs of the Arabic-speaking world.”

Mohammed Alyousei, general manager of Asharq Discovery and Asharq Documentary, said: “Receiving this honor is a profound affirmation of our team’s unwavering commitment to excellence and innovation. This global recognition motivates us to continue pushing the boundaries of storytelling, ensuring that we deliver narratives that resonate and make a meaningful impact.”

Asharq Network’s storytelling and production quality were recognized across multiple categories. Asharq News and Asharq Business standout wins included coverage of the “US Elections Campaign,” the immersive VR Story on the “Destruction of Gaza,” the “Year-Ender 2024 Promo,” and the innovative “Business Image Promo — Connect the Dots.”

Asharq Documentary’s powerful “Faces” series was honored alongside compelling promos for the original documentaries “Under the Rubble,” “Beyond Sednaya,” “Moataz Aziza,” “Amazing Mercy of Tents” and “Dooms Day.” Meanwhile, Asharq Discovery’s gripping “Dark Minds” series and the dynamic “Shark Week” idents captured the judges’ attention, showcasing the network’s creative versatility and commitment to impactful content.

Steven Cheak, director of creative and branding services at Asharq Network, said: “Winning at the Telly Awards once again is a monumental achievement for our young and passionate team. Competing among such esteemed global brands only motivates us to continue elevating the standard of content creation. This year’s win underscores the brilliance of teams working well together, embracing technology, to achieve content that engage and resonate with our audiences. It’s truly inspiring to see our work being acknowledged globally, and this recognition fuels our passion to continue innovating, creating and telling stories that matter.”

The Telly Awards, established in 1979, are one of the most respected global awards programs, celebrating the best in video and television content. The awards cover a diverse range of categories, from traditional television commercials to cutting-edge digital media.


UAE launches Arabic language AI model as Gulf race gathers pace

Updated 21 May 2025
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UAE launches Arabic language AI model as Gulf race gathers pace

  • Falcon Arabic, developed by Abu Dhabi’s Advanced Technology Research Council (ATRC), aims to capture the full linguistic diversity of the Arab world

DUBAI: The United Arab Emirates launched a new Arabic language artificial intelligence (AI) model on Wednesday as the regional race to develop AI technologies accelerates in the Gulf.
Falcon Arabic, developed by Abu Dhabi’s Advanced Technology Research Council (ATRC), aims to capture the full linguistic diversity of the Arab world through a “high-quality native (non-translated) Arabic dataset,” a statement said.
It also matches the performance of models up to 10 times its size, it said.
“Today, AI leadership is not about scale for the sake of scale. It is about making powerful tools useful, usable, and universal,” Faisal Al Bannai, ATRC secretary general said in the statement.
ATRC also launched Falcon H1, which it said outperforms competitors from Meta and Alibaba by reducing the computing power and technical expertise traditionally required to run advanced systems.

The UAE has been spending billions of dollars in a push to become a global AI player, looking to leverage its strong relations with the United States to secure access to technology.
US President Donald Trump said during a visit last week that an AI agreement with the UAE creates a path for it to access some of the advanced AI semiconductors from US firms, a major win for the Gulf country.
AI was a central theme during Trump’s visit to Saudi Arabia as well, which is pitching itself as a prospective hub for AI activity outside the US.
The kingdom launched a new company earlier this month to develop and manage AI technologies and infrastructure, which is also aiming to offer one of the world’s most powerful multimodal Arabic large language models, according to a statement.


Google’s unleashes ‘AI Mode’ in the next phase of its journey to change search

Updated 21 May 2025
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Google’s unleashes ‘AI Mode’ in the next phase of its journey to change search

  • Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features

CALIFORNIA: Google on Tuesday unleashed another wave of artificial intelligence technology to accelerate a year-long makeover of its search engine that is changing the way people get information and curtailing the flow of Internet traffic to websites.
The next phase outlined at Google’s annual developers conference includes releasing a new “AI mode” option in the United States. The feature makes interacting with Google’s search engine more like having a conversation with an expert capable of answering questions on just about any topic imaginable.
AI mode is being offered to all comers in the US just two-and-a-half-months after the company began testing with a limited Labs division audience.
Google is also feeding its latest AI model, Gemini 2.5, into its search algorithms and will soon begin testing other AI features, such as the ability to automatically buy concert tickets and conduct searches through live video feeds.
In another example of Google’s all-in approach to AI, the company revealed it is planning to leverage the technology to re-enter the smart glasses market with a new pair of Android XR-powered spectacles. The preview of the forthcoming device, which includes a hands-free camera and a voice-powered AI assistant, comes 13 years after the debut of “Google Glass,” a product that the company scrapped after a public backlash over privacy concerns.
Google didn’t say when its Android XR glasses will be available or how much they will cost, but disclosed they will be designed in partnership with Gentle Monster and Warby Parker. The glasses will compete against a similar product already on the market from Facebook parent Meta Platforms and Ray-Ban.
AI’s big role in Google search
The expansion builds upon a transformation that Google began a year ago with the introduction of conversational summaries called “AI overviews” that have been increasingly appearing at the top of its results page and eclipsing its traditional rankings of web links.
About 1.5 billion people now regularly engage with “AI overviews,” according to Google, and most users are now entering longer and more complex queries.
“What all this progress means is that we are in a new phase of the AI platform shift, where decades of research are now becoming reality for people all over the world,” Google CEO Sundar Pichai said before a packed crowd in an amphitheater near the company’s Mountain View, California, headquarters.
AI ripples across the Internet
Although Pichai and other Google executives predicted AI overviews would trigger more searches and ultimately more clicks to other sites, it hasn’t worked out that way so far, according to the findings of search optimization firm BrightEdge.
Clickthrough rates from Google’s search results have declined by nearly 30 percent during the past year, according to BrightEdge’s recently released study, which attributed the decrease to people becoming increasingly satisfied with AI overviews.
The decision to make AI mode broadly available after a relatively short test period reflects Google’s confidence that the technology won’t habitually spew misinformation that tarnishes its brand’s reputation, and acknowledges the growing competition from other AI-powered search options from the likes of ChatGPT and Perplexity.
Will AI undercut or empower Google?
The rapid rise of AI alternatives emerged as a recurring theme in legal proceedings that could force Google to dismantle parts of its Internet empire after a federal judge last year declared its search engine to be an illegal monopoly.
In testimony during a trial earlier this month, longtime Apple executive Eddy Cue said Google searches done through the iPhone maker’s Safari browser have been declining because more people are leaning on AI-powered alternatives.
And Google has cited the upheaval being caused by AI’s rise as one of the main reasons that it should only be required to make relatively minor changes to the way it operates its search engine because technology already is changing the competitive landscape.
But Google’s reliance on more AI so far appears to be enabling its search engine to maintain its mantle as the Internet’s main gateway — a position that’s main reason its corporate parent, Alphabet Inc., boasts a market value of $2 trillion.
During the year ending in March, Google received 136 billion monthly visits, 34 times more than ChatGPT’s average of 4 billion monthly visits, according to data compiled by onelittleweb.com.
Even Google’s own AI mode acknowledged that the company’s search engine seems unlikely to be significantly hurt by the shift to AI technology when a reporter from The Associated Press asked whether its introduction would make the company even more powerful.
“Yes, it is highly likely that Google’s AI mode will make Google more powerful, particularly in the realm of information access and online influence,” the AI mode responded. The feature also warns that web publishers should be concerned about AI mode reducing the traffic they get from search results.
Even more AI waiting in the wings
Google’s upcoming tests in its Labs division foreshadow the next wave of AI technology likely to be made available to the masses.
Besides using its Project Mariner technology to test the ability of an AI agent to buy tickets and book restaurant reservations, Google will also experiment with searches done through live video and an opt-in option to give its AI technology access to people’s Gmail and other Google apps so it can learn more about a user’s tastes and habits. Other features on this summer’s test list include a “Deep Search” option that will use AI to dig even deeper into complex topics and another tool that will produce graphical presentations of sports and finance data.
Google is also introducing its equivalent of a VIP pass to all its AI technology with an “Ultra” subscription package that will cost $250 per month and include 30 terabytes of storage, too. That’s a big step beyond Google’s previous top-of-the-line package, which is now called “AI “Pro,” that costs $20 per month and includes two terabytes of storage.


Spanish, Belgian broadcasters say Eurovision televoting ‘encourages manipulation’ after Israel’s result at contest

Updated 21 May 2025
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Spanish, Belgian broadcasters say Eurovision televoting ‘encourages manipulation’ after Israel’s result at contest

  • Israeli contestant Yuval Raphael unexpectedly came in second place
  • ‘A system in which everyone can cast up to 20 votes is a system that encourages manipulation,’ says Flemish parliamentarian

LONDON: Spanish and Belgian broadcasters have accused Eurovision Song Contest organizers of “encouraging manipulation” after the Israeli contestant won their public vote and came second in the 2025 competition.

RTVE, Spain’s public broadcaster, and the Flemish VRT have filed complaints with the European Broadcasting Union, the organizer, requesting an investigation into last week’s televoting system results.

Israeli contestant Yuval Raphael unexpectedly came in second place after Austria’s JJ, who won Eurovision with 436 points with his song “Wasted Love.”

Raphael, who was at the Nova Music Festival in southern Israel when Hamas attacked on Oct. 7, 2023, earned 357 combined points from the jury and public at the Eurovision final on May 17. Her result included 12 points, each awarded by the televoters in Spain and Belgium, despite the countries’ juries giving Israel a score of zero.

The Eurovision televoting system allows viewers to vote up to 20 times for a small fee charged for each vote via text or phone call. Each country’s contestant can earn a maximum of 12 points from either a jury or the public vote. To ensure fairness, contestants do not receive points from their own countries.

Katia Segers, a Flemish parliamentarian, said: “A system in which everyone can cast up to 20 votes is a system that encourages manipulation.

“Whether this manipulation occurred in our country and all other participating and non-participating countries must be investigated.”

She added: “The VRT must take the lead in requesting this investigation, and in holding the debate on the televoting system within the EBU, and on Israel’s participation.”

It was Israel’s second year participating in Eurovision while its military forces continue ongoing attacks in the Gaza Strip, which have killed over 52,000 Palestinians since October 2023.

More than 70 former Eurovision participants earlier this month accused Israel’s public broadcaster KAN of being “complicit in Israel’s genocide against the Palestinians in Gaza” and demanded the exclusion of Tel Aviv from the European contest.

Last week’s final performance by Raphael in Basel, Switzerland, was disrupted by pro-Palestine protesters who attempted to storm the stage. The winner, Austria, will host the 2026 edition.

RTVE’s coverage of the event displayed for 16 seconds a black screen with white lettering in Spanish and English that read: “When human rights are at stake, silence is not an option. Peace and Justice for Palestine.”

The message was perceived as a stance against Israel’s participation. Spanish Prime Minister Pedro Sanchez on Monday called for Israel to be treated the same way as Russia following its invasion of Ukraine in 2022 and to be banned from future contests.

Managing Director of Eurovision Martin Green confirmed that the organization was taking Spain and Belgium’s complaint “seriously.”

He said: “It is important to emphasize that the voting operation for the Eurovision Song Contest is the most advanced in the world and each country’s result is checked and verified by a huge team of people to exclude any suspicious or irregular voting patterns.

“An independent compliance monitor reviews both jury and public vote data to ensure we have a valid result. We remain in constant contact with all participating broadcasters of the Eurovision Song Contest and take their concerns seriously.”