YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
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Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa. (YouTube)
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Updated 06 May 2025
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YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV

YouTube sets sights on enhancing Saudi user experience with shift from smartphones to TV
  • Pedro Pina took reporters back in time with a video of early meetings between the YouTube co-founders

ZURICH/RIYADH: YouTube is setting its sights on Saudi Arabia, aiming to shift video consumption from smartphones to television and leveraging the Kingdom’s affinity for the platform. 

As it celebrates its 20th anniversary, the platform envisions a new era for the region, positioning YouTubers like Noor Stars as the next Hollywood stars. Additionally, YouTube is exploring artificial intelligence-enhanced experiences, including dubbing and other innovative features, to engage users on the big screen. 

Pedro Pina, vice president of YouTube in Europe, the Middle East and Africa, told Arab News: “Whether you are talking about Egypt or Saudi Arabia, we want to be the zeitgeist of culture; we want to be the future of TV. 

“As these countries pick up steam in terms of penetration in connectivity, it will happen.” 

According to a study released by YouTube’s internal data, the platform reaches more than 12 million people in Saudi Arabia, over 2.5 million in the UAE, and 600,000 in Qatar over the age of 18 via connected TV.  

Saudi Arabia has developed a significant affinity for YouTube, with 95.8 percent of the population using the platform. As YouTube looks to shift viewing from smartphones to television, it aims to enhance the way content is experienced by audiences in Saudi Arabia. 

TV is now the primary device for YouTube viewing in the US, and viewers in the Middle East are shifting their viewing preferences from the smartphone to the TV. 

During a two-day press gathering to mark YouTube’s anniversary, hosted in Zurich, the platform’s executives gathered to reflect on its growth since its inception in 2005, while highlighting future features and the vision for the region. 

Executives who spoke about the evolution and progression of YouTube included Pina; Amjad Hanif, vice president of product management for YouTube creator products; Roya Zeitoune, head of YouTube’s culture and trends for Europe, the Middle East, and Africa; and Geoff van der Meer, vice president of engineering. 

Pina took reporters back in time with a video of early meetings between the YouTube co-founders, showing them discussing the future of the platform. 

He highlighted that between the co-founders, “there were a lot of conversations about where the site was going to be … and what they were going to do about the ability of uploading videos.” 

As YouTube looks to the future, it has four areas of focus: remaining the epicenter of culture, creators becoming the startups of Hollywood, YouTube becoming the new television, and AI being implemented to enhance the experience for viewers and creators. 

“Creators are continuing to be the new startups. Noor Stars is one of the creators who is incredibly successful in the region,” Pina said, adding that she represents one of the success stories in YouTube’s mission: “Give everyone a voice and show them the world. This has been our goal since we began.”

Pina highlighted the strong engagement YouTube receives from viewers across the Middle East, citing the region’s diverse cultures and varied realities. 

When asked what new features can be expected in the region, Pina said: “The solutions will look and feel different in each country (in the Middle East) because they are in different levels of development. 

“For example, the penetration of connected TVs is different in one type of country from another, and therefore the future of TV viewing for creators will also feel different from other regions.”

Among the topics executives discussed was podcasting. With podcasting becoming increasingly mainstream, Pina highlighted YouTube’s newly released statistic: Over 1 billion people interact with podcast content on YouTube each month, and those viewers are watching over 400 million hours of podcasts monthly on their TVs. 

The rise of podcasting as a mainstream media format is not unexpected. As of now, the most viewed podcast episode on YouTube comes from Saudi Arabia’s Thmanyah, a sister publication of Arab News under SRMG, with 140 million views. 

Another topic discussed was the YouTube Partner Program, which allows creators to have sustainable revenue and build a business while pursuing their passions through content creation. 

According to YouTube’s internal data, in Saudi Arabia, the number of YouTube channels making seven figures or more in Saudi riyals is up 40 percent year on year. And in the UAE, the number of YouTube channels making seven figures or more in SR is up 15 percent year on year.

Hanif said that there are currently 3 million YouTubers in the partner program, and more than half a million of them started their channel over a decade ago. 

Hanif added: “That speaks to the sustainability and the thoughtfulness we put into the program to make sure they are able to build a business this year, and YPP gives them the opportunity to continue to build and expand that business.” 

The first YouTube video was uploaded on April 23, 2005, by Jawed Karim, one of the three co-founders of the platform. The video was titled “Me at the Zoo.” Since then, YouTube has grown exponentially, with over 20 billion videos uploaded as of April 2025. 


Music trade bodies concerned about BBC’s changes to airing live performances

Music trade bodies concerned about BBC’s changes to airing live performances
Updated 07 July 2025
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Music trade bodies concerned about BBC’s changes to airing live performances

Music trade bodies concerned about BBC’s changes to airing live performances
  • Move could ‘curtail artistic freedom,’ head of Featured Artists Coalition says
  • Move could ‘curtail artistic freedom,’ head of Featured Artists Coalition says

DUBAI: Music trade bodies have accused the BBC of making “arbitrary and disproportionate” changes to its broadcasting and streaming of live music events following the controversy around Bob Vylan’s Glastonbury performance.

During the punk rap duo’s set at the festival on June 28, they led the crowd in pro-Palestinian and anti-Israeli military chants like “free, free Palestine” and “death, death to the IDF.”

The BBC livestreamed the performance in full leading to a backlash from the government.

BBC Director-General Tim Davie ordered the content to not be featured in any other coverage. However, due to a technical issue the stream was available on the BBC iPlayer for about five hours.

Davie and BBC chair Samir Shah have both apologized. The BBC said in a statement: “Warnings appeared on the stream on two occasions and the editorial team took the decision not to cut the feed. This was an error.”

Music industry trade bodies and experts now say the BBC is overreacting.

“The BBC is absolutely fundamental to the continued success of British music and particularly vital to supporting our new and emerging artists’ development,” said David Martin, head of the Featured Artists Coalition, a UK trade body that supports music artists.

The FAC supported the network’s public service broadcasting remit, which understandably came with responsibilities and standards, he said.

“If those standards have been breached, then there should be appropriate guidelines to follow. But the idea of preemptively grading artists according to their risk factor feels arbitrary and disproportionate and a dangerous step toward censorship.”

Such an approach could “curtail artistic freedom” and “inadvertently punish those who are simply expressing their views,” he said.

Naomi Pohl, general secretary of The Musicians’ Union, stressed the importance of the BBC and its role in the music industry.

“It’s such a shame there has been this shadow cast over this year’s Glastonbury coverage, because it has had fantastic viewing figures. It’s been all over iPlayer and people have been tuning in live,” she said.

“We need to talk to the BBC about it directly. But I don’t want to see any broadcasters now broadcasting fewer live events because they don’t want to take the risk. The whole of the music industry will be feeling that, because it’s so crucial to us to have the BBC.”

A BBC spokesperson said the broadcaster stood by its decision to make changes to livestreaming music performances.

“We will continue to bring audiences a range of music performances, both live and on-demand and we respect artists’ freedom of expression,” the person said.

“However, Bob Vylan’s offensive and deplorable behavior on one of our Glastonbury livestreams was completely unacceptable and we are sorry it appeared on the BBC.

“This is why we have made immediate changes to livestreaming music events and these, alongside our editorial guidelines, will shape our plans going forward.”


‘Bay of Bengal live’: Bangladeshi fishermen go viral showing life at sea

In this photo shared by Shahid Sardar on July 7, 2025, his colleague holds up a catch aboard a fishing vessel in Bay of Bengal
In this photo shared by Shahid Sardar on July 7, 2025, his colleague holds up a catch aboard a fishing vessel in Bay of Bengal
Updated 07 July 2025
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‘Bay of Bengal live’: Bangladeshi fishermen go viral showing life at sea

In this photo shared by Shahid Sardar on July 7, 2025, his colleague holds up a catch aboard a fishing vessel in Bay of Bengal
  • Fishermen-turned-influencers have hundreds of thousands of followers on social media
  • Content focuses on fishing techniques, daily life on the boats, and marine life

DHAKA: When Shahid Sardar started his Facebook page four years ago, he wanted to share his experience aboard a fishing boat. He did not expect the millions of views he would soon attract as he tapped into a content niche that is rapidly gaining popularity among Bangladeshis: life at sea.

Sardar, 35, lives with his wife and son in the coastal Chittagong district in south-eastern Bangladesh. He started to work as a fisherman in 2013, after leaving a job at a hospital canteen in the capital, Dhaka.

As the chief cook on a vessel with a 50-member crew, Sardar sails across the Bay of Bengal on month-long voyages in search of fish. When his videos documenting deep-sea fishing methods and daily life on the boat began gaining traction, he expanded his content to show various marine species found in Bangladeshi waters — many of which are not widely known.

“I think people generally enjoy fish, especially the kinds caught at sea, which are not usually found in local markets,” Sardar told Arab News.

“The beauty of the deep sea also draws people to my videos. For most viewers, these sights are rare and unfamiliar. They don’t have this experience themselves.”

Posting as BD Fisherman on Facebook, he has more than 360,000 followers. His other account, Fisherman Shahid, has another 240,000.

When two of his videos went viral in December 2023, Facebook approved monetization for his page.

“My first video that went viral showed a bulk of yellowfin tuna and some shrimp. The fish were just dropped on the deck ... it was the rainy season. People liked that video a lot. Within 24 hours, it got 3 million views,” he said.

“As I started receiving some money from the videos, I became more motivated to keep uploading and people started liking my videos more and more.”

He now earns an average of about $500 a month from his two pages. That is in addition to his salary of $120 per voyage, plus bonuses based on the catch — about 60 cents per tonne of fish sold in the market.

“In my locality, everyone knows me as Fisherman Shahid. Wherever I go, people come to me just to know how they can earn through making videos and posting them on social media platforms,” Sardar said. “Recently, the friends of my 7th-grader son also visited my home to learn about my video making.”

While for fellow fishers, Sardar’s content has been an inspiration to start their own pages, for some other followers, like Zaved Ahmed, a Bangladeshi migrant worker in Saudi Arabia, watching his videos is a reminder of his own roots.

“I was born in Cox’s Bazar, a coastal area of Bangladesh, and fishing was our family’s profession. Since 2023, I have been living in Jeddah, which is on the coast of the Red Sea. It seems that sea life is something in my blood. That’s why I love watching Sardar’s videos,” he said.

“Whenever I watch his videos, my mind travels to the sea with the fishing boat, as if I were experiencing it with my own eyes.”

But most of those who follow Sardar and other fishermen-influencers have never experienced life at sea.

Watching it on their mobile or laptop screens helps them connect with the sector that each year contributes about 3.5 percent to Bangladesh’s GDP and is the main source of animal protein in the Bangladeshi diet.

“I think most people generally love the sea, but they don’t have the opportunity to witness the mysteries of the deep sea,” said Karimul Maola, a follower of Sardar from Chittagong.

“Through Sardar’s videos, I’ve learned about many seafish that were previously unknown to me. Also, his videos have given me some idea about how a fishing vessel normally operates — something most people don’t know about.”

There is a similar sentiment among the followers of other Bangladeshi fishermen who have shot to social media fame.

On the page of Ehsanul Haque Shaon, a fisherman who has 172,000 followers on Facebook, one follower says watching his video was “like the Bay of Bengal live in front of my eyes!” while another says in amazement that watching the content made them realize that “life is very interesting.”

“How we survive on a boat in the Bay of Bengal,” a video on Fishiib, a YouTube channel focusing on showing the life of fishermen in the Bay of Bengal, has received more than 10 million views in six months.

“I am truly amazed by how these fishermen adapt to life at sea. They face constant challenges like harsh weather and limited resources, yet they find ways to survive and thrive,” one viewer said.

“Their resilience and ability to work together as a community is truly inspiring. It’s a glimpse into a way of life that most of us can only imagine.”


Condé Nast expands Middle East footprint with full acquisition of WIRED ME

Condé Nast expands Middle East footprint with full acquisition of WIRED ME
Updated 07 July 2025
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Condé Nast expands Middle East footprint with full acquisition of WIRED ME

Condé Nast expands Middle East footprint with full acquisition of WIRED ME
  • Transition marks the magazine’s move from a licensing agreement with Dubai-based publisher Nervora to direct ownership by Condé Nast

LONDON: Condé Nast has acquired full ownership of WIRED Middle East, strengthening its presence in the region and bringing the tech, science, and culture magazine into its portfolio of wholly owned titles in Dubai, Arab News has learned.

The transition, announced on Monday, marks the magazine’s move from a licensing agreement with Dubai-based publisher Nervora to direct ownership by Condé Nast.

“Bringing WIRED Middle East into the Condé Nast Middle East portfolio reflects both the region’s rapid evolution and our commitment to spotlighting the ideas and breakthroughs shaping its future,” said Thomas Khoury, Managing Director, Condé Nast Middle East.

“With its authority across technology, science, business and culture, WIRED is uniquely positioned to lead these conversations in the region.

Launched in 2019, WIRED ME has covered regional trends, breakthroughs, and major events such as Expo 2020 Dubai.

Condé Nast said the acquisition marks the next step in the brand’s growth as it looks to expand alongside the region’s fast-developing tech sector.

While the company suggested it will remain commitment to the print edition - currently published quarterly and claiming a readership of over 100,000, according to Advert On Click - it said WIRED Middle East would now serve as its flagship digital-first platform for tech, science, and culture in the region.

Katie Drummond, WIRED’s Global Editorial Director, said the brand is eager to expand its editorial coverage of the Middle East, growing hand-in-hand with the region.

“This is a region driving some of the most dynamic and consequential stories in science, technology, business, and culture,” she said. “We’re excited to build a team dedicated to telling those stories with the ambition and world-class journalism that defines WIRED.” 

The move follows a similar shift earlier this year, when Condé Nast took direct control of Vogue Arabia and GQ Middle East, also previously operated under license by Nervora.

The reshuffle has been widely viewed as a strategic realignment of the Arab fashion and media landscape.

With the addition of WIRED ME, Condé Nast’s full Middle East portfolio now includes Vogue Arabia, GQ Middle East, Architectural Digest Middle East, and Condé Nast Traveller Middle East.


Ex-presenter Gary Lineker criticizes BBC for dropping Gaza documentary

Ex-presenter Gary Lineker criticizes BBC for dropping Gaza documentary
Updated 05 July 2025
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Ex-presenter Gary Lineker criticizes BBC for dropping Gaza documentary

Ex-presenter Gary Lineker criticizes BBC for dropping Gaza documentary
  • It was the first time he had publicly criticized the BBC since his departure, which followed backlash over a social media post
  • He accused BBC executives of bowing to pressure “from the top”

LONDON: Former BBC presenter and football star Gary Lineker said the broadcaster “should hold its head in shame” after deciding not to show a documentary on medics working in Gaza.

Accusing executives of bowing to pressure “from the top,” Lineker made the remarks during a private screening of “Gaza: Doctors Under Attack,” where media reports say he was visibly moved.

It was the first time he had publicly criticized the BBC since his departure, which followed backlash over a social media post perceived as having antisemitic connotations — something he later apologized for.

After the screening, Lineker said the documentary, originally commissioned by the broadcasting giant, “needed to be seen. It really did need to be seen.”

He added: “I think the BBC should hold its head in shame. I’ve worked for the corporation for 30 years; to see the way it’s declined in the last year or two has been devastating really. I’ve defended it and defended it against claims that it is partial.”

The documentary, which features first-hand accounts from Palestinian medical workers and investigates alleged attacks on hospitals and healthcare facilities, was pulled by the BBC over concerns about impartiality. The decision sparked an outcry from pro-Palestinian groups after another documentary on Gaza’s children was taken down when it emerged the main narrator was the son of a Hamas official.

Lineker said that while the BBC “talks about impartiality all the time,” the reality was that the broadcaster was “bowing to pressure from the top,” something he described as deeply concerning.

“I think the time is coming when a lot of people will have to answer for this,” he added, warning that “complicity is something that will come to many.”

The BBC has recently been accused of biased, pro-Israel coverage of the war in Gaza.

Earlier this week hundreds of media professionals, including over 100 current BBC staff, accused the broadcaster of acting as “PR for the Israeli government.” In an open letter, they raised concerns over the role of board member Sir Robbie Gibb in the BBC’s coverage of Gaza.

Gibb helped lead the consortium that purchased The Jewish Chronicle in 2020 and served as a director until August 2024.

The letter described his position on the BBC board — including on the editorial standards committee — as “untenable,” citing the Jewish Chronicle’s alleged history of publishing “anti-Palestinian and often racist content.”


July edition of National Geographic Al-Arabiya explores nomadic heritage, digital archaeology, ‘maligned’ wildlife

July edition of National Geographic Al-Arabiya explores nomadic heritage, digital archaeology, ‘maligned’ wildlife
Updated 05 July 2025
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July edition of National Geographic Al-Arabiya explores nomadic heritage, digital archaeology, ‘maligned’ wildlife

July edition of National Geographic Al-Arabiya explores nomadic heritage, digital archaeology, ‘maligned’ wildlife
  • Latest issue examines humanity’s evolving relationship with the environment
  • “The New Archaeologists” profiles social media influencers turned amateur archaeologists along London’s Thames riverbanks

ABU DHABI: The July edition of National Geographic Al Arabiya examines the complex interplay between humanity and environmental forces while highlighting exceptional cultural narratives and transformative global social movements.

The magazine’s 178th issue begins with an extensive feature on Africa’s largest nomadic group, the Fulani — some 20 million people who traverse the continent’s vast desert areas. These modern-day Bedouins continue their ancestral migrations with herds of livestock, journeying from Africa’s eastern reaches to its western borders in an eternal search for water and grazing lands.

The investigation examines how this ancient pastoral society confronts 21st-century challenges, from climate change to social upheaval, while working to elevate women’s roles in their deeply rooted herding culture.

A striking counterpoint emerges in “The New Archaeologists” which profiles an unexpected phenomenon along London’s Thames riverbanks — social media influencers turned amateur archaeologists. These digital-age treasure hunters have sparked both remarkable discoveries and heated debates over proper archaeological protocols.

The feature captures an emerging conflict between grassroots passion for historical discovery and established scientific methodology in an era where technology democratizes access to archaeological exploration.

The issue’s centerpiece investigation, “Our Maligned Wildlife,” challenges readers to reconsider nature’s most misunderstood creatures. From the notoriously pungent and ferocious honey badger to small-eyed vultures and scruffy aye-aye lemurs, the feature argues these “ugly” animals play crucial ecological roles — and that their supposed flaws may actually be evolutionary strengths.

Readers then journey to Romania’s Transylvanian countryside, where traditional farming communities maintain centuries-old agricultural practices despite mounting pressure from modernization.

The magazine concludes with a photographic retrospective marking New York City’s 400th anniversary, tracing the metropolis’s remarkable evolution from a small settlement to a global powerhouse pulsing with life and renewal.