flyadeal eyes 75,000 overseas Hajj pilgrims in 2025

From right, Steven Greenway, CEO of flyadeal; Ibrahim Al-Omar, director general of Saudia Group; Dr. Tawfiq Al-Rabiah, minister of Hajj and Umrah; and Rakan Alotaibi, director of Hajj and Umrah and commercial regulatory affairs at flyadeal, along with with the airline’s cabin crew.
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Updated 27 January 2025
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flyadeal eyes 75,000 overseas Hajj pilgrims in 2025

flyadeal, the fastest growing low-cost airline in the Kingdom and Middle East, expects to carry more than 75,000 pilgrims on dedicated international charters during this year’s Hajj season. The figure represents yet another significant milestone for flyadeal, which has been scaling up the number of overseas Hajj flights since 2023.

From 35,000 pilgrims flown by flyadeal into the Kingdom last year — up 35 percent from 2023 — the number is expected to more than double to 75,000 in 2025, with the airline operating additional widebody charters into Jeddah and Madinah, gateways to the holy city of Makkah.

flyadeal is also stepping up its year-round Umrah services, which will continue to operate from Turkiye, Iraq and Uzbekistan, with the UK, Thailand, India and countries in Africa and Central Asia set to be included for 2025.

The growth plans were announced during the 4th Hajj Conference and Exhibition that took place in Jeddah last week.

flyadeal joined sister companies Saudia and Saudi Ground Services under the umbrella of parent Saudia Group — this year’s strategic sponsor — for a joint exhibition stand promoting products and services to visiting Hajj committees, ministries and tour operators from around the world. 




Steven Greenway, CEO of flyadeal

Minister of Hajj and Umrah Dr.Tawfiq bin Fawzan Al-Rabiah, President of the General Authority of Civil Aviation Abdulaziz bin Abdullah Al-Duailej, and Director General of Saudia Group Ibrahim bin Abdulrahaman Al-Omar; were among the many visiting dignitaries.

Steven Greenway, CEO of flyadeal, said: “This year’s Hajj forum was a perfect opportunity to give visiting delegations and travel companies an insight into flyadeal’s Hajj preparations for 2025, our year-round Umrah plans, and exciting growth of our scheduled operations in the Middle East, Africa, Europe and South Asia over the next 12 months and beyond.

“Having operated two successful seasons of Hajj charters with 120 flights from 15 destinations across seven countries last year, we now turn to 2025 during which we expect to carry around 75,000 pilgrims as we bring in more widebody aircraft dedicated to our biggest ever international Hajj uplift. In addition, we are conducting more year-round Umrah flights as widebody aircraft enable us to operate from further afield including the UK, Thailand and India.

“Running a Hajj operation during an intense one month period every year is effectively like running a separate business from our day-to-day scheduled services. Our dedicated teams work tirelessly in coordination with our travel partners in the Kingdom and overseas to provide a unique end-to-end experience.”

Rakan Alotaibi, director of Hajj and Umrah and commercial regulatory affairs, flyadeal, added: “We signed a number of Hajj agreements with delegations last week followed by their visits to our Jeddah headquarters to learn more about flyadeal and our operations firsthand as we gear up with national pride for what promises to be an extremely busy and gratifying summer season carrying so many pilgrims to Saudi Arabia.”

“flyadeal remains committed to the very important, yet complex, annual Hajj movements for which we put in tremendous effort beyond expectations ensuring they run as smoothly as possible to support the dreams and aspirations of first-time Hajj pilgrims, many of whom are also first-time fliers.”

flyadeal was among a host of travel companies, including airlines, hotels, ground transport operators, agents and tour firms to showcase their products to delegates during the Jeddah event.


New Visa program empowers Saudi female footballers

Updated 20 April 2025
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New Visa program empowers Saudi female footballers

Visa, a global leader in digital payments, has announced the launch of its “She’s Next in Football” program in Saudi Arabia. Building on the success of the She’s Next programs in fashion and gaming in the Kingdom, this initiative is designed to empower and support women footballers in the Kingdom through mentorship, training, and exclusive opportunities with world-class football experts. In partnership with Saudi Awwal Bank and AC Milan Women, this program provides female athletes with a platform to develop their skills, gain mentorship, and experience world-class football training.

Women football players in Saudi Arabia are invited to apply for She’s Next in Football by completing and submitting the form available on Visa’s website, until May 5.

The finalists will be announced on May 21, and will participate in a training camp in Riyadh, where they will receive expert training and a certificate signed by Elisabet Spina, head of women’s football, AC Milan, and Suzanne Bakker, women’s coach, AC Milan. They will also have the unique opportunity to train with Farah Jefry, a distinguished Saudi footballer and midfielder for Al-Ittihad Women’s Football Club in Jeddah, who serves as the program’s brand ambassador.

In addition, the winner of the program will travel to Milan and enjoy a “Training with the PRO” two-week experience at the Puma House of Football, home to the women’s team’s training center, where they will train with professional athletes and coaches. The runner-up will receive a VIP visit to AC Milan’s training facilities, gaining behind-the-scenes access to one of football’s most renowned development programs.

Ali Bailoun, Visa’s regional general manager for Saudi Arabia, Bahrain, and Oman, said: “Women are driving change across industries, sports, and business, shaping the future through their contributions. As women’s football continues to grow, new pathways are opening for female athletes to access professional training, resources, and career development. As one of the world’s most active sponsors of women’s football, Visa is committed to strengthening the sport’s ecosystem at every level. By partnering with AC Milan Women and SAB, we are contributing to the long-term development of women’s football in the Kingdom. Investing in women’s sports is an investment in inclusion and economic empowerment, ensuring female athletes receive the recognition and opportunities they deserve.”

Rania Alsharyoufi, chief human resources officer, SAB, said: “At SAB, we believe in the power of sports as a driver for empowerment, inclusion, and long-term growth. Our partnership with Visa and AC Milan Women in the She’s Next Football program reflects our commitment to fostering opportunities for women in Saudi Arabia, helping them reach their full potential on and off the field. By supporting initiatives that promote skills, mentorship, and visibility, we are proud to contribute to a more inclusive and dynamic future for women’s football in the Kingdom.”

Spina, AC Milan’s head of women’s football, added: “At AC Milan, we are deeply committed to fostering the growth of women’s football worldwide, and we are proud to be part of the She’s Next in Football initiative. As a club with a rich history in developing and promoting the women’s game, we believe in the power of football to inspire and empower.

“This program represents a unique opportunity to support the next generation of female footballers in Saudi Arabia, providing them with world-class training, mentorship, and a pathway to grow in the sport.”

Jefry said: “I’m genuinely energized by this initiative and the remarkable opportunity it presents to ignite the passion of aspiring football players, empowering them to reach new heights in their athletic journey.”


Majid Al-Futtaim embarks on $1.4bn revamp of Mall of Emirates

Updated 20 April 2025
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Majid Al-Futtaim embarks on $1.4bn revamp of Mall of Emirates

Majid Al-Futtaim has announced a landmark 5-billion-dirham ($1.4 billion) investment to transform Mall of the Emirates into a next-generation lifestyle destination. Marking the mall’s 20th anniversary, the project represents a bold refounding of a regional retail icon. The “Mall of New Possibilities” vision will introduce new retail, dining, wellness, entertainment, and cultural offerings.

As part of the transformation, 20,000 square meters of additional retail space will be added, welcoming 100 new stores across luxury, fashion, and lifestyle categories. Moreover, 1.1 billion dirhams have already been allocated to major enhancements currently underway, including a new wellness club, cultural hub, dining precinct, and infrastructure upgrades.

Khalifa bin Braik, chief executive of Majid Al-Futtaim Asset Management, said: “Two decades ago, Mall of the Emirates set a new benchmark for retail and entertainment in the region. Today, we’re building on that legacy with a bold investment that redefines what a mall can be. This transformation goes beyond physical expansion — it’s about creating new ways for people to connect, unwind, and be inspired, all in one destination.

“As we mark 20 years, our focus is firmly on the future. By introducing world-class wellness, cultural, and dining experiences, we’re enhancing quality of life and supporting Dubai’s vision as a global city — all while remaining committed to innovation and sustainability at every step.”

Among the upcoming features is the SEVEN Wellness Club, bringing premium fitness, spa, and recovery experiences to the Kempinski Hotel. The “New Covent Garden” cultural hub, developed with Dubai Performing Arts Academy, will open in early 2025 and include a 600-seat theater and rehearsal spaces.

As part of the transformation, a new indoor-outdoor precinct will introduce a dynamic mix of fast-casual dining and interactive entertainment, designed to foster social connection and vibrant lifestyle experiences. At its heart will be the mall’s first-ever outdoor F&B courtyard, set to debut in early 2027. This adaptable space will transform into a lush green oasis during the cooler months, offering visitors a refreshing new way to enjoy the mall’s evolving culinary scene.

Majid Al-Futtaim is also redefining its entertainment portfolio to cater to all ages, with four new entertainment concepts set to launch by late 2026. Vox Cinemas has further enhanced its offering at the mall, debuting the world’s most advanced IMAX experience to deliver cutting-edge cinema for its audiences.

The investment also includes a full revamp of the West End district, modernizing its design and atmosphere to create a vibrant social hub. Infrastructure enhancements are already underway, including the rollout of the Parkin barrierless parking system, improved access roads, and bridge upgrades in collaboration with Dubai’s RTA, expected by September.

With sustainability at its core, the transformation will integrate energy-efficient technologies, smart systems, and eco-conscious design — reinforcing Majid Al-Futtaim’s commitment to shaping spaces that are innovative, inclusive, and future-ready. Mall of the Emirates is poised to redefine the retail experience for a new era.


Riyadh event to explore role of innovation in value creation

Updated 19 April 2025
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Riyadh event to explore role of innovation in value creation

The Gulf Petrochemicals and Chemicals Association, the voice of the chemical industry in the Gulf region, will explore the role of innovation in driving value creation and growth at the 14th GPCA Plastics Conference taking place on April 20-21 at JW Marriott Hotel, Riyadh.

Innovation is a driving force behind value creation in the GCC plastic industry, contributing to sustainability, economic growth, and technological advancements. Accelerating innovation plays a crucial role across product design, business models, and resource management, and can support efforts to achieve a circular economy in the GCC. Continuous innovation in polymer production and conversion technologies has enabled the GCC region to maintain a competitive edge in the global market. This includes advancements in recycling technologies and the development of new, sustainable materials.

Opportunities exist to leverage innovation for more sustainable production and economic growth. Research estimates say that every 1 million tonnes of recycled plastic produced in the GCC region can generate approximately 1,500 jobs and $650 million in direct GDP impact.

According to another study, advancements in chemical recycling technologies can reduce greenhouse gas emissions by up to 50 percent compared to traditional plastic production methods. The 14th GPCA Plastics Conference will provide an ideal platform to spotlight innovations in plastics recycling and discuss the role of regulations in creating an enabling environment for growth.

Dr. Abdulwahab Al-Sadoun, secretary-general of GPCA, said: “In the pursuit of the next paradigm of plastics growth, fostering innovation and collaboration will be essential to address the sustainability challenges of our time, while meeting the demand for sustainable plastics and ensuring socioeconomic growth. By fostering cutting-edge advancements and sustainable practices, we can enhance the plastic industry’s position as a dynamic driver of economic growth and environmental stewardship. The 14th GPCA Plastics Conference will serve as a beacon for visionary leaders and innovators from across the region and the world to collaborate and redefine the future of plastics for generations to come.”

Held under the theme “The Next Growth Paradigm: Value Creation through Innovation,” the conference will open with a welcome address by Khalfan Al-Muhairi, SVP regional MEAE, Borouge and vice chairman, plastics committee, GPCA, followed by a ministerial address outlining regional policy priorities.

Deena F. Al-Khayyal, managing director, LyondellBasell, will deliver a keynote address on “The Future of Plastics: Trends and Disruptions Shaping the Regional Industry.” A leadership dialogue moderated by Steve Jenkins, vice president, chemicals consulting, Wood Mackenzie, will explore “The Business Case for Sustainability: Turning Plastics Innovation into Profit.” The session will discuss how investing in green technologies, materials, and processes can be profitable in the long run and drive shareholder value, featuring insights from Khalid Al-Dawood, MD, NATPET; Unmesh Nayak, president — polymer chain, Reliance Industries, and Dr. Apostolos Krallis, vice president, innovation center, Borouge.

The program will continue with an in-depth panel discussion on “Building Sustainable Value — Innovation and Investment in Plastics Ecosystems,” which will highlight how seamlessly integrated ecosystems in production, feedstock, and logistics are crucial for driving innovation and value creation. The discussion will bring together senior industry executives, including Faisal Alsolami, executive vice president, finance and strategic planning, SIRC, and Dimitri Van Eekelen, vice president — commercial, SOHAR Ports and Freezone, to examine investment trends and new growth pathways. Another key session, “Turning Low-Value Plastic Waste into High-Impact Solutions,” will address the technical and economic challenges of collecting and processing lower-value plastic waste, featuring Don Thomson, founder and CEO, CRDC Global, and Peter Wang Hjemdahl, chief innovation officer and founder, rePurpose Global.

The afternoon sessions will advance the circularity agenda through a series of case studies, covering topics such as science-driven materials innovation, product design for a leaner plastics footprint, advanced recycling technologies, and consumer behavior change programs.

On Day 2, Naser Aldousari, CEO, EQUATE Group and Chairman, plastics committee, GPCA, will deliver the opening address. A multi-stakeholder dialogue will further explore regulatory trends shaping plastics waste management, focusing on policy innovations accelerating circularity, extended producer responsibility implementation, and the role of industry in compliance and sustainability progress. The discussion will be moderated by Noor Balfaqeeh, head of corporate affairs and communications, Unilever and chair, National Circular Packaging Private Committee — Federation of Saudi Chambers, who will be joined by senior policymakers and industry executives.


Louis Vuitton unveils iconic trophy trunk for Jeddah F1

Updated 19 April 2025
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Louis Vuitton unveils iconic trophy trunk for Jeddah F1

Louis Vuitton, an official partner of Formula 1, presented its sixth bespoke Louis Vuitton Trophy Trunk of the season for the Formula 1 stc Saudi Arabian Grand Prix 2025 in Jeddah, from April 18 to 21. This highly anticipated race marks the fifth Grand Prix of the season, with thrilling action at the Jeddah Corniche Circuit.

The French luxury giant joins this journey of champions, reinforcing the tradition that “Victory travels in Louis Vuitton.” The new dynamic Louis Vuitton signature with a revamped graphic Louis Vuitton logo specifically designed for the official partnership between Formula 1 and the house is displayed across Jeddah’s on-track signage. 

This reflects the city’s blend of modernity and heritage, with its iconic coastal views and dynamic architecture serving as a backdrop to the high-speed excitement of Formula 1. The new Louis Vuitton logo design evokes a sense of speed and heat effects, drawing a parallel with the high velocity of Formula 1 racing, while resonating with Jeddah’s innovative spirit and its vibrant energy along the Red Sea.

The maison presents its collection of bespoke trunks designed for the world’s most prestigious sporting trophies. Perpetuating a long tradition of savoir-faire, each trunk is handcrafted by Louis Vuitton’s master artisans in Asnières, just outside Paris.

Since its inaugural edition in 2021, the F1 Saudi Arabian Grand Prix has established itself as a highly anticipated annual event, attracting large audiences and a significant media presence from around the world.


‘Maknana’ exhibition at Diriyah to feature works of over 40 Arab artists

Updated 18 April 2025
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‘Maknana’ exhibition at Diriyah to feature works of over 40 Arab artists

Diriyah Art Futures, the first new media arts hub in the MENA region, has announced its second major exhibition titled Maknana: An Archaeology of New Media Art in the Arab World.

Co-curated by artists and curators Haytham Nawar and Ala Younis, the exhibition will run from April 21 to July 19 at DAF at Diriyah, Riyadh.

Bringing together works by more than 40 artists from the MENA region, the exhibition features pioneering voices from across the region who have embraced and redefined technology as a medium for creative expression.

The exhibition includes notable Saudi artists such as Ahmed Mater, Muhannad Shono, and ARC (Abdullah Rashed), whose practices reflect the Kingdom’s dynamic and evolving relationship with new media.

They are joined by influential artists from across the region such as VJ Um Amel (Laila Shereen Sakr, Egypt); Emily Jacir (Palestine); Akram Zaatari (Lebanon), Abdel Hadi El-Gazzar (Egypt), Hassan Meer (Oman), Hicham Berrada (Morocco/France), Mona Hatoum (Palestine), Walid Raad (Palestine) and Farah Al-Qasimi (UAE). 

Spanning decades and disciplines, from early video art and experimental film to generative systems and expanded media, Maknana offers a rare survey of how Arab artists have engaged with and reimagined the digital landscape on their own terms.

The Arabic term ‘Maknana,’ translated as automation, inspires the exhibition’s central inquiry: how Arab artists have navigated, repurposed, and challenged technologies to shape their own creative vocabularies.

The exhibition is structured across four thematic sections, Automation, Autonomy, Ripples, and Glitch, that trace recurring artistic concerns and gestures across different generations, geographies, and technological paradigms.

Highlighting a dynamic constellation of artistic practices, Maknana includes rare archival works, recent digital experiments, and new commissions from artists working across the region and diaspora.

Their works engage with urgent sociopolitical contexts, from networked resistance and machine logic to memory preservation, speculative ecologies, and glitch aesthetics.

In tandem with the exhibition, Diriyah Art Futures will present a public program of talks, performances, screenings, and workshops, expanding on the themes of Maknana and offering visitors direct engagement with artists and thought leaders in the field of new media art.