How AI is driving innovation in event management and urban development in Saudi Arabia

Riyadh's Qiddiya megaproject is expected to redefine leisure, entertainment and events through advanced AI applications. (Supplied)
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Updated 02 January 2025
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How AI is driving innovation in event management and urban development in Saudi Arabia

  • AI technologies are central to the Kingdom’s mega-projects, enhancing personalized services, transport, and entertainment
  • From autonomous transport to real-time event coordination, AI communication tools are enhancing efficiency and user engagement

RIYADH: Artificial intelligence is poised to play a transformative role in Saudi Arabia’s urban development, event management and visitor experiences, particularly as the Kingdom prepares to host major global events like the FIFA World Cup 2034.

AI technologies are already central to the Kingdom’s megaprojects, including NEOM and Qiddiya, and are positioning Saudi Arabia as a global leader in innovation and smart city development.

From autonomous transport systems to real-time event coordination platforms, AI-driven communication tools are enhancing efficiency and user engagement in many sectors, particularly sports and entertainment.

“The Saudi Pro League has implemented AI-powered tools like OptaVision to enhance on-field analysis and deepen fan and sponsor engagement,” Amsal Kapetanovic, country manager at Infobip KSA, a communication platform specializing in AI solutions, told Arab News.

“The Saudi Company for Artificial Intelligence has also launched SportNative, an AI-driven sports product suite that optimizes operations and harnesses the full potential of the current sports ecosystem.”

The impact of AI was evident in Riyadh on Dec. 21 when the boxing rematch between Oleksandr Usyk and Tyson Fury featured an experimental fourth judge powered by AI, designed to eliminate bias and human error in scoring.

Beyond enhancing sports, AI is being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors.

“AI-powered systems can provide personalized recommendations, real-time translations, and seamless navigation for international visitors,” Kapetanovic said.




In Saudi Arabia's northwest, the NEOM smart city project is incorporating AI to redefine urban living. (Supplied)

“The Saudi Tourism Authority’s virtual travel companion, SARA, demonstrates how AI delivers real-time insights and information about attractions and events.”

NEOM, Saudi Arabia’s $500 billion smart city project on the Kingdom’s northwest coast, is incorporating AI to redefine urban living. The technology is expected to play a pivotal role in personalizing services, optimizing transport, and enhancing hospitality.

“AI will revolutionize communication technologies in projects like NEOM by facilitating intelligent, scalable, and seamless interactions,” Kapetanovic said. “In NEOM’s envisioned smart city ecosystem, AI-powered platforms could enable real-time collaboration, multilingual translation, and predictive analytics.”

DID YOUKNOW?

• AI technologies are central to Saudi Arabia’s megaprojects, enhancing personalized services, transport, and entertainment experiences.

• AI-powered tools, such as SportNative and OptaVision, optimize sports operations, on-field analysis, and fan engagement in the Kingdom.

• AI systems like SARA provide personalized recommendations, real-time translations, and seamless navigation.

AI is also expected to enhance travel and logistics in NEOM, enabling real-time route planning, efficient cargo management, and predictive maintenance of transport networks. 

“These tools have the potential to empower residents, visitors and businesses through dynamic, efficient communication and logistical systems,” Kapetanovic said. “By leveraging AI, NEOM aspires to become a global benchmark for interconnected and sustainable living.”

The influence of AI extends beyond infrastructure to retail and entertainment, where conversational AI is reshaping customer interactions. Data from Infobip revealed a 26 percent increase in customer interactions during Black Friday, reflecting the growing adoption of AI in consumer communications.




AI is now being used to manage large crowds at events, reduce queuing times, and improve navigation, enhancing experiences for visitors. (Supplied)

“This surge in digital communication aligns perfectly with the smart city vision of projects like NEOM,” Kapetanovic said.

Qiddiya, meanwhile, another megaproject taking shape near Riyadh, is expected to redefine leisure, entertainment and events through advanced AI applications.

In November, software development company Globant and the Qiddiya Investment Company‎ signed an agreement to develop Qiddiya’s “PLAY LIFE Connected Experience,” an AI-powered platform offering personalized itineraries, event bookings, and community engagement.




AN AI rendering of the Qiddiya project in Riyadh. (Supplied)

“The platform will allow visitors to book events, manage their itineraries, discover new adventures, and engage with the community through a real-time interface,” Kapetanovic said.

AI is also critical to Saudi Arabia’s Vision 2030 goals, which prioritize sustainable development and quality of life. From predictive maintenance to efficient resource allocation, AI-driven infrastructure advancements are minimizing costs while accelerating progress.

“When it comes to infrastructure, AI could drive predictive maintenance and efficient resource allocation,” Kapetanovic said. “These advancements align with Vision 2030 by fostering innovation, enabling sustainable development, and elevating the quality of life.”
 

 


Jeddah exhibition gives internet cafes an artistic reboot

Seventeen artists and collectives have had their work on display at ‘Internet Cafe,’ an exhibition inspired by the digital age.
Updated 6 sec ago
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Jeddah exhibition gives internet cafes an artistic reboot

  • Local artists revive communal, quirky, deeply human qualities of early web era

JEDDAH: Internet cafes in Jeddah were once popular spots with pay-by-the-hour internet access; they have now provided the inspiration for the city’s latest exhibition.

In a collaboration between Kham Space and Estiraha, 17 artists and collectives have had their work on display at “Internet Cafe,” an eight-day exhibition which explored the concept of connection and intimacy in the digital age.

Asaad Badawi’s installation paid tribute to early programmer culture. (Supplied)

Abeer Sultan, who curated the exhibition alongside Mbarak Madhi and Fai Ahmed, spoke to Arab News about the early process in contemplating the theme.

The idea for the exhibition, which concluded on Friday, stemmed from an exasperation over incessant scrolling, and the deluge of information that has usurped our daily lives.

HIGHLIGHTS

• The idea for the Jeddah exhibition stemmed from an exasperation over incessant scrolling, and the deluge of information that has usurped our daily lives.

• Some of the works were meant to act as ‘hyperlinks’ to connect ideas, as well as creating a communal space and mimicking the social space of a cafe.

She said: “We wanted to do something that is about us now, and maybe the future as well; not only going back to things for nostalgia or the good old days, as they say.

‘Closed eyes under a sunny sky I’ by Zahiyah Alraddadi. (Supplied)

“Maybe it has something that we can use today, especially now that there’s a movement of people trying to slow down, using dumbified devices throughout the internet.”

Instead of creating a literal internet cafe, the curators focused more on the nuances a cybercafe used to have.

"F.A.R." by Dalal Madhi's work. (Supplied)

Their approach to the space was categorized into three themes: “Disconnected Understanding, Linked Source,” “In the Shadow of a Doubt, Light My Screen,” and “Whirling Algorithms of a Distant Dream.”

Artist Zahiyah Alraddadi, who usually paints works focusing on the significance of the mundane, took oil to canvas to paint “Closed Eyes Under a Sunny Sky I” and “Familiar Features.”

The a piece by Ahaad Alamoudi, “Land of Dreams” takes a humorous approach. (Supplied)

Her work feels meditative and was intended to slow visitors down as they walked through the space — much like the feel of a buffering screen page.

Some of the works were meant to act as “hyperlinks” to connect ideas, as well as creating a communal space and mimicking the social space of a cafe.   

Studio bin Hattan, which is led by artist Elham Dawsari, displays “Cultural Override” derived from her father’s archives from the 80s, who was interested in computer graphics. (Supplied)

Anhar Salem’s work “After Now” was a curtain imprinted with thumbnails of YouTube videos. The artist conducted a survey asking people between the ages of 18 and 40 to share their YouTube video recommendations, making up a curtain of information overload.

Next to that, Tara O‛Conal’s video installation was a film sequence — but the catch is, nothing really happened. The film continued to load, glitch, and reload, perhaps suggesting commentary on our constant yearning for contact.

Hayfa Al-Gwaiz’s “Long Distance” is a painted form of FaceTime video calls. The work explores digital intimacy by centering not the callers’ faces, but the ceilings above them. (Supplied)

“Compared to Anhar’s work, (Tara’s) feels like a pawn, in a way, to look at,” Sultan said.

Some works were inspired by computer graphics. Asaad Badawi paid tribute to early programmer culture via telephone-book-inspired art, and his father, who is a programmer.

Madhawi Al-Gwaiz's works are painted in a graphic style that is reminiscent of early 00s and '10s graphics styles. (Supplied)

Studio bin Hattan, which is led by artist Elham Dawsari, displayed “Cultural Override,” derived from her father’s archives from the 1980s. Madhawi Al-Gwaiz paints in a style that echoes digital graphics from the early 2000s.

Others took a more distanced approach. ThirdSpace’s “Untitled Table” was a physical object, but the research behind it was about keyboards that then shifted to Hijazi architecture, drawing on the iconography and architectural languages across the history of the region.  

Tara O‛conal’s video installation is a film sequence in nature—but the catch is, nothing really happens. The film continues to glitch and reload, perhaps suggesting commentary on our constant yearning for contact. (Supplied)

Hayfa Al-Gwaiz’s “Long Distance” was a painted form of facetime video calls. The work explored digital intimacy by showcasing not the callers’ faces, but the ceilings above them — a scene that’s familiar to anyone who has taken up a long-winded video call with a loved one and set down the phone to cater to life’s more immediate demands.

While the exhibition tackled the digital boom personified through cybercafes, it notably avoided artificial intelligence.

Sultan explained: “It is the idea of being fast and efficient, which is what we are resisting with AI …  It’s dominating the internet in a weird way, and we wanted a space where people customized things manually, going back to montadayat (domains) where people had to do things by themselves. There’s no template.”

The last piece was by Ahaad Alamoudi, and “Land of Dreams” took a humorous approach to directing audiences to their dreams. As you walked toward the work, in an outdoor area outside the confines of the exhibition space, visitors were met with foam boards of the iconic Emirati singer Ahlam.

Sultan said: “The work accentuates the fact that the dream land is a subjective experience or idea, and everyone would have their own imagination of what that is, whether it's Ahlam or something else.”

The “Internet Cafe” was a love letter to a new digital age — one that is sustainable, communal, and deliberately slow.  

“This is our way of keeping in touch with other people. An exhibition space is also a space where people meet, even if it’s for a moment, to have these conversations together, which is really important,” Sultan said.

 


Rooted in earth: Rafha’s mud structures tell a story of sustainability

Updated 9 sec ago
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Rooted in earth: Rafha’s mud structures tell a story of sustainability

  • The buildings were constructed using indigenous methods and natural materials including mud, stone, wood, and palm fronds

RIYADH: In the heart of northern Saudi Arabia, the mud buildings of Rafha stand as “a vibrant narrative of traditional architecture, reflecting authenticity, creativity, and cultural identity,” the Saudi Press Agency said in an article on Saturday.

These structures tell the story of an ancient past, “embodying traditional architectural ingenuity that connects people to the land.”

Rafha’s historic mud structures are an appealing destination for anyone interested in history, heritage, and traditional craftsmanship. (SPA)

Located along one of the Kingdom’s most significant tourist routes, the buildings “integrate cultural heritage with the natural environment,” the SPA wrote, and “serve as living records of generational memory, preserved through architectural details.”

This makes them an appealing destination for anyone interested in history, heritage, and traditional craftsmanship.

FASTFACTS

• The buildings in Rafha were constructed using indigenous methods and natural materials including mud, stone, wood, and palm fronds.

• Local authorities are making efforts to restore and maintain these mud structures, preserving their historical and cultural value.

The buildings were constructed using indigenous methods and natural materials including mud, stone, wood, and palm fronds. Their design responds to the local environment, maintaining balanced indoor temperatures during scorching summers and cooler winters. Most feature an inner courtyard, surrounded by rooms arranged in a circular layout, reflecting a strong sense of community.

Rafha’s historic mud structures are an appealing destination for anyone interested in history, heritage, and traditional craftsmanship. (SPA)

These mud buildings illustrate “a deep harmony between humans and their environment,” the SPA wrote, adding that they also “reflect sustainable building principles that long predate modern green architecture.”

Local authorities are making efforts to restore and maintain these mud structures, preserving their historical and cultural value while promoting them as distinct parts of the Saudi tourism landscape.

 


Malaysia grants Saudi Hajj minister Al-Rabiah 'Hijra Personality of the Year' award

Updated 25 sec ago
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Malaysia grants Saudi Hajj minister Al-Rabiah 'Hijra Personality of the Year' award

  • Tawfiq Al-Rabiah Al-Rabiah was presented with his award by Malaysian King Sultan Ibrahim

KUALA LUMPUR: Saudi Arabia’s Minister of Hajj and Umrah Tawfiq Al-Rabiah received the International Tokoh Ma’al Hijrah 2025 award in Malaysia on Friday, the Saudi Press Agency reported.

Malaysia grants the award — the name of which translates to Person of the Year for Hijrah — annually to an influential Muslim personality to recognize their contributions to Islamic causes.

Al-Rabiah won the award for his efforts in developing systems designed to make Hajj and Umrah run safely and smoothly for pilgrims.

Al-Rabiah was presented with his award by Malaysian King Sultan Ibrahim. Malaysian Prime Minister Anwar Ibrahim and Minister of Religious Affairs Mohammed Naeem bin Mukhtar were present at the ceremony.

The event was held in Kuala Lumpur on the occasion of Hijri New Year.

 


Muslim World League condemns Israeli attacks on civilians in Gaza, West Bank

Updated 28 June 2025
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Muslim World League condemns Israeli attacks on civilians in Gaza, West Bank

  • Organization describes actions as part of wider pattern of settler aggression

RIYADH: The Muslim World League on Saturday strongly condemned recent Israeli attacks on civilian shelters and ongoing violence against Palestinians in the Gaza Strip and the West Bank, the Saudi Press Agency reported.

The MWL has described the actions as part of a wider pattern of settler aggression carried out with impunity under the protection of the Israeli occupation forces, the SPA added.

The MWL’s Secretary-General Dr. Mohammed bin Abdulkarim Al-Issa, who also chairs the Organization of Muslim Scholars, denounced in a statement issued by the MWL’s General Secretariat what he called “heinous crimes” committed against unarmed civilians, including recent attacks by settlers on the village of Kafr Malik, east of Ramallah.

He added that the “brutal assaults” were a “blatant violation of all human values as well as international laws and norms.”

He urged the international community to uphold its legal and moral responsibilities and take decisive action against what he described as the occupation government’s ongoing disregard for the rights and dignity of the Palestinian people.

Al-Issa also called for the immediate activation of international mechanisms to halt the violence and ensure accountability for those responsible for what he termed “horrific massacres.”

His comments came after Saudi Arabia’s Foreign Ministry issued a statement on Friday condemning the violence, denouncing “the continued violence perpetrated by Israeli settlers, under the protection of the occupation forces, against Palestinian civilians, including the attacks in the village of Kafr Malik.”


Saudi, Hungarian officials discuss parliamentary ties

Updated 28 June 2025
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Saudi, Hungarian officials discuss parliamentary ties

RIYADH: A Shoura Council delegation from the Saudi-Hungarian Parliamentary Friendship Committee concluded their official visit to Hungary, the Saudi Press Agency reported on Saturday.

They met with the National Assembly speaker Laszlo Kover and members of the Hungarian counterpart committee to enhance parliamentary cooperation and strengthen ties between the two countries.

During the visit, the delegation met Hungarian Deputy Minister of Foreign Affairs and Trade Magyar Levente, Minister of State for Water and Irrigation Zsolt Nemeth, officials from the Hungarian Ministry of Energy, and Saudi-Hungarian Business Council Co-chair Peter Karpati.

Hungarian officials stressed the importance of bilateral relations and appreciated the Kingdom's pioneering role. They also discussed ways to boost cooperation across various fields.

The delegation included committee chairman Ibrahim Al-Qannas and members Zaher Al-Shehri, Salem Al-Jarbou, Aisha Arishi, Abdulaziz Al-Jaloud, Fares Al-Osaimi, and Hisham Al-Faris. Saudi Ambassador to Hungary Majed Al-Abdan also attended the meetings.