RIYADH: Saudi Arabia’s ambitious plans to be a center for world-class sports infrastructure and recreation spaces are gaining momentum, with more than $2 billion in committed investments and a projected $5.9 billion in sports sector revenue by 2030.
With major international events, including the AFC Asian Cup Saudi Arabia 2027, Asian Winter Games in NEOM’s Trojena in 2029, Riyadh Expo 2030, FIFA World Cup 2034 and the Asian Games in Riyadh in 2034 on the horizon, the Kingdom is accelerating development as part of Vision 2030.
Aligned with this ambition, the inaugural FSB Sports Show Riyadh — organized by DMG Events and Koelnmesse — welcomed thousands of industry leaders and professionals this week at the Riyadh International Convention and Exhibition Center.
Rob Hetherington, group business development director at Gebal Group, which was among the exhibitors, said: “Saudi is our most important market that we are focusing on right now.
“We have been working in Saudi for five years now and have already developed over 40 to 50 outdoor spaces. So we have got a team that’s growing into double figures. Our company has 400-plus people and we are going to rapidly grow into the Saudi market.”
The company designs and supplies outdoor recreation areas and has developed skate parks for the Red Sea Project and at the Qiddiyah entertainment city, NEOM and Sports Boulevard, among other places.
“We delivered lots of fanzone spaces in Qatar for the World Cup. Our plan is to do the same thing for the World Cup in Saudi Arabia,” Hetherington said.
Muhammed Kazi, senior vice president for construction at DMG, said: “From active cities and giga-projects to school playgrounds and public parks, Saudi Arabia is transforming how it designs and delivers spaces for sports, wellness and recreation.”
Denis Steker, senior international vice president at Koelnmesse, said: “FSB is the international benchmark for innovations in sports and leisure facilities. As Saudi Arabia scales up investment across public parks, playgrounds or stadiums to increase the health and well-being of the public, now is the ideal time to bring this event to Riyadh.”
At the show, which ran from Monday to Wednesday, Scott Van Der Kleij, sales director at exhibitor GreenFields, told Arab News: “We are here to get a better understanding of what the Saudi market is and especially towards the FIFA World Cup 2034.”
Ramsha Asghar, director for sports flooring at Neo Sports, said the event had “been a really good opportunity to showcase our material and speak to really high-end individuals, and I am really excited for what’s to come from the sports projects.”
Bill Lennox, managing director at Yardex, which supplies artificial grass and is FIFA-certified, told Arab News he saw “tremendous volume and potential for the product” in Saudi Arabia.
The sports show was held concurrently with the International Hardware Fair Saudi Arabia.
Gerald Bose, president and CEO of Koelnmesse, said: “Launching both FSB Sports Show and International Hardware Fair marks a significant step in connecting global expertise with Saudi Arabia’s rapidly advancing sectors.”
With more than 200 exhibitors and brands, the FSB Sports Show supported the Kingdom’s plans to develop inclusive and modern environments for community wellness and active living.
Among the standout attractions were TeleiosX, which gave visitors the chance to experience competitive, full-motion racing on the show floor, and a virtual golf simulator presented by Marafei Almarefah.
