‘To bridge digital divide, prioritize global cooperation over individual efforts,’ urges Deemah AlYahya, Saudi head of DCO

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Updated 27 February 2023
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‘To bridge digital divide, prioritize global cooperation over individual efforts,’ urges Deemah AlYahya, Saudi head of DCO

  • Digital economic boom requires global cooperation to be inclusive, accessible, equitable, AlYahya said on “Frankly Speaking” talkshow
  • Youth and women must be encouraged to enter science, technology and communications fields in digital age, she said

DUBAI: For billions worldwide, the internet has become a vital part of daily life, with two-thirds of the world using it. Aside from communication with friends and family, the World Wide Web has established itself as the new economic platform and the volume of global e-commerce is growing by leaps and bounds every year.

Research by the Digital Cooperation Organization, an international body founded by Bahrain, Jordan, Kuwait, Pakistan and Saudi Arabia, says that 70 percent of growth in the global economy over the next decade will be digitally based.

But as Deemah AlYahya, former Microsoft executive and current secretary-general of DCO, says, cooperative efforts must be made to ensure that the digital transformation of the world’s economy is inclusive and equitable.

“Over the past two decades, the digital economy has been growing at an unprecedented rate, becoming the backbone of our societies, bringing people together, offering infinite economic possibilities,” she said in the latest episode of the Arab News current-affairs talkshow “Frankly Speaking.”

“A thriving digital economy is critical to achieving sustainable economic development.”




Deemah AlYahya, secretary-general of Digital Cooperation Organization, speaks to Katie Jensen, host of Frankly Speaking. (Supplied)

Although technology presents great opportunities, 2.7 billion people around the world have no access to the internet, which can widen the economic gap and leave some behind.

The DCO’s goal is “to enable digital prosperity for all by accelerating the inclusive growth of the digital economy across countries, advance their digital transformation and strengthen the collaborative efforts of our member states and the global digital economy.”

AlYahya said that the sharing of knowledge and practices combined with the establishment of proper digital infrastructure within the DCO’s member states, as well as the introduction of policies and legislations, can enable the building of “an inclusive, equitable digital economy, within which all people, businesses, and societies can innovate and thrive.”

She said that the DCO recently became an observer at the UN, further enabling the initiative to improve international and regional collaboration.




Infographic courtesy of the DCO's Digital Prosperity Report - H1 2022

The DCO has launched several programs to spur the digital economy. In 2022, it partnered with the World Economic Forum to implement projects which will help grow digital foreign direct investments, or FDIs, with the first project taking place in Nigeria.

The same year, it launched the Elevate 50 initiative, which aims to create 50,000 business opportunities in Asia, the Middle East, and Africa by helping small and medium businesses set up e-commerce platforms to sell products online.

AlYahya believes suitable policies and regulations are critical for regulating digital economic growth given it is based on both intangible and tangible assets. 

“We find that nations and several entities and continents are working on having harmonized policies and regulations that will enable innovators to create the new technologies which will empower the citizens,” she told Katie Jensen, the host of “Frankly Speaking.”

“Therefore, it is important to work with other organizations like the United Nations, for instance, and ITU at OECD, and also work with member countries themselves to try to bring in that unified message and unified policies and regulation that will help innovators to cross borders, as well as for nations to start sharing data.”

AlYahya, however, pointed out that the cost of getting online can be prohibitive even in countries eager to accelerate digital growth.

 

 

“It’s not enough that we’re connected. We do also have a big challenge, which is the affordability of the devices and services as well. We look at several countries that are … 98 percent connected, but we find that utilization of the service is only 3 percent. And that’s because of the high cost of either the devices or the services,” she said.

AlYahya noted that cost and accessibility are influenced by three factors: Proper data for investment, growth opportunities and a stimulating business environment for youth and policies and regulations. 

The private sector can provide the data for appropriate investment to stimulate the economy, thereby providing “the right jobs and also the right growth opportunities for the youth,” she said.

“And by having that business environment, we will reach a balance when it comes to the cost of services and also devices.”

AlYahya believes policy and regulation recommendations will enable flexibility for cross-border expansion for businesses. “By removing these barriers to expansion, that will accelerate the availability of technologies in the countries,” she said.

With the DCO acting as a facilitator between the government and the private sector, communities can reach the right balance between cost and availability, AlYahya said.

As the online economy grows, so do concerns about data breaches, security and privacy. According to the Identity Theft Research Center’s 2022 Data Breach Report, more than 400 million people in the US were victims of data breaches or exposures last year.

AlYahya said the DCO has major concerns over the privacy of vulnerable populations in developing nations new to the technological revolution.




Infographic courtesy of the DCO's Digital Prosperity Report - H1 2022

“It’s very important that we build that trust within the nation itself — between the citizens and the governments, as well as the governments together,” she said. “That, by itself, is important; that will enable the placement of any policies and regulations that are harmonized and where member countries, or the globe approves.

“The DCO has adopted a data-privacy statement and a call for action for AI, and is working with other governments on several projects. Chief among them is creating governance and standards and norms around the data flows, and data sovereignty as well.”

AlYahya added that engaging the private sector and governments together was critical for building trust and protecting both governments and citizens.

The DCO’s Digital FDI Initiative, launched in cooperation with the World Economic Forum, also contributes to building trust and a digital-friendly environment, according to her.

“We study the environment and the ecosystem of each of our member countries, and we see where are the sectors that really need and demand that investment. Also, what kind of technologies are missing, that need to be adapted and attracted to come into the country,” she said.

She said the DCO had already launched the initiative in Pakistan and Rwanda, with plans to launch in all member countries soon. She added that investment will bring with it new skills, knowledge, experience and jobs.




During its 2nd Annual General Assembly in Riyadh on Feb. 5, the DCO called for open cooperation globally to bridge the digital divide . (AN file photo)

As the first secretary-general of the DCO and the first Saudi woman to work as an executive director for Microsoft, AlYahya is a trailblazer in her own right. She stressed the importance of encouraging the involvement of more women in science and technology.

She recalled meeting a woman in Taif, a Saudi city known for its rose farms, while working for Microsoft.

“She created products from these roses. She was a widow with six kids, and she used to sell these products in just the city or the village that she was in. She came looking for training and learning programs to help her create an e-commerce platform,” AlYahya said.

“So, we supported her with that, and we gave her that knowledge. In three months’ time, she had her e-commerce solution up online with the payment gateway and value chain. And after a couple of years now, she has created jobs for more than 80 women, and she sells to more than 100 cities (around) the world.”

Saudi Arabia in particular has made great strides toward female participation in science and tech. Saudi Vision 2030, a series of economic diversification initiatives announced by Crown Prince Mohammed bin Salman in 2016, has helped bring the percentage of female employees in the information and communications technology sector from 16 to 35 percent.




Saudi Arabia has made great strides toward female participation in science and tech, while much of the  world is facing a challenge of doing the same. (AFP file)

AlYahya pointed out that more than half of all ICT graduates in Saudi Arabia are female, adding that is “something that is very unique when the world is facing a challenge of attracting more women and girls to science and technology.”

The government of Saudi Arabia has worked with the private sector to bolster its digital infrastructure over the past five years, she said, including increasing internet connectivity in remote areas and the adoption of 5G mobile data networks.

While working as executive manager of Misk Innovation, a Saudi initiative which aims to encourage creativity and innovation among Saudi youth, AlYahya has overseen initiatives to teach coding and other computer skills to young Saudis, and to girls in particular. She believes a female perspective is critical to the development of digital tools.

“Just imagine an AI with only a man’s perspective — that would be dangerous in the future. We have to have both perspectives,” she said.

“So, we do have to increase the number of women scientists in AI and involve more women in the development of these innovations and creations. Universal access to the internet is almost fundamental for these issues. And that’s just the beginning, which is providing the right access to women.

“It scares me when I read reports that 350 million women will not have access to the internet by 2030. That by itself is a huge lost opportunity, not only socially but also economically.”

To minimize this lost opportunity, AlYahya recommends the teaching of skills such as coding, which “supports and helps in adapting and critical problem solving — analytical thinking — and therefore it gives a broader perspective than just providing that skill and teaching (them) how to fish.”

She added: “I really do believe that we have to work with our youth to enable them with the right skills first, then to create new fishing tools and expand their perspective and their mindset to other solutions and how to analyze problems to create the right solutions.”

 


Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive

Updated 04 June 2025
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Saudi Press Agency launches Saudi Photo Platform to expand global access to visual archive

  • Was unveiled during second edition of the Hajj Media Forum

MAKKAH: Saudi Arabia’s minister of media and chairman of the Saudi Press Agency, Salman bin Yousef Al-Dosari, on Wednesday launched the Saudi Photo Platform, a new digital initiative designed to offer free access to SPA’s vast archive of authenticated images.

Unveiled during the second edition of the Hajj Media Forum at the Makkah Chamber of Commerce and Industry’s Exhibition and Events Center, the platform will allow users worldwide to browse, use, and share images under the Creative Commons Attribution-ShareAlike 4.0 License.

The forum was attended by local and international media representatives.

Acting SPA President Ali bin Abdullah Al-Zaid said the platform reflected its strategy to make its visual archive more widely available to content creators around the globe, while preserving intellectual property rights and promoting creativity in a regulated digital environment.

He added that launching the platform from Makkah held symbolic significance, reinforcing the city’s historic role in conveying Saudi Arabia’s message to the world, and said it marked an important step toward enhancing the Kingdom’s visual presence in the digital space.

The Saudi Photo Platform, which can be reached on cc.spa.gov.sa, features high-resolution images, sorted by category and accompanied by detailed metadata, including event descriptions and publication dates.

The archive is continuously updated to document key national and international events, and the site is fully supported in both Arabic and English.

The initiative is part of SPA’s broader digital transformation agenda, aimed at modernizing publishing tools and fostering new partnerships with media outlets and online users worldwide, it said.


How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions

Updated 44 min 11 sec ago
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How NEOM is rewilding Saudi Arabia and reviving ancient falconry traditions

  • NEOM is combining heritage and science to protect biodiversity in one of Saudi Arabia’s most diverse landscapes
  • Falcons are returning to the wild thanks to efforts to revive their natural habitat and bolster their numbers

RIYADH: As the world marks World Environment Day, a global celebration of nature and a call to protect our planet, attention turns to an ecological transformation taking place in northwestern Saudi Arabia.

NEOM, the Kingdom’s futuristic megacity project, is rapidly becoming a haven for biodiversity — and at the heart of this effort is a renewed commitment to falcon conservation.

Under the banner of the Hadad Program, NEOM is working in partnership with the Saudi Falcons Club and other national entities to reintroduce native falcon species to the Arabian Peninsula, rebuild local ecosystems, and revive an ancient cultural tradition.

Under the Hadad program, NEOM, the Saudi Falcons Club have successfully released eight pairs of the very rare barbary falcon in NEOM's Nature Reserce.  (Supplied)

The work being done in NEOM is about more than saving birds; it is about restoring balance to a landscape often misunderstood as barren and bringing nature back to the center of modern development.

Since 1973, June 5 has been observed as World Environment Day. Led by the UN Environment Programme, it serves as a platform to raise awareness and prompt action on pressing environmental issues from climate change and pollution to biodiversity loss.

Announced in 2017 as part of Saudi Arabia’s Vision 2030 reform agenda, NEOM is a $500 billion mega-project designed to reshape the future of urban living, sustainability and technology.

FASTFACT

• World Environment Day, held on June 5 since 1973, raises awareness on global issues like climate change and biodiversity loss.

Encompassing 26,500 square kilometers of mountains, desert, and coastline along the Red Sea, NEOM’s planners aim to build a zero-emission, high-tech region powered entirely by renewable energy.

Yet beyond the cities of the future lies a growing commitment to the past — particularly in preserving and restoring the Kingdom’s natural heritage.

This photo taken on April 19, 2024 shows Tarek Qaddumi (R), executive director of the Saudi Arabia mega-project NEOM, giving a briefing on NEOM sites at a visual culture exhibition in Hong Kong. (AFP/File)

“People tend to assume that this part of the world is an empty desert, but NEOM is stunning for its habitat diversity,” Paul Marshall, head of nature conservation at NEOM, told Arab News.

Indeed, NEOM’s terrain is anything but barren, from mountain peaks reaching 2,600 meters above sea level to oceanic depths plummeting 1.5 kilometers. In between are red sand deserts, canyons and caves, and spectacular shores with crystal-clear waters and coral reefs.

This biologically rich region is home to creatures great and small: from hyrax, ibex and oryx to hedgehogs, gazelles and a wide variety of birds and insects.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” Marshall said.

Paul Marshall, head of nature conservation at NEOM. (Supplied)

Before human encroachment, the region was even home to apex predators such as cheetahs, lynx and leopards. Now, through conservation, NEOM is seeking to recreate conditions that allow such species to return.

“For all of our biodiversity, it is still a fundamentally arid ecosystem,” he said. “The species here have adapted to survive with very low rainfall and because of that, they are able to thrive despite the conditions.”

The Hadad Program supports NEOM’s rewilding strategy by reintroducing native falcon species, most notably the lanner and barbary falcons. “This is a really exciting program,” Marshall said. “It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”

NEOM and the Saudi Falcons Club signed a strategic partnership to enhance falcon habitats within NEOM's Nature Reserve during the Hadad Annual Meeting in November 2024. (SPA/File)

Despite the climatic conditions, several types of plants were able to grow and uniquely adapt to different parts of NEOM’s ecosystem.

“From those plants we have insects and mammals. Then, we have the large mammals, of course,” he said.

He added: “This is a really exciting program. It is one of many programs we are doing to restore the full ecosystem in the NEOM area.”

Falcons used to be widespread throughout the whole of the Arabian Peninsula. But, through a combination of hunting and capturing for sports, in many places, Marshall said, that these animals are hard to find. Today, efforts are underway to bring them back.

Under a partnership between NEOM and the Saudi Falcons, authorities hope to see native falcon species throughout the whole of the Arabian Peninsula. (NEOM photo)

With the rich habitat and the efforts to safeguard the falcons, they are creating an environment where the species can be released with the best chances of survival.

They successfully released eight pairs of barbary falcons, which are a very rare type; very few of them are left in the wild.

“We are committed to caring for falcons as a cultural and historical heritage and supporting all related activities through a set of regulations and organizational frameworks adopted by the club,” Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club, told Arab News.

“This includes promoting and preserving falconry heritage, organizing falcon auctions, collaborating with universities, colleges, research centers and health institutions to conduct falcon-related studies and scientific research.”

Talal Abdulaziz AlShammisi, CEO of the Saudi Falcons Club 

Falconry is not just a pastime in Saudi Arabia; it is a centuries-old tradition deeply woven into the fabric of national identity.

“Falconry has been practiced by our ancestors across the deserts of the Kingdom for centuries and today the country is home to thousands of falcons and passionate falconers,” said AlShammisi.

“Local species such as the lanner falcon and the barbary falcon are native to the Saudi environment and hold significant ecological value as essential components of environmental balance.”

The barbary falcon, once on the brink of extinction in parts of the Arabian Peninsula, is now making a comeback. Thanks to the Hadad Program’s careful release, rehabilitation and monitoring strategies, the birds are beginning to reclaim their place in Saudi skies.

The initiative’s success is underpinned by a network of partnerships.

FASTFACT

26,500

Area (square kilometers) of NEOM spanning mountains, desert and Red Sea coastline.

NEOM is working with the Saudi National Center for Wildlife, the Saudi Falcon Club and the Special Forces for Environmental Security to monitor these falcons, to protect them and give them not only the best chances of survival but appearing and breeding.

Soon, the first new generation of barbary falcons is expected to hatch in NEOM.

While falcons are among the stars of NEOM’s rewilding efforts, the program goes much further. More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced to help restore a natural ecological balance.

More than 1,100 animals once absent from the region — including oryx, ibex, mountain gazelles and sand gazelles — have been reintroduced by Saudi Arabia's National Center for Wildlife to help restore a natural ecological balance. (SPA photos)

The reintroduction of different species of animals is not only a victory for biodiversity but also a chance to restore natural food chains and ecological interactions that sustained this environment for millennia.

With plans to extend across 95 percent of megacity project’s total land area, the NEOM Nature Reserve represents one of the most ambitious conservation zones in the world.

Through projects such as the Saudi Green Initiative and the Middle East Green Initiative, the Kingdom aims to plant billions of trees, reduce emissions, and protect vast swaths of land and sea.

As World Environment Day shines a spotlight on the urgent need to protect and restore our natural world, NEOM stands as a compelling example of how large-scale development and ecological stewardship can go hand in hand.
 

 


Saudi minister conducts field tour of Makkah’s holy sites

Updated 04 June 2025
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Saudi minister conducts field tour of Makkah’s holy sites

Saudi Arabia’s Minister of Hajj and Umrah Tawfiq Al-Rabiah conducted a field tour of the holy sites to inspect camp readiness and facilities ahead of pilgrims’ move to Arafat on Thursday, the Saudi Press Agency reported.

He emphasized the need for coordination across entities and adherence to high operational standards.

Al-Rabiah also reviewed accommodation, logistics and the integration of health, technical and support services to ensure a smooth and safe pilgrimage.


Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly

Updated 04 June 2025
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Saudi authorities launch self-help e-book to guide Hajj pilgrims to perform rituals correctly

  • Pilgrims can use their smartphones to tap on a download point, select their preferred language, and upload the guide to their devices

MAKKAH: Saudi authorities have launched a self-help e-book in various languages to guide and teach pilgrims about Hajj and Umrah rituals in order to perform them in accordance with Islamic rules.

The Ministry of Islamic Affairs, Dawah, and Guidance said the smart rituals guide is available in various locations in Makkah and Madinah, and other holy sites.

Pilgrims can use their smartphones to tap on a download point, select their preferred language, and upload the guide to their devices, the ministry added.

The initiative is part of several educational programs launched in the past weeks by the ministry to help over 1.25 million pilgrims currently undertaking Hajj perform their once-in-a-lifetime pilgrimage correctly.

Saudi authorities, including health, logistical, and security sectors, have deployed cutting-edge technologies for this Hajj season, including drones to deliver medicines and artificial intelligence to safeguard and serve Muslim pilgrims.


Inside the Kingdom’s digitally powered vision for Hajj

Updated 04 June 2025
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Inside the Kingdom’s digitally powered vision for Hajj

  • A massive, tech-driven operation is ensuring a smooth, safe Hajj for millions

JEDDAH: With millions of pilgrims expected, Saudi Arabia is mobilizing a sophisticated, tech-driven operation for Hajj this year, leveraging one of the world’s most complex logistical efforts.

At the center is the Ministry of Hajj and Umrah, leading a nationwide push to upgrade digital infrastructure, streamline crowd management, and enforce permit regulations, all shaped by lessons from previous Hajj seasons.

Dr. Ghassan Alnwaimi, ministry spokesperson, told Arab News that digital transformation remains at the heart of this strategy.

“Crowd management has been strengthened through collaboration with security forces, AI-powered monitoring at the Smart Makkah Operations Center, and updated visa gate protocols,” Alnwaimi added.

“The success of Hajj is not the result of a single entity, but a coordinated, government-wide effort,” Alnwaimi emphasized. “Various ministries and agencies work together across all stages to ensure a seamless experience for pilgrims.”

These government entities include the Ministry of Interior, Ministry of Health, Security Forces, Saudi Red Crescent Authority, Saudi Food and Drug Authority, and Saudi Data and Artificial Intelligence Authority.

A valid Hajj permit remains key to access and services. The “No Permit, No Hajj” campaign ensures that every pilgrim is registered, monitored, and fully supported throughout their journey.

Saudi Arabia also remains committed to an inclusive Hajj experience, serving pilgrims of all backgrounds through a multilingual outreach and tailored support. Over 300 awareness tools, including guides and instructional videos, cover health, rituals, safety, and logistics for global audiences.

On the ground, more than 167,000 trained personnel are deployed across 10 countries, offering support in 14 languages.

Health kits and educational materials, developed with the Ministry of Health, are available in at least eight languages, including Arabic, English, French, Urdu, Persian, Indonesian, Malay, and Turkish.

These efforts align with the goals of Saudi Vision 2030 to make Hajj more inclusive and accessible to Muslims worldwide.

The enhanced Nusuk ecosystem and its upgraded Nusuk Card now integrate mobility, security, and entry and exit procedures to ensure a smooth and safe pilgrimage.

“For the 2025 season, more than 1.4 million smart cards have been issued,” said Alnwaimi. “Each card is linked to the Nusuk app, which now offers over 160 digital services.”

The Nusuk Card has become a central element of the digital Hajj ecosystem, enhancing safety, accessibility, and operational efficiency.

The ministry has also implemented a multi-layered monitoring system to ensure the quality of services provided to registered pilgrims.

Operational contracts are formalized in advance through the Nusuk digital platform. During the Hajj season, more than 3,400 field inspections have been conducted to check compliance in areas such as accommodation, transport, catering, and general services.

“Digital tools are central to real-time oversight,” Alnwaimi explained. “The Nusuk Card and app support health and safety monitoring, while 24/7 support is available through Nusuk Care Centers and the Pilgrims’ Care Center hotline (1966), which handles inquiries and complaints.”

These smart cards also grant access to the holy sites, including the Grand Mosque, and securely store key personal data like health records and accommodation details. For elderly and vulnerable pilgrims, they link to wearable devices that transmit real-time data to medical teams, enabling swift emergency response.

The app integrates features like real-time crowd alerts, smart navigation, health data sharing, and multilingual artificial intelligence-powered translation. It offers more than 150 religious FAQs, 160 prayers and supplications, 250 educational resources, and over 200 personalized alerts throughout the pilgrimage.

“The app offers real-time maps with over 20,000 key locations across the holy sites,” added Alnwaimi. “(Nusuk app) reflects how faith and technology are coming together to enhance both the spiritual and logistical aspects of Hajj.”

One of the ministry’s standout initiatives is the Makkah Route program, which simplifies visa, health, and customs procedures for around 249,000 pilgrims before they even depart their home countries.

Through this program, pilgrims complete all required steps, including electronic visa issuance, biometric registration, and health verification at designated airports abroad. Their luggage is coded and sorted according to their transportation and accommodation details in Saudi Arabia.

Upon arrival, pilgrims are taken directly to their accommodations in Makkah or Madinah, while partner agencies handle luggage delivery.

Currently, the Makkah Route operates in eight countries: Indonesia, Malaysia, Pakistan, Bangladesh, Turkiye, Morocco, Cote d’Ivoire, and the Maldives.

The Ministry of Hajj and Umrah adopts a data-driven approach to tracking pilgrim satisfaction in line with Saudi Vision 2030 goals.

“After Hajj, feedback is collected through direct testimonials, structured surveys, and digital platforms, providing valuable insights into each pilgrim’s experience,” Alnwaimi said. “We are pleased to share that the satisfaction rate has steadily increased from 74 percent in 2022 to 78 percent in 2023, and now to 81 percent in 2024.”