Saudi actress Sumaya Rida personifies the zeitgeist of an era of change in the Kingdom

One rising star of modern Saudi cinema is Sumaya Rida, known for her breakout television roles in “Another Planet” and “Boxing Girls” and big-screen appearances in “Junoon” and “Roll’em.” (Josselyn Ramirez)
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Updated 10 May 2021
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Saudi actress Sumaya Rida personifies the zeitgeist of an era of change in the Kingdom

  • Sumaya Rida is a rising star of Saudi Arabia’s fledgling domestic film industry, empowered by the Vision 2030 agenda  
  • Rida wants more investment in Saudi writers, producers and directors who can share the Kingdom’s stories with the world

DUBAI: Cinema returned to Saudi Arabia just three years ago, when a 35-year ban was finally lifted. Since then, movie theaters have been springing up across the Kingdom, invigorating the domestic film industry and inspiring a growing cast of homegrown actors.

One rising star of modern Saudi cinema is Sumaya Rida, known for her breakout television roles in “Another Planet” and “Boxing Girls” and big-screen appearances in “Junoon” and “Roll’em” — among the first films to premiere in the Kingdom after legalization.

From early childhood, when she began performing in school plays, Rida knew what was her true calling. “I also used to make short films with my little sisters and brothers using my father’s Sony camera,” Rida told Arab News.

“I actually acted and directed short films when I was 12 years old. I loved how the whole family would gather to watch what I made, and to me it meant the whole world at that time, and filled me with passion.”




Saudi-born actress Sumaya Rida moved to the UK as a teenager to attend the King Fahad Academy, an elite independent school in the London borough of Ealing. (Josselyn Ramirez)

The Saudi-born actress moved to the UK as a teenager to attend the King Fahad Academy, an elite independent school in the London borough of Ealing. Even while completing an MSc in international marketing management at the University of Surrey, Rida kept up acting on the side, appearing in several commercials.

Following her studies, she spent five years in the world of business, but all the while felt a profound longing for the stage and screen. It took a chance encounter to set her on the right track.

“After working so much in the ruthless business world, I stumbled one day on Ali Al-Sumayin, a well-known, award-winning Saudi film and commercial director, who led me to the world of performing again,” Rida said.

While visiting Al-Sumayin at his office in Jeddah in 2017, Rida took part in an acting class. The familiar adrenaline rush of performing before an audience quickly came flooding back.

“I can’t describe the feeling,” she said. “I had a lot of butterflies in my stomach that day and I had this nostalgic feeling.”

Soon enough, Rida had recorded an audition and landed her first role. To prepare, she signed up for an intensive four-month acting course and one-to-one coaching with respected Turkish instructors, as advanced acting courses were not yet available in Saudi Arabia.

“In the Kingdom, we didn’t have any institutions for acting or performance training, so I had to do it the fast way,” Rida said.

“Every actor should have mentors, because they always direct you and show you different perspectives.”




From early childhood, when she began performing in school plays, Rida knew that acting was her true calling. (Josselyn Ramirez)

Today, Rida performs in both English and Arabic. For one show she had to master the bedouin accent. “It was a bit challenging in the beginning, but it was fun,” she said.

Her latest project is a movie called “Rupture,” a Saudi-made psychological thriller directed by Hamzah Kamal Jamjoom, produced by Ayman Kamal Khoja and funded by MBC Studios.

Playing the lead, Rida portrays the journey of a Saudi woman struggling to save her marriage, and ultimately her life, from a villain with a twisted mind.

“I played against Billy Zane from ‘Titanic’ who is both a wonderful human being and a tremendously talented actor,” she said.

“The movie intelligently incorporated a few powerful themes in its thrilling narrative. One of these was about standing up for your own cultural values, even when relocating to another country.

“Another was about the importance of privacy and the dangers of oversharing on social media, and the third was about the concept of striking a balance between co-dependency and individual freedom in a marriage.”

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For Rida, the most important part of the project was having the opportunity to play a strong, independent Muslim woman, standing up for herself, her family and her beliefs.

“It is honestly an honor and a rare opportunity to work with such gifted Saudi filmmakers and producers on this project,” she said.

“I’ve enjoyed Hamzah’s direction. His positive energy and passion were infectious. We will hopefully finish filming after Ramadan. I can’t wait to share this film. I’m excited because it’s one of the very few Saudi feature films that recognizes the struggles of Saudi women.”

The strict social codes and gender segregation of a much more conservative era meant that Saudi actresses were rare when Rida was growing up. Support from her family has been crucial, but so has been the opening up of Saudi society.

“The timing was very good because I started when Vision 2030 was taking place and I was going with it,” Rida said.

Under the Vision 2030 plan to diversify Saudi Arabia’s economy away from oil, the Kingdom has placed greater emphasis on the arts, opportunities for young people and the social and economic empowerment of women.




Saudi Arabia has placed greater emphasis on the arts and opportunities for young people, and lifted a 35-year ban on cinemas in the Kingom three years ago. (AFP/File Photo)

As a result, Saudi women are finding their voices and discovering their strengths — a journey Rida says she found key to becoming a professional actress.

“This helped me to understand myself. I wanted to tell stories. We have a lot of stories here in Saudi Arabia, and I wanted to feel, to be able to emote, to risk and share, and to be courageous and vulnerable as an artist. This is very fulfilling.

“The real fulfilment also lies in overcoming all the limitations that have been placed on humanity.

“I discovered that performing is a very fun thing. It’s very nurturing, fulfilling and it feeds the soul and your inner self.”

As an artist, Rida is still on a journey of self-discovery and building her confidence on camera. She hopes to try new characters, to help her develop “naturally and sincerely, because acting is a continuous process — we keep learning and evolving constantly.”

As for her country, Rida says she is thrilled to see so many changes taking place and to be part of a new wave of young actors and filmmakers shaking up the Saudi film industry. “This makes me very happy and optimistic,” she said, but acknowledges there is still a long way to go.




As investment into nurturing talent in the Kingdom grows under Vision 2030, Sumaya Rida believes the future of Saudi filmmaking is a bright one. (AFP/File Photo)

“I see very passionate actors every now and then, but I really believe that we need to work on ourselves more than we think. It’s not just getting a degree in performing or acting and that’s it — it’s a continuous process.”

Rida also hopes to see more young Saudis coming forward to share their stories with the world. “We need to not only invest in actors but invest more in writers, producers and directors, because it’s not the job of one person alone,” she said.

“Acting is not only the actor you see on the screen. Behind that there is a huge production.”

Without investment, training and opportunities, this potential cannot be mastered. The raw ingredient, nevertheless, is talent — of which the new Saudi Arabia has in abundance.

“It’s unlimited,” said Rida. “It’s infinite and it keeps evolving.”

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Twitter: @CalineMalek


Day 2 highlights of Red Sea Fashion Week: A historic swimwear show and elegant lace

Updated 18 May 2024
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Day 2 highlights of Red Sea Fashion Week: A historic swimwear show and elegant lace

RED SEA: Moroccan label EAU made history when it kicked off the second set of Red Sea Fashion Week shows on Friday, marking the first time swimwear has featured on a Saudi runway.

With the glistening St. Regis pool and swaying palm trees as a backdrop, the second RSFW began by highlighting one of summer’s essential pieces.

EAU. (Supplied)

The collection featured simple swimwear that ranged from one-pieces with deep V-cuts and off-shoulder motifs to bandeau tops and various sarongs. Royal blues, mustard yellows, hunter greens and maroon reds dominated the collection, setting a rather curious, but not unwelcome, fall palette for the upcoming summer season.

Some of the sleek looks were coupled with silky headwear and sophisticated handbags, including woven baskets dotted with rhinestones, straw beach bags, and fringe clutches.

Sarah Altwaim. (Supplied)

More fashion flowed as the Red Sea glowed. Sara Altwaim brought her silhouettes to the poolside runway. The collection kicked off with a number of white flowing lace and chiffon dresses, each catching the eye with individual flair, subtle beaded pearls, layered cuts or mix of fabrics.

Altwaim introduced an underwater-inspired chiffon fabric featuring sketches of seabed creatures, such as fish, shrimp, and crab, that made its way into a variety of ensembles.

Yasmina Q. (Supplied)

Heavily-layered pearl neck pieces, sarong-like skirts, bejeweled fishnets, metallic fabrics, and flowing garments also drew their inspiration from marine life.

Saudi designer Yasmina Q introduced loungewear to the mix, ending the shows with a collection of knitted rib dresses in mint greens, seafoam blues, bright yellows, corals, and more.

The signature silhouette featured flared sleeves and a fitted waist that flowed into an A-line shape, while some of the pieces were also sleeveless for a more daytime summer look. Her collection, styled with summery bucket hats and sunglasses, also showcased an array of loungewear, from ribbed bottoms to simple fitted tops, fitted ribbed button-downs, kimono tops, and loose sweaters.


Tina Kunakey fronts Amina Muaddi’s latest campaign

Updated 18 May 2024
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Tina Kunakey fronts Amina Muaddi’s latest campaign

DUBAI: French model Tina Kunakey this week starred in Romanian Jordanian footwear designer Amina Muaddi’s latest summer-inspired campaign.

Kunakey, who has Moroccan origins, showcased Muaddi’s new BRITO slipper, a single block of plexiglass carved into the designer’s signature flared heel.

The handcrafted square-toed heels, made in Italy, come in hues of orange, purple, blue, pink, black and transparent.

The model shared pictures of the campaign on Instagram. (Instagram)

This marks Kunakey’s third collaboration with Muaddi. The model shared her thoughts on Instagram about working with the part-Arab designer once again.

“My admiration for you only deepens,” Kunakey wrote, sharing a picture of herself in the pool for the shoot.

“Season after season, each new campaign your talent shines brighter. You continuously push boundaries, and your commitment to excellence is as inspiring as it is contagious,” she added. “I couldn’t be prouder to be part of this journey and am so grateful to share this path with you, not just as your model, but as your friend.

“Thank you for trusting me since the very beginning. I love you. I am so proud of you and I am excited, and so full of love for what you’ve built and what’s to come.”

In addition to her collection of shoes, Muaddi’s jewelry and bag lines are also gaining acclaim among her celebrity clientele. The shoemaker’s label has garnered a loyal list of famous fans, including Dua Lipa, Gigi Hadid, Kylie Jenner and Hailey Bieber Baldwin.

Muaddi launched her eponymous footwear line in August 2018, about one year after departing from her role as co-founder and creative director of luxury footwear label Oscar Tiye.

The creator also helped design the shoes for Rihanna’s Fenty collection. The collaboration received the Collaborator of the Year award at the 34th edition of the FN Achievement Awards in 2020.

A year later, she landed a spot on Women’s Wear Daily and Footwear News’ 50 Most Powerful Women list.

Her jewelry collection encompasses rings, earrings and bangles, while her handbag range includes a variety of styles, from sleek clutches with striking embellishments to bold totes and crossbody bags.

Some of the bags are embellished with sparkling crystals or intricate sequins, while others are made from satin or leather and feature metallic finishes. The color palette includes classic cream, brown, black, red and silver.


Hoor Al-Qasimi appointed artistic director of the Biennale of Sydney

Updated 18 May 2024
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Hoor Al-Qasimi appointed artistic director of the Biennale of Sydney

DUBAI: The Biennale of Sydney announced this week that Emirati creative Hoor Al-Qasimi will become its artistic director for 2026.

The 25th edition of the biennale will run from March 7 to June 8.

Since its inception in 1973, the biennale has grown to become one of the longest-running exhibitions of its kind and was the first biennale established in the Asia-Pacific region.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by IBA (@biennialassociation)

Al-Qasimi created the Sharjah Art Foundation in 2009 and is currently its president and director. Throughout her career, she acquired extensive experience in curating international biennials, including the second Lahore Biennale in 2020 and the UAE Pavilion at the 56th Venice Biennale in 2015.

In 2003, she co-curated the sixth edition of Sharjah Biennial and has remained the director of the event since.

Al-Qasimi has been president of the International Biennial Association since 2017 and is also president of the Africa Institute. She has previously served as a board member for MoMA PS1 in New York and the UCCA Center for Contemporary Art in Beijing, among other roles.

She is also the artistic director of the sixth Aichi Triennale, scheduled to take place in Japan in 2025.


Muhammad second most popular name for baby boys in England, Wales

Updated 17 May 2024
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Muhammad second most popular name for baby boys in England, Wales

  • Name ‘has soared in popularity in recent times’: Daily Mail
  • Layla, Maryam, Yusuf, Fatima, Musa, Ibrahim among popular Arabic names

LONDON: Muhammad was the second most popular name for baby boys in England and Wales in 2022, according to the Office of National Statistics.
The Daily Mail reported on Friday that the Arabic name “has soared in popularity in recent times,” having ranked 20th in 2012.
Variations of the name’s spelling, Mohammed and Mohammad, were also among the top 100 most popular baby boys’ names in 2022, ranked 27th and 67th respectively.
Other popular Arabic names for baby boys were Yusuf (93rd), Musa (99th) and Ibrahim (100th).
In the girls’ list, Layla ranked 56th, Maryam 75th and Fatima 99th.


India’s butter chicken battle heats up with new court evidence

Updated 17 May 2024
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India’s butter chicken battle heats up with new court evidence

  • Two Indian restaurant chains have been sparring since Jan. at Delhi High Court, both claiming credit for inventing the dish
  • The lawsuit that has grabbed the attention of social media users, food critics, editorials and TV channels across the globe

NEW DELHI: With new photographic and video evidence, an Indian court battle over the origins of the world famous butter chicken is set to get spicier.
Two Indian restaurant chains have been sparring since January at the Delhi High Court, both claiming credit for inventing the dish in a lawsuit that has grabbed the attention of social media users, food critics, editorials and TV channels across the globe.
The popular Moti Mahal restaurant chain said it had the sole right to be recognized as the inventor of the curry and demanded its rival, the Daryaganj chain, to stop claiming credit and pay $240,000 in damages. Moti Mahal said founder Kundan Lal Gujral created the cream-loaded dish in the 1930s at an eatery in Peshawar, now in Pakistan, before relocating to Delhi.
That “story of invention of butter chicken does not ring true” and is aimed at misleading the court, Daryaganj said in a new, 642-page counter-filing reviewed by Reuters.
Daryaganj says a late member of its founding family, Kundan Lal Jaggi, created the disputed dish when he helmed the kitchen at the relocated Delhi eatery, where Gujral, his friend-cum-partner from Peshawar only handled marketing.
Both men are dead, Gujral in 1997 and Jaggi in 2018.
Evidence in the non-public filing includes a black-and-white photograph from 1930s showing the two friends in Peshawar; a 1949 partnership agreement; Jaggi’s business card after relocating to Delhi and his 2017 video talking about the dish’s origin.
By virtue of the friends’ partnership, “both parties can claim that their respective ancestors created the dishes,” Daryaganj says in the filing, calling the dispute a “business rivalry.”
Moti Mahal declined to comment. The judge will next hear the case on May 29.
A key point of contention, which the court will have to rule on, is where, when and by whom the dish was first made — by Gujral in Peshawar, Jaggi in New Delhi, or if both should be credited.
Butter chicken is ranked 43rd in a list of world’s “best dishes” by TasteAtlas, and bragging rights about who invented it can matter, brand experts said.
“Being an inventor has a huge advantage globally and in terms of consumer appeal. You are also entitled to charge more,” said Dilip Cherian, an image guru and co-founder of Indian PR firm Perfect Relations.
Moti Mahal operates a franchisee model with over 100 outlets globally. Its butter chicken dishes start at $8 in New Delhi, and are priced at $23 in New York.
Late US President Richard Nixon and India’s first Prime Minister Jawaharlal Nehru are among the famous clients to have visited its primary outlet in Delhi.
Daryaganj started in 2019 and its butter chicken costs $7.50. It has 10 outlets, mostly in New Delhi, with plans to expand to other Indian cities and Bangkok.
In its 2,752-page Indian lawsuit, Moti Mahal had also accused Daryaganj of copying “the look and feel” of the interiors of its outlets.
Daryaganj has retorted with photographs of restaurant interiors which the judge will review, claiming it is Moti Mahal that has copied its “design of floor tiles.”