Fashioning identity: Saudi designer champions tour guides as ambassadors

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The historic beauty of AlUla has made it a focal point for visitors from around the world and tour guides are its cultural ambassadors. (SPA)
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Updated 13 April 2025
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Fashioning identity: Saudi designer champions tour guides as ambassadors

  • Dallal Al-Juhani’s uniform concept weaves together tradition, technology
  • We should showcase Saudi heritage to the world through tourism and fashion, she says

JEDDAH: In Saudi Arabia, where each region’s distinct heritage shines through its landscape and traditions, tour guides serve as vital ambassadors — and one Saudi designer believes their attire is key to embodying the cultural treasures they represent.

Dallal Al-Juhani, a fashion design faculty member at Taibah University, has developed a visionary concept for tour guide uniforms in AlUla which blends heritage with modern style.




Dallal Al-Juhani’s uniform concept reflects the rich identity of AlUla through colors, patterns, materials, and techniques, all inspired by the region’s heritage. (Supplied)

Using technology to champion heritage, her project merges the cultural identity of AlUla with aesthetics and the functional needs of the job, highlighting Saudi identity in its finest form.

“Saudi heritage has its place and value,” she told Arab News. “We should be proud of it and showcase it to the world through the tourism and fashion sectors."

HIGHLIGHT

Dallal Al-Juhani, a fashion design faculty member at Taibah University, has developed a visionary concept for tour guide uniforms in AlUla which blends heritage with modern style.

Al-Juhani holds a bachelor’s degree in clothing and jewelry design from Taibah University, and boasts a master’s in fashion design from King Abdulaziz University.




Dallal Al-Juhani’s uniform concept reflects the rich identity of AlUla through colors, patterns, materials, and techniques, all inspired by the region’s heritage. (Supplied)

She added: “During my studies there was a significant focus on fashion that reflects heritage, as well as the role of modern technologies in the development of the fashion industry.”

Reflecting on the inspiration behind her vision for tour guide uniforms, she said: “During my visit to AlUla in 2021 I noticed that tour guides did not have a specific uniform to stand out to visitors.

Saudi heritage has its place and value. We should be proud of it and showcase it to the world through the tourism and fashion sectors.

Dallal Al-Juhani, Saudi designer and academic

“As a fashion designer I felt compelled to find a solution to this issue by creating designs suitable for this role.”

Al-Juhani’s uniform concept reflects the rich identity of AlUla through colors, patterns, materials, and techniques, all inspired by the region’s heritage.




Dallal Al-Juhani’s uniform concept reflects the rich identity of AlUla through colors, patterns, materials, and techniques, all inspired by the region’s heritage. (Supplied)

It serves as a visual narrative, representing the beauty of AlUla’s monuments while establishing a deep connection between the storyteller and the place itself.

She said: “Patterns were inspired from iconic locations such as Al-Hijr and Jabal Ikmah, incorporating Nabataean letters and prominent symbols such as the bull, lion, and hand.”




Dallal won the Gold Medal at the London International Exhibition of Inventions and Innovations 2024, alongside special recognition from Croatia and Romania. (Supplied)

Functionality was a key consideration in the uniform’s design, and Al-Juhani added: “The uniform gives the tour guide a sense of belonging and comfort, leaving a positive impression on tourists, which elevates the level of professionalism in the tourism sector.”

As a young Saudi designer Al-Juhani’s message to her peers is to keep up with modern trends by utilizing new technologies in design and illustration. In fact, as part of her project, she harnessed artificial intelligence techniques to enhance her designs.

And to bring her vision to life she used AI-powered tools like Midjourney and Lexica to develop prototypes before transitioning to manual work.

She said: “I used natural leather and techniques such as burning and decoration that mimic the ancient Nabataean style. I also added traditional details using leather threads and blanket stitching to enhance the heritage touch.”

While Al-Juhani did face some challenges in sourcing high-quality materials, the input offered by tour guides made the process smoother.

She added: “I made sure to involve them in every stage to strengthen their connection to the uniform, making it a project they felt a part of rather than just a product.”

Her innovative approach has already earned her recognition, and Al-Juhani was awarded the gold medal at the London International Exhibition of Inventions and Innovations in 2024, as well as receiving special recognition from Croatia and Romania at the same event.

“It was proof that heritage and monuments give design authenticity, uniqueness, and enhance its aesthetic and expressive value,” she said.

 


Saudi Arabia ‘strongly condemns’ Israel shooting toward diplomatic delegation

Updated 6 sec ago
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Saudi Arabia ‘strongly condemns’ Israel shooting toward diplomatic delegation

RIYADH: Saudi Arabia condemned and denounced “in the strongest terms” Israeli soldiers shooting toward a diplomatic delegation visiting the occupied West Bank on Wednesday.

The Kingdom called on the international community, especially the permanent members of the Security Council, to “immediately stop Israeli violations against civilians, diplomatic missions and relief organizations operating in the occupied Palestinian territories,” the foreign ministry said.

The statement said the delegation included ambassadors and representatives of Arab and foreign countries. Saudi Arabia demands Israel is held accountable under international law for its ongoing crimes under the occupation, the ministry said.

The official delegation, which included diplomats from European countries, Turkey and Egypt, was visiting near Jenin when Israeli soldiers fired shots, sending the officials rushing for cover.

The Palestinian foreign ministry said Israel had "deliberately targeted by live fire an accredited diplomatic delegation.”

The incident sparked anger in Europe with a number of governments condemning the shooting, which caused no injuries. Italy, France and Sweden among those summoning the Israeli ambassador.

The Israeli military said soldiers fired warning shots to keep the delegation away from an unauthorized area and that the party had “deviated from the approved route."

Israel has been conducting a major military operation in Jenin and surrounding areas since January.


Polish pianist brings Europe’s musical soul to Saudi Arabia’s capital

Updated 32 min 35 sec ago
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Polish pianist brings Europe’s musical soul to Saudi Arabia’s capital

RIYADH: As part of the cultural dialogue between the EU and Saudi Arabia, the embassy of the EU in the Kingdom organized a musical evening at the Saudi Music Hub in Riyadh.

Speaking at “The European Piano Recital,” the EU ambassador said: “Saudi Arabia is a close ally with whom we enjoy close relations. My only wish is that music will serve to build bridges and bring our artists and our peoples closer together.”

During the recital, Polist vituoso pianist Wojciech Waleczek took the audience on a journey through the 27 countries of the EU, performing classical works that highlight the continent’s cultural diversity.

The pianist is renowned internationally for his artistic excellence and his commitment to spreading classical music throughout the world. He is also professor of musical arts at the University of Silesia in Katowice.

Waleczek told Arab News: “These were works by composers from all the countries of the European Union. We asked composers from each EU country to write a piece, which we presented this evening.

“I think this is a very important event, because we can exchange our cultures. For example, in Europe we can listen to music from other continents. Just as in Europe, we can listen to music from other continents. So we can bring European culture to other countries. That’s why I do it. I’ve discovered Polish culture and now I’d like to share it with Saudi audiences.”

Waleczek has a very active international career. He performs solo recitals, chamber music and as a soloist with orchestras in more than 40 countries, notably in Europe, the Middle East, America and Asia, and collaborates with many prestigious orchestras.

He closed his recital with a performance of Schiller’s poem “Ode to Joy,” which expresses an idealistic vision of human brotherhood, a vision shared by Beethoven. In 1972, the Council of Europe adopted the theme of Beethoven’s “Ode to Joy” as its anthem, and in 1985 the leaders of the EU adopted it as their official anthem.

Waleczek said: “I played the ‘Ode to Joy,’ which is the anthem of the European Union, and this piece is very special. I think that, in today’s world, we must always remember that we are the guardians of peace.”

A specialist in the repertoire of Franz Liszt, his recordings include “Grandes etudes de Paganini” (2017), “Harmonies poetiques et religieuses” in 2019, and “Weihnachtsbaum” in 2024. He also performs works by Franz Schubert, such as “Rarities and Short Piano Works” in 2021.

Alongside his artistic career, he teaches at the Institute of Musical Arts at the University of Silesia. He is also vice president of the SIGNUM association, which promotes classical music in Poland and abroad.

The recital concert is part of efforts to strengthen cultural links between Europe and Saudi Arabia and accompanies the Kingdom’s artistic and cultural transformation under Vision 2030.


Festival of fun: Riyadh expo highlights best in entertainment technology

Updated 39 min 17 sec ago
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Festival of fun: Riyadh expo highlights best in entertainment technology

  • Saudi Entertainment and Amusement Expo set to welcome 12,000 visitors over 3 days
  • Hologram zoo, inflatable monsters among attractions on show

Some of the weirdest and most wonderful innovations are on show at this year’s Saudi Entertainment and Amusement Expo in Riyadh.

With 350 exhibitors plus talks and discussions with industry leaders from around the world, the three-day event opened on Tuesday and is expected to attract about 12,000 visitors.

Among the products on show is a hologram zoo designed by Australian company Axiom Holographics, which was featured in Time magazine’s list of technologies of the year for 2023.

Brendan Hodgkins, global sales manager, said: “We package a full suite of hologram equipment that can be integrated into family entertainment centers, theme parks or shopping malls.

“During our trials, we attracted 25,000 people in just 42 days, generating over $550,000 in revenue.”

He said that the company had already sold more than 40 of its “zoos” around the world and was keen to expand into the Saudi market.

“We’re eager to bring this innovation to Saudi Arabia to help shape the future of entertainment in the Kingdom.”

Another of the exhibits on show, and possibly the largest, is a 20-meter tall inflatable ogre, designed and built by Anka Inflatable Co. from Guangzhou in southern China.

A representative of the company, who gave his name only as John, said the product was ideal for larger venues, like amusement parks.

While the purple monster attracted plenty of visitors at the show, the technology can be adapted to suit the end-user’s needs, John said.

“(It) can be customized in many shapes and the skin can be changed after one, two, or three years. It’s also collapsible and easy to transport,” he said.

Anka was also keen to increase its profile in the region, he said.

“Many of my friends have built successful companies here. The relationship between China and Saudi Arabia is strong and this is a very good market for us.”

Besides the products on show, the expo is also being used to attract new people into the industry, with the Saudi Entertainment Academy promoting a series of training programs with links to future career opportunities.

“Our vision is to focus on professional training through diploma programs,” Sultan bin Jumaiah, a sales specialist with the academy, said.

“We aim to provide professional candidates for companies looking to hire. After completing our diploma, students will have the opportunity to join various companies in this sector.”

The initiative aligns with Saudi Vision 2030, which seeks to diversify the economy and create new job opportunities for Saudi citizens.


New program backs 20 AI startups in Saudi Arabia

Updated 45 min 37 sec ago
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New program backs 20 AI startups in Saudi Arabia

RIYADH: The Ministry of Communications and Information Technology has launched a specialized incubator to support the growth of artificial intelligence startups, the Saudi Press Agency reported on Wednesday.

This initiative by the ministry’s Center of Digital Entrepreneurship strengthens the Kingdom’s position as a regional innovation hub and reinforces AI’s role as a key driver of digital economic growth.

The program includes 20 AI startups, empowering innovators to turn ideas into viable tech solutions, according to SPA.

The four-month program targets tech enthusiasts, experts, and industry leaders.

It offers training, financial support from the National Technology Development Program, mentorship, digital incentives, networking opportunities, and office space.

In collaboration with the Saudi Data and AI Authority, the Saudi Company for Artificial Intelligence, SambaNova, and BIM Ventures, the program fosters a supportive environment for innovation and entrepreneurship.


AI-powered robot to assist Hajj pilgrims at Grand Mosque in Makkah

Updated 21 May 2025
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AI-powered robot to assist Hajj pilgrims at Grand Mosque in Makkah

  • Updated 2nd version of the high-tech helper features designs inspired by Islamic motifs and architecture in Makkah and Madinah
  • The robot will act as a reference point for religious inquiries and offer direct video calls with muftis

MAKKAH: As preparations continue in Saudi Arabia for the start of Hajj, pilgrims in need of assistance will this year be able to call on the services of a new high-tech helper that blends the traditions of Islam with the latest developments in artificial intelligence.

The Presidency of Religious Affairs at the Grand Mosque and the Prophet’s Mosque unveiled the updated second version of its AI-powered Manarat Al-Haramain Robot on Wednesday, as part of an initiative that aims to leverage the power of advanced technologies to enhance the spiritual experiences of pilgrims.

It said the robot will act as a reference point for religious inquiries at the Grand Mosque, and can connect worshippers and other visitors to direct video calls with muftis who can answer any questions they might have, the Saudi Press Agency reported.

The robot's updated version and software features designs inspired by traditional Islamic motifs and architecture found at the Two Holy Mosques in Makkah and Madinah. It combines authenticity, modernity, and advanced technology to help enhance the experiences of pilgrims by providing easy access to information, the presidency said.

Hajj, the annual Islamic pilgrimage every Muslim is obliged to undertake at least once in their life if they are physically and financially able to do so, is expected to begin in Makkah on June 4 and end on June 9. Pilgrims from around the world began to arrive in the Kingdom this month.