JEDDAH: As cities such as Riyadh and Jeddah grow at an unprecedented pace, they face mounting pressures that come with rapid urban expansion: increased traffic, infrastructure demands, and changing mobility patterns.
These challenges have sparked new conversations — and innovations — to support evolving everyday life.
Among the latest digital tools to emerge is Balady+, a Saudi Arabia-developed navigation app that is gaining traction with more than 1 million downloads on Google Play according to the app’s listing.
As the country continues its digital transformation, mobility solutions such as Balady+ are becoming a part of the conversation on how to make urban environments more efficient, accessible and responsive. (Supplied)
Launched in May, the app offers a locally tailored alternative to global platforms such as Google Maps and Waze to address navigation needs across Saudi cities.
Developed by Balady, a subsidiary of NHC Innovation, the app’s features include real-time traffic updates, indoor navigation in malls and multistory buildings, and alerts for roadworks and speed bumps with accurate spatial and timing information.
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Balady+, a Saudi-developed navigation app, is gaining traction with more than 1 million downloads on Google Play.
A notable moment for the platform came during this year’s Hajj season, when Balady+ collaborated with the Royal Commission for Makkah City and Holy Sites to support pilgrims with an interactive mapping system.
Yasser Alobaidan, CEO of Balady+
Over 11,000 key landmarks — including mosque entrances and exits, surrounding streets, hospitals, Red Crescent stations, restrooms, fountains, and more than 160 critical facilities — were updated in real time to ease the flow of people through dense and high-pressure areas.
“Navigation apps aren’t just tools anymore; they’re daily essentials,” said Abdulrahman Al-Babtain, a Riyadh-based commuter who has been using Balady+ for the past two months.
“What makes this app more useful for me is how it reflects the real condition of roads, especially when it comes to closures or construction zones.”
“Navigation apps aren’t just tools anymore; they’re daily essentials,” said Abdulrahman Al-Babtain, a Riyadh-based commuter who has been using Balady+ for the past two months. (SPA)
Built with an artificial intelligence-powered search engine, the app has generated a mix of enthusiasm and thoughtful critique from users on app stores.
Many have praised its realistic 3D mapping, with comments including “extraordinary” and “custom made” to better visualize surroundings.
Some reviews highlight standout features such as the “snap and send” municipal reporting tool, with one user noting that a damaged road was fixed within 12 hours of being reported.
Adel Alzahrani, ROSHN executive director of community development charters
While one review described the app as a “decent alternative to Google Maps,” others note a learning curve for new users and hope for future updates that make the interface more user-friendly and inclusive.
According to Al-Babtain, speed-bump alerts and government data integrations are particularly helpful in avoiding unexpected delays during his daily commute.
“The GPS is smart, but what really matters is having the most current local info — and that’s where Balady+ wins,” he said.
If we design cities for cars, we get traffic. If we design cities for people, we get life.
Adel Alzahrani, ROSHN executive director of community development charters
For Adel Alzahrani, executive director of community development charters at ROSHN, the app is part of a larger conversation about urban design and mobility.
“We’re not just developing real estate — we’re influencing how people move, live, and interact. Mobility behavior starts with design. I often say the cities of the future won’t be shaped by concrete alone — they’ll be sculpted by intelligence, data, and empathy,” he said.
While international apps dominate global markets, Alzahrani — who has used them all — sees Balady+ as an attempt to address local needs through an initiative that is “culturally aware, government-backed, and citizen-focused.”
“If we design cities for cars, we get traffic. If we design cities for people, we get life,” he said.
As Saudi cities are increasingly digitized, apps such as Balady+ represent a broader shift in how people interact with their surroundings, not just as commuters but also data contributors and active participants in shaping smart urban systems.
Yasser Alobaidan, CEO of the app, told Arab News it was built on a combination of local and global technologies.
It was “created through 3D modelling programs for areas like Hajj camps, the Grand Mosque, the Prophet’s Mosque, and key landmarks across cities — and global technologies that convert residential and commercial buildings into 3D visualizations.”
“Work is currently underway to render the main roads across Saudi cities in 3D to provide drivers with a more realistic navigation experience,” he added.
Available on Android, iOS, and Huawei Store, it supports both Arabic and English, and features a voice assistant that guides users in both languages.
Alobaidan explained the technical challenges of rendering 3D environments, such the Grand Mosque and Hajj camps, on users’ mobile devices.
“Managing and optimizing the processing power and battery usage on users’ mobile devices when rendering 3D models was not easy.”
As the country continues its digital transformation, mobility solutions such as Balady+ are becoming a part of the conversation on how to make urban environments more efficient, accessible and responsive.
“Saudi Arabia stands at a unique moment. We have the chance to leapfrog the mistakes of car-first urbanism and become a global model of people-centered innovation — where design, policy, and technology converge to create cities that breathe, move, and serve with grace,” Alzahrani explained.
“It’s not just a digital tool, it’s a statement of intent. It tells us that Saudi Arabia isn’t just building smart cities — we’re designing smarter ways to live in them.”
Looking ahead, he said: “I’d love to see Balady+ connect with multimodal platforms, so users can seamlessly move between metro, bus, walking, or even autonomous shuttles.
“I’d also advocate for opening up APIs (Application Programming Interfaces), so urban developers and municipal agencies can build on top of the platform, creating custom layers for districts or temporary events.”
As the Kingdom rethinks how cities function, the role of local digital infrastructure is becoming more central.
Balady+ may not be the only tool in that transition, but it points to a growing appetite for locally developed, tech-driven solutions to urban challenges.
“It’s not following global models. It’s redefining them through a uniquely Saudi lens. And I think that’s something worth celebrating,” Alzahrani said.
