How Saudi startup Braincell is optimizing decision-making and automation through AI

Special How Saudi startup Braincell is optimizing decision-making and automation through AI
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Updated 21 June 2024
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How Saudi startup Braincell is optimizing decision-making and automation through AI

How Saudi startup Braincell is optimizing decision-making and automation through AI
  • AI solutions designed to solve specific business problems are having a profound impact on how firms operate
  • Braincell leverages AI to enhance processes, from logistics and healthcare to banking and smart cities

RIYADH: Automated decision-making allows businesses to make faster, more accurate and more consistent decisions by analyzing large datasets without the risk of human error. That is why, as Saudi Arabia expands its digital economy, such tools are becoming more widely used in the Kingdom.

One firm that is leading the charge in this area is the Saudi startup Braincell, which helps businesses streamline processes and enhance decision-making through automation and artificial intelligence integration.

“Braincell has created a data governance platform and data workflow platform that enables AI solutions to be connected at ease, making it a one-stop shop for data needs,” Abdulhameed Khairaldeen, Braincell’s business development director, told Arab News.

AI solutions, which leverage AI techniques and technologies to solve specific business problems, are poised to have a profound impact on how firms operate. Already, large language models like ChatGPT are taking on rudimentary tasks in a range of industries.

“Braincell clients can choose to work on their own LLMs and on-premises models or even connect to the likes of OpenAI’s ChatGPT,” said Khairaldeen.




Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies. (Supplied)

With the Kingdom’s mission to become a global leader among data-driven economies, new AI startups are emerging every day with the goal of contributing to the fast-growing sector. Braincell is just one of the many new Saudi companies utilizing AI to optimize technologies.

Since its establishment, Braincell has focused on empowering businesses through technology, data and interconnected systems with the mission of enhancing efficiency in business flow regardless of the sector.

In particular, Braincell is connecting leaders, executives, organizations and governments to systems that will allow faster and more effective decision-making.




Braincell leverages AI-powered decision-making to enhance operations. (Supplied)

Asked how Braincell helps firms improve their employee productivity, the company’s senior data consultant, Shatha bin Shaalan, said: “We use AI and automation in our platform to automate the repetitive tasks that we do every day, ensuring that our clients get the benefit of maximum efficiency while reducing human errors and manual efforts.”

Braincell is leveraging AI-powered decision-making to enhance operations across sectors including healthcare, data, banking, supply chains, manufacturing, and smart buildings and cities.

In healthcare, Braincell’s technology fosters an environment for improved patient outcomes by working with clients to build metric-driven healthcare systems, creating scalable digital health ecosystems that reduce errors through automation.

DID YOUKNOW?

• In healthcare, Braincell improves patient outcomes through metric-driven systems that reduce errors.

• In banking, it performs real-time monitoring, streamlines processes, detects fraud, and monitors risk.

• In smart buildings, it collects data on energy consumption, air quality, and occupancy to improve efficiency.

Some of its services include comprehensive insights into personalized care and streamlined clinical processes.

In banking, Braincell is utilizing AI to enhance the customer experience by streamlining and organizing processes that in turn will reduce manual errors.




Shutterstock illustration image

Through Braincell’s banking command center, real-time monitoring also detects fraud, monitors risk management and enhances strategic decision-making.

Applied to smart buildings and cities, Braincell offers new ways to improve the experience of residents. One example is the firm’s data integration and sensor deployment that collects data on energy consumption, air quality, occupancy levels and other relevant parameters.

Braincell’s use of automation in smart buildings and cities also improves energy efficiency by using advanced AI algorithms to control smart lighting and heating, ventilation, and air conditioning systems that adjust settings based on occupancy and environmental conditions.

The company has more than 100 active users, and boasts the ability to process 120 billion records in a matter of seconds using AI.

It aims to help businesses make reliable decisions by connecting data sources and consolidating them in a comprehensive way that is easier for clients to access, resulting in higher quality, accuracy and consistency through the use of AI automation.

“The data platform is highly customizable with a very simple setup,” said Bin Shaalan, the firm’s senior data consultant. “It’s dynamic and fits all needs as it integrates with many systems adopted here in the Kingdom.”

Braincell has signed memorandums of understanding with multiple partners including the Ministry of Health, the Public Investment Fund, the National Unified Procurement Company and supply chain specialist XPL Solutions.

The firm has also created a data governance and data workflow platform to help companies comply with National Data Management Office regulations in the Kingdom.
 

 


Saudi defense minister, Yemen PM discuss relations 

Saudi defense minister, Yemen PM discuss relations 
Updated 06 May 2025
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Saudi defense minister, Yemen PM discuss relations 

Saudi defense minister, Yemen PM discuss relations 

RIYADH: Prince Khalid bin Salman, Saudi minister of defense, met with Yemen’s newly-appointed Prime Minster Salem Saleh Bin Braik.

The pair discussed ways to boost Saudi-Yemeni relations, in addition to regional developments and the situation in Yemen. 

”I reaffirmed the Kingdom’s continued support for the government of Yemen in ways that will meet the aspirations of the Yemeni people,” Prince Khalid said in a post on X.

He also conveyed the Saudi leadership’s best wishes to Bin Braik after his appointment as Prime Minister, as well as their hopes for his success and for the stability, security, and prosperity of the people of Yemen. 

Yemen’s internationally recognized government named finance minister Bin Braik as its new prime minister on Saturday.


UNESCO delegation visits North Riyadh Geopark after global network listing

UNESCO delegation visits North Riyadh Geopark after global network listing
Updated 05 May 2025
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UNESCO delegation visits North Riyadh Geopark after global network listing

UNESCO delegation visits North Riyadh Geopark after global network listing
  • Destination showcases Kingdom’s natural and cultural diversity, UNESCO official says
  • In April, UNESCO listed North Riyadh Geopark and Salma as part of its Global Geoparks Network

RIYADH: UNESCO’s Assistant Director-General for Natural Sciences, Lidia Brito, visited North Riyadh Geopark on Sunday, praising the destination for preserving both nature and history.

The UN Educational, Scientific, and Cultural Organization designated North Riyadh Geopark in April as part of its Global Geoparks Network, which aims to protect geological heritage sites and promote sustainable development.

Hussam Zuhair Al-Turki, director of the Saudi Geoparks Initiative, and Hamoud Alnughaymishi, director of the Science Sector at the Saudi National Commission for Education, Culture, and Science, accompanied Brito during her visit.

They explored significant geological features at the North Riyadh Geopark, including the Abu Shaddad Cave and the Edge of the World cliff. They also stopped to explore Ghamra Village, known for its natural adventure routes on the outskirts of Riyadh.

Brito said that the North Riyadh Geopark showcases the natural and cultural diversity of Saudi Arabia, and will enhance eco-tourism in the Kingdom, the Saudi Press Agency reported.

In April, UNESCO designated North Riyadh Geopark and Salma Geopark as part of its Global Geoparks Network. The Kingdom hopes to register 13 other sites on UNESCO’s network, the SPA added.


Riyadh’s latest group game spot encourages social connection

Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
Updated 05 May 2025
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Riyadh’s latest group game spot encourages social connection

Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
  • Center designed to engage people physically, mentally

RIYADH: As Saudi Arabia encourages more active and social lifestyles, a group of young Saudi entrepreneurs in Riyadh has created a space that blends movement, mental challenges, and social connection.

Opened in 2024, Pixel Games is a locally developed gaming center designed to engage people both physically and mentally. It is also a testament to the vision and drive of young Saudis, who are shaping the Kingdom’s entertainment landscape.

Pixel Games adds to Saudi Arabia’s capital’s growing roster of homegrown gaming concepts. (Supplied)

Riyadh has no shortage of entertainment options, and Pixel Games adds to the city’s growing roster of homegrown concepts.

While the founders would like to keep a low profile, they are working behind the scenes to address the local appetite for interactive social spaces that go beyond traditional arcades or seasonal pop-ups.

FASTFACTS

• Activities at Pixel Games range from strategic puzzles to movement-based games, all designed for groups of friends and families to enjoy together.

• Each session lasts an hour, and visitors can reserve private rooms for a more personal experience.

The center features nine themed “moving rooms,” with more than 40 group-based physical and mental challenges.

Riyadh has no shortage of entertainment options, and Pixel Games adds to the city’s growing roster of homegrown concepts. (Supplied)

Activities range from strategic puzzles to movement-based games, all designed for groups of friends and families to enjoy together. Each session lasts an hour, and visitors can reserve private rooms for a more personal experience.

Visitors have responded positively to the experience. Nawaf Aloggayel, a recent guest, said: “The place is beautiful, the games are different and fun, and the prices are reasonable.

Pixel Games adds to Saudi Arabia’s capital’s growing roster of homegrown gaming concepts. (Supplied)

“I advise people to come … it’s the best entertainment place in Riyadh so far.”

Ahmed Al-Ahmed, marketing representative for Pixel Games, said: “Pixels is an entertainment center that gathers challenges and fun into a group of different movement activities.

“Groups can enjoy a private room, which makes it more exciting and comfortable.”

What sets it apart is its year-round availability, making it a go-to spot for spontaneous plans or scheduled outings. It provides a safe and stimulating environment where children can burn off energy, develop problem-solving skills, and socialize with their peers.

Whether you are looking for a quick group activity, a family outing, or a way to try something new with friends, Pixels offers a low-key alternative for playful competition and connection.

 


Biotech program to empower Saudi innovators

General view in Riyadh, Saudi Arabia. (REUTERS)
General view in Riyadh, Saudi Arabia. (REUTERS)
Updated 05 May 2025
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Biotech program to empower Saudi innovators

General view in Riyadh, Saudi Arabia. (REUTERS)
  • The seven-month program offers participants mentorship, capacity development, and networking opportunities with local and international investors and experts

RIYADH: The Ministry of Health has launched a biotechnology accelerator program to empower Saudi innovators in biotechnology and life sciences.

The initiative aims to enhance their scientific and commercial readiness, attract investment, and expand their global market reach, the Saudi Press Agency reported.

It also seeks to boost their contributions to healthcare quality, aligning with the National Biotechnology Strategy and the Health Sector Transformation Program under Vision 2030, which envisions a thriving, innovation-driven economy and a vibrant society with sustainable health and quality of life.

The seven-month program offers participants mentorship, capacity development, and networking opportunities with local and international investors and experts.

It includes workshops, seminars, individual consultations, and a chance to present innovations at the BIO 2025 Conference.

The application deadline is May 8. Interviews and initial selection will take place from May 15-20, with final acceptances announced on May 25.

The ministry continues to advance health innovation and accelerate the progress of promising national projects. It encourages all Saudi innovators, entrepreneurs, and startups to register for the program and inquire via redbiotech@moh.gov.sa

 


Insan spends SR55m on beneficiary families in first quarter of 2025

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
Updated 05 May 2025
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Insan spends SR55m on beneficiary families in first quarter of 2025

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
  • Programs aim to meet needs through seasonal initiatives, monthly services, direct assistance

RIYADH: The Charitable Society for Orphans Care in Riyadh, also known as Insan, implemented several programs during the first quarter of 2025 aimed at meeting the needs of families through seasonal initiatives, monthly services, and direct assistance.

Total expenditure on services and initiatives provided during the first quarter amounted to SR55.09 million ($14.66 million), which included basic, seasonal, and other services.

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food).

It also deposited SR2,790,600 for the Ramadan Basket Project, benefiting 9,251 families to meet their needs during the holy month of Ramadan, and SR1,060,800 for the Eid Gift Project, helping 5,304 through special gifts during Eid Al-Fitr.

There were more than 21,000 beneficiaries from the Zakat Al-Fitr project during the first quarter, covering their food needs before Eid Al-Fitr, at a cost of SR3.86 million.

The quarterly report issued by Insan highlighted the numerous programs and activities provided by it, including Imaniyat, Pioneers of the Future, Be a Human Compass, Mualham, and Medad.

These programs included developmental and empowerment paths, helping 2,853 beneficiaries.

In line with its commitment to meeting the needs of beneficiary families, Insan provided 7,725 diverse services during the first quarter, including emergency assistance, social and health support, bill payments, housing expenses, furnishing and maintenance, contributions to home purchases, healthcare, and other services. The society spent SR19,773,339 on these services.

It also conducted 1,469 visits to families in the first quarter. These assessed conditions, listened to needs, and identified requirements. The family satisfaction rate reached 93 percent.

In an effort to empower beneficiaries in various fields, the society conducted 436 applications for training, diploma, bachelor’s degree, employment, and project financing.