In Saudi Arabia it’s never just coffee

Clockwise form left: From asking patrons to dance for their coffee to surprising communities with clever stunts, these coffee shop marketing ideas are as creative as they are crazy. (Supplied/Instagram)
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Clockwise form left: From asking patrons to dance for their coffee to surprising communities with clever stunts, these coffee shop marketing ideas are as creative as they are crazy. (Supplied/Instagram)
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Updated 15 September 2024
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In Saudi Arabia it’s never just coffee

In Saudi Arabia it’s never just coffee
  • We take a look at Saudi cafes keeping it fresh with creative marketing campaigns

RIYADH: In a market saturated with options, standing out is key, and some Saudi coffee shops have turned to quirky, attention-grabbing marketing strategies to attract customers.

From asking patrons to dance for their coffee to surprising communities with clever stunts, these marketing ideas are as creative as they are crazy. Here’s a look at some of the most intriguing promotions that have stirred up a buzz in the Kingdom.

Dance for your coffee

At Daily Cup, a Riyadh coffee spot known for its lively atmosphere, customers are not just greeted with the aroma of freshly brewed coffee but with an unusual challenge: dance for your coffee. The concept is simple yet effective. Anyone willing to bust a move in the front of store can earn themselves a free cup of coffee.




Namq launched a special promotion offering free coffee to anyone born in the 1990s. (Instagram/namq_cafe)

This lighthearted promotion quickly became a hit with younger customers, who relished the chance to show off their moves in exchange for a free drink.

“Honestly, it’s a lot of fun,” Deemah Mohammed, a local customer, told Arab News. “At first it was a bit embarrassing, but once you see others doing it, you realize it’s all about having a good time. Plus, who doesn’t love free coffee?”

Neighbor with a twist

When Nas in Dammam prepared to open a new branch in a quiet residential neighborhood, they decided to introduce themselves in an unexpected way. Residents found a polite note in their mailboxes that appeared to be from a new family moving into the area.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

The message, written with warmth and sincerity, apologized for any noise or disruption caused by the “housewarming party” preparations and assured neighbors that they were doing their best to minimize any disturbance.

What made this marketing strategy even more effective was its effect on social media. A post featuring the message quickly went viral on X, gaining nearly 17,000 likes.

At first glance, the note seemed to be from a friendly new family. But as residents soon discovered, this was in fact a marketing tactic by Nas, cleverly designed to create a sense of community and goodwill before the coffee shop officially opened its doors.




Half Million customers who bought a coffee could return later the same day with their invoice and receive a free refill. (Instagram/halfmillion_sa)

This inventive approach not only generated buzz but also endeared Nas to the neighborhood, setting the stage for a welcome launch.

With this campaign, Nas demonstrated how a personal touch and a bit of creativity can go a long way in building customer loyalty, even before the first cup is served.

Free cuppa for ’90s kids

Namq, a modern coffee concept with a knack for connecting with the youth, launched a special promotion offering free coffee to anyone born in the 1990s. The targeted campaign sparked excitement, with millennials flocking to Namq outlets throughout the Kingdom for their free drink.

The promotion became a trending topic on social media, but it also left younger customers asking: “What about us?”

The wave of demand from Gen Z was so strong that another coffee shop in Riyadh, Bros, decided to follow suit with a similar offer, this time for customers born in the 2000s. The friendly competition between the two shops added a layer of excitement as coffee lovers compared which generation had the better deal.

 

Bring a lemon, get a cake

Saadeddin, a well-known patisserie in the region, took an unconventional route with one of its promotions. Customers were asked to bring a lemon to the store in exchange for a free cake. While it may sound odd, the idea quickly caught on.

Invoice for a refill

Half Million, another popular coffee chain in the Kingdom, introduced a clever promotion that encouraged repeat visits. Customers who bought a coffee could return later the same day with their invoice and receive a free refill. This strategy not only incentivized customers to come back, but also subtly boosted the shop’s sales and customer loyalty.

“It’s a smart way to keep customers engaged,” said customer Nada Al-Harbi, who frequents Half Million. “You’re more likely to return if you know you can get another cup for free. Plus, it gives you an excuse to take a break in the middle of a busy day.”

Drive-thru surprises

When Cosmo opened a new branch in Dammam, they decided to treat their customers with unexpected gifts when they ring up the bill at their drive-through. Anyone who drove by could receive a free gift. The promotion created a sense of excitement and anticipation, with customers eagerly queuing up to see what surprise awaited them.

“A clever and attractive marketing idea because it feels more like a social experiment than a marketing campaign. Cosmo is known for its reputation and products, but this wasn’t about the product itself, it was a new experience with items you didn’t even know about,” said Wedad Bugrarah, the lucky recipient of a large box of desserts.

Whether through humor, surprise, or a sense of community, these campaigns do more than simply promote a product — they create memorable experiences that keep customers coming back.

Sometimes all it takes is a little bit of humor — or a lemon — to leave a lasting impression.

 


Saudi defense minister, Yemen PM discuss relations 

Saudi defense minister, Yemen PM discuss relations 
Updated 06 May 2025
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Saudi defense minister, Yemen PM discuss relations 

Saudi defense minister, Yemen PM discuss relations 

RIYADH: Prince Khalid bin Salman, Saudi minister of defense, met with Yemen’s newly-appointed Prime Minster Salem Saleh Bin Braik.

The pair discussed ways to boost Saudi-Yemeni relations, in addition to regional developments and the situation in Yemen. 

”I reaffirmed the Kingdom’s continued support for the government of Yemen in ways that will meet the aspirations of the Yemeni people,” Prince Khalid said in a post on X.

He also conveyed the Saudi leadership’s best wishes to Bin Braik after his appointment as Prime Minister, as well as their hopes for his success and for the stability, security, and prosperity of the people of Yemen. 

Yemen’s internationally recognized government named finance minister Bin Braik as its new prime minister on Saturday.


UNESCO delegation visits North Riyadh Geopark after global network listing

UNESCO delegation visits North Riyadh Geopark after global network listing
Updated 05 May 2025
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UNESCO delegation visits North Riyadh Geopark after global network listing

UNESCO delegation visits North Riyadh Geopark after global network listing
  • Destination showcases Kingdom’s natural and cultural diversity, UNESCO official says
  • In April, UNESCO listed North Riyadh Geopark and Salma as part of its Global Geoparks Network

RIYADH: UNESCO’s Assistant Director-General for Natural Sciences, Lidia Brito, visited North Riyadh Geopark on Sunday, praising the destination for preserving both nature and history.

The UN Educational, Scientific, and Cultural Organization designated North Riyadh Geopark in April as part of its Global Geoparks Network, which aims to protect geological heritage sites and promote sustainable development.

Hussam Zuhair Al-Turki, director of the Saudi Geoparks Initiative, and Hamoud Alnughaymishi, director of the Science Sector at the Saudi National Commission for Education, Culture, and Science, accompanied Brito during her visit.

They explored significant geological features at the North Riyadh Geopark, including the Abu Shaddad Cave and the Edge of the World cliff. They also stopped to explore Ghamra Village, known for its natural adventure routes on the outskirts of Riyadh.

Brito said that the North Riyadh Geopark showcases the natural and cultural diversity of Saudi Arabia, and will enhance eco-tourism in the Kingdom, the Saudi Press Agency reported.

In April, UNESCO designated North Riyadh Geopark and Salma Geopark as part of its Global Geoparks Network. The Kingdom hopes to register 13 other sites on UNESCO’s network, the SPA added.


Riyadh’s latest group game spot encourages social connection

Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
Updated 05 May 2025
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Riyadh’s latest group game spot encourages social connection

Pixel Games adds to the Kingdom’s capital’s growing roster of homegrown gaming concepts. (Supplied)
  • Center designed to engage people physically, mentally

RIYADH: As Saudi Arabia encourages more active and social lifestyles, a group of young Saudi entrepreneurs in Riyadh has created a space that blends movement, mental challenges, and social connection.

Opened in 2024, Pixel Games is a locally developed gaming center designed to engage people both physically and mentally. It is also a testament to the vision and drive of young Saudis, who are shaping the Kingdom’s entertainment landscape.

Pixel Games adds to Saudi Arabia’s capital’s growing roster of homegrown gaming concepts. (Supplied)

Riyadh has no shortage of entertainment options, and Pixel Games adds to the city’s growing roster of homegrown concepts.

While the founders would like to keep a low profile, they are working behind the scenes to address the local appetite for interactive social spaces that go beyond traditional arcades or seasonal pop-ups.

FASTFACTS

• Activities at Pixel Games range from strategic puzzles to movement-based games, all designed for groups of friends and families to enjoy together.

• Each session lasts an hour, and visitors can reserve private rooms for a more personal experience.

The center features nine themed “moving rooms,” with more than 40 group-based physical and mental challenges.

Riyadh has no shortage of entertainment options, and Pixel Games adds to the city’s growing roster of homegrown concepts. (Supplied)

Activities range from strategic puzzles to movement-based games, all designed for groups of friends and families to enjoy together. Each session lasts an hour, and visitors can reserve private rooms for a more personal experience.

Visitors have responded positively to the experience. Nawaf Aloggayel, a recent guest, said: “The place is beautiful, the games are different and fun, and the prices are reasonable.

Pixel Games adds to Saudi Arabia’s capital’s growing roster of homegrown gaming concepts. (Supplied)

“I advise people to come … it’s the best entertainment place in Riyadh so far.”

Ahmed Al-Ahmed, marketing representative for Pixel Games, said: “Pixels is an entertainment center that gathers challenges and fun into a group of different movement activities.

“Groups can enjoy a private room, which makes it more exciting and comfortable.”

What sets it apart is its year-round availability, making it a go-to spot for spontaneous plans or scheduled outings. It provides a safe and stimulating environment where children can burn off energy, develop problem-solving skills, and socialize with their peers.

Whether you are looking for a quick group activity, a family outing, or a way to try something new with friends, Pixels offers a low-key alternative for playful competition and connection.

 


Biotech program to empower Saudi innovators

General view in Riyadh, Saudi Arabia. (REUTERS)
General view in Riyadh, Saudi Arabia. (REUTERS)
Updated 05 May 2025
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Biotech program to empower Saudi innovators

General view in Riyadh, Saudi Arabia. (REUTERS)
  • The seven-month program offers participants mentorship, capacity development, and networking opportunities with local and international investors and experts

RIYADH: The Ministry of Health has launched a biotechnology accelerator program to empower Saudi innovators in biotechnology and life sciences.

The initiative aims to enhance their scientific and commercial readiness, attract investment, and expand their global market reach, the Saudi Press Agency reported.

It also seeks to boost their contributions to healthcare quality, aligning with the National Biotechnology Strategy and the Health Sector Transformation Program under Vision 2030, which envisions a thriving, innovation-driven economy and a vibrant society with sustainable health and quality of life.

The seven-month program offers participants mentorship, capacity development, and networking opportunities with local and international investors and experts.

It includes workshops, seminars, individual consultations, and a chance to present innovations at the BIO 2025 Conference.

The application deadline is May 8. Interviews and initial selection will take place from May 15-20, with final acceptances announced on May 25.

The ministry continues to advance health innovation and accelerate the progress of promising national projects. It encourages all Saudi innovators, entrepreneurs, and startups to register for the program and inquire via redbiotech@moh.gov.sa

 


Insan spends SR55m on beneficiary families in first quarter of 2025

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
Updated 05 May 2025
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Insan spends SR55m on beneficiary families in first quarter of 2025

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food). (X @ensanorg)
  • Programs aim to meet needs through seasonal initiatives, monthly services, direct assistance

RIYADH: The Charitable Society for Orphans Care in Riyadh, also known as Insan, implemented several programs during the first quarter of 2025 aimed at meeting the needs of families through seasonal initiatives, monthly services, and direct assistance.

Total expenditure on services and initiatives provided during the first quarter amounted to SR55.09 million ($14.66 million), which included basic, seasonal, and other services.

The society deposited SR27.6 million into families’ bank accounts for basic expenses (cash, clothing, and food).

It also deposited SR2,790,600 for the Ramadan Basket Project, benefiting 9,251 families to meet their needs during the holy month of Ramadan, and SR1,060,800 for the Eid Gift Project, helping 5,304 through special gifts during Eid Al-Fitr.

There were more than 21,000 beneficiaries from the Zakat Al-Fitr project during the first quarter, covering their food needs before Eid Al-Fitr, at a cost of SR3.86 million.

The quarterly report issued by Insan highlighted the numerous programs and activities provided by it, including Imaniyat, Pioneers of the Future, Be a Human Compass, Mualham, and Medad.

These programs included developmental and empowerment paths, helping 2,853 beneficiaries.

In line with its commitment to meeting the needs of beneficiary families, Insan provided 7,725 diverse services during the first quarter, including emergency assistance, social and health support, bill payments, housing expenses, furnishing and maintenance, contributions to home purchases, healthcare, and other services. The society spent SR19,773,339 on these services.

It also conducted 1,469 visits to families in the first quarter. These assessed conditions, listened to needs, and identified requirements. The family satisfaction rate reached 93 percent.

In an effort to empower beneficiaries in various fields, the society conducted 436 applications for training, diploma, bachelor’s degree, employment, and project financing.