Amazon.sa unveils epic deals for longest Prime Day sale event in Saudi Arabia

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Updated 17 July 2024
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Amazon.sa unveils epic deals for longest Prime Day sale event in Saudi Arabia

Amazon.sa has unveiled thousands of incredible deals for its longest Prime Day sale event ever in Saudi Arabia from July 16 until July 21, offering exceptional value exclusively to Prime members. 

For the first time, Prime members will enjoy six full days of Prime Day deals and savings across over 30 product categories, including electronics, gaming, fashion, beauty, kitchen, home, health, sports, and Amazon devices. It is not too late to join Prime for only SR16 ($4.2)/month, or SR140/year, and enjoy year-round benefits of membership, such as unlimited free and fast local and international delivery options and access to Prime Video and Prime Gaming.

Prime members in Saudi Arabia will also be able to shop a wider selection of deals across products from Amazon US, UK, and for the first time Amazon Germany, which brings an additional 3 million products to the Amazon.sa Global Store from popular international brands including Samsung, Nivea, PlayStation, Philips, Calvin Klein, and LEGO. Prime Members on Amazon.sa using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts.

Abdo Chlala, country manager, Amazon Saudi Arabia, said: “Prime Day has always been the biggest celebration of Prime and this year we are ensuring our members across the Kingdom get even more value with a full six days of epic deals. This is the biggest celebration of Prime, with thousands of deals across top local and international brands, and more savings with instant bank discounts. Prime members will also enjoy a wider selection of deals via our Amazon.sa Global Store, featuring new selection from Amazon Germany for the first time as well. I encourage our members to explore the range of benefits that aim to make their shopping experience easier and more fun, through one single membership delivering value, savings, convenience, and entertainment for only SR16/month.”

During Prime Day, Prime members can enjoy saving benefits from top local and international brands across different categories, including:

  • Save up to 24 percent on the new Echo Spot, just launched by Amazon in celebration of Prime Day. Echo Spot is an Alexa-enabled smart alarm clock with a compact, colorful display that makes it easy to see the time, weather, prayer time notifications and song titles from your nightstand.
  • Up to 41 percent on mobile phones from brands including Honor, Samsung, Xiaomi, and Motorola
  • Up to 36 percent on TVs from brands including Samsung and Panasonic
  • Up to 40 percent on laptops from brands including HP, Microsoft and ASUS
  • Up to 10 percent on video gaming from brands including PlayStation, Sony, Microsoft and Razer
  • Up to 23 percent on gaming monitors and gear from brands including ASUS, LG, Thrustmaster, VINNYSEN, SteelSeries and GAMFAMI
  • Up to 50 on vacuum cleaners and carpet cleaners from brands including Bissell, ECOVACS, Roborock, Philips and Eufy
  • Up to 50 percent on coffee machines from brands including Philips and Delonghi
  • Up to 50 percent on cookware sets from brands including Tefal, Korkmaz and Royalford
  • Up to 60 percent on self-care and beauty items from brands including Nivea, Garnier and J&J
  • Up to 60 percent on perfumes from brands including Davidoff and Calvin Klein 
  • Up to 60 percent on shoes from brands including New Balance, adidas and Puma 
  • Up to 50 percent on watches from brands including Lacoste, Coach and NIBOSI
  • Up to 50 percent on toys including LEGO, Mattel and Barbie Dolls

Additional ways to save this Prime Day:

  • Prime members on Amazon.sa using Mastercard and SNB Mastercard cards for Prime Day Sale orders can enjoy additional discounts for eligible purchases, T&Cs apply.
  • Buy-now, pay-later: Prime members on Amazon.sa can enjoy hassle-free and affordable shopping during Prime Day with Tabby, offering the convenience of splitting payments into four or six interest-free installments.
  • Bank installments plan: Prime members on Amazon.sa will also be able to enjoy zero percent installment plans on their Prime Day orders from a wide range of banks.

Prime Day deliveries 

Fast, free delivery of Prime Day orders is made possible thanks to Amazon’s operations network in Saudi Arabia, which is powered by a combination of innovative technology, optimized transportation services, dedicated employees, and partners, powering same-day and one-day deliveries to customers. With a strong fulfillment network, over 25 owned and third-party delivery stations, and a network of delivery service partners across Saudi Arabia, the company’s advanced last-mile technology enables the Prime delivery promise to customers in Jeddah, Riyadh, Makkah, Madinah, Abha, and Dammam.

Get ready for Prime Day

Prime members across the Kingdom can make their Prime Day shopping experience even easier by downloading the Amazon app to browse, shop, and ensure they never miss a deal or by shopping directly on the website on https://www.amazon.sa/primeday. 

 


Sony expands LED display family with Crystal LED CAPRI

Updated 18 June 2025
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Sony expands LED display family with Crystal LED CAPRI

Sony is expanding its lineup of LED walls with the debut of Crystal LED CAPRI. The new CAPRI series achieves a maximum brightness of 1,500 cd/m2 with a 2.50 mm LED pitch size. Key features include high refresh rates and brightness, a wide color gamut, and anti-reflection. Additional benefits include installation flexibility, familiar structure, streamlined maintenance, and compatibility with Sony’s ecosystem of virtual production technologies. The new models, ZRD-VS25FB and ZRD-VS25FM, are compatible with the Brompton controller and the Megapixel controller, respectively.

The CAPRI models are targeted to a broad range of customers looking to cost-effectively support virtual production applications, including television, feature films, commercials, and broadcast, as well as for rental and staging purposes. The CAPRI series offers options that ensure the high picture quality synonymous with Sony at a more accessible price. CAPRI also complements Sony’s premium flagship Crystal LED VERONA.

The CAPRI series is expected to be available this winter. A sample of the CAPRI was on display on June 11-13 at InfoComm 2025 in Orlando in Sony’s booth.

“With the announcement of CAPRI, Sony is furthering our commitment to the creation of spatial content, such as virtual production, by giving a wider range of users opportunities for flexibly showcasing images in high fidelity,” said Rich Ventura, vice president, professional display solutions, Sony Electronics Inc. “We’ve broadened our lineup to offer more cost-conscious choices, which expand the market in support of high-quality virtual production at every level and ensure the growth of Sony’s distinctive virtual production ecosystem.”

Impressive picture quality

Virtual productions rely on high quality imagery. The CAPRI series combines high refresh rates of up to 7,680 Hz to reduce scanline artifacts and ensure smooth, fluid motion. With a high brightness of 1,500 cd/m2, complemented by coverage of over 98 percent of the DCI-P3 color gamut, the displays accurately reproduce lifelike images. Additionally, the new models feature anti-reflection capabilities to mitigate the impact of reflection from lighting equipment.

Fast and easy installation

The latest CAPRI series also takes advantage of recent installation advancements to ensure fast and efficient setup. Offering a 1:1 cabinet optimized for temporary installations, such as virtual production stages, the models can quickly and easily be assembled and dismantled using locating pins for easy alignment and a tool-free lever locking mechanism.

Industry standard control

Through alignment with Brompton’s Tessera SX40 and Megapixel’s HELIOS, the CAPRI models maintain control using the same familiar tools and interfaces already commonly deployed in the industry, alleviating the need for additional training and maximizing uptime.

Streamlined maintenance

To keep virtual productions focused on the creative processes, the CAPRI has thoughtful features that simplify maintenance. LED module blocks can be changed from the rear and feature status indication lights for easily identifying which blocks need service.


Abu Dhabi delegation on US visit seeks healthcare partnerships

Updated 18 June 2025
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Abu Dhabi delegation on US visit seeks healthcare partnerships

A high-level delegation led by the Department of Health — Abu Dhabi, has embarked on a strategic mission to the US from June 14 to 21. The visit reaffirms Abu Dhabi’s global leadership in healthcare innovation and reflects its broader vision for healthcare transformation — driven by innovation, investment, and a deep commitment to global collaboration.

The delegation is visiting key US cities including Boston, Washington, DC, and Philadelphia, in parallel with Abu Dhabi’s participation at BIO International Convention 2025, one of the world’s foremost biotechnology events. The visit spotlights the emirate’s achievements in AI, digital health, genomics, and clinical research and showcases Abu Dhabi’s Health, Endurance, Longevity and Medicine Life Science Cluster, while promoting long-term strategic partnerships with government entities, research institutions, and global innovators.

Dr. Noura Khamis Al-Ghaithi, undersecretary of the Department of Health — Abu Dhabi, said: “This mission reflects our commitment to shaping the future of health through collaboration, innovation, and shared purpose. Our vision is to build a health system that predicts, prevents, acts to restore, and acts to cure, therefore ensuring better outcomes for our communities and beyond. This can only be achieved through meaningful partnerships and a shared ambition to improve lives. We are proud to join our partners in the US to explore new opportunities that advance healthcare, both in the UAE and globally.”

The delegation will conduct over 20 strategic meetings and visits with public and private sector leaders across the US, aimed at knowledge exchange, investment opportunities, and the signing of new agreements that accelerate the adoption of advanced health solutions.

Representing Abu Dhabi’s innovation ecosystem, the delegation includes key stakeholders such as the Abu Dhabi Investment Office, Mubadala BIO, M42, Masdar City, KEZAD, PureHealth, and Etihad Cargo.


Deloitte Middle East advances AI integration with launch of Global Agentic Network

Updated 18 June 2025
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Deloitte Middle East advances AI integration with launch of Global Agentic Network

Deloitte has launched its Global Agentic Network, a strategic initiative designed to scale AI-driven digital workforce solutions for organizations around the world, with significant potential to transform business operations across the Middle East.

As AI adoption accelerates in the region, Deloitte’s agentic AI offering provides a future-forward solution that combines intelligent automation with human expertise. Through its global network spanning EMEA, Asia Pacific, and North America — and with a growing regional focus in the GCC — Deloitte is bringing AI-powered agents to enterprises looking to drive operational efficiency, accelerate growth, and reimagine how work gets done.

Agentic AI refers to software agents capable of autonomously executing tasks, orchestrating workflows, and adapting based on input from users or other systems. These agents, powered by large language models and machine learning, are designed to learn and evolve — making them ideal for complex, dynamic business environments.

In the Middle East, where government and private sector agendas alike are emphasizing digital transformation, the Global Agentic Network supports national strategies for AI innovation and economic diversification. Deloitte is already supporting regional clients in sectors such as energy, government, and financial services to implement agentic solutions that streamline decision-making, improve efficiency, and unlock value at scale.

“The Middle East is on a rapid trajectory toward AI-led transformation, and Agentic AI is a game-changer for how businesses operate,” said Yousef Barkawie, Deloitte Middle East Gen AI leader.

“At Deloitte, we’re helping our clients navigate the world of AI transformation by architecting and building the capabilities and trust needed for them to scale out their AI deployments and transform at the core. Our clients are finding new efficiencies in their ways of working, streamlining their operations, and reimagining their entire value chains. This is an exciting moment to help shape what the future of work looks like in our region, especially as governments and industries double down on innovation and future-readiness.”

The Global Agentic Network includes alliances with leading technology platforms and the launch of solutions like Zora AI, Deloitte’s suite of proprietary AI agents that can autonomously perform complex business functions. These tools are already being deployed within Deloitte’s own operations, as part of the firm’s broader ambition to become an AI-fueled organization by 2030.


NEOM Energy and Water Company wins global recognition

Updated 16 June 2025
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NEOM Energy and Water Company wins global recognition

Saudi Arabia’s NEOM Energy and Water Company has been named first runner-up in the Innovative Research and Development Award (International Institutions category) during the fourth cycle of the Mohammed bin Rashid Al-Maktoum Global Water Award. The company was recognized for pioneering membrane-based crystallization technology that enables high-efficiency freshwater recovery and mineral extraction from brine.

Held under the umbrella of the Mohammed bin Rashid Al-Maktoum Global Initiatives and supervised by the UAE Water Aid Foundation, the $1-million-award supports research institutions developing scalable, sustainable solutions to address global water scarcity through renewable energy and advanced technologies.

The NEOM-developed system replaces traditional energy-intensive thermal evaporation with a membrane-based approach. Using forward-osmosis principles and specially engineered membranes, the technology enables the extraction of valuable minerals such as salt, lithium and bromine, while simultaneously recovering desalinated water from seawater or brackish brine. The system operates at just 7 kWh per cubic meter, compared to 75-80 kWh/ cubic meters in conventional thermal systems.

The process begins with standard seawater reverse osmosis, where chemically embedded membranes capture more than 99 percent of targeted minerals. The brine then passes through a two-stage brackish water reverse-osmosis system that isolates and concentrates the minerals to a purity of 99.5 percent or more.

The pilot plant, located at the Duba Desalination Plant in Saudi Arabia, operates at a capacity of 1,200 cubic meters per day and has demonstrated strong performance under real-world conditions, with a technology readiness level of six. Beyond reducing environmental impact and operating costs, the innovation has the potential to redefine the economics of desalination by enabling mineral recovery at scale.

“The global water crisis threatens health, food security and economic development. By investing in advanced water technologies and fostering collaboration among governments, the private sector and innovators, we can find effective, sustainable solutions for billions affected,” said Dr. Noura Chehab, head of the research and innovation team at the NEOM Water Innovation Center.

“Receiving this award recognizes our team’s years of work and inspires us to continue advancing technologies that enhance ocean water use and help solve critical water challenges for a more sustainable future,” said Dr. Nikolay Voutchkov, executive director of the NEOM Water Innovation Center.


Major infrastructure and transport upgrades boost Hajj experience

Updated 16 June 2025
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Major infrastructure and transport upgrades boost Hajj experience

The Royal Commission for Makkah City and Holy Sites significantly enhanced the pilgrim experience during Hajj by implementing advanced infrastructure projects, particularly in the energy and transportation sectors.

In a substantial investment exceeding SR3 billion ($800 million), the commission boosted electricity capacity in the holy sites by 95 percent and distributed more than 7 million cubic meters of water, ensuring robust essential services for pilgrims.

The commission also managed an integrated transportation system involving over 23,000 buses. It launched the General Center for Transport as a unified hub to streamline movement. This center spearheaded the public transportation plan for all stages of the Hajj, in collaboration with the Public Security. Dedicated frequency lanes for buses drastically reduced travel time to just 20 minutes.

In cooperation with the Ministry of Health and Kidana Development Company, the commission increased bed capacity in the holy sites by more than 60 percent and opened an emergency hospital. It also equipped 71 rapid intervention points for the Saudi Red Crescent Authority, shaded over 170,000 square meters of paths with rubber flooring, and planted 23,000 trees in Mina.

Royal Commission for Makkah City and Holy Sites CEO Saleh Al-Rasheed commended the tireless efforts of the wise leadership, which he said were instrumental in the success of this year’s Hajj season. He also lauded the continuous cooperation and diligent work of all participating entities.