AI Umrah assistant to cut costs, enhance experience for Pakistan’s 2 million annual pilgrims

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Updated 15 July 2025
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AI Umrah assistant to cut costs, enhance experience for Pakistan’s 2 million annual pilgrims

AI Umrah assistant to cut costs, enhance experience for Pakistan’s 2 million annual pilgrims
  • Launched by Umrah Companions last week, “Ibraheem” offers personalized guidance in multiple languages, including Urdu
  • Pilgrims from Pakistan face confusing logistics, language barriers and high costs due to inefficient travel agency practices

ISLAMABAD: A Saudi-backed consortium has launched what it says is the world’s first artificial intelligence-powered Umrah advisor, “Ibraheem,” aimed at simplifying pilgrimage planning and reducing costs for millions of Muslims, including more than two million Pakistanis who travel to the Kingdom each year.

Ibraheem has been developed by Pakistani company Umrah Companions and is powered by Funadiq, a Saudi-based Destination Management Company specializing in Hajj and Umrah services.

The tool was launched last week and is designed to offer pilgrims personalized guidance in multiple languages, including Urdu and Roman Urdu, with the goal of cutting Umrah-related expenses by as much as 20 percent.

Pakistan is among the world’s largest pilgrimage markets, with over $5 billion spent annually by citizens traveling for Umrah and Hajj.

“Today, 93% of global Muslims cannot afford Hajj and Umrah. It is too expensive,” said Mohammad Salman Arain, CEO of Umrah Companions, in an interview with Arab News. “It is becoming expensive because we are not removing the inefficiencies in the processes — and that is what our mission is.”




Mohammad Salman Arain, CEO of Umrah Companions, speaks to Arab News during an interview in Islamabad on July 14, 2025, about his newly launched AI-powered Umrah advisor, “Ibraheem.” The tool is designed to simplify pilgrimage planning and reduce costs for millions of Muslims. (AN Photo)

Pakistanis often face language barriers, lack of personalized travel information, and high costs when arranging Umrah trips through human agents, many of whom offer fixed packages with little customization. Arain said the AI assistant overcomes these issues by adapting to each user’s needs, whether they are traveling with elderly parents, young children, or have budget constraints.

The platform currently supports ten languages, including Urdu, Roman Urdu, Arabic and English, and provides real-time recommendations on flights, hotels, food, weather, medical facilities and even services such as wheelchair availability near the Haram in Makkah.




"Ibraheem," the newly launched AI-powered Umrah advisor, responds to a command from Arab News during an interactive session in Islamabad. (AN Photo)

“You can start with a very simple question: ‘I want to travel in August. Give me an estimated budget for four people,’” Arain said. “Ibraheem will then suggest premium or budget options, tell you whether hotels are suitable for elderly companions, and help build your itinerary.”

The tool’s language offerings and its flexibility for use on smartphones and low-bandwidth environments make it particularly suitable for Pakistani blue- and white-collar workers living in the Gulf, a group that often lacks access to transparent and user-friendly tech tools for pilgrimage planning.




Mohammad Salman Arain, CEO of Umrah Companions, briefs Arab News on his newly launched AI-powered Umrah advisor, “Ibraheem,” during an interview in Islamabad on July 14, 2025. The tool aims to simplify pilgrimage planning and reduce costs for millions of Muslims. (AN Photo)

“We are building to make everybody's life easier. It is not for us only,” Arain added. “This is available for everyone and every single Muslim in the world.”

Umrah Companions is also working on outreach to Pakistani freelancers and overseas workers through diplomatic missions, Pakistani banks, and diaspora associations, especially in Saudi Arabia and the UAE, where a majority of Pakistani pilgrims are based.

While the service is focused on Umrah for now, Arain said it was already learning and being trained for Hajj season.

Once a pilgrim arrives in the Kingdom, the AI agent continues to provide support, from locating wheelchairs at Haram gates to suggesting restaurants and responding to emergencies, the chief executive explained.

The tool has already contributed to a 25% increase in website traffic, according to Arain, and is currently being built as an open platform available for use by all Muslims, regardless of which company they book their pilgrimage through.




The handout photograph released on July 14, 2025, shows Salman Arain (left), CEO of Funadiq.com, Sattam Hamdan M. Algethami (center), CEO of Maather Hospitality Group, and Anas Ammar, CEO of Emaar Al Diyafa Group, posing for a group photo. (Photo Courtesy: Salman Arain)

The launch of the AI platform also aligns with Saudi Arabia’s Vision 2030 goal to improve the pilgrimage experience through digital transformation and accessibility.

Arain said the initiative complements the Kingdom’s efforts to modernize religious tourism and ensure cost-effective pilgrimage options for lower-income Muslims.

“We believe this is going to revolutionize [pilgrimage],” Arain said, “and it is very much in line with what the Saudi Vision 2030 is doing to enhance the pilgrimage experience.”


Pakistan confers award on CENTCOM chief for promoting Islamabad-Washington military ties

Pakistan confers award on CENTCOM chief for promoting Islamabad-Washington military ties
Updated 5 sec ago
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Pakistan confers award on CENTCOM chief for promoting Islamabad-Washington military ties

Pakistan confers award on CENTCOM chief for promoting Islamabad-Washington military ties
  • President Asif Ali Zardari confers Nishan-e-Imtiaz (Military) award on General Michael E. Kurilla 
  • Pakistan credits General Kurilla for deepening counterterrorism cooperation between two countries 

ISLAMABAD: President Asif Ali Zardari this week conferred the Nishan-e-Imtiaz (Military) award on United States Central Command (CENTCOM) chief General Michael E. Kurilla for promoting military cooperation between the two states, state-run media said. 

Kurilla arrived in Pakistan to attend a rare regional defense conference on Saturday in which officials from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan also took part.

Zardari conferred the award on General Kurilla during a formal investiture ceremony in Islamabad on Saturday, state broadcaster Radio Pakistan reported, acknowledging his “outstanding contributions” to regional security and his dedicated efforts in strengthening strategic defense ties between the two countries.

“The award has been given in recognition of his exemplary service and pivotal role in advancing enduring military cooperation between Pakistan and the US,” Radio Pakistan said. 

The state media credited Kurilla’s leadership for fostering mutual understanding, enhancing defense collaboration and deepening counterterrorism cooperation between Pakistan’s armed forces and CENTCOM.

Radio Pakistan said during his visit, Kurilla held detailed meetings with senior Pakistani civil and military leadership,which included Zardari and Field Marshal Syed Asim Munir.

“Discussions encompassed regional security, military-to-military engagement, and joint efforts to combat terrorism and emerging transnational threats,” the statement said. 

Pakistan has recently sought a diplomatic reset with Washington after years of estrangement between the two countries, particularly during the Afghan war, where diverging perspectives deepened mistrust.

High-level bilateral exchanges gradually faded as the US withdrew from Afghanistan. However, Islamabad has undertaken efforts in recent months to grow closer to the US administration, with Pakistan even nominating President Donald Trump for a Nobel Peace Prize for brokering a ceasefire between Islamabad and New Delhi on May 10. 


Monsoon floods hitting key crops, says farmers’ body, amid risk to Pakistan’s growth target

Monsoon floods hitting key crops, says farmers’ body, amid risk to Pakistan’s growth target
Updated 18 min 42 sec ago
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Monsoon floods hitting key crops, says farmers’ body, amid risk to Pakistan’s growth target

Monsoon floods hitting key crops, says farmers’ body, amid risk to Pakistan’s growth target
  • Cotton arrivals fall 33 percent as rains hit production, according to the country’s ginners’ association
  • Pakistan’s Met department forecasts more monsoon rains in Punjab and Khyber Pakhtunkhwa

KARACHI: Deadly monsoon floods are devastating Pakistan’s standing crops, with cotton the worst hit, a leading farmers’ representative warned on Saturday, raising concerns about a potential setback to the government’s ambitious 4.2 percent growth target this fiscal year.

Over 270 people, mostly children, have died and hundreds more have been injured since June 26 as intense monsoon rains battered Punjab, Khyber Pakhtunkhwa (KP), Sindh, Balochistan, Azad Kashmir, Gilgit-Baltistan and Islamabad, according to the National Disaster Management Authority (NDMA).

Around 1,200 houses, 12 bridges and 18 kilometers of road have also been damaged, along with more than 360 livestock killed.

“Cotton is the worst-hit crop, besides rice, maize and mango orchards,” Khalid Mehmood Khokhar, president of the Kissan Ittehad Council (KIC), told Arab News. “While most of the rice has already been sown, floods have disrupted the remaining cultivation.”

Agriculture contributes nearly 23 percent to Pakistan’s GDP and underpins key export sectors. Cotton, in particular, is a vital raw material for Pakistan’s textiles, which fetched $18 billion in exports last fiscal year. Pakistan also exported $3.4 billion worth of rice and $308 million in fruits, including mangoes.

The government aims to produce 10.1 million bales of cotton across Punjab, Sindh, KP and Balochistan in the ongoing financial year. But progress has been uneven.

In Sindh, the biggest cotton-producing province, only 65 percent of the sowing target has been met. Punjab, the second-largest grower, has achieved 90 percent of its target.

Pakistan’s agriculture sector grew just 0.6 percent during the last fiscal year, dragging overall GDP growth down to 2.7 percent.

Economists warn the impact of the floods could again weigh heavily on national output.

“These floods will definitely impact Pakistan’s growth target this year,” Sana Tawfik, head of research at Arif Habib Limited, said. “This is a serious concern.”

She projects GDP growth to be closer to 3.4 percent this year.

“Agriculture may once again be a major drag,” she added.

Khalid Abdullah, Pakistan’s former cotton commissioner, said rainfall was already affecting crop quality.

“Rains and cloudy weather have been consistent in some areas,” he said. “This not only increases weeds but also flares up fungus attacks. If this weather continues, the cotton seed may start germinating inside the boll, which would mean the crop is gone.”

As of July 15, cotton arrivals were down 33 percent year-on-year, according to Pakistan Cotton Ginners’ Association data, with only 297,751 bales entering markets nationwide.

The government has still not shared estimated economic damages from the ongoing monsoon season, though they may run into billions of dollars once again.

Pakistan is one of the world’s most climate-vulnerable countries. According to the Economic Survey 2024–25, it has suffered 224 extreme natural disasters, 109 of them floods, since 1980, in which more than 100 million people were affected, causing $36.4 billion in economic losses.

Three years ago, Pakistan experienced heavy monsoon rains that killed about 1,700 people and caused widespread destruction of houses, farms and public infrastructure.

The Pakistan Meteorological Department has forecast further rainfall in parts of Punjab and KP over the coming days, as the monsoon season continues in the country.


Glacial floods alert issued for northwest Pakistan with more heavy rain forecast

Glacial floods alert issued for northwest Pakistan with more heavy rain forecast
Updated 26 July 2025
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Glacial floods alert issued for northwest Pakistan with more heavy rain forecast

Glacial floods alert issued for northwest Pakistan with more heavy rain forecast
  • Pakistan is seeing above-normal monsoon rains, raising fears of a repeat of the 2022 floods
  • Despite low emissions, the country remains among the most climate-vulnerable nations

PESHAWAR: Pakistan on Saturday warned of glacial flooding in the northwest with more rain forecast for the area in the coming week.

Downpours are heavier in Khyber Pakhtunkhwa province than the same period last year, prompting weather adviseries and alerts for flooding from glacial lake outbursts, said Anwar Shahzad, a spokesperson for the local disaster management authority.

A letter from the authority sent out mid-July said “persistent high temperatures may accelerate snow and glacier melt and subsequent weather events” in vulnerable parts of the region.

Dr. Abdul Samad, from the Khyber Pakhtunkhwa Tourism Department, said rescue teams evacuated more than 500 holidaymakers from Naran after a cloudburst overnight Friday caused a road closure. Authorities deployed heavy machinery to remove debris and restore access.

In the neighboring Gilgit-Baltistan region, the government said it had distributed hundreds of tents, thousands of food packets, and medicine to flood-affected communities.

Spokesperson Faizullah Firaq said Saturday there was “severe destruction” in some areas and damage to houses, infrastructure, crops, and businesses.

Search operations were underway to find missing people on the Babusar Highway, where flooding struck nine villages. Helicopters rescued tourists stuck in the popular spot of Fairy Meadows, he added.

Pakistan has received above-normal rainfall this monsoon season, raising concerns of a repeat of the devastating 2022 floods that submerged a third of the country and killed 1,737 people. Some 260 have died across Pakistan so far this season, which runs through to mid-September.

Pakistan is one of the countries most vulnerable to climate change, but one of the lowest contributors to greenhouse gas emissions.


Pakistan PM pledges sustained diplomatic push to end Gaza aid blockade

Pakistan PM pledges sustained diplomatic push to end Gaza aid blockade
Updated 26 July 2025
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Pakistan PM pledges sustained diplomatic push to end Gaza aid blockade

Pakistan PM pledges sustained diplomatic push to end Gaza aid blockade
  • Israel’s blockade has drastically restricted access of food, water and medical supplies
  • UN, aid groups warn of mass starvation and malnutrition, especially among children

ISLAMABAD: Prime Minister Shehbaz Sharif on Saturday vowed to continue diplomatic efforts to challenge Israel’s aid and humanitarian blockade in Gaza, as he spoke by phone with Hafiz Naeem-ur-Rehman, leader of the Jamaat-e-Islami (JI) party, which has been actively supporting deliveries of basic necessities to Palestinians.

In recent weeks, Gaza has faced a worsening humanitarian crisis, as Israel’s blockade, imposed since the beginning of March, has drastically restricted access of food, water and medical supplies.

The United Nations and aid groups have warned of mass starvation and malnutrition, especially among children, with only a few aid trucks allowed to enter Gaza, which is home to about two million inhabitants.

“Pakistan will continue vigorous diplomatic efforts to end Israel’s suspension of aid to Gaza and restore delivery of food and essential supplies to starving Palestinian brothers and sisters,” Sharif said, as per a statement shared by his office.

He also reaffirmed Pakistan’s moral and diplomatic support for the people of Palestine, commending JI and its charitable arm, Al-Khidmat Foundation, for their domestic campaigns to raise and send relief aid to Gaza.

The JI chief urged Sharif to lobby the international community to help facilitate a ceasefire and humanitarian corridor into Gaza, saying that Palestinians and the entire Muslim world look to Pakistan for leadership.


US, Central Asian defense chiefs join Pakistan for rare regional security talks in Islamabad

US, Central Asian defense chiefs join Pakistan for rare regional security talks in Islamabad
Updated 26 July 2025
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US, Central Asian defense chiefs join Pakistan for rare regional security talks in Islamabad

US, Central Asian defense chiefs join Pakistan for rare regional security talks in Islamabad
  • Pakistan’s army chief calls for military-to-military cooperation, strategic dialogue amid hybrid and transnational threats
  • The participants expressed commitment to upholding peace and confronting challenges like militancy, cyber insecurity

ISLAMABAD: Pakistan hosted a rare regional defense conference on Saturday, with officials from the United States joining their counterparts from four Central Asian republics to discuss enhanced military cooperation and counterterrorism coordination in the neighborhood.

The US maintained a significant military presence in the region through Afghanistan until the withdrawal of international forces in August 2021. The conference in Islamabad marked the first multilateral defense engagement of its kind hosted by Pakistan amid a gradual thaw in relations between Islamabad and Washington, with participation from Kazakhstan, Kyrgyzstan, Tajikistan and Uzbekistan.

Many of the participating Central Asian states share borders with or lie close to Afghanistan and remain exposed to the spillover effects of militant violence, narcotics trafficking and regional instability.

Pakistan, which shares a porous frontier with Afghanistan, has repeatedly called for deeper security cooperation to confront shared threats in the aftermath of the Afghan conflict.

“In an era defined by transnational threats and complex hybrid challenges, the imperative for deeper military-to-military cooperation, strategic dialogue and mutual trust is paramount,” Pakistan’s Chief of Army Staff Field Marshal Syed Asim Munir said during his opening address, according to a statement released by the military’s media wing.

“Pakistan remains fully committed to working with partner nations to build a secure and prosperous regional environment,” he added.

Earlier, the army chief welcomed the participants of the Regional Chiefs of Defense Staff Conference, held under the theme “Strengthening Bonds, Securing Peace.”

The event focused on strengthening regional security partnerships, expanding joint training efforts and improving crisis response mechanisms.

Delegates also discussed the strategic landscape in South and Central Asia, with emphasis on evolving threats, sovereignty concerns and military diplomacy.

The official statement said the participants reaffirmed their commitment to upholding peace, respecting national sovereignty and confronting common challenges including militant violence and cyber insecurity.

Delegates praised Pakistan’s role in convening the meeting and commended its leadership, hospitality and efforts to promote regional defense diplomacy.