Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 

According to Global SWF, the sovereign wealth fund, which recently announced an 18 percent increase in assets under management to SR4.32 trillion ($1.15 trillion) in 2024. Shutterstock
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Updated 07 July 2025
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Saudi PIF enters ‘post-trillion’ era with pivot from scale to substance 

  • PIF’s net profit down 60% to SR26 billion
  • To address these challenges, it has undertaken a series of strategic shifts

RIYADH: Saudi Arabia’s Public Investment Fund has surpassed $1 trillion in assets, marking a global milestone — but the organization is now pivoting from rapid expansion to a focus on solvency, strategic discipline, and sustainable long-term returns. 

According to Global SWF, the sovereign wealth fund, which recently announced an 18 percent increase in assets under management to SR4.32 trillion ($1.15 trillion) in 2024, is now prioritizing “solvency over scale” and “substance over show.” 

This evolution reflects a broader recalibration of Vision 2030’s investment engine, one that balances domestic megaproject ambitions with liquidity concerns, geopolitical outreach, and disciplined asset rotation. 

While PIF’s top-line revenues surged 25 percent to SR413 billion, net profit fell sharply, down 60 percent to SR26 billion, as rising interest rates, impairments, and project delays eroded returns. 

The decline signals a new reality for one of the world’s most ambitious sovereign investors: returns must be restructured, debt must be optimized, and capital must be deployed with precision. 

To address these challenges, PIF has undertaken a series of strategic shifts. According to Global SWF, these include tighter performance management, a growing reliance on commercial paper and sukuk for short-term funding, and a renewed focus on mature, revenue-generating assets. 

Notably, net profits at AviLease, a PIF-owned aviation leasing firm, increased by 350 percent, while holdings in Uber overtook those in Lucid in PIF’s US public equity portfolio, reflecting a pivot to more resilient assets. 

Meanwhile, PIF’s role is increasingly geopolitical. The fund has been instrumental in securing major international partnerships, including anchoring investment platforms with BlackRock, Goldman Sachs, and Brookfield, as well as government-to-government deals with China, India, France, and the US. 

According to Global SWF, India’s proposal of a 10-year tax holiday and sweeping capital gains exemptions aims to unlock over $100 billion in PIF-led inward investment, underlining its strategic importance. 

PIF’s fiscal and institutional maturity is also earning global recognition. In July, the fund scored a perfect 100 percent in the 2025 Global SWF Governance, Sustainability, and Resilience Scoreboard. 

The ranking, which evaluates 200 sovereign investors globally, placed PIF among just nine funds worldwide and ranked it the highest in the Europe, the Middle East, and Africa region to meet all governance and transparency benchmarks. According to Global SWF, PIF’s strong showing reflects solid progress in disclosures, leadership accountability, and commitment to ESG. 

That commitment is especially evident in the fund’s ESG and green finance activities. In 2024, PIF launched a 100-year green bond as part of its sustainable finance framework, offering a rare long-term issuance that combines ESG impact with Shariah compliance. This approach is helping the fund attract diverse investor interest while aligning capital with climate goals. 

In parallel, the fund is building the Kingdom’s digital and artificial intelligence backbone. In May, it launched HUMAIN, a national AI company tasked with advancing Saudi Arabia’s position in sovereign AI capabilities. 

According to a PIF official statement, HUMAIN aims to invest in foundational models, develop Arabic-language datasets, and partner with global tech leaders, such as NVIDIA. The firm will serve as a vehicle for sovereign AI infrastructure and localization, supporting economic diversification and national security objectives. 

This evolving strategic posture comes at a critical moment for Saudi Arabia’s foreign direct investment ambitions. While cumulative investments remain below Vision 2030 targets, the latest figures from the General Authority for Statistics show that the volume of foreign direct investment inflows reached SR24 billion in the first quarter of this year, marking a 24 percent increase compared to the same period in 2024. 

The figure reflects resilience despite global uncertainties, with PIF expected to play a leading role in accelerating capital deployment and crowding in private investors. 

The fund is also rebalancing its internal structure. As Global SWF noted, several giga-projects, including NEOM’s “The Line,” have been downsized. While originally envisioned as a $1.5 trillion smart city housing 1.5 million people by 2030, current projections suggest that just 300,000 residents and 2.4 km of development will be completed within that timeframe. Accordingly, PIF has trimmed budgets for several large-scale ventures by 20 to 60 percent for 2025. 

Yet this recalibration is not a retreat. It signals a transition to what Global SWF describes as “precision finance,” which uses strategic levers such as commercial paper, asset recycling, co-investments, and sovereign partnerships to preserve liquidity and reduce fiscal strain. 

The fund’s ability to blend long-term Eurobonds with short-term sukuk and CP issuance demonstrates a growing sophistication in liability management, which is rare among sovereign wealth funds. 

As PIF deepens its international exposure, its dual role as both an investor and a policy instrument is becoming increasingly evident. According to Global SWF, the fund’s presence in Paris, its alignment with Trump-era Gulf deals, and its expanding memorandum of understanding with Asian markets reveal an increasingly geopolitical deployment of capital. 

Ultimately, the question facing PIF is not whether it can scale — it already has. The real test is whether it can steer Vision 2030 through a period of rising global interest rates, shifting capital flows, and mounting domestic expectations. If PIF can tighten execution, manage costs, and deliver returns across cycles, it may well redefine the playbook for state-driven transformation. 

As 2025 unfolds, the fund’s performance will be closely watched, not only for its financial metrics but for what it reveals about the sustainability of Vision 2030’s ambitions. 


Oman Airports sees 2% rise in passenger traffic in June  

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Oman Airports sees 2% rise in passenger traffic in June  

RIYADH: Passenger traffic at Oman’s airports rose 2 percent year on year in June, driven by infrastructure upgrades, tourism campaigns, and the seasonal draw of Dhofar’s Khareef climate, according to the country’s airport operator. 

Oman Airports, a government-owned company that manages and operates the civil airports, reported 1.13 million passengers across its network last month, up from 1.10 million in June 2024, the Oman News Agency reported.  

The company attributed the growth in passenger volumes to ongoing efforts to position Oman as a year-round travel destination, along with improved airport facilities, the adoption of advanced technologies, and coordinated tourism initiatives. 

This comes as the Sultanate accelerates its Vision 2040 efforts to diversify the economy, strengthen non-oil sectors like tourism, and reduce reliance on oil revenues. 

The ONA report stated: “The start of the Khareef season in Dhofar also represents an additional factor in attracting visitors, as the governorate is renowned for its stunning natural beauty and unique weather during this period.”  

Oman Airports said it continues to invest in infrastructure and digital solutions to enhance the passenger experience, reduce processing times, and support growing travel demand. The company expects traffic momentum to remain strong in the coming period, supported by tourism events and expansion plans across the airport network.   

Earlier in July, Oman Airports signed a cooperation agreement with Singapore’s Changi International Airport to boost non-aeronautical revenues. The deal includes joint development of themed activity zones and optimization of land leasing strategies, aligning with Oman’s broader push to diversify income sources beyond oil. 

Under the agreement, Changi will provide technical support and practical solutions aimed at improving Oman Airports’ long-term revenue generation. This includes commercial master planning and initiatives targeting both international travelers and local residents.  

Oman Airports manages all airports across the Sultanate, including Muscat International, Salalah, Duqm, and Suhar airports. The company has also extended its services to operate regional airports in the oil concession areas of Fahud, Marmul, and Qarn Alam for Petroleum Development Oman. 

Oman’s tourism industry has been identified as a key non-oil growth sector, with government initiatives focused on increasing international arrivals, expanding hospitality offerings, and promoting cultural and eco-tourism experiences.  

Authorities have been working to streamline visa processes, attract foreign investment into the leisure sector, and market Oman’s natural assets — such as its coastline, desert landscapes, and historic sites — to a broader global audience. 


Saudi and Syrian business leaders commit to energy sector revival

Updated 56 min 1 sec ago
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Saudi and Syrian business leaders commit to energy sector revival

  • Syrian Minister of Energy Mohammed Al-Bashir outlined the ministry’s recent achievements and its strategic direction
  • He said economic partnerships and investor engagement are essential to advancing the energy sector

RIYADH: Saudi and Syrian business leaders affirmed their readiness to support the redevelopment of Syria’s energy infrastructure following a high-level meeting in Riyadh. 

The participants presented proposals for joint projects focused on conventional and renewable energy sectors, signaling a potential shift toward greater regional investment collaboration. 

During the meeting, which included members of the Syrian expatriate community and Saudi business executives, Syrian Minister of Energy Mohammed Al-Bashir outlined the ministry’s recent achievements and its strategic direction despite prevailing challenges, the Syrian Arab News Agency reported. 

He said economic partnerships and investor engagement are essential to advancing the energy sector and welcomed collaborative initiatives aimed at bolstering development efforts. 

The talks coincide with a broader renewal of Saudi-Syrian relations, underlined by the July Syrian-Saudi Investment Forum held in Damascus. 

In a follow-up to that momentum, business leaders at the recent Riyadh meeting “affirmed their readiness to help rebuild infrastructure and expand investment opportunities in both conventional and renewable energy,” according to the report by SANA. 

The forum united over 120 investors and executives from the Kingdom’s public and private sectors and witnessed the signing of 47 agreements and memoranda of understanding valued at SR24 billion ($6.4 billion). 

The conference also marked a significant deepening of bilateral cooperation across various sectors, including energy, real estate, infrastructure, telecommunications, and finance. 

The recent meeting builds on the SR11 billion in infrastructure commitments made during the forum, notably the inauguration of the Fayhaa White Cement Factory in Adra Industrial City. 

The plant, backed by a $20 million investment from Northern Region Cement Co., is the first of its kind in Syria and is projected to create over 1,100 direct and indirect jobs. 

Additional agreements worth SR4 billion targeted the telecommunications sector, while cooperation in agriculture, financial services, health care, education, and IT were also highlighted. 

The forum’s economic significance builds upon recent diplomatic and financial milestones. 

Saudi Arabia officially reopened its embassy in Damascus in 2024 after a 12-year hiatus. 

In April, the Kingdom, in coordination with Qatar, settled Syria’s $15 million debt to the World Bank, enabling access to multilateral funding for redevelopment. 

Syrian and Saudi officials emphasized the historical and cultural ties between the two nations, framing the forum as a key moment in rebuilding economic cooperation. 

Syrian Economy Minister Mohammad Al-Shaar described the event as a “historic milestone,” while Saudi Minister of Investment Khalid Al-Falih underscored the Kingdom’s long-term commitment to supporting Syria’s path to recovery and sustainable growth. 


Arab entrepreneurs convene at UK’s House of Lords to strengthen MENA ties 

Updated 27 July 2025
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Arab entrepreneurs convene at UK’s House of Lords to strengthen MENA ties 

RIYADH: Economic and cultural ties between the UK and the Middle East and North Africa region are set to receive a boost following a high-level event hosted by the Arab Entrepreneurs Board at the House of Lords in London.  

Held on July 22, the first-of-its-kind gathering brought together business leaders, diplomats, and policymakers to highlight the role of Arab entrepreneurship in advancing cross-border collaboration and innovation. It marked the second major initiative by the board this year, following the Arab Women Awards in April. 

Lord Dominic Johnson, who delivered a powerful keynote highlighting the critical role of entrepreneurship in building resilient, inclusive economies. Supplied

Opening the event, Lord Dominic Johnson underscored the importance of entrepreneurship in fostering inclusive and resilient economies. Other key speakers included Bandar Reda, secretary-general of the Arab British Chamber of Commerce, and Faisal Abbas, editor-in-chief of Arab News, both of whom spoke on the need to deepen UK–MENA engagement across strategic, economic and cultural spheres. 

Wael Al-Zein, founder and CEO of the Arab Entrepreneurs Board, and Asma Ounnas, co-founder and chief strategy officer, led the evening’s discussions, focusing on how Arab entrepreneurs can act as a bridge between markets and communities. 

“This gathering was not just symbolic — it was strategic,” said Asma Ounnas. “We are reshaping the narrative around Arab enterprise by putting collaboration, creativity, and global ambition at the heart of our work.” 

A cultural exhibition featuring signed lithographs by King Charles III and Prince Khaled Al-Faisal — commemorating 25 years since their tribute to Saudi Arabia’s Asir Mountains — was part of the program. Guests also received signed copies of Anecdotes of an Arab Anglophile, reflecting ongoing UK–Arab cultural engagement. 

The guest list included representatives from NEOM, Binghatti, and BMG Financial Group. Also in attendance were executives from The Ritz London, Aston Martin, and Harrods, along with delegates from Hill House Interiors, Luxury Magazine, and Bicester Village. Diplomatic envoys, members of the House of Lords, and officials from the London Chamber of Commerce and Industry and the British Chambers of Commerce were also present. 

“We were deeply inspired by the energy in the room — from startups to sovereign-level projects,” said Wael Al-Zein. “This is just the beginning of a movement that connects ideas with capital, and vision with execution.” 

The Arab Entrepreneurs Board announced upcoming initiatives, including further awards, summits, and strategic partnerships, along with the launch of a London-based communications division to enhance global visibility for Arab entrepreneurs. 

The Arab Entrepreneurs Board is a membership-based platform supporting Arab entrepreneurs through global partnerships, policy engagement, and strategic networking. It focuses on promoting innovation and long-term economic development in the Arab world. 


Saudi Arabia’s high-end dining scene fuels culinary and cultural revival

Updated 27 July 2025
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Saudi Arabia’s high-end dining scene fuels culinary and cultural revival

  • Saudi food service market is projected to grow from $30.12 billion in 2025 to $44.67 billion by 2030

 

RIYADH: Saudi Arabia’s culinary heritage is deeply rooted in its diverse landscapes, climates, and tribal traditions — further shaped by centuries of global trade. 

Yet both locally and internationally, exposure to authentic Saudi cuisine has long remained limited to a few convenient, accessible formats.

That’s changing, not just in taste but in structure. In July, the Saudi government issued a formal regulatory framework for luxury restaurants, officially classifying fine dining as a distinct category with its own licensing code — requiring on-table service only, the elimination of cashier counters, and a curated, limited number of branded outlets per city.

Each establishment must feature a visible beverage prep station, maintain distinct employee-only rest areas, and meet strict kitchen zoning rules that separate raw, cooked, and served foods to minimize contamination.

By formalizing standards for luxury restaurants, the government aims to elevate service consistency, improve operational quality, and ensure a premium guest experience across the Kingdom.

The new framework will not only protect consumers but also encourage global investment by giving restaurateurs a clear, streamlined path to enter Saudi Arabia’s high-end dining market.

It reflects the broader goals of Vision 2030: to boost tourism, foster entrepreneurship, and position Saudi cities as regional lifestyle destinations.

The Saudi foodservice market is projected to grow from $30.12 billion in 2025 to $44.67 billion by 2030, at a compound annual growth rate of 8.2 percent, according to Mordor Intelligence, a market research firm.

Under Vision 2030, Saudi Arabia is positioning itself as a global culinary destination — supporting local entrepreneurship and attracting international ventures — while reshaping its food and hospitality landscape.

Economic ripple effects 

The rise of high-end dining in Saudi Arabia is generating widespread economic ripple effects, starting with job creation across multiple sectors.

According to Elena Caron, corporate services director at Fragomen, demand is growing not only for chefs and service staff, but also for professionals in logistics, supply chain, and technology.

“At the same time, restaurants and hospitality groups must navigate a more complex regulatory environment. Complying with labor laws, meeting Saudization quotas, securing commercial licenses and following foreign investment rules are all essential to ensure legal compliance and long-term business sustainability,” Caron said.

She added that supply chain and food safety standards are also evolving, particularly with the growing emphasis on local sourcing.

“As partnerships with Saudi farms and producers expand, restaurants are expected to meet rigorous food handling and traceability requirements in line with Saudi Food and Drug Authority’s regulations,” she said.

“In this environment, compliance isn’t optional — it’s essential to protect brand integrity and maintain consumer trust.”

Ahmad Al-Zaini, CEO and co-founder of cloud-based restaurant management and point-of-sale platform Foodics, noted that demand for skilled talent is rising across service, logistics, and food production, while the expansion of premium dining is also increasing the need for upscale real estate, smart kitchens, and efficient service systems.

“At Foodics, we’ve seen a clear uptick in demand from premium and fine dining establishments that want operational clarity, advanced analytics, seamless integrations and customer experiences,” he said. 

“These businesses are anchors for the recently unlocked premium lifestyles in the Kingdom, and they play a role in attracting a new category of sophisticated investors, operators, and entrepreneurs.”

Alexander Sysoev, founder of international restaurant guide GreatList, an international restaurant guide, described fine dining as a powerful catalyst — driving demand for luxury real estate, elevating local production standards, and generating diverse employment opportunities across the culinary value chain.

“The real shift is cultural,” Sysoev said. “It raises expectations across industries — from education and sourcing to hospitality. Restaurants are no longer just places to eat — they’re becoming part of a national economic strategy.”

Patrick Samaha, partner at Kearney Middle East and Africa, said the Kingdom’s F&B sector grew 15 percent in 2025, creating hundreds of jobs through major restaurant openings in Riyadh and Jeddah.

“This momentum is also reshaping the real estate landscape,” he said, adding: “Premium F&B demand in districts like King Abdullah Financial District and Jeddah’s Corniche surged 20 percent in 2025, prompting developers to integrate signature dining into luxury mixed-use projects.” 

Vision 2030’s culinary impact 

Fine dining has become a core pillar of Saudi Arabia’s economic transformation under Vision 2030, with government support attracting top global chefs, brands, and investors.

According to Caron, a new generation of Saudi culinary entrepreneurs is rising.

“Vision 2030 has empowered them to launch dining concepts that reflect local culture while meeting global standards,” she said.

Al-Zaini added that global brands are expanding into Saudi Arabia to tap new audiences, which in turn is raising service standards and fostering competition across the value chain.

“This has led to a rise in homegrown restaurateurs investing in premium concepts, training local talent, and demanding more reliable infrastructure for their operations,” he said.

Sysoev agreed, emphasizing that Saudi Arabia is emerging as a high-potential culinary market.

“For local entrepreneurs, it brings legitimacy, infrastructure, and — most importantly — a sense of momentum,” he said. “They no longer need to prove that fine dining is possible. Now, they’re proving they can lead.” 

Samaha noted that recent reforms and giga-projects have fast-tracked international investment, with brands like COYA and Le Petit Chef entering the market. In the first half of 2025 alone, seven major openings were recorded.

“Vision 2030 is cultivating local talent, despite the influx of international brands and concepts,” he said, adding: “Initiatives like the Culinary Incubator and Human Capability Development Program trained over 4,500 Saudis in hospitality and culinary arts in 2025, enabling a new generation of entrepreneurs to emerge.” 

He added that distinctly Saudi fine dining concepts are now emerging — blending local heritage with global techniques to redefine the Kingdom’s culinary identity.

Riyadh and Jeddah lead the way

Looking ahead, industry leaders agree that Riyadh and Jeddah will remain at the forefront of Saudi Arabia’s fine dining evolution.

Al-Zaini pointed to the Kingdom’s tech-savvy, affluent youth as key drivers of demand for globally inspired yet locally grounded dining experiences.

“This creates the perfect opportunity for restaurateurs to experiment with the plethora of technologies at their disposal today, from interactive culinary displays to personalized dishes, and gastronomical explorations with local ingredients from the Kingdom’s vast agricultural landscape,” he said.

Sysoev noted that while AI can optimize menus and personalize service, true value lies in originality and cultural context.

He projected that soon Saudi Arabia will not be copying Western models — it will be crafting its own.

“That means a stronger focus on local ingredients, sustainability, and chef-driven concepts with a distinct point of view. Cities like Riyadh and Jeddah don’t need to follow the hype — their power will come from building identity. That’s how they’ll stand out on the global culinary map,” Sysoev said.

According to Samaha, three key trends are shaping the future of fine dining in the Kingdom: innovation, sustainability, and cultural storytelling.

He said restaurants are using AI and smart tech to personalize guest experiences. Sustainability is now central, with zero-waste kitchens, local sourcing, and green initiatives like AlUla’s solar-powered Desert Bloom project.

“Third, fine dining in the Kingdom is evolving into a platform for cultural expression. Events like Layali Diriyah and the Riyadh Food Art Festival position cuisine as a medium for storytelling, identity, and destination branding,” he said.

As Saudi Arabia reimagines its tourism and lifestyle sectors, fine dining is no longer just about food — it is a strategic lever for economic diversification, cultural diplomacy, and global identity.
 


Startup Wrap: Saudi Arabia leads MENA startup funding in H1 with $1.34bn raised

Updated 27 July 2025
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Startup Wrap: Saudi Arabia leads MENA startup funding in H1 with $1.34bn raised

  • Regional firms secure $2.1 billion through 334 deals in the first half of 2025

RIYADH: Saudi Arabia emerged as the Middle East and North Africa’s top-funded startup market in the first half of 2025, securing approximately 64 percent of the region’s total capital.

Investments in the Kingdom surged to $1.34 billion, representing a 342 percent increase compared to the same period in 2024, according to a report by Wamda and Digital Digest.

This performance, supported by sovereign wealth backing, targeted government incentives, and strong domestic venture activity, solidified Saudi Arabia’s dominance amid a broader regional funding rebound.

The Kingdom’s fintech sector accounted for the bulk of capital, raising $969 million across 20 transactions.

Construction tech and property tech followed with $48 million and $39 million, respectively.

Activity was led by local firms such as STV, Wa’ed Ventures, and Raed Ventures, with international participation also emerging — most notably JPMorgan’s involvement in a debt round raised by Saudi fintech Lendo.

Across the broader region, MENA startups raised $2.1 billion through 334 deals in the first half of 2025, up 134 percent from the same period in 2024.

Debt financing played a critical role in this growth, contributing $930 million — about 44 percent of the total.

Excluding debt, the year-on-year growth stood at 53 percent, indicating improved but more tempered equity market conditions.

The second quarter closed with $583.4 million invested across 149 deals, outperforming the same period of 2024 despite a slower June.

Fintech remained the region’s top-funded sector, securing $170 million in the second quarter, followed by property tech with $77 million and travel tech with $40 million.

The UAE recorded $541 million in investments across 114 deals in the first half, reflecting an 18 percent increase over the previous year.

Fintech led with $265.8 million, followed by insurance tech with $55 million, and Web3 and AI with $44.7 million each.

Debt made up 19 percent of total UAE deal volume, suggesting a comparatively robust equity environment.

Eight female-led startups in the UAE raised $17.6 million, while mixed-gender teams attracted $91.7 million.

In Egypt, startup funding climbed 106 percent to reach $179 million across 52 deals, despite sustained macroeconomic pressure and rising external debt.

Property tech led with $75 million, followed by fintech with $85.3 million and e-commerce with $24.8 million.

Female-founded startups raised $425,000, while mixed-gender teams secured $23 million.

Mid-stage investments dominated by capital volume, with $161 million allocated across 10 Series A rounds in the second quarter.

However, early-stage startups — defined as pre-seed to Series A — continued to account for the majority of transactions, capturing $568 million in the first half. Later-stage companies secured $431.7 million.

Fintech sustained its leadership across MENA in the first half, attracting 62 percent of total capital through 77 deals.

Venture studios ranked second, driven by a major investment in iMena Group, while property tech came third with $119 million raised across 16 startups.

Business-to-business models accounted for 70 percent of total first half funding, securing $1.5 billion across 197 transactions. Business-to-consumer and hybrid models attracted the remainder.

Despite record-breaking funding levels, gender disparities persisted. Startups led solely by men received nearly 89 percent of first half capital.

Female-founded ventures raised $84.5 million across 27 deals, while mixed-gender teams garnered $150 million through 48 deals.

ZabonEx raises $100k to optimize food supply chains in Oman

Oman-based predictive analytics startup ZabonEx has raised $100,000 in pre-seed funding, led by Future Fund Oman and ITHCA Group.

Founded in 2023 by Hatim Moosa and Almuhannad Al-Balushi, ZabonEx offers a B2B Software-as-a-Service platform that delivers real-time, customer-level demand forecasting for the food and beverage sector.

The funding will support enhancements to ZabonEx’s predictive engine, the expansion of its tech team, and the development of strategic partnerships within Oman’s food supply chain.

The startup is also building onboarding tools tailored to the local market as it prepares for regional expansion.

Qlub raises $30m to drive international growth

UAE-based fintech Qlub has raised $30 million in a new funding round to support its global expansion efforts.

The round was co-led by Shorooq Partners and Cherry Ventures, with participation from e&, Mubadala Investments, and Legend Capital.

Qlub founders Eyad Al-Kassar, left, and Mahmoud Fouz. (Supplied)

Qlub, founded in 2021 by Eyad Al-Kassar and Mahmoud Fouz, offers a contactless dining payment platform allowing diners to view menus, order, and pay via smartphone.

The new funds will be used to expand into additional markets, enhance analytics capabilities, and improve integration with hospitality systems.

According to the company, clients have reported 300 percent more tips, 80 percent faster checkouts, and substantial labor cost savings.

Lime launches in Egypt to address education finance needs

Lime Consumer Finance, a subsidiary of First Abu Dhabi Bank Group, has launched operations in Egypt with a focus on education financing.

Licensed by the Financial Regulatory Authority, Lime aims to provide accessible and transparent financial solutions for Egyptian families.

The platform supports payments across a network of nurseries, schools, and universities and offers installment plans of up to 12 months for amounts up to 1 million Egyptian pounds.

With over 30 percent of Egypt’s population under 15, the company positions education as a strategic entry point for broader financial services.

Flend secures $3m to bridge SME funding gap in Egypt

Egyptian fintech Flend has raised $3 million in seed funding through a mix of equity and debt. 

Founded by Ahmed Zaki, Nehal Helmy, and Saif Edeen El- Bendari, Flend provides fully digital short-term working capital loans to SMEs. (Supplied)

The equity round was led by Egypt Ventures, with participation from Camel Ventures, Sukna Ventures, Plus VC, Banque Misr, and prominent family offices. Debt financing was provided by MSMEDA and local banks.

Founded by Ahmed Zaki, Nehal Helmy, and Saif Edeen El-Bendari, Flend provides fully digital short-term working capital loans to SMEs, with direct integration into over 20 supply chain platforms.

The company plans to deploy 1 billion Egyptian pounds in loans over the next year while expanding its team, partnerships, and technical infrastructure.

Journify doubles valuation following strategic investment

UAE-based Journify has secured new strategic investment from Shorooq Partners, Bunat Ventures, and Plug and Play, doubling its valuation and achieving fivefold revenue growth within six months.

The startup was founded in 2023 by Taoufik El-Jamali, Amine Chouki, and Omar Al-Shoubaki.

Journify provides an AI-powered data activation platform that helps Gulf Cooperation Council brands leverage first-party data across major ad platforms.

The company plans to use the funding to advance its AI roadmap, scale hiring across key departments, and expand further into the GCC market.

SafaQat secures investment to advance AI-driven procurement in Oman

Oman-based digital procurement platform SafaQat has received funding from the Oman Future Fund and Idrak Group.

Founded in 2020 by four brothers, the startup digitises the tendering process and is supported by the SME Development Authority.

SafaQat intends to enhance its AI infrastructure, improve the user experience, and expand into government procurement and new markets with the latest investment.