Jeddah’s Fashion Hub shines spotlight on Saudi streetwear culture

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About 50 budding and established local fashion designers are putting the spotlight on Saudi streetwear at a fashion event that launched on Wednesday in Jeddah. (AN Photo/Afshan Aziz)
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Updated 18 February 2023
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Jeddah’s Fashion Hub shines spotlight on Saudi streetwear culture

  • Event organized by Wayshion, a company that arranges major local and international cultural as well as social events

JEDDAH: About 50 budding and established local fashion designers are putting the spotlight on Saudi streetwear at a fashion event that launched on Wednesday in Jeddah.

The Fashion Hub, which will conclude on Feb. 23, is also providing a platform for lifestyle, music and sport enthusiasts.

It is organized by Wayshion, a company that arranges major local and international cultural as well as social events.

Mohannad Bakoben, organizer and CEO of Wayshion, said: “Through this Fashion Hub we are aiming to attract local Saudi and young entrepreneurs to showcase their talent and share their experience in contemporary fashion with the public.

“This is an opportunity to explore, exchange and experience innovative brands.”

A fashion runway show highlighting streetwear by local brands as well as an art exhibition will be held, in addition to competitions in basketball, skateboarding and boxing — all of which find common ground with street fashion.

The basketball, skateboarding and boxing event is more than just a game and embodies a culture that attracts creative minds from the world of fashion.

A variety of brands showcasing clothing styles, unique shoe collections and sports costumes will be part of runway shows at the event.

Mohammed Bajbaa, founder of Proud Angeles, a local streetwear brand, said: “As the brand is inspired by the lifestyle and street culture, our participation in the Fashion Hub is similar to what we stand for and has the right target audience. Besides, such events promote the street culture that has been neglected in Saudi Arabia.”

Another local Saudi designer, Laila Dia, founder of Baldhead, is presenting tie dye-focused cotton shirts, tote bags, hats, socks and many other items. “The dyeing techniques have been developed by different cultures to create beautiful and functional clothing and accessories. Through our participation, we look forward to tie-dyeing together with the visitors.”

Dia, who completed a bachelor’s degree in the UK, believes that there is acceptance in the Saudi market for new ideas.

She described her return to the Kingdom following her education as a “whole new world thanks to Saudi Vision 2030.”

Dia added: “The recent development and increase in women’s empowerment in the Kingdom brought amazing opportunities and I feel so lucky to be here at this time when the change and exposure are at a different level.”

Mohanned Shobain, CEO and founder of Swish Basketball Academy, said: “Through this event, we aim to bring awareness around the sport of basketball … among the people who are familiar with the sport as well as with the people who have never touched a ball. (They can) come here, enjoy and get some good energy while building a good vibe around it.”

He added: “We invited Joel Henry, a basketball player all the way from the UK, to put in a good show and train the young players. We have also arranged exciting fashion shows at the basketball court since a lot of basketball players are really into fashion, especially in terms of shirts, shorts, headbands, bandanas and goggles. I think fashion is very well aligned with basketball, especially the streetwear trend.”

Shobain added that the academy has also organized a basketball slam dunk show with a twist — players will jump over a camel to dunk balls through the hoop.

Several local and international DJs are taking part in the event to boost the atmosphere and create a pioneering experience for the Saudi community.

There are also a range of workshops at the event, in which industry experts and founders of local brands will interact and share their knowledge with attendees.

Ahmed Bakoben, project manager at Wayshion, said: “This Fashion Hub event is an unmatched celebration of trend and style that inspires the community with its dynamism and positive outlook.

“We have brought together under one ground unique clothing designs, art, beauty products, perfumes and jewelry collections.

“The Streetwear Fashion show hosts top local designers in a different and unique way, whereas the skate of art show transforms skateboards and sneakers into art, giving the budding artist an opportunity to stretch their creative, colorful imagery on the boards and sneakers.”

Live radio broadcasts and recorded shows will also be featured at the event to shed light on trending cultural, social and environmental issues.


Sandstorm clouds Riyadh skyline reducing visibility on roads

Updated 6 sec ago
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Sandstorm clouds Riyadh skyline reducing visibility on roads

  • Authorities warn motorists to take precautions during storm

RIYADH: An enormous sandstorm enveloped the city skyline when dust-stirring winds hit Riyadh and its outskirts on Friday, covering the capital region with heavy dust.

As the sandstorm enveloped the skyline in dust clouds, hampering visibility, the road safety authority and Saudi Highway Security warned motorists to exercise caution due to poor visibility caused by the storm.

The General Directorate of Civil Defense advised residents to avoid going to sandy outskirts to avoid accidents during the sandstorm, calling for caution and for people to follow instructions issued because of the weather.

Mohammed Serajuddin, a Riyadh resident, told Arab News: “Since it was a week off, we have planned for an outing with family in the evening, but due to the sandstorm we have decided to remain indoors. It’s not good to venture out in such inclement weather. The local civic bodies have also advised people to avoid going out amid the dust storm.”

Basheer Saleh, another Riyadh resident, agreed, saying the local authorities have warned of inclement weather in various regions and advised residents to avoid going to  picnic spots at the weekend because of the possibility of the inclement weather continuing.

“It’s good to take precautions amid such inclement weather,” he said.

Because sandstorms can cause breathing ailments, people with respiratory problems were advised to avoid going outside where possible, he added.

Widespread dust storms were predicted in several parts of the Kingdom. The National Center for Meteorology forecast on Friday said thunderstorms accompanied by hail and dust-stirring winds were expected in parts of Makkah, Riyadh, Qassim, Hail, Eastern, and Northern Borders regions.

The NCM expects lower temperatures in northern parts of the Kingdom.

Although not infrequent at this time of the year, the sandstorm created warm conditions, with the maximum temperature recorded in the capital at 35 degrees Celsius and minimum of 26 degrees Celsius.

As per the forecast, wind over the Red Sea will be northwesterly to northerly at speeds of 25-50 km per hour in the northern and central parts, and southeasterly to southwesterly at speeds of 20-40 kph in the south.

Waves may reach from 1.5 m to 3 m; the sea will be calm to choppy, the NCM said.

In the Arabian Gulf, winds will be northeasterly to northwesterly at speeds of 15-30 kph, with waves ranging from 0.5 m to 1.5 m, while the sea will be relatively calm, it added.


Saudi Foreign Minister says aid entry to Gaza cannot be linked to ceasefire

Updated 2 min 24 sec ago
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Saudi Foreign Minister says aid entry to Gaza cannot be linked to ceasefire

  • Prince Faisal bin Farhan said international community must pressure Israel to allow aid deliveries
  • Rejected any proposal related to the displacement of Palestinians from their land

ANTALYA: Saudi Arabia’s Foreign Minister Faisal bin Farhan said on Friday aid entry to Gaza cannot be linked to a ceasefire.

Prince Faisal also said the international community must pressure the Israeli government to allow aid deliveries to Gaza. 

The Saudi minister was speaking at a joint press conference in Antalya following a meeting of the Arab-Islamic Ministerial Committee on a Gaza ceasefire, which discussed developments in the enclave, as well as efforts to achieve an immediate and sustainable ceasefire.

The meeting also emphasized the need for efforts to continue to enable the Palestinian people to exercise their inherent rights. 

Prince Faisal said any displacement of Palestinians was categorically rejected. He added that the Kingdom appreciated the efforts of Egypt and Qatar in the ceasefire negotiations.

“We categorically reject any proposal related to the displacement of Palestinians from their land, this applies to all forms of displacement, he said.

“There are some who attempt to describe certain types of Palestinian departures as "voluntary," but you cannot speak of voluntary departure while Palestinians in Gaza are being deprived of the most basic necessities of life.

“If aid is not getting in, if people are unable to find food, water, or electricity, and if they are under constant threat of military bombardment — then even if someone is forced to leave, this is not a voluntary departure. This is a form of coercion,” he added.

He also said that any proposal that tried to frame the departure of Palestinians — or what is called “allowing the opportunity” for voluntary departure under these circumstances — was “simply a distortion of the truth.”

He continued: “The reality is that Palestinians in Gaza are being deprived of the most basic requirements for life. That’s why we must continue to clarify this reality, work consistently, and we hope this message is clear to everyone, especially within the framework of the action plan we agreed upon today in the committee.”

The minister also condemned Israeli violations of international law in the West Bank, including settlement expansion, home demolitions, and land seizures.


Reseda alba, an aromatic herb found across Saudi Arabia, plays vital role in fighting desertification

Updated 11 April 2025
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Reseda alba, an aromatic herb found across Saudi Arabia, plays vital role in fighting desertification

  • Known by the common name white mignonette, it thrives in both sandy and clay soils
  • The plant blooms in spring, attracting bees and pollinators to enhance ecological balance

ARAR: Reseda alba, a flowering aromatic herb, is found naturally in several regions of Saudi Arabia and is a key part of local vegetation in the Northern Borders.

Known by its common names of white mignonette or white upright mignonette, the plant has small, white, fragrant flowers and is also cultivated as an ornamental. It blooms in spring, attracting bees and other pollinators, enhancing the ecological balance and supporting biodiversity.

Thriving in both sandy and clay soils, the plant is well suited to the desert climate of the Northern Borders region. It also plays a vital role in combating desertification by stabilizing the soil.

Reseda alba flowers in springtime, attracting bees and other pollinators, thereby enhancing ecological balance. (SPA)

A perennial plant that grows up to 1 meter high, reseda alba is also native to Europe, Asia and North Africa. It can be found in other parts of the world as an introduced species. 

Nasser Al-Mujlad, chair of the Aman Environmental Association, said the expanding growth of reseda alba was a key element of the region’s natural botanical heritage.

The plant’s aesthetic appeal added significant value to the region’s tourism and environmental significance, he added.

Al-Mujlad pointed out that many plants previously at risk of extinction have made a comeback, thanks to the establishment of reserves and the implementation of new regulations and laws aimed at protecting the environment and conserving its natural resources.


How Saudi Arabia is protecting users’ privacy and data from harmful AI

Updated 10 April 2025
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How Saudi Arabia is protecting users’ privacy and data from harmful AI

  • AI technologies often collect sensitive personal data, raising concerns over consent, surveillance, and potential misuse
  • Saudi Arabia is leading AI regulation in the region with ethical principles and a personal data protection law

RIYADH: As artificial intelligence seeps deeper into everyday life — from smart assistants and facial recognition to online shopping and AI-generated selfies — so too do the threats to personal data and privacy.

The dazzling capabilities of AI come at a cost many users do not fully grasp: exposure to data collection, surveillance, and potential misuse. And in a world where convenience often trumps caution, experts are urging users and organizations alike to slow down and scrutinize the digital tools they engage with.

“AI systems often depend on vast amounts of data, including sensitive personal information, which raises significant privacy issues,” Osama El-Masry, who leads data protection and privacy practice delivery for the Middle East region at the IT consulting firm Cognizant, told Arab News.

“Many users are unaware of how their data is collected, stored, and utilized, leading to fears of unauthorized access or misuse. For example, technologies like facial recognition can infringe on individual privacy without consent, posing risks of surveillance and tracking.”

This warning comes amid growing concerns about how AI software processes user data — especially in apps and platforms that seem harmless at first glance.

While regulation and ethical oversight are often viewed as a government or corporate responsibility, El-Masry stresses that users must also play an active role.

“This means reading privacy policies and being aware of what personal information is collected and how it may be used or shared,” he said.

“A critical aspect of this responsibility is limiting the sharing of personal data when using AI tools. Users should strive to provide only the minimum necessary information required to achieve their desired outcomes, avoiding unnecessary disclosure of sensitive data.”

In short, treat AI tools like you would any new technology: with a mix of curiosity and caution. The onus is on users to learn how their data is handled and to be wary of oversharing. On the flip side, organizations must prioritize privacy from the very beginning of product design.

“This involves implementing strong data protection measures, ensuring transparency and explainability in data usage, and adhering to AI and privacy regulations/principles,” El-Masry said. “Organizations should also clearly communicate their data practices to users, fostering an environment of trust.

“Ultimately, a collaborative approach, where both parties understand their roles and responsibilities regarding privacy, is essential for protecting personal information in the age of AI.

“By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”

Take the current obsession with AI art filters, for instance. Millions of users upload their photos to apps that transform them into anime characters or classic oil paintings. But what happens to those original images?

“Many users may not realize that while the effect is fun, their original images are still being processed and may be retained by the app,” said El-Masry.

“This underscores the importance of being mindful about which platforms and applications are trusted with personal images and data. By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse.”

It’s a simple but powerful reminder: Just because something looks like harmless fun, doesn’t mean it’s risk-free. Every interaction with AI — no matter how trivial it seems — carries data implications.

As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe. (Pexels illustration image)

Users are also advised to challenge the information they receive from AI platforms. While many tools promise personalization and convenience, they can just as easily perpetuate bias or inaccuracies.

“Continuous education about AI ethics and privacy implications empowers users to make informed choices about their interactions with these technologies,” said El-Masry. “Users should also advocate for ethical data practices within their communities, promoting accountability among developers and organizations.

“It’s important to recognize that AI applications vary widely, with some being non-privacy-related, such as telecom network enhancements and medical diagnostics, and others being privacy-sensitive, like marketing profiling and predictive analysis.

“Users should be particularly cautious when interacting with AI technologies in privacy-sensitive fields, as these applications often involve the handling of personal data that can impact privacy rights.”

There are ways to navigate the AI landscape safely. One approach is to seek out AI tools that prioritize user privacy through transparent practices and robust protection measures.

“By taking these steps, users can harness AI’s potential while safeguarding their personal information against misuse,” said El-Masry.

The stakes are higher than many realize. As AI becomes more sophisticated and integrated into business, healthcare, finance, education, and government systems, the implications for misuse — whether accidental or malicious — become more severe.

El-Masry lists several privacy threats tied to AI applications, including “unintended biased decisions, unethical AI use cases, data leaks, decisions ambiguity, and the use of AI with vulnerable data subjects.

“This is becoming a global concern and the driver for the issuance of the different ethical AI regulations/principles by many policymakers across different regions and countries to mitigate the above risks associated with the use of AI.

Osama El-Masry. (Supplied)

While much of the world is still struggling to keep pace with innovation, Saudi Arabia has moved to regulate and promote the ethical use of data and AI.

“The Kingdom introduced the Personal Data Protection Law, which establishes clear guidelines for data collection, processing, and sharing, ensuring that individuals’ privacy rights are protected,” said El-Masry.

“This framework aligns with international standards, signaling a commitment to responsible data management.”

The country’s National Strategy for Data and Artificial Intelligence is another critical piece of its governance efforts. It aims to build a culture of innovation without compromising ethical boundaries.

“Notably, SDAIA has issued a set of ethical AI principles that emphasize fairness, accountability, transparency, and privacy,” said El-Masry. “These principles guide the development and deployment of AI technologies, ensuring they are used responsibly and ethically.”

Despite Saudi Arabia’s leadership, data privacy in the broader Middle East remains patchy. Many countries still lack comprehensive legal frameworks to protect users’ rights.

El-Masry believes that’s an area ripe for action. “Governments should establish comprehensive AI and data privacy laws and regulations that align with international standards, providing clear guidelines for data processing.”

DID YOU KNOW?

• Saudi Arabia has introduced the Personal Data Protection Law to safeguard user privacy and regulate data use responsibly.

• The Kingdom’s National Strategy for Data and AI promotes innovation while ensuring ethical, transparent, and accountable AI practices.

• SDAIA’s ethical AI principles emphasize fairness, privacy, and governance, guiding responsible development and deployment of AI technologies.

He also advocates for coordinated public-private collaboration to raise the bar for compliance and innovation across the region.

“Organizations must prioritize compliance and even go beyond compliance and acknowledge the value of investing in implementing data responsibility practices and technologies that ensure robust privacy compliance and AI governance in conducting business, which has a direct impact on their revenues and sustainability. There are clear examples of private organizations who adopted this approach and (have) proven to be competitive and successful.

“Organizations should communicate their data practices clearly to build public trust. Additionally, mandating that organizations document AI use cases involving personal data and ensuring periodic reviews of AI algorithms can help maintain compliance with privacy regulations.

“Governments can support this by providing resources, consultation, and training to enhance organizations’ privacy and AI governance capabilities.”

While legislation and corporate responsibility are critical, El-Masry says individuals must also be empowered to take charge of their own digital lives. He calls for greater awareness and education around data privacy.

“By adopting a proactive and unified approach, both organizations and governments can create a safer digital environment that prioritizes privacy for all,” he said.

As AI becomes increasingly entangled in the infrastructure of modern life, protecting privacy is no longer a niche concern — it’s a collective responsibility. From the laws that govern AI to the choices we make about which apps to trust, the future of digital safety depends on everyone playing their part.

As El-Masry puts it: “By working together, users and organizations can create a more secure digital landscape that respects privacy rights.”
 

 


Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Updated 10 April 2025
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Saudi and French experts explore opportunities for cooperation in sustainable agriculture

Saudi Arabia’s National Research and Development Center for Sustainable Agriculture, also known as Estidamah, welcomed a delegation from the French National Federation of Seed Potato Growers for an official visit during which they discussed opportunities for enhanced cooperation and exchanges of expertise.

The visitors learned about the center’s activities, including its research and technical programs and prominent projects that support the development of sustainable agricultural solutions in the Kingdom.

The center said the visit reflected its commitment to building strategic partnerships with leading international organizations, and the sharing of experience that can contribute to the development of the agricultural sector and improved food security.

The French federation, which specializes in support and development of potato seed production, oversees a number of research and technical institutions.