This Ramadan, LEGO Middle East has something special for the whole family. Families across the Kingdom are invited to explore an immersive Arabian souk made entirely out of LEGO bricks. Everything from jewelry to lanterns to spices is made with LEGO’s building blocks.
“Use this special season to explore your creativity and build something that symbolizes the spirit of this special time of year,” a statement said.
The interactive exhibit runs from March 22-April 20 from 8:30 p.m. till 2:30 a.m. at Mall of Arabia in Jeddah, and Nakheel Mall in Riyadh and Dammam.
“Don’t miss this unforgettable experience and who knows the kids just might find a magic carpet,” LEGO said.
In February, LEGO Middle East hosted its first-ever event in the Kingdom in Jeddah, titled “The Ever-changing Play Box.”
Designed as a giant LEGO box, visitors got the chance to go inside the oversized box and take a journey of learning, creativity and play. Some of the activities at the event included: an immersive timeline of the LEGO brand; building a giant mosaic flag of Saudi Arabia; guided building area; LEGO brick-built souq, Salwa Palace and mini skyline; digital screen gallery; 360 GIF maker; and photo opportunities.